crashpads businessplan

7/25/2019 CrashPads BusinessPlan

1/68


2/68

1 P

E S .......................................................................................................................... 2

I. T I ........................................................................................................................... 4

II. T C C ................... ........................................................................... 8

III. D R M C O ............................................... 14

IV. CP E ........................................................................................................... 20

V. M P ..................................................................................................................... 24

VI. D D ........................................................................... .......................... 28

VII. O P .................................................................................................................... 32

VIII. M T .............................................................................................................. 35I. O S .................................................................................................................. 39

. C R, P, A ........................................................ ................... 40

I. F P ....................................................................................................................... 43

II. P C O ................................................................................................ 45

III. A ........................................................................................................................... 46

R ..................................................................................................................................... 67


3/68

2 P

S C, C,

. ,

, 25% . T

. CP, LLC,

.

T S C 124,000 .

CP $5.5 S

C . F

, S C ,

.

,

, CP

, , .

C C

CP , ,

. CP

. CP (

) , , F,

. CP

.

C A

CP ,

. A CP

,

, , . R

, CP

S C.

AT CP $50,000 ,

, S C. T

, 16 45,

. T S C

$5.5 6%

. I


4/68

3 P

CP ( ),

, .

I

CP B C

. CP R G CP CP

.

C

T CP CEO J D, CFO J D, COO R D, CMO P

D. J 14 , J 25

, R 10 , P 21

.

E

T CP (30% 103%), (80%

), , ( )

. F .

O S C, CP

.

F

U 60 , 15% $45 ,

CP 643 . T ,

, .

, , 156 . B . U

, M 8

$24 10.

F

E . I $750,000

(), 12.5% . U

, ROI 30% ,

. A , CP ,

, CP C H I, I.


5/68

4 P

A , CP A

F S O T A

NAICS 72119. T

, , . I

, , ,

, , , (IBIS , 2013, . 2).

A , US$140

2012. , O T A US$1.7

2012 4,426 . T $288

$441 . B B 69%

31%. T

2008 2013 1%

. H, 2013 2018

1.3% (IBIS , 2013, . 3).

, O T A . M

(B&B)

. I , B&B

. I 2013,

5.0% . D

,

. 87%

. T 250 (IBIS , 2013, . 18).

H I USA 1.4%. T

I H F,

4,000 90 . T

U S. I, .

G . I U

S, HIUSA 125

. S 1980, . HIUSA $21.7 2012. I 2013,

$24.9 . H I

C, US. A,

CP H I

, H I

(IBIS , 2013, . 22).


6/68

5 P

G , ,

. S . T

. H,

(IBIS , 2013, . 21).

T V (S A A, E #1)

, , ,

. M O T A I

,

.

I D I

T

2009. T .T U S,

5.2% 2009. A 2010,

. F ,

, GDP, . T,

2018, 1.3%

$1.8 . I

.

E H

T , . T

.

E

.

I

T . T

. T

, , / . T

,

.

T ,

. T

,

(IBIS

, 2013, . 6).


7/68

6 P

I

O ,

. F

.

, B&B

.

C I

I U.S. U.S.

. M E, C,

A N ,

. M

, . T

. B

,

(IBIS , 2013, . 13).

H

B&B H ,

,

. T ,

. H, ,

(IBIS , 2013, . 20).

L

A BB. S 2012 T T S,

B&B (71.0%) B&B

. T B&B .

B , , ,

B&B (68.0%), (67.0%), (61.0%),

(58.0%) (53.0%). A

HB. 2011 T S,

(IBIS , 2013, . 8).

O

. I

(IBIS , 2013, . 18).


8/68

7 P

L, , ,

S

. H, C . G

. T

,

( ). A

,

(IBIS , 2013, . 12).


9/68

8 P

CP L L C (LLC)

. CP S

C, CO, 20 B

S R. T ,

CP

.

B $300,000 , CP LLC

J 2014. CP

Q2. S Q3

Q4. F , 9 (T).

T R D D, C. T

,

I 70 . F

,

,

. I ,

D

B, C M, K, A B. T

O . I,

. A ,

,

.

, CP .

CP P L P M

O T A C :

P .

G .

E , , ,

.


10/68

9 P

CP . T ,

, , , ,

:

U , , .

R ( ). P

.

O .

P .

U CP .

CP . C

, ,

, . N CP

. T CP

CP. .

E CP,

(S A A). C CP

, B R . CP

; , , TV,

.

A

CP . CP

. F ,

.

CP ,

, , , , , , ,

, CP , .

/

L A I IB L C T H

B C S D

T T

L

P CP


11/68

10 P

L C L

C CP ,

, . T

CP (, , , , , .)

. CP

.

D

J , , , ,

, CP

. CP ,

CP .

C B CP ,

, ( , )

. E

. ,

CP . F ,

CP . CP

, CP

CP

. M

CP .

I

O CP ,

, , , , . CP

,

(CP

, CB). C CP

. I CP,

, ,

.

C

C (

). B ? CP,

, .


12/68

11 P

T (, )

I ( , , )

G ( , , )

C S C

, CP . C,

$85 . A,

B, F, S, D,

1520 . CP

, $50

,

. $45 , CP $40,

$95 (S A B, E #1). E

CP ( ),

CP $50.

T , ,

$85 .

F S C, $85 $40

/, $250 . T,

$1,000. U

$1,000, CP 50% (S A B, E #2).

I , CP

:

I ;

I ;

C ;

A .

C C

T CP , . T

CP

.


13/68

12 P

CP .

H, CP

. T ,

, ,

. T, CP , ,

, .

H D

S CP

. D

. T ,

.

CP

(

,

). CP 80%

. I ,

CP CP 618

. F, CP

CP . I

(80%), CP

.

L C

T CP

. A CP

, , ,

. CP

( COO)

. I CP

.

E I C

T CP ,

, , , . A

, CP , , , .

A, S C 100% ,

CP , .


14/68

13 P

CP O T A

C. A CP C ,

, ,

, , , , .

A, ,

:

F, , ( CB )

S// ( )

D ( // )

CP CP :

C M E C. S

CP U S

.

T CP

. T,

. I

, CP . T

CP .

A, 10

C

. F,

.


15/68

14 P

T CP B2C $50,000 ,

, , , , , ,

S C, C. T .

T CP C

, 16 45,

.

T B2B 10,000

. T

,

.

O , .

C CP

, , , , .

2012 E ( $ )

D

A

COLORADO OVERALL (D R

A, 2013, . 11) $ 14,791.0 $ 2,838.0 19.2%

MOUNTAIN RESORT REGION (D

R A, 2013, . 17) $ 3,216.0 $ 1,039.0 32.3%

SUMMIT COUNT (D R

A, 2013, . 47) $ 642.6 $ 165.5 25.7%

T S C

. T

25.7%, $165.5M S C.

CP $50,000 ,

18 45 . A (I, 2012),

:

$165.5M * 57% 45 * 44% $50,000 * 20% 3

= $8.3M (R )


16/68

15 P

I S C, ,

. T $5.5M

CP ,

. CP

.

T 2009

(I, 2012). S C

, CP ,

. T

,

CP . I, CP ,

, , , ,

C (S A C, E #1 #2).

L , C

.

R

; CP

, .

,

CP .

CP

( ).

C . F

, CP

. I, CP

. I

, CP

CP .

A CP ,

, , , , . T CP :

1.

R C /.

2. S C / , ,

/, .

3. C U , , , , .


17/68

16 P

4. M C .

5. E C , , /, .

T CP , C

, CP /? 110

. T COO. C CP 9 48

.

CP :

$45 ;

. O ,

CP C , .

C :

. T CP . I

CP .

CP , ,

.

S A C, E #3.

O S C

, , .

, . S A C, E #4. S

.

A S C $500

.

,

. A $50

.

CP

. H,

. O CP

. H U

S, E A. A,

.


18/68

17 P

K 2 3 . CP

A 2014,

,

. I , CP

80%,

. T , CP

75% .

T S C

:

EIAED AKE HAE I C 2014 2015 2016

A $45 $45 $45

C () 360 720 1440

A ( ) 80.00% 80.00% 80.00% ( ) 40 40 40

11,520 23,040 46,080

E $520,000 $1,040,000 $2,070,000

C' % D 9.32% 17.59% 33.19%

I, C

. B , CP

80% . O ,

, , .

A C, E #5 C . T

. T

CP . T

CP C 2%

. T CP , ,

, CP

S C. A , CP

, .

M

G

T B (# S) E

1 6% 360 (6) , 80%

2 6% 720 (12) B 34 , 80%

3 6% 1440 (24) B (57 ), 80%


19/68

18 P

T C 2% 10 .

H, S C, CP ,

. CP

6%, (7.1%

6.3%)

. I , CP .

I , CP

. I CP 80%:

1.

B , . H,

S C 80% ,

. T CP

. A ,

(.. ).2. CP . A

S C ,

,

,

CP .

O , CP ,

. A, ,

CP , 100% 2 3. T

. CP

.

F, CP

3 7 . T

, . 2

3 4 , 3

7 .

E 1 2

3. D 1 2,CP C ,

(.. ). K :

B : /

? ? /?


20/68

19 P

A: D CP ? H

?

S : D ( ,

, .)? D

?

C: S ? ? D

?

C: ?

?

L & E: CP ?

CP

. T

. S (

), ( ).

R ,

. T

(.. 10 30 )

( ).


21/68

20 P

( )

CP : , ,

. T

. T

. O

.

H,

.

C . CP

80% $40

. T 30%. T

, . S

A D, E #1.

T 20 ( )

. T 60 60 70. F

, , , ,

. E 30

. CP

, . N

S C

. CP ,

, ,

. F , 40 $89,900. CP

, CP 30

,

. H, $500,000 . T

.

V , /, , , ,

, , . CP /

. B CDL ,

/ . C

. B

. S A D, E #2 . T

.


22/68

21 P

CP 10% $40

. $50 25% .

CP ,

. T .91, . F

48% . I , CP

. T

.

D E

CP . M

, S C , , USA P C C. T

. S

A D, E #3.

CP ( A D, E #4) ,

, , . T

25%. I , ,

. T, CP . A,

CP . E

.

S A D, E #5 #6. U 60 ,

15% $45 , CP 643

. T NO . E

$1,000 , 441 . T

:

ACAC EIAE

I , CP 10%, 20% 25%

. F , S C

60% 2012, . CP

.


23/68

22 P

A C

L , , ,

.

AD EEE EIAE

CP

. T ,

CPM,

. B CP

, CPM $4 $10.

O

. T D ( S C

) 18 U S,

. CP

,

. I , CP

.

CP , ,

CP

CP . F, CP

, , . CP $1,000 ,

$3,000 .

G , CP $2,000 .

AAILABLE I

T (.. ).

A , .

CP , . A

, CP

C S F

USA P C C. CP

.

R

.

I ,

. A

. CP

.


24/68

23 P

CP . O A

, . T

. T

, .

A,

. T CP

C .


25/68

24 P

CP . I

, . CP

? , P

.

CP S

C, C. I , U.S.

. A,

CP

, . D

,

.

CP A C S F

P USA P C C. T S C

CP

. CP

.

F , CP

C C S F,

. A, CP

.

O , CP U S

. P

.

M N

. A

.

CP ,

.

CP . T

,


26/68

25 P

. CP

, ,

.

B , CP

. T, C.

A S C $100

. S

, , , TV, . CP :

. B , ,

, CP

.

CP . D

, C 10

.

I , CP

. T

. T

, , , , ,

, .

I

( )

C , ,

. T

.

T CP

, // . I

, :

. CP

10 .

A K L P P


27/68

26 P

M 57 (, 2013) (

CP ), CP

, ,

. T , , ,

, , , . CP

.

S :

H CP

, ,

O

OTA E, T, P

S CP , ,

CP G, , B

S SEO , CP

SEM

S CP , ,

FS, F N, G+

O CP

C CRM C

A , CP

80 . S A E,

E #1.

O ,

. CP

CP

. I ,

.


28/68

27 P

ACIC C IELIE EAEED $10,000 J 2014 *D

$1,000

$600

J 2014 *D

*

T $1,000

J 2014 *D

*CPM

S $5,000 $15,000

S

2014

*E

*M

D $2,500 S

2014

*C

*O

*P

M $500 O *S

*A


29/68

28 P

B C, S, , E S

S (ESS) 20 ISO . T

, , , . T ,

, 20 ISO

. T

. T . T H

ESS

, , , , , .

T E E ESS H ESS,

,

.

T ESS CP. CP

H ESS, , E


30/68

29 P

E ESS 40 . T , ,

CP . T

30 , , , , , ,

, , , .

A , CP

. T , CP

, ,

, , .

, CP R G

180 12 . CP

.


31/68

30 P

, CP

CP 28 , ,

60 CP . T

F350 . T

/ .

H ESS: $25,000 12

E E ESS: $15,000 12

B E C: $20,000

B : $1,000 180

R G B D S: $5,000

M B : $20,000

40 : $3,000

1 : $50,000

S: $70,000


32/68

31 P

CP ,

CP .

CP CP.

, CP .


33/68

32 P

CP , , ,

,

. T

. T, C

.

CP C S F

USA P C C A . CP

S C .

CP (60 ) .

D , ,

. H/ ,

, ,

. B / ,

C .

F S C, CP B

L B. T (

, $1 , $.50 , .). M , ,

S M S S. F

AB P, D. E

CP. A CP ,

.

B CP ;

, (CDL) . I,

. T,

.

CP . C , ,

, .

( )

CP CP

. O , /

.

CP

C, , .


34/68

33 P

CP E C, C, S C. C,

CP , 40 $89,900.

O , S C . C,

, 1,100 12 $19

, $21,109.

A B CP

. N $8

J 1, 2014. CP .

T . C 2.9% (S T). SC 2% M T D 0.75%. B

3.4% 2.5% A U L

($175 4 ). T, B

11.55% . I S (K R),

2% , 9.65%. CP


35/68

34 P

(T).

CP . T

.

CP S C; , ,

I .

CP , , , ,

, , ( ).

()

CP /. D CDL,

DOT . H/

C, ,

C .

CP . A ,

. T . T

. A ,

.

C , .

S C A P (A U

L).

CP

, .

D , , . D

.


36/68

35 P

T

. T

U F MBA . T

. T

.

C P G

M , , 20

/.

S A F, E #1 . T

C P :

J D C E O . H

(.. 80% , 90% )

. B , CEO

.

H 14 (.. , ,

) S, A, M

, CEO . J

. I ,

M, R&D, O. H

$3 $4

.

J D C F O . S

. S

.

J 13,

. B ,

. A

M E A F ,

$2.1

. S $2.5


37/68

36 P

G E

. S $1.1

L M A T R S.

R D C O O . H . T

. F,

CP .

T COO B2C (.. ) B2B (..

, )

. T

. P ,

.

H ,

, .

R /

. R O T D (P M)

N . A N A N O,

D H, D O, O O

.

P D C M O . H

, , ,

. T CMO

,

. I , CMO

.

H 14 CP

. H

. H

,

.


38/68

37 P

A , $3

, 10 ,

. H

F O. A ,

,

.

J, P, J, R $75,000 25% . E

. T

.

I , $40,000 .

I . T 20%

. F,

35% 50% . T

30% 45% ( ).

,

E 3 CP. I

3,

.

T

. T .

T 2. I 3,

B D .

CP CEO B D. E

. A

.

T B D :

C 30

. B

. B CP

CEO. B V P . J D B

.


39/68

38 P

F F L J.

CEO ,

. H P D F .

T D C. H

, S C

CP . T R .

L G T. H

. J D

L .

, ,

N .

L: P L . F

.

A: I QB. B A B D

.

A: I

: B, C

I D H D M : .

B: B A


40/68

39 P

S A H, E #1


41/68

40 P

D B

R , CP B C

. 12 ,

24 , . I

, CP R G

. CP

.

CP $80,000 CP .

T $20,000 ,

$60,000.

F, CP

.

F

CP $3

.

F

CP CP

. T , CP ,

. A CP , CP

80% $45

CP .

CP , CP

, .

CP

, .

CP , ,

.


42/68

41 P

A

T 29

. T , CP

.

C

T

. T

S C,

.

T CP

. CP

( 12 ) , ,

A. A

, CP 33%.

T CP

CP . CP ,

,

.

C

CP

. I CP , CP

. ,

,

. O ,

. T

B C.

T CP . A

,

. A, CP

( S II, T C C),

( S VIII, D D ),

( S V, M P),


43/68

42 P

( A E,

M).

A CP

CP . CP

COO ( ) CP

.


44/68

43 P

CP . O

, CP $75,000

. T

10% , , .

T , M 4,

, , , . CP

.

S 18 24

. A , CP

. F 10, CP

$24.8 $46.4 . A T I B T

5.

C S I, CP

. T I V A/R 2014 50.1

3603.6 CP, 50.6 132.1 2018. R/E

80 6.13 23.50

CP. H,

.

I , 49 . C , ,

M 8, M 8

.

1. N . P, , . I

.

2. A . T

.

3. A

. I , .

4. E .

5. L .


45/68

44 P

6) E S VI

, , . P

.

T CFO ;, .

E , CFO

, . E ,

.

S A G, E #1

S A G, E #2

S A G, E #3


46/68

45 P

CP . D

, $75,000 . CP

.

T $3 . T

. T

$750,000 12.5% CP

ROI 30% 5 .

A CP , :

I

B

T

P CP

A U.S.

, CP ,

C H I, I., . CP

5 7.

I ,

( $300,000 ).

E 25

. T 20

.

A , . L,

. S A I, E #1.

A

. I ,

.


47/68

46 P

.

E #1. A C

E #2. F A I


48/68

47 P

(IBIS , 2013, . 26)


49/68

48 P

E #3. B L A I

(IBIS , 2013, . 16)


50/68

49 P

.

E #1. E C (EC) C

E #2. C.


51/68

50 P

.

E #1. D

A 2010 2011 2012 2013 2014 2015

D

( C ) $ 585.9 615.2 642.6 673.1 705.1 738.6

% N/A 5.0% 4.5% 4.8% 4.8% 4.8%

E #2. A

A

2012 2013 2014 2015

A

$

( C

)

$165.47 $175.40 $185.92 $197.08

% 6.3% 6.0% 6.0% 6.0%

A

(C

)

(DM,

2013) $ 140 $ 151 $ 163 $ 176

% 11.1% 8.0% 8.0% 8.0%

E #3.

D %

S T

, ,

. T

. T

. T

. T

.

80 H

:

S C

;

;


52/68

51 P

A J ( J) T

.

,

. B

. S ,

.

10

12

M

;

T

. C

. T

. T

.

T

.

810 L

F S

P PI (B2B) F B2B

//,

. T

. I ,

.


53/68

52 P

E #5.

2013 2014 2015 2016

C () N/A 360 720 1440

A U R ( ) N/A 80.0% 80.0% 80.0%

N ( ) N/A 80 120 160

T (T) N/A 23,040 69,120 184,320

O M (T) 7,253,280 7,688,477 8,149,785 8,638,773

R M (T) 1,819,123 1,928,270 2,043,966 2,166,604

S D (T) 176,455 187,042 198,265 210,161

CP' % O M N/A 0.3% 0.8% 2.1%

CP' % R M N/A 1.2% 3.4% 8.5%

CP' % S D N/A 12.3% 34.9% 87.7%

S D R $8,649,813 $9,168,802 $9,718,930 $10,302,066

CP' P R ($45/) N/A $1,036,800 $3,110,400 $8,294,400

CP' % S D R N/A 11.3% 32.0% 80.5%

( 3 ) .


54/68

53 P

E # 1. C 60

P/

$30 $35 $40 $45 $50

60 22% 42% 63% 83% 103% 100%

57 16% 35% 55% 74% 93% 95%

54 10% 28% 46% 65% 83% 90%

51 4% 21% 38% 56% 73% 85%

48 2% 14% 30% 46% 63% 80%

45 8% 7% 22% 37% 53% 75%

42 15% 0% 14% 28% 42% 70%

39 21% 7% 6% 19% 32% 65%

E #2. A

A C ( 1 )

FIED C/.

%

AIABLE* C/.

%

220' $32,000.00 10.9% D $37,440.00 12.7%

T ( 2 ) $1,200.00 0.4% C/H $44,928.00 15.3%

S $28,000.00 9.5% L $28,080.00 9.5%

B $4,000.00 1.4% D/F $3,120.00 1.1%O $10,000.00 3.4% F

L $3,600.00 1.2% G $14,976.00 5.1%

I ( ) $13,000.00 4.4% M $14,976.00 5.1%

I ( ) $4,000.00 1.4% M $4,680.00 1.6%

O S $25,000.00 8.5% S/M $2,080.00 0.7%

L $20,000.00 6.8% P F $3,120.00 1.1%

T F $140,800.00 47.9% T V $153,400.00 52.1%

AL C $294,200.00

*A N U/ 104


55/68

54 P

E #3.

C

D & E $25,000.00

12 220' E U $960,000.0012 T $36,000.00

12 S $840,000.00

6 B U $120,000.00

6 1 $300,000.00

M $50,000.00

T $20,000.00

L $500,000.00

12 L S $21,600.00

O S $25,000.00

12 I $78,000.00

6 I 1 $24,000.00

S $162,000.00

TOTAL $3,161,600.00

E #4. E


56/68

55 P

E #5. B

E #6. B

$

$2,000,000

$4,000,000

$6,000,000

$8,000,000

$10,000,000

50 100 150 200 250 300 350 400 450 500 550 600 650

C B A

F C T C R ()

$

$2,000,000

$4,000,000

$6,000,000

$8,000,000

$10,000,000

$12,000,000

50 100 150 200 250 300 350 400 450 500 550 600 650

C B A( A )

F C T C T R


57/68

56 P

E #1.

U F B J D T 4 / B

B M F C M

S US G P C M

A F K

I S S C ( )

S B B

M G B S

4 A J

G 4 A J

S A C F 4 T F

A L F 4 A F

A S C C 4 A M

B L S J 10 A M

B S B F B A

E #2. /

4 J F L D, C M, K

USA P C C C

G B J G A G M F G J

C J USA 4 G J J

NSRA S R N 4 P J

C R D S S

J

R F T J

B F M J

C S F 10 P A

R R J 815 T C S (

)

O S

R R F

D C M


58/68

57 P

E #1.

J D

CEO / O

P D

CMO / O

R D

COO / O

J D

CFO / O

TBD

G M

P 20

TBDD / A


59/68

58 P

E #1. I

February

March

April

May

June

July

Au

gust

September

October

NovemberD

ecember

TotalStandardSetups

1

2

4

6

6

6

6

6

Revenue

BedSales

0.0

0.0

0.0

0.0

0.0

0.0

194.4

64.8

64.8

103.7

194.4

COGS(VariableCosts)

0.0

0.0

0.0

6.0

12.0

24.0

132.8

44.3

44.3

70.8

132.8

NetBedSales:

(6.0)

(12.0)

(24.0)

61.7

20.6

20.6

32.9

61.7

AdRevenue:

18.0

18.0

18.0

18.0

18.0

GrossProfit:

(6.0)

(12.0)

(24.0)

79.7

38.6

38.6

50.9

79.7

Expenses

Salaries

15.0

15.0

15.0

15.0

15.0

Rent-Office

13.5

13.5

13.5

13.5

13.5

Marketing

50.0

25.0

Training

2.0

2.0

4.0

4.0

4.0

4.0

Linens

21.6

Insurance

1.4

2.8

5.6

8.5

8.5

8.5

8.5

8.5

Equipment(units&trucks)

108.0

358.0

358.0

716.0

716.0

Design&Engineering

25.0

Land

500.0

TotalExpenses

183.0

0.0

0.0

861.4

362.8

725.6

803.6

41.0

41.0

37.0

37.0

TotalIncome(Loss)BeforeTaxe

s

(183.0)

0.0

0.0

(867.4)

(374.8)

(749.6)

(724.0)

(2.5)

(2.5)

13.9

42.7

CrashPads,LLC

2014

(allnumbers$000)


60/68

59 P

2014

January

February

March

April

May

June

July

August

September

October

November

December

TotalStandardSetups

6

6

6

6

6

6

6

6

12

12

12

12

12

Revenue

BedSales

0.6

194.4

155.5

155.5

155.5

64.8

51.8

51.8

388.8

181.4

181.4

259.2

466.6

COGS(VariableCosts)

0.5

132.8

106.2

106.2

106.2

44.3

35.4

35.4

265.5

123.9

123.9

177.0

318.6

NetBedSales:

0.2

61.7

49.3

49.3

49.3

20.6

16.4

16.4

123.3

57.5

57.5

82.2

148.0

AdRevenue:

0.1

18.0

18.0

18.0

18.0

18.0

18.0

18.0

36.0

36.0

36.0

36.0

36.0

GrossProfit:

0.2

79.7

67.3

67.3

67.3

38.6

34.4

34.4

159.3

93.5

93.5

118.2

184.0

Expenses

Salaries

0.1

15.0

15.0

15.0

15.0

15.0

15.0

15.0

15.0

15.0

15.0

15.0

15.0

Rent-Office

0.1

13.5

13.5

13.5

13.5

13.5

13.5

13.5

13.5

13.5

13.5

13.5

13.5

Marketing

0.1

25.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

Training

0.0

1.0

1.0

1.0

1.0

1.0

1.0

1.0

1.0

1.0

1.0

0.0

0.0

Linens

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

43.2

0.0

0.0

0.0

0.0

Insurance

0.1

8.5

8.5

8.5

8.5

8.5

8.5

8.5

17.0

17.0

17.0

17.0

17.0

Equipment(units&trucks)

2.3

0.0

108.0

0.0

0.0

0.0

0.0

0.0

2148.0

0.0

0.0

0.0

0.0

Design&Engineering

0.0

Land

0.5

TotalExpenses

3.1

63.0

146.0

38.0

38.0

38.0

38.0

38.0

2237.7

46.5

46.5

45.5

45.5

TotalIncome(Loss)BeforeTax

es

(2.8)

16.7

(78.7)

29.3

29.3

0.5

(3.6)

(3.6)

(2078.4)

47.0

47.0

72.7

138.5

2015

CrashPads,LLC

(allnumber

s$000)


61/68

60 P

2016

2017

2018

2019

2020

2021

2022

2023

TotalStandard

Setups

24

36

48

54

60

66

72

78

Revenue

BedSales

7776.0

13996.8

21772.8

27993

.6

32400.0

37065.6

41

990.4

47174.4

COGS(VariableCosts)

5310.0

9558.0

14868.0

19116

.0

22125.0

25311.0

28

674.0

32214.0

NetBedSales

:

2466.0

4438.8

6904.8

8877

.6

10275.0

11754.6

13

316.4

14960.4

AdRevenue:

72.0

108.0

144.0

162

.0

180.0

198.0

216.0

234.0

GrossProfit:

2538.0

4546.8

7048.8

9039

.6

10455.0

11952.6

13

532.4

15194.4

Expenses

Salaries

180.0

180.0

180.0

180

.0

180.0

180.0

180.0

180.0

Rent-Office

25.0

25.0

25.0

25

.0

25.0

25.0

25.0

25.0

Marketing

25.0

25.0

25.0

25

.0

25.0

25.0

25.0

25.0

Training

10.0

10.0

10.0

10

.0

10.0

10.0

10.0

10.0

Linens

86.4

129.6

172.8

194

.4

216.0

237.6

259.2

280.8

Insurance

408.0

612.0

816.0

918

.0

1020.0

1122.0

1

224.0

1326.0

Equipment(un

its&trucks)

4512.0

4512.0

4512.0

4512

.0

4512.0

6768.0

6

768.0

6768.0

Design&Eng

ineering

Land

TotalExpens

es

5246.4

5493.6

5740.8

5864

.4

5988.0

8367.6

8

491.2

8614.8

TotalIncome(Loss)BeforeTaxes

(2708.4)

(946.8)

1308.0

3175

.2

4467.0

3585.0

5

041.2

6579.6

(allnumbersin$000)

CrashPads,LLC

2016-2023


62/68

61 P

E #2. B

2014

2015

2016

2017

2018

2019

2020

2021

2022

2023

AE

CA

C

$540

$912

$1,222

$335

$1,703

$4,938

$9,465

$13,110

$18,211

$24,851

LA

L

$500

$500

$500

$500

$500

$500

$500

$500

$500

$500

P&E(

)

$2,256

$4,512

$

9,024

$13,536

$18,048

$20,304

$22,560

$24,816

$27,072

$29,328

ALAE

$3,296

$5,924

$1

0,746

$14,371

$20,251

$25,742

$32,525

$38,426

$45,783

$54,679

LIABILIIE

CL

LL

$3,000

$5,000

$

8,000

$8,000

$8,000

$8,000

$8,000

$8,000

$8,000

$8,000

L

$3,000

$5,000

$8,000

$8,000

$8,000

$8,000

$8,000

$8,000

$8,000

$8,000

HAEHLDE'EI

'E

$300

$300

$300

$300

$300

$300

$300

$300

$300

$300

CS

RE

($4)

$624

$

2,446

$6,071

$11,951

$17,442

$24,225

$30,126

$37,483

$46,379

'E

$296

$924

$

2,746

$6,371

$12,251

$17,742

$24,525

$30,426

$37,783

$46,679

ALLIABILIIE&EI

$3,296

$5,924

$10,746

$14,371

$20,251

$25,742

$32,525

$38,426

$45,783

$54,679

CP,LLC

20142023

($000)


63/68

62 P

E #3. C F

F

A

J

J

A

D

F'I

$300,000

LR

$3,000,000

TSS

1

2

4

6

6

6

6

6

B:

$194,400

$64,800

$64,800

$103,680

$194,400

NBS:

$61,650

$20,550

$20,550

$32

,880

$61,650

A:

$18,000

$18,000

$18,000

$18,000

$18,000

:

$300,000

$0

$0

$3,000,000

$0

$0

$212,400

$82,800

$82,800

$121,680

$212,400

E

COGS(VC)

$6,000

$12,000

$24,000

$132,750

$44,250

$44,250

$70,800

$132,750

S(M)

$13,500

$13,500

$13,500

$13

,500

$13,500

RO

$12,500

M

$50,000

T

$2,000

$2,000

$4,000

$4,000

$4,000

$4,000

L

$21,600

I

$1,400

$2,800

$5,600

$8,500

$8,500

$8,500

$8

,500

$8,500

220'E

U

$96,000

$144,000

$144,000

$288,

000

$288,000

T

$6,000

$6,000

$12,000

$12,000

S

$140,000

$140,000

$280,

000

$280,000

BU

$12,000

$18,000

$18,000

$36,000

$36,000

1

$50,000

$50,000

$100,

000

$100,000

D&E

$25,000

L

$500,000

$183,000

$0

$0

$867,400

$374,800

$749,600

$908,850

$70,250

$70,250

$92

,800

$154,750

CS/D

$117,000

$0

$0

$2,132,600

($374,800)

($749,

600)

($696,450)

$12,550

$12,550

$28

,880

$57,650

OC

B

$0

$117,000

$117,000

$117,000

$2,249,600

$1,874,800

$1,125,200

$428,750

$441,300

$453,850

$482,730

CCB

$117,000

$117,000

$117,000

$2,249,600

$1,874,800

$1,125,200

$428,750

$441,300

$453,850

$482,730

$540,380

2014

CP

,LLC


64/68

63 P

J

F

A

J

J

A

D

F'I

LR

$2,000,000

TSS

6

6

6

6

6

6

6

12

12

12

12

12

B:

$194,400

$155,520

$155,520

$155,520

$64,800

$51,840

$51,840

$388,800

$181,440

$181,440

$259,200

$466,560

NBS:

$61,650

$49,320

$49,320

$49,320

$20,550

$16,440

$16,440

$123,300

$57,540

$57,540

$82,200

$147,960

A:

$18,000

$18,000

$18,000

$18,000

$18,000

$18,000

$18,0

00

$36,000

$36,000

$36,000

$36,000

$36,000

:

$212,400

$173,520

$173,520

$173,520

$82,800

$69,840

$69,840

$2,424,800

$217,440

$217,440

$295,200

$502,560

E

COGS(VC)

$132,750

$106,200

$106,200

$106,200

$44,250

$35,400

$35,400

$265,500

$123,900

$123,900

$177,000

$318,600

S(M)

$13,500

$13,500

$13,500

$13,500

$13,500

$13,500

$13,500

$13,500

$13,500

$13,500

$13,500

$13,500

RO

$25,000

M

$25,000

T

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$1,00

0

$1,000

$1,000

$1,000

L

$43,200

I

$8,500

$8,500

$8,500

$8,500

$8,500

$8,500

$8,500

$17,000

$17,000

$17,000

$17,000

$17,000

220'EU

$96,000

$864,000

T

$36,000

S

$840,000

BU

$12,000

$108,000

1

$300,000

D&E

L

$205,750

$237,200

$129,200

$129,200

$67,250

$58,400

$58,400

$2,488,200

$155,400

$155,400

$207,500

$349,100

CS/D

$6,650

($63,680)

$44,320

$44,320

$15,550

$11,440

$11,440

($63,400)

$62,040

$62,040

$87,700

$153,460

OCB

$540,380

$547,030

$483,350

$527,670

$571,990

$587,540

$598,9

80

$610,420

$547,020

$609,060

$671,100

$758,800

CCB

$547,030

$483,350

$527,670

$571,990

$587,540

$598,980

$610,4

20

$547,020

$609,060

$671,100

$758,800

$912,260

2015

CP,LLC


65/68

64 P

2016

2017

2018

2019

2020

2021

2022

2023

F'I

LR

$3,000,000

TSS

2

4

36

48

5

4

60

66

7

2

78

B:

$7,776,000

$13,996,800

$21,772,800

$27,993,600

$32,400,000

$37,065,600

$41,990,400

$47,174,400

NBS:

$2,466,000

$4,438,800

$6,904,800

$8,87

7,600

$10,275,000

$11,754,600

$13,316,400

$14,960,400

A:

$72,000

$108,000

$144,000

$162,000

$180,000

$198,000

$216,000

$234,000

:

$10,84

8,000

$14,104,800

$21,916,800

$28,155,600

$32,580,000

$37,263,600

$42,206,400

$47,408,400

E

COGS(VC)

$5,31

0,000

$9,558,000

$14,868,000

$19,116,000

$22,125,000

$25,311,000

$28,6

74,000

$32,214,000

S(M)

$162

,000

$180,000

$180,000

$180

,000

$180,000

$180,000

$180

,000

$180,000

RO

$25,000

M

$25,000

T

$10,000

L

$86,400

$129,600

$172,800

$194,400

$216,000

$237,600

$259,200

$280,800

I

$408

,000

$612,000

$816,000

$918,000

$1,020,000

$1,122,000

$1,22

4,000

$1,326,000

220'EU

$1,92

0,000

$1,920,000

$1,920,000

$1,92

0,000

$1,920,000

$2,880,000

$2,88

0,000

$2,880,000

T

$72,000

$72,000

$72,000

$72

,000

$72,000

$108,000

$108,000

$108,000

S

$1,68

0,000

$1,680,000

$1,680,000

$1,68

0,000

$1,680,000

$2,520,000

$2,52

0,000

$2,520,000

BU

$240

,000

$240,000

$240,000

$240,000

$240,000

$360,000

$360,000

$360,000

1

$600

,000

$600,000

$600,000

$600,000

$600,000

$900,000

$900,000

$900,000

D&E

L

$10,53

8,400

$14,991,600

$20,548,800

$24,920,400

$28,053,000

$33,618,600

$37,105,200

$40,768,800

CS/D

$309

,600

($886,800)

$1,368,000

$3,23

5,200

$4,527,000

$3,645,000

$5,10

1,200

$6,639,600

OCB

$912

,260

$1,221,860

$335,060

$1,70

3,060

$4,938,260

$9,465,260

$13,110,260

$18,211,460

CCB

$1,221,860

$335,060

$1,703,060

$4,93

8,260

$9,465,260

$13,110,260

$18,211,460

$24,851,060

CP,I.

20162023


66/68

65 P

E #1.

E D E D

F LLC 1/6/2014 1/6/2014 CEO

C 1/6/2014 5/2/2014 CEO/CFO

C / 1/6/2014 1/31/2014 CFO

1/13/2014 1/13/2014 CEO/CFO/COO/CMO

( ) 2/1/2014 2/1/2014 COO

2/3/2014 5/2/2014 CEO/CFO

/ 4/1/2014 4/1/2014 CEO/CFO/COO/CMO

4/1/2014 5/2/2014 CMO

1 5/5/2014 5/13/2014 CFO

C 5/5/2014 5/19/2014 COO

/ 2 5/19/2014 5/26/2014 COO

H G 6/1/2014 6/30/2014 COO

D 6/1/2014 6/30/2014 CMO

/ 2 6/19/2014 6/26/2014 COO

H / 7/1/2014 10/31/2014 COO

K / 7/1/2014 7/1/2014 CMO

& 7/1/2014 9/30/2014 CMO

D 7/1/2014 10/31/2014 CMO

7/1/2014 12/31/2014 CEO/CMO

6 7/19/2014 7/26/2014 COO

8/1/2014 8/31/2014 COO

B , , 8/1/2014 8/1/2014 COO/CMO

D A C B 8/18/2014 8/24/2014 ALL

L 11/26/2014 11/26/2014 CEO/CFO/COO/CMO

11/26/2014 4/30/2014 G M

E 12/1/2014 2/1/2015 CEO/CMO

E (.. ) 12/1/2014 2/1/2015 CEO/CMO

B , , 1/1/2015 3/1/2015 COO/CMO

1/15/2015 2/28/2015 CMO

B 2 2/1/2015 5/30/2015 CEO/CFO

2/1/2015 2/1/2015 COO

I 3/1/2015 5/31/2015 COO

B 5/1/2015 9/30/2015 COO/G M

2 6/1/2015 6/15/2015 CFO & 6/15/2015 6/15/2015 COO

B 10/1/2015 4/30/2016 COO/G M

E 11/1/2015 2/1/2016 CEO/CMO/CFO

I/ 1/1/2016 5/31/2016 CMO/COO

B 3 2/1/2016 5/30/2016 CEO/CFO

B 5/1/2016 9/30/2016 COO/G M

B 10/1/2016 4/30/2017 COO/G M


67/68

66 P

E #1. /

E #2. DCF

E #3.

A

D

.

F G

30% 30.0% 40% 3.0%

E #4. D

Discount Rate

F = 1.50%

= 6% 8%

B = 1.54 2.28 2.5 1.54 2.28 2.5

D : 10.7% 15.2% 16.5% 13.8% 19.7% 21.5%


68/68

. (..). R J 2, 2014, T B:

://../.?=479

D R A. (2013). 12012.D, CO: C

T O.

DM. (2013, M). . R N 27,

2013, T B:

://../M/SD.?=369

5

IBIS . (2013). & & .IBIS I.

I, L. (2012). 2012.L I.

. (..). R J 2, 2014, S, CO:://../.?=114

. (2013, J 18). .R D 6,

2013, .: ://../

/

. (..). R J 2, 2014, T B:

://../.?=146

crashpads businessplan

Documents