celery design presentation

7/31/2019 Celery Design Presentation

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ood mornin

HELLO

Monday, October 15, 2012



a box that believesin reincarnation?


have you guys ever experienced a light bulb box (developed from recycled paper) that can be refolds into a stylish modernlampshade?



a chocolate box thattransforms into a ift box?


or a chocolate box made from 100% recycled paperboard, with no glue that is reversible for reuse as a gift box?



CELERY DESIGN


celery design, located in berkeley, cali and paris, france, has designed these two eco-friendly projects amongst many othersmerge aesthetics, ethics and ef ectiveness.

ABOUT



ABOUT


celery is a studio that focuses on creating communications with positive impact on the world with cutting-edge green desigthey work across a variety of media, and add value to each project beyond layout and surface visuals by dealing proactively social and environmental challenges.

START



getting started

START


celery started 11-years ago with Brian Dougherty, the author of Gren Graphic Design, and Rod DeWeese. they began celery the goal of producing high-impact, meaningful and intelligent design solutions. since then they’ve managed to build a studteams up with some of the largest companies in the world and a host of start-ups that aspire to change the world.

PROJECTS



PROJECTS

brand stratey


as said before, celery works across a variety of media, one including brand strategy. for example, they’ve branded...

PROJECTS



PROJECTS

brand stratey


aiga carboncool, a carbon of set program allowing individual designers and studios to of set the greenhouse gas emissionsassociated with their work, travel, or entire lifestyle. they created a brand based on greater than and less than symbols.

PROJECTS



PROJECTS

brand stratey


the ecology center is a meeting place for environmental thinkers and activists today.

PROJECTS



PROJECTS

brand stratey


and they’ve also branded the natural step from our reading. the logo references a mythological symbol of regeneration, a seeating its own tail.

PROJECTS



noteworthy projects

PROJECTS

packain


celery is also very well known for their packaging.

PROJECTS



noteworthy projects

OJ C S

packain


little lucas is an importer of organic olives from peru. celery worked with little lucas to develop a strong identity for their firsventure to the US market.

PROJECTS



noteworthy projects

packain


straight and narrow, an independent film, wanted a design that reflected the tone and mood of the film, but also desired asolution that was fully sustainable with as little impact on the environment as possible.

PROJECTS



noteworthy projects

packain


this is an existing powdered cleanser that was rebranded to be accessible for a wider auidence. bon ami is a unique type of brand because simplicity and timelessness is emphasized rather than the standard eco cliches that most competitors promo

PROJECTS



noteworthy projects

print


as for print projects...

PROJECTS



noteworthy projects

print


celery has worked with elephant pharmacy, who focuses on natural health and wellness products, with their first store and aunique direct mail campaign. this campaign was especially creative, using a door hanger/gift box with free samples of natuhealth products and coupons. each box was delivered with a fresh flower.

PROJECTS



noteworthy projects

print


celery has branded fox river paper with a brand strategy based on educating its audience of paper buyers and sustainabilityissues.

PROJECTS



noteworthy projects

print


and lastly, they’ve created a workbook for stopwase, a multi-family housing project. they found a user-friendly way to convdense information by adding a unique tabbing system that encourages the user to interact, while preventing waste during dcutting. in addition to these mediums, celery also designs corporate reporting, spaces, and web.

DESIGN BACKWARDS



nised


the major goal of celery is to shift clients the focus of green design from a battle over cost, to a strategic conversation abouvalue. to do this, celery design works to “design backwards”, which is a process where designers take a mental journey, starfrom a design project’s ultimate destination and working backwards until arriving back at the design studio. along the way brainstorm process, designers gain knowledge that informs choices made. this knowledge enables celery to avoid roadblocma revent reen solutions.

celery design presentation

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