ccim graphic standards manual brand...ccim institute’s branding. keeping these brand elements...

CCIM Graphic Standards Manual EXTERNAL REFERENCE GUIDE FOR THE CCIM LOGO

REFERENCE GUIDE FOR THE CCIM LOGO 2

Logo Usage 3

Standard Fonts 4

Elements of the Logo 5

Size 6

Stationery 7

Digital Websites 8

Standard Colors 9

Logo Color Variations 10

The logo and tag line send a cohesive visual message to those with whom the CCIM

members, CCIM Chapters, and other partners communicate with. Consistency with the

various ways in which the brand is displayed builds an image that recognizes the CCIM

Institute as a distinguished organization.

The purpose of this manual is to provide the graphic guidelines to assist you when using

CCIM Institute’s branding. Keeping these brand elements consistent will assist in

recognition and maintain professionalism with your audience.

The guidelines presented in this manual represent common uses and variations of the

CCIM logo. Please see the Quick Reference Guide for an easy-to-follow overview. If you

have additional questions, we encourage you to contact the CCIM Marketing Department

for more information.

Introduction


Logo Usage

LOGO

The pin logo is the visual cornerstone of the

CCIM Institute brand and using it properly helps

to communicate a professional and focused

message.

We have provided color variations for continuity

within the CCIM Institute brand. Please refer to

the following guidelines when using our logo.

The CCIM Institute logo should appear using

four-color process. When using the logo

remember to:

• Please keep the logo in its original proportions

• Please keep all type within the logo the original proportional size

• Please keep all other information from overprinting the logo

BRANDING

Our brand is represented by the pin. The tag

line should also be used whenever possible,

when advertising on behalf of CCIM. When

representing yourself, please use the pin logo

and the individual member tag line. To make

sure this is correctly used please follow the

guidelines defined in this manual.

One of these logos needs to appear on

advertising and promotional materials made by

designers, chapter administrators, and printers.

Preferred Four-Color Usage

Preferred One-Color Usage

Alternate Logo Usage

Individual Member


Standard Fonts

Our communications use various font types within the Helvetica Neue type family. This typeface was selected for compatibility with our logo.

Helvetica Neue Condensed Family

abcdefghijklmnopqrstuvwxyz1234567890("!?&) ABCDEFGHIJKLMNOPQRSTUVWXYZFour score and seven years ago our fathers brought forth on this continent a new nation, conceived in liberty and dedicated to the proposition that all men are created equal. Now we are engaged in a great civil war, test-ing whether that nation or any nation so conceived and so dedicated can long endure. We are met on a great battlefield of that war. We have come to dedicate a portion of that field as a final resting place for those who here gave their lives that nation might live. It is altogether fitting and proper that we should do this. But in a larger sense, we cannot dedicate, we cannot consecrate, we cannot hallow this ground. The brave men, living and dead who struggled here have consecrated it far above our poor power to add or detract.

The world will little note nor long remember what we say here, but it can never forget what they did here. It is for us the living rather to be dedicated here to the unfinished work which they who fought here have thus far so nobly advanced. It is rather for us to be here dedicated to the great task remaining before us—that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion – that we here highly resolve that these dead shall not have died in vain, that this nation under God shall have a new birth of freedom, and that government of the people, by the people, for the people shall not perish from the earth.

light condensed

light condensed oblique

standard condensed

standard condensed oblique

medium condensed

medium condensed oblique

bold condensed

bold condensed oblique

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ









Elements of the Logo

BASIC ELEMENTS

To make sure the logo is correctly used, please

follow the guidelines defined in this manual.

• The logo and tag line is to be used apart from any body copy or text

• Please keep all type the original font

• Please keep all the elements in their original proportions

• Please keep all other information from overprinting by leaving enough clear space

•If distinguishing yourself on a personal or company website, please use the logo and the individual member tag line.

CLEAR SPACE

Keeping clear open space around our logo and

tag line ensures that they are always visible. The

more space around them,the more they will be

seen. The minimum recommended amount of

area around both the logo and tag line is ¼ inch.

Please see the illustration for a visual explanation.

CCIM INSTITUTE Building Opportunities for Commercial Real Estate

BRAND POSITIONINGSTATEMENT, ONE LINE

LOGO

Elements

Clear Space

Individual Member

Individual Member


Size

SIZE

The logo and tagline unit should be used

as large as possible. When used 1/2" or

smaller, use the logo without the tag line to

ensure best quality and visibility. The one line

tagline version is displayed below. The same

guidelines apply to the two line tag line and

individual member versions.

1"

7/8" .875"

5/8" .625"

3/4" .75"

1/2" .5"

3/8" .375"

Logo use when smaller than 1/2"

Logo use when larger than 1/2"


Stationery

LETTERHEAD

The use of the CCIM logo is encouraged on CCIM designee's marketing materials. Please refer to these samples for placement and size.

BUSINESS CARD

Please review the suggested business cards for logo proportion and placement.

BUSINESS NAME

John Doe, CCIM Broker/Owner

[email protected]

123 Street Ave, Anytown, IL 55555www.businessname.com

LOGO

Individual Member

BUSINESS NAME


[email protected]

123 Street Ave, Anytown, IL 55555www.businessname.com

LOGO

Individual Member

1.5"

Date:

Dear Name:

Four score and seven years ago our fathers brought forth on this continent a new nation,

conceived in liberty and dedicated to the proposition that all men are created equal. Now we

are engaged in a great civil war, testing whether that nation or any nation so conceived and

so dedicated can long endure. We are met on a great battlefield of that war. We have come to

dedicate a portion of that field as a final resting-place for those who here gave their lives that

nation might live. It is altogether fitting and proper that we should do this. But in a larger

sense, we cannot dedicate, we cannot consecrate, we cannot hallow this ground. The brave

men, living and dead who struggled here have consecrated it far above our poor power to

add or detract.

The world will little note nor long remember what we say here, but it can never forget what

they did here. It is for us the living rather to be dedicated here to the unfinished work which

they who fought here have thus far so nobly advanced. It is rather for us to be here dedicated

to the great task remaining before us—that from these honored dead we take increased

devotion to that cause for which they gave the last full measure of devotion – that we here

highly resolve that these dead shall not have died in vain, that this nation under God shall

have a new birth of freedom, and that government of the people, by the people, for the people

shall not perish from the earth.

Sincerely,


.875"4.5".675"

.5"

.5"

123 Street Ave, Anytown, IL 55555

www.ccim.com

LOGO BUSINESS NAME

www.businessname.com

1.5"

Date:

Dear Name:

Four score and seven years ago our fathers brought forth on this continent a new nation,

conceived in liberty and dedicated to the proposition that all men are created equal. Now we

are engaged in a great civil war, testing whether that nation or any nation so conceived and

so dedicated can long endure. We are met on a great battlefield of that war. We have come to

dedicate a portion of that field as a final resting-place for those who here gave their lives that

nation might live. It is altogether fitting and proper that we should do this. But in a larger

sense, we cannot dedicate, we cannot consecrate, we cannot hallow this ground. The brave

men, living and dead who struggled here have consecrated it far above our poor power to

add or detract.

The world will little note nor long remember what we say here, but it can never forget what

they did here. It is for us the living rather to be dedicated here to the unfinished work which

they who fought here have thus far so nobly advanced. It is rather for us to be here dedicated

to the great task remaining before us—that from these honored dead we take increased

devotion to that cause for which they gave the last full measure of devotion – that we here

highly resolve that these dead shall not have died in vain, that this nation under God shall

have a new birth of freedom, and that government of the people, by the people, for the people

shall not perish from the earth.

Sincerely,


.875"4.5".675"

.5"

.5"

123 Street Ave, Anytown, IL 55555 www.businessname.com

www.ccim.com

LOGO BUSINESS NAME

Individual Member


Digital

WEBSITES

Company or personal website - The logo and individual member tagline is the only acceptable option for websites. The Quick Reference Guide

can be viewed for a snapshot view. This version of the logo is used to distinguish an individual designee from a corporate entity.

Individual Member


Standard Colors

These consistent colors are used for all

advertising and promotional materials made

by designers, chapter administrators, and

printers. Whenever possible, the four color

process should be used. The following are

guidelines for different usages.

COATED COLORS

Use the following colors on coated paper. • Pantone® 200C

• Pantone® 723C

• Pantone® 101-1C | 4CP: C 20%,

M 100%, Y 70%, K 0%

• Pantone® 40-2C | 4CP: C 30%,

M 60%, Y 100%, K 0%

UNCOATED COLORS

Use the following colors on uncoated paper. • Pantone® 200U

• Pantone® 145U

• Pantone® 91-1U | 4CP: C 0%, M 100%, Y 80%, K 10%

• Pantone® 33-2U | 4CP: C 0%, M 40%,

Y 80%, K 10%

ELECTRONIC COLORS

Use the following colors for electronic media, such as websites. • RED: 190 R, 15 G, 52 B

• GOLD: 189 R, 113 G, 45 B

Pantone® 200C Pantone® 200U

Pantone® 723C Pantone® 145U

Coated 4 Color Process PMS Colors

Pantone® 101-1C Pantone® 91-1U

190 R, 15 G, 52 B

Pantone® 40-2C Pantone® 33-2U

189 R, 113 G, 45 B

Coated Solid PMS Colors Uncoated Solid PMS Colors

Coated 4 Color Process PMS Colors

RGB Values


Logo & Color Variations

COLOR VARIATIONS

The logo and tag line can be used in a variety of backgrounds. The same treatments are used for the logo and the individual member tag line.

4-color process on 25% black background

1-color on 25% black background

4-color process on black background

1-color on black background

4-color process on PMS 200 Background


4-color process on 25% black background

1-color on 25% black background

4-color process on black background

1-color on black background



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