use social media effectively
TRANSCRIPT
www.digitalmarketingexperts.ca
TEL: (416)629-9876
Use Online Social Media Effectively
The buyer’s process has changed
What does your website look like?
• Your site needs to have all its necessary codes and links
• Your site needs to have tons of good authentic content
• Your site needs to be user friendly
3 Major components of a successful site
Necessary Codes & Links
• Site Map• Metadata• Reports• Blogs• Social Media
Tons of Good Authentic Content
• Text, Images, Sounds, Videos and Animations are all considered content.
• Your site needs images with proper product descriptions.
• Adding videos about your products will help your clients create a connection with your products
• Blogs in your site are great source of content as well.
Need Photos with Proper Descriptions
• Every product has a photo to accompany it
• Every Photo needs a proper description to make it Search Engine Friendly
• Every product with a proper photo needs a PIN IT to on Pinterest (Social Media)Option
• Photos help with SEO and customer making the final purchase choice.
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Who are you targeting & How ?
• Who are you targeting? • How are you Targeting them? • What are incentives you are offering?• What is your marketing strategy?
How are you targeting them?
A good Facebook Page needs to have:• A cover page with company logo,
images, and your message• Profile Photo should be your company
logo• When you post a topic, a photo or a
video, please make sure to include: A link to the website (if it’s an item for sale or on special) + add hashtag (#businessdirectory) + Call to action (JOIN US TODAY) + Tag friends (type @name of the person)
• Don’t post more than 2 times a day.
LinkedIn offers you a personal Page and a business page. What does an effective Linkedin Page needs:
• Complete Name, Contact information, and list of your current and past jobs.
• Summary• Detailed current and past job
descriptions• Awards, Videos and photos to be added
to each job you have held. • Use the Update and Blog section to
share your thoughts and expertise.
Pinterest is a social media platform for those with images of their products or services they wish to share with everyone else. A Pinterest Account: • Should be linked to other social media
accounts. • Should have appropriate images with a
link back to the site it is coming from• A call to action (call me, Email me, PIN
me)• A description that explains the purpose
of this image• Different boards for different purposes• Follow and get followers
Instagram lets you to take images of everything you want right now. Its not Latergram, no last year posts. That’s a #throwbackthursday or a #flashbackFriday.• Take pretty photos of your products and
services. • Follow people you think will want your
P&S• Use Relevant Hashtags
#OMGIMSOHUNGRY is not a relevant hashtag. Don’t make up hashtags either
• Tag your friends• Set up promotions.
146 Characters is all you get to describe “I want you to buy my service and then be my friend and follow me and ask me to sell you stuff now” on Twitter. A Tweet is: • 146 characters, needs a short
description, Call to action, link and a hashtag.
• Tweet as many time you want. • Don’t tweet your food, your naked
self and your political or religious thoughts.
• We get it! you need to be online, and you don’t want to break the bank on your marketing budget.
• Our goal is to increase your Return on your investment
• We are proficient at attracting and retaining customers to drive sales.
1.800.289.4019 or 416.629.9876
Email: [email protected]
Www.Digitalmarketingexperts.CaFacebook: /Digitalmarketingexperts
Twitter: eforblogLinkedIn: maryamgolabgir
What you need to do next?
CONTACT US TODAY!