cdmelb2015: telstra
TRANSCRIPT
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Comms Day: Trends in Media
Joe Pollard
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Media Ecosystem Key Trends In Media Consumer Technology Business Models Key Disruptions In Our Industry
Telstra Media Today
OVERVIEW
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MEDIA ECOSYSTEM
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Source: Mediascape & Company Financial Reports. All figures in AUD.
OZ MEDIA
LANDSCAPE
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GLOBAL MEDIA
LANDSCAPE
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TRENDS
Consumer Technology
Business Models
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FOMO
Source: Centre for the Digital Future 2015
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REALITY
Source: Telstra Analysis
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Source: Financial Reports, Ovum, Telstra Analysis; Figures in $AUD
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Source: Financial Reports, Ovum, Telstra Analysis; Figures in $AUD
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SVOD THE BIG DISRUPTOR
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DISRUPTORS MAY
GET DISRUPTED
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HOW HAS THE DISRUPTION
STARTED IN AUSTRALIA?
Source: Ovum, Company Financial Reports, Brand Tracker 2015
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LINEAR CHANNELS SVOD / TVOD / EST
iQ3
MOBILE& TABLET
T-BOX /TELSTRA TV
FOXTEL FROM TELSTRA
ON T-BOX
TELSTRA MEDIA
OFFERINGS
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+ WorldClass
CustomerExperience=
DifferentiatedContent
TV
TELSTRA TV TM
FoxtelWorldClass
Network
OUR FORMULA
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WORLD CLASS CONTENT
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THANK YOU