businessplan template 1

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TABLE OF CONTENTS Your business plan is divided into the following sections: Business Overview Description of the business________________4 Major demographic, economic, social and cultural factors________4 Major players (suppliers, distributors, clients)________________4 Nature of the industry________________4 Trends in the industry:_______________5 Government regulations_____________5 Market segment ________10 Products & services______________10 Pricing and distribution__________10 Market trends_________10 Implications or risk factors_______________11 Competitors and type of competition___________11 Competitors' strengths and weaknesses____________11 Competitive advantage_____________11 Sales & Marketing Plan Customers______________12 Suppliers______________12 Advertising & promotion______________13 Pricing & distribution__________13 Customer service policy________________13 PAGE 1

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Page 1: BusinessPlan Template 1

TABLE OF CONTENTS

Your business plan is divided into the following sections:

Business Overview

Description of the business_______4

Major demographic, economic,

social and cultural factors________4

Major players (suppliers,

distributors, clients)____________4

Nature of the industry___________4

Trends in the industry:__________5

Government regulations_________5

Market segment _______________8

Products & services____________8

Pricing and distribution_________8

Market trends_________________8

Implications or risk factors_______8

Competitors and type of

competition___________________9

Competitors' strengths and

weaknesses___________________9

Competitive advantage__________9

Sales & Marketing Plan

Customers___________________10

Suppliers____________________10

Advertising & promotion_______11

Pricing & distribution__________11

Customer service policy________11

Operating Plan

Business location & requirements / advantages / lease details____________12

Equipment / technology / R&D / environmental aspects________________12

Human Resources Plan

Key employees________________13 Policies & procedures_________13

Action Plan

Action plan & timetable_________14

Executive Summary

A brief description of the project, the financing required, and additional

information that help explain the business plan_______________________15

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APPENDIX: Financial Plan

The company’s financial performance, both historical and projected.

Includes sales, cost of goods sold, expenses, income statement,

balance sheet, cash flow budget, financial requirements,

performance indicators, and personal status.

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LEGAL NAME Fruto Fibre Extractors

TRADING

NAME

Fruto Fibre Extractors

BUSINESS

ADDRESS

12 Vijayamangalam RS,

Vijayamangalam,

Perundurai-638052

PHONE 04256-2485716 FAX 04256-2485713

E-MAIL [email protected]

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DESCRIPTION OF

THE BUSINESS

Fruto banana fibres is an Eco friendly natural fibres based industry. It is a growing

company in the field of natural fibres . The company has successfully produced

natural fibres, especially fibres extracted from banana stem. The apparel produced

are more cost effective and environmental friendly. It also absorbs less heat. The

company is supported technically by the National Research Centre for Banana –

Trichy.

MAJOR

DEMOGRAPHIC,

ECONOMIC, SOCIAL

AND CULTURAL

FACTORS

Due to the relatively highcost of synthetic fibres and health hazards, it becomes

necessary to explore natural fibres. Banana fibre is a good alternative to this.

Banana fibre is eco friendly and chemical free. It is grease proof, water and fire

resistant and totally bio-degradable.

It will accepted by all segment of people and healthy conscious people.

It is cost effective when compared to other fibres.

MAJOR PLAYERS

(suppliers, distributors,

clients)

Suppliers-The farms are around sathyamangalam which covers a nearly 50 acres

those who are cultivating bananas.

Distributors-Self help groups, Environment friendly shops, Pomphukar.

Clients-The small-scale industries those who weaving clothes using banana fibres

and producing apparels.

NATURE OF THE

INDUSTRY

There are many natural fibres emerged in the world. They range from cotton, which

dominates world fibre production, to other, specialty fibres such as cashmere which,

though produced in far smaller quantities, have particular properties that place them

in the luxury textiles market.

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TRENDS IN

THE INDUSTRY

Bananas were originally found in South East Asia, mainly in India. They were

brought west by Arab conquerors in 327 B.C. and moved from Asia Minor to Africa

and finally carried to the New World by the first explorers and missionaries to the

Caribbean. The mass production of bananas started in 1834 and really started

exploding in the late 1880’s. The banana plant has long been a source of fiber for

high quality textiles. In Japan, banana cultivation for clothing and household use

dates back to at least the 13th century. In the Japanese system, leaves and shoots are

cut from the plant periodically to ensure softness. In South Indian state of Tamil

Nadu after harvesting for fruit the trunk (outer layer of the shoot) is made into fine

thread used in making of flower garlands instead of thread. Banana fiber is used in

the production of banana paper. Banana paper is used in two different senses: to

refer to a paper made from the bark of the banana plant, mainly used for artistic

purposes, or paper made from banana fiber, obtained with an industrialized process

from the stem and the non-usable fruits. The paper itself can be either hand-made or

in industrial processes.

GOVERNMENT

REGULATIONS

The company is registered under

Partnership Act 1932 .

The Cottage Industry Act of 2010

The plan is simple, consisting of the following steps:

1) At the State level, a Cottage Industries numbered license is issued for a nominal fee, perhaps $10.00. This license (and its number) is used for all aspects of the Act.

2) Under the license the holder is allowed to manufacture and sell whatever product they deem to be a marketable item of their own design, or pursue a part time calling. Manufacturing shall be defined as any endeavor such as (including but not limited to) arts and crafts, woodworking, metalworking, repair shops of any nature, and or part time contract work in any trade, etc.

3) The appropriate sales tax shall be paid on all raw materials purchased for such manufacturing. Upon selling

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an item, a sales tax equal to one half of the prevailing State sales tax rate shall be charged on the full purchase price.

4) At appropriate intervals, a simple form shall be filed with the State, remitting the sales tax and 10 percent of the profits made on sales. The State shall retain the sales tax collected, and one half of the 10 percent profitsremitted, forwarding the other half of the 10 percent profits to the Federal government.

5) Simple records of materials and sales shall be kept for a period of time from the time of filing, as follows:

A) A single page for each item manufactured, showing materials used and approximate cost. A new entry shall be added each time that an increase in cost is recorded. Recorded cost shall not at any time exceed50 percent of the selling price.

B) A ledger showing items sold, date, and amount of sale, cost, profit, and tax collected, and a simple receipt showing the same issued to the purchaser. The purchaser’s receipt will also show the license number.

C) A copy of each return filed.

D) Items A) and B) shall be kept for a period of 5 years, or 3 years beyond termination of license. Item C)shall be retained for a period of 3 years from date of filing.

6) Application for license shall be notarized and contain the name of the applicant and the physical address where industry is to occur.

7) States shall declare all income derived from such industry to be exempt from any further taxation at any level. The individual States shall cap the maximum income allowed under the act. A reasonable limit might be $20,000

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in total sales, or $10,000 in before tax income.

8) Congress shall pass legislation recognizing the Cottage Industries Act, and relegate all revenues received from the individual States to the general fund. This same legislation shall declare the income derived under this act free from further federal taxes of any nature, and shall not be counted as income under any other Federal program.

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THE MARKET

MARKET

SEGMENT

The market segment covers the manufacturers of products from banana fibres. It

mainly concentrate on the small scale industries , cottage industries, self-help

groups. Because a wide range of products can be produced, it can enjoy good

market in both rural and urban areas. It’s a potential boost to the tourism sector and

economy as a whole since many tourists like products from banana fibre. These

products are mainly made from Art and Craft Centres, Recreation Centres and

Tourist Camps.

PRODUCTS

& SERVICES

The pseudo stem of banana is extracted to get banana fibre. The banana fibres are

dyed into many different colors.

PRICING AND

DISTRIBUTION

The pseudo stems can be procured at Rs.25 per quintal.Production cost,including

other expenditures like advertisements which costs 500 Kg of undyed banana fibre

at Rs. 62/ Kg and 500 Kg of dyed banana fibre at Rs.66/ kg

MARKET

TRENDS

There are availability of many fibres but banana fibres is one of it which is

relatively low price when comparing with other fibres and can produce many

products with this banana fibres with less cost.So it attracts many handicrafts

manufacturers.

IMPLICATIONS

OR

RISK FACTORS

Implicating this industry in the society may cause risk factor like there would not

be immediate response for this product in the society and there can be continuous

supply of rawmaterials annually.

PLANNED

RESPONSE

Identification of new products using banana fibres.

Expansion of market globally.

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COMPETITION

COMPETITORS

AND TYPE OF

COMPETITION

Our competitor s are other natural fibre extractors and the people who produce

various products using various other fibres.

COMPETITORS'

STRENGTHS

AND

WEAKNESSES

Our competitor strength is already they got succeeded in the market and supplying

their fibres with the producers of natural fibres products.

COMPETITIVE

ADVANTAGE

We are providing good quality eco-friendly natural fibre at a low cost when

comparing with other natural fibres.

.

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CUSTOMERS NAME/ADDRESS TERM

S

PRODUCT/SERVICE

1 AGS Apparels

Tirupur

30 Undyed banana fibre

2 SGM Selfhelp groups,

Thudupathi,

Perundurai

30 Dyed banana fibre

3 Marutham handloom industries,

Erode

30 Dyed banana fibre

ADDITIONAL INFORMATION

SUPPLIERS NAME/ADDRESS TERM

S

PRODUCT/SERVICE

1 Annur goundar thottam,

Mettupalayam road,

Sathyamangalam

30 Cutted banana trees

2 SKS farms,

Nasiyanur,

Erode

30 Cutted banana trees

3 Mr.Natraj

Velu goundar thottam,

Uthukuli

30 Cutted banana trees

ADDITIONAL INFORMATION

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ADVERTISING

& PROMOTION

Initially it is distributed among self-help groups and word-of-mouth communication.

PRICING

&

DISTRIBUTION

The pseudo stems can be procured at Rs.25 per quintal.Production cost,including other

expenditures like advertisements which costs 500 Kg of undyed banana fibre at Rs. 62/ Kg

and 500 Kg of dyed banana fibre at Rs.66/ kg

CUSTOMER

SERVICE

POLICY

The way you feel about our products is very important to us so that is why we have

included information here for convenience about our products and services.

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LOCATION Vijayamangalam,Perundurai,Erode.

SIZE AND CAPACITY

400 sq.feet of building capacity

ADVANTAGES OR DISADVANTAGES

Vijayamangalam is a village which is famous for weaving.

It is surrounded around villages so there is frequent supply of rawmaterials.

LEASE OR OWNERSHIP DETAILS

It is a partnership firm under the partnership Act of 1932.

EQUIPMENT,

FURNITURE &

FIXTURES

2 banana fibre extraction machine. Knife , saw and other cutting equipments , Water

tank(1500 liter capacity,500 liter capacity )

FUTURE

EXPENDITURES /

TECHNOLOGY

REQUIREMENTS

The extraction machine which costs nearly about 90000.

RESEARCH AND

DEVELOPMENT

The company is also carrying out its R&D in the extraction of fibres from more

different natural fibres.

ENVIRONMENTA

L COMPLIANCE

It doesnot cause any environmental cause to the society since it is eco-friendly

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KEY

EMPLOYEES

NAME OR TITLE

(Nº OF POSITIONS)

KEY

RESPONSIBILITIESQUALIFICATIONS

1 Supervisors Supervision -

2 Workers(5) Production -

3

4

ADDITIONAL INFORMATION

POLICIES & PROCEDURES

HOURS OF

OPERATIONS

We work 10 hours per day.

NUMBER OF

EMPLOYEES

5 employees who evolved in production and 1 security men.

VACATION

PROGRAM

PERFORMANCE

ASSESSMENT

The performance of the workers are assessed on the basis of their production

capacity.

TRAINING &

DEVELOPMENT

The training is given for self-help groups for the future enhancement of our business.

REMUNERATION

AND BENEFITS

They will be awarded with additional benefits like incentives if they engaged in

additional production of the products.

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ACTION PLAN ACTION BY WHEN

1 Going to expand our in producing innovative products

from banana fibre By next year

2 Want to expand the production capacity with

Modernised equipments

Within

2 years

3

4

5

6

7

ADDITIONAL INFORMATION

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OBJECTIVES /

DESCRIPTION OF

THE PROJECT

Banana fibre was a chance discovery which led to the usage of ‘Vazhai Naaru’. Raw

fibre is cleaned by artisans through a simple bleaching method. Its fat content is then

removed. Each strand of the fibre is taken out and woven into fabrics after being

dyed in various colours. Banana fibre has an affinity to colours that makes it easier to

weave attractive designs from it. The process maybe cumbersome but the six yard

wonders fabricated from this fibre is very comfortable and in much demand.

BUSINESS

HISTORY /

NATURE OF

OPERATIONS

As we all living in a competitive world, new inventions and creation are arising day

by day but still all these developments concern to certain sector of the people. Due to

the increases of Chemical Industries and Multi National Companies, our own

traditional industries are fading.

PRODUCTS AND

SERVICES

The pseudo stems can be procured at Rs.25 per quintal.Production cost,including

other expenditures like advertisements which costs 500 Kg of undyed banana fibre

at Rs. 62/ Kg and 500 Kg of dyed banana fibre at Rs.66/ kg

PROJECT

FINANCING

The project financing is done by all our partners itself which we contribute equally.

MANAGEMENT /

ADVISORSDirector 1

C.Prabhu(Managing Director)

Director 2

K.Prabhakaran

RISK

ASSESSMENT &

CONTINGENCY

PLAN

Since it is new innovative product emerging into the industry there may be risk in

case of acceptance of the product in the industry.

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FINANCIAL

INSTITUTION

Financial institution which involved in financial assistance of our business is

North Eastern Development Finance Corporation Limited (NEDFi)

SUPPORTING

DOCUMENTS

The supporting documents for the financial assistance for our business is our land

document.

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APPENDIX

FINANCIAL PLAN

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