celebrating excellence in hr strategy

CELEBRATINGEXCELLENCE IN

HR STRATEGY

2 0 1 5 S P O N S O R S H I P K I TW W W . H R E X C E L L E N C E A W A R D S . A S I A

KUALA LUMPUR 17 SEPTEMBER 2015HONG KONG 15 OCTOBER 2015, HOTEL ICON

SINGAPORE 20 AUGUST, SHANGRI-LA HOTEL HOTEL

2 HUMAN RESOURCES HR EXCELLENCE AWARDS 2015WWW.HREXCELLENCEAWARDS.ASIA

ASIA’S #1 SOURCE OF HR INTELLIGENCE FOR OVER A DECADE

MORE THAN A MAGAZINE, MORE THAN AN EVENT ORGANISERHuman Resources is a community which exists in print, online and at live events

• Human Resources events are produced by experienced editors & journalists - knowledgeable & connected

• Client service and commitment to value is the Human Resources team's number one priority

• Human Resources events attract truly A-grade audiences - never beaten on size, quality and seniority

• Leverage on Human Resources' peerless network of long-term relationships built on trust & credibility

• Talk to Human Resources about customised solutions at Asia's most respected HR conferences

• Human Resources events have the highest production values which suit the most prestigious brands

• Partners & sponsors of Human Resources events receive additional benefi ts which just can't be matched:

• Event marketing sent to the biggest database of HR decision makers in Asia - over 98,000 contacts

• Print coverage of your event sponsorships in Human Resources, Asia's most-read HR magazine

• Extensive coverage of sponsor involvement on Humanresourcesonline.net, Asia's most-read HR website

• Continual event coverage in Human Resources' leading Twitter, Facebook and LinkedIn feeds

ABOUT THE ORGANISER

HUMAN RESOURCES HR EXCELLENCE AWARDS 2015WWW.HREXCELLENCEAWARDS.ASIA 3

HERE ARE JUST A FEW OF OUR PREVIOUS SPONSORS

“Our experience with Lighthouse Independent Media has been an outstanding one - we partnered in Talent

Management Asia and then again in HR Tech Interactive and in both the events they met and exceeded our

expectations! They delivered on multiple fronts – target and participative audience, very informed industry veterans

as part of speaker profi les and panellists and overall, very well-run events. I would also like to mention that the

Lighthouse Independent Media team has been very professional, attentive, collaborative and extremely helpful –

making participating in their events a very pleasant experience for RAMCO!”

- Marketing manager, RAMCO

“Good interaction with senior HR and recruitment leaders. The changing and evolving talent landscape in Singapore

presents companies with complex issues and some great potential ideas and solutions (were) shared.”

- Ben Batten, country general manager, VOLT on Recruitment Interactive 2013

OUR SPONSOR CLIENTS


Judged solely by over 75 of the most respected HR directors in Asia, the HR Excellence Awards is the only

regional awards programme in the region designed to recognise and celebrate excellence in outstanding human

capital strategy and execution.

Now in its 5th big year, the HR Excellence Awards helps raise standards across the HR profession by identifying

brilliant HR management and inspiring HR generalists & specialists to lift their game, achieve greater goals and

add even more value to their organisations. Heads of HR participate in the HR Excellence Awards to recognise and

reward their HR teams and to position their companies as leaders in HR strategy and execution.

• Regional awards programme encompassing Hong Kong, Malaysia and Singapore

• 20 award categories covering all key areas of human resources strategy

• Judged by 75 heads of HR from some of the largest companies in Asia - people HR professionals really respect

Track the progress of the three juries, awards fi nalists and feted winners at www.hrexcellenceawards.asia

ABOUT THE HR EXCELLENCE AWARDS


Sponsoring the HR Excellence Awards gets your

brand in front of the entire HR community in Asia

for over three months. From the pre-event 16-week

marketing campaign to the awards gala dinner to the

post-event reporting, your brand will enjoy top of

mind status.

BRANDING

Being a sponsor of the HR Excellence Awards

positions your company as an organisation

which truly values excellence in human capital

management and understands that good HR

management leads to great business results.

POSITIONING

Like all Human Resources events, the HR Excellence

Awards is a very social event attended by some of the

most active and biggest spending in-house HR heads

in Asia. A unique relationship building opportunity.

NETWORKING

Whether they win a trophy or leave the HR Excellence

Awards committed to do better, all attendees

will have a fantastic experience which will be

remembered for years to come.

MEMORABLE EXPERIENCE

WHY SPONSOR THEHR EXCELLENCE AWARDS?


• Excellence in Employee Engagement

• Excellence in HR Social Media

• Excellence in Compensation & Benefits Strategy

• Excellence in Employer Branding

• Excellence in Employee Work-Life Balance

• Excellence in Recruitment & Retention Strategy

• Excellence in Leadership Development

• Excellence in Cross-Border HR Programmes

• Excellence in Employee Development

• Excellence in Workplace Well-Being

• Excellence in Employee Diversity Strategies

• Excellence in HR Technology

• Excellence in CSR Practices

• Excellence in Talent Management

• Excellence in Graduate Development

• Excellence in Mature Workforce Practices

• Small Employer of the Year

• HR Team of the Year

• HR Professional of the Year

• HR Grand Winner 2014

2015 AWARD CATEGORIES


A*Star

Accor Hotels

Agency of Science Technology

Agilent Technologies

ANZ Banking Group

Astro All Asia Networks

Auric Pacifi c Group

Baker & McKenzie Wong & Leow

BASF

Berjaya Times Square

BMW

Building & Construction

Authority

Bumi Armada

CAAS

Cadbury Schweppes

Campbells Soup

Cargill International

Carl Zeiss

Certis CISCO Security

Cisco Systems

Civil Aviation Authority

Click2View

Coca-Cola

DBS Bank

Dell Computer

Deloitte

Duke-NUS Graduate School

eBay

Encorp

Energy Market Authority

Ericsson

Ernst & Young

Estee Lauder

Far East Organization

Fuji Xerox

Fujitsu

Groupon

Hewlett-Packard

Hilton Hotels & Resorts

ICAP Management Services

IDA

Johor Ports

Jurong Health Services

Jurong Port

Kadence International

Keppel Offshore & Marine

KPJ Healthcare

KPMG

Land Transport Authority

Le Meridien

Leo Burnett

LG Electronics

Manulife

Marriott Hotels

Maybank

McCann Erickson

Media Prima

Mindvalley

Ministry of Manpower

Munchworld Marketing

Mydin Mohamed

Nanyang Polytechnic

National Environment Agency

Nike

Noble Group

OCBC Bank

Ogilvy & Mather

Pfi zer

Philips

Procter & Gamble

Port Authority of Singapore

Prudential

Pullman Hotels

PwC

Rainbow Centre

Renaissance Hotels

RHB Banking Group

Royal Plaza on Scotts

Samsung

SapuraAcergy

SATS

Shangri-La Hotels

Siemens

SilverNeedle Hospitality

Sime Darby

SINDA

Singapore General Hospital

Singapore MRT

Singapore Pools

Singapore Telecommunications

Standard Chartered Bank

Star Publications

Starcom Mediavest Group

Starwood Hotels & Resorts

Suntec Singapore

Tan Chong Motor

Tan Tock Seng Hospital

Teambuild Engineering

Technip Malaysia

Telekom Malaysia

The Hoffman Agency

Thomson Reuters

TIME dotCom

UEM Group

UMW Toyota Motor

Unilever

UPS

Vmware

Waggener Edstrom

Wing Tai

Wipro Unza

Zaluvida

PAST ATTENDEES

JUST A FEW OF THE COMPANIES WHICH HAVE PARTICIPATED IN HUMAN RESOURCES AWARDS


An intensive advertising campaign including print &

digital display advertising on both Human Resources

print & digital media properties and on the websites,

newsletters and magazines of our media & association

partners will be used to raise awareness of the HR

Excellence Awards.

The HR Excellence Awards is marketed by a 16-week

integrated marketing campaign which includes the

event website, print advertising, digital advertising,

search advertising, direct marketing, PR, social media

and media & association partners.

16 WEEKINTEGRATED

CAMPAIGN

PRINT ANDDIGITAL

ADVERTISING

An ongoing print and digital direct marketing campaign

to Human Resources’ database of over 98,000 HR

decision makers and to the databases of our media

and association partners will be utilised to maximise

attendance at the HR Excellence Awards - mailers,

eDMs and telemarketing.

RESPONSEDRIVEN DIRECT

MARKETING

The HR Excellence Awards will remain in the news due

to a targeted PR and media relations campaign which

will result in media coverage in Human Resources print

& digital media properties, the websites, newsletters

and magazines of our media and association partners

and other media.

PR AND MEDIARELATIONS

Social media will be abuzz with HR Excellence Awards

news through updates on Human Resources’ leading

social media communities on Facebook (over 14,000

Likes), Twitter (over 5,000 Followers) and LinkedIn.

Smart SEO and search advertising will ensure the HR

Excellence Awards website is easily found.

SOCIAL MEDIAAND SEARCH

ADVERTISING

EVENT MARKETING


PLATINUM GOLD SILVER

THOUGHT LEADERSHIPBENEFITS

Award category sponsorship 4 2 1

Trophy presentation on stage (sponsored award)

Judging panel slot (sponsored award only)

CEO interview on website

CEO letter in the awards booklet

BRANDINGBENEFITS

Press release

Website logo placement

Website company description

Stage backdrop logo placement

Event signage logo placement

eDM logo placement

Awards booklet full page advertisement

Awards booklet logo placement

Awards booklet company description

NETWORKINGBENEFITS

Attendee tickets - full event 10 5 2

Attendee tickets - cocktail party only 6 4 2

POST-EVENTBENEFITS

Full attendee list

Event photos

SPONSORSHIPINVESTMENT

Singapore S$24,500 S$16,000 S$12,500

Malaysia RM49,000 RM32,500 RM19,000

Hong Kong HK$145,000 HK$95,000 HK$65,000

All three events US$34,500 US$24,500 US$16,900

OTHERSPONSORSHIPPACKAGES

Pre-dinner cocktail reception S$12,000

Mobile phone charging station S$7,500

Delegate bag S$5,000 Plus the cost of the delegate bag

Awards after-party S$5,000 Plus the cost of the after party

SPONSORSHIP PACKAGES

www.humanresourcesonline.net

Published by:

Lighthouse Independent Media Pte Ltd

100C Pasir Panjang Rd #05-01 See Hoy Chan Hub Singapore 118519

T: +65 6423 0329 F: +65 6423 0117

www.lighthouse-media.com

celebrating excellence in hr strategy

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