thehall - businessplan

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An easiest and quickest way to search availability of Party Halls, Wedding Halls and other services. Mission: Simplifying marriage arrangements

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Page 1: Thehall - Businessplan

An easiest and quickest way to search availability of Party Halls, Wedding Halls and other services.

Mission: Simplifying marriage arrangements

shree

Page 2: Thehall - Businessplan

The Core Team

Ananth JG (Concept Founder)

-Runs a startup • Products – Education Intelligence System (School ERP) .

• And Unique Order Tracking / Communication System for Distributors.

-Sr. Project Consultant • Project Resource Analysis & Execution Planning

• E-learning / Simulations for Training requirements (SAP desktop processes)

• 18 MNC’s served, An Outstanding project execution record.

Raghu B (Technical Architect)-Currently works with one of the fastest growing company in the world as an Expert Technical Architect, a

true core programmer having unbeatable performance record.

-Worked closely with CTO’s on building Technical frameworks and role out strategies.

Page 3: Thehall - Businessplan

Customer Perspectives

Current available approach-Search Halls Manually, Visit venues and decide based on Costing & other facilities.

-No appropriate platform available where Inventories (availability of halls ) on specific dates

and other relevant services can be searched.

-Time consuming process & difficult to collect customers feedbacks

thehall.in approach

-Search Halls online, Find availability and all the required details

-Make Comparisons and read reviews with ease.

-Save Time & find best services at best price.

Page 4: Thehall - Businessplan

Market Size

Estimation: Bangalore (Sample region )

-I Phase – Halls availability & relevant facilities – Bangalore Region: • 400 Marriage Halls, 150 Community Halls, & 100 Party Halls

• More than 15,000 weddings happened in the year 2011 in bangalore alone

-II Phase – Expanding it to other geographies (8 Major metropolitan cities in India)

-III Phase – Go Global

Page 5: Thehall - Businessplan

Value Proposition

Our Value proposition:

-Customer focus: Ease the search activities and give enough information to make

decision.-Hall’s point of View : Economical Advertisement / PR activities for Halls

-Promoters / Advertisers : They get the target audiences

* Promoters/ Advertisers are Food Caters, travel agents, event organizers, lodges and all the services which can utilized

during parties or functions.

Page 6: Thehall - Businessplan

thehall.in

Functionalities & Features

-Search based on location, date and other key parameters.

-View availability of halls on required dates and other specifications.

-Compare facilities and cost.-Complete Hall’s portfolio

-Users Feedback & Ratings

-Ads Section

Page 7: Thehall - Businessplan

Product development Road map

Phase

I - Web portal [ Search, details page & Compare options]

II - Mechanism to handle bookings on behalf of Halls

III - Dynamic controlled Ads placement

IV - Complete call center application to track details & can act as one point of hub

of information for availability of Halls and all other services

Page 8: Thehall - Businessplan

Revenue Model (Draft Stage)

Pricing

- Basic Version – Free first 6 Months (Basic portfolio of Halls + Bookings)

- Premium Version – Complete Hall’s portfolio, independent Web sites,

enhanced search, Call Center services, separate logins to Manage halls.

Core Revenue - 1: Ads•Creative e-mail & SMS ads to target audience on various wedding related services

•Banner ads, Promotion ads, Search page ads

Core Revenue - 2: Commissions•Tie-ups & Standard commissions - On lead generation and revenue creation with

related service providers (Connecting potential customers / consumers)

Page 9: Thehall - Businessplan

Sales & Distribution Model

Group 1

- Database building and communicate thehall.in concept with Halls

- Approach Halls for Registration (Basic & Premium Versions)

Group 2

- Tie-ups with other service providers (Commission and Ads)

Group 3

- Expansion strategies

Page 10: Thehall - Businessplan

Competition

Competition may raise soon but we need to go strong

and it depends on how quick we cover the region by

giving quality service, performing brand building

activities and tie ups with agents.

Note: Direct competition currently not found

Page 11: Thehall - Businessplan

Financials during Incubation

- Period of Incubation – 12 Months

- 25 Lakhs towards Working Capital - Would cover technology development,

database gathering, Small call center set up, Online promotion, Sales &

marketing activities (Complete Bangalore region covered – 650 Halls & Tie

ups with other services ).

- May generate 15-20 Lakhs by end of 1st year operations.

- Sources of Funds 3 Lakhs (Own)

Page 12: Thehall - Businessplan

Why INCUBATE@NSRCEL

- Professional Advice & Direction

- Understands Startups dynamics

Page 13: Thehall - Businessplan

Mock Screens - #1 – Home Page

Page 14: Thehall - Businessplan

Mock Screens - #2 – Result Page

Page 15: Thehall - Businessplan

Mock Screens - #3 – Hall Details page

Page 16: Thehall - Businessplan

Mock Screens - #4 – Comparison Page

Page 17: Thehall - Businessplan

Thank You

Mission: Simplifying marriage arrangements