cg sketchpad design

Final

I N TELL IGENT DES IGNKELLY CREATIVE

INTELL IGENT DES IGN

Dream

Art

Wise/intell

longevity

CALLENDER G R A P H I C S


CREATIVE • INTELLIGENT • DESIGN

ROBERTA BEAUDET


PLACES TO CREATE

PLACES TO COMPOSE

A BIT OF INSPIRATION

AND A CENTERFOLD


Contents

GRAPHIC DESIGN & ART DIRECTION FOR SMALL BUSINESS AND

THE FORTUNE 500

CONCEPT VISUALIZATION CLIENT PROPOSALSSHOWS & EVENTSPRESENTATIONS

PARTIC IPANT GUIDESRIDE & DRIVES

MARKETING COMMUNICATIONSBRANDING & IDENTITY

DIGITAL MEDIAILLUSTRATIONRETOUCHING

CREATIVE • INTELLIGENT • DESIGN

KELLY CALLENDER PRINCIPAL DESIGNER

[email protected]

CREATIVE STRATEGY| DESIGN | ART DIRECTION

The SketchBook

GREAT AND TALENTED MINDS THROUGHOUT HISTORY EXPLORED THEIR IDEAS, DEVELOPED THEORIES

AND SKETCHED COUNTLESS ILLUSTRATIONS IN THEIR BOOKS.

So whatever you do with yours, may you find many glorious moments

of euphoric frenzy and creative madness.

ORCHESTRATED HIS ELECTRIC LIGHT.

RECORDED THERORIES OF RELATIVIITY, SPACE & TIME.

PAINTED UPON A STARRY NIGHT.

FILLED 13,000 PAGES THROUGHOUT HIS LIFE.

DREW INSPIRATION FROM THE MOON FOR HEAVEN’S SAKE.

SKETCHED IDEAS FOR MONA.

"It should not be hard for you to stop sometimes and look into the stains of walls, or ashes of a fire, or clouds, or mud or like places, in which... you may find really marvellous ideas."

"It should not be hard for you to stop sometimes and look into the stains of walls, or ashes of a fire, or clouds, or mud or like places, in which... you may find really marvellous ideas."

"It should not be hard for you to stop sometimes and look into the stains of walls,"





"It should not be hard for you to stop sometimes and look into the stains of wal ls,""It should not be hard for you to stop sometimes and look into the stains of walls,"



Inspiration comes when we allow empty spaces in our lives, some solitude and idleness. it is a moment when we become receptive to a deeper wisdom, to that part of life which we do not command. This moment—right now—is one such time.

For A Good Design - Call Kelly 248-752-0397

with an extraordinary combination of creative thinking and intelligent marketing

By fascinating you

Desire fascinates with pleasure.Our insatible appetite for sight, sound, taste, touch and scent. To desire is to crave,and captivates our need for sensory fulfillment. desire is inherently difficult to ignore. It’s not taboo, or even a mystery; sex sells.

Taco Bell. What you crave.

Tempted by forbidden fruit When we’re told we can’t have something, fascination can take hold and make us want it more. Vice lets us bend the rules and break out of strict norms. Vice never fails to get people talking, which leads to buying.

What happens in Vegas, stays in Vegas.

We are intrigued by curiosity. Mystique flirts with us. Exciting enough to get noticed, yet complex enough to stay interesting. A delicate balance of anticipation and reward. It fascinates by building mythology and limiting information.

The Coca-Cola recipe.

Power dominates success.It controls, leads and directs our focus. It gives us the fundamental possibility of success and greatness. It also intimidates and causes us to act.

You never get a second chanceto make a first impression.

Symbols of respect.Prestige rates people and objects relative to one another. It evokes admiration and sets priorities. Prestige fascinates by setting high standards, limiting availability and being part of the elite.

BMW. The ultimate driving machine.

Everybody wants it.Trust is more nuanced, more fragile, harder to earn and eaiser to lose then the other 6 triggers. Trust is only fascinating when established consistently. Trust guides us with familiarity, comfort and reassurance.

I’ll have the usual.

Act or else. Alarm revs up our internal crisis center. We are programmed to focus and act, and instinctivly try to get rid of the percieved danger. Alarm fascinates by compelling us to do something that we otherwise would not.

Whatever you do, call now!

1. Admitted we were powerless over graphic design - that our minds had become unmanagable - obsessive -compulsive.

2. Came to believe a .com google - font greater than helvetica could restore us to sanity.

3. Made a decision to turn iMac and our Pads over to Apple Care as though we understood the 300 page agreement.

4. Made us listen to a searching and fearless moral critigue of our Brand.

5. Submitted to sales, marketing, and to another designer the exact nature of our self-promotion.

6. Were not entirely ready to have the account manager remove all the design concepts and creative.

7. Bluntly asked him to remove himself.

8. Made a list of all great ideas we had harmed, and became willing to edit them all.

9. Made constant edits to such ideas, except when to do so would injure our chances of ever completing one.

10. Continued to take personally all critizism about our work, and when they were wrong, promptly admitted we were right.

11. Sought through fear and trepidation to improve our conscious creativity as we to understand it, praying only for the knowledge of our next project, and that the power won’t go out.

12. Having had a inspirational experience as a result of our OCD, we tried to carry the final design to our client, and to practice never again obssesing over every tiny, little detail of our work.

A CREATIVE 12-STEP PROGRAM FORGRAPHIC ADDICTS

When you fascinate people, not only do they focus on you and your message, but they’re also more likely to believe, care about and purchase from you.

Fascination7 triggers of persuasion

Tempted by forbidden fruit. What happens in Vegas, stays in Vegas.

We are intrigued by curiosity. The Coca-Cola recipe.

Power dominates success.You never get a second chance to make a first impression.

Desire fascinates with pleasure.White Castle. What you crave.

Symbols of respect.BMW. The ultimate driving machine.

Everybody wants it, and needs it.I’ll have the usual.

Act or else. Whatever you do, call now!

Paint Creek Center for the Arts proposal for PCCA logo & brand redesign



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EVENTS | PRESENTATIONS PRINT | BRANDING WEB | INTERACTIVE

CREATIVECREATIVEFORCE

INTELLIGENCE

CREATIVEINTELLIGENCE

MADNESS&

EUPHORICFRENZYMADNESSPOETIC&

OR

CREATIVECREATIVEFORCE

INTELLIGENCE

CREATIVEINTELLIGENCE

MADNESS&

EUPHORICFRENZYMADNESSPOETIC&

OR

CREATIVE

sets everything else in motion. The cause behind all effects.

The power behind all manifestations, and the seeds of the end sown in

every beginning.

Make up a song and sing about the problem.Create an idea that could get you fired.What does the sky taste like?Write some headlines that describe the problem.Ask the most creative person you know.Ask the least creative person you know.Ask a child.

Try some unconventional wisdom to aid in creative crisis management. Hack your brain by firing some totally unrelated neurons.

If you’re looking to improve mental cognition, increase your memory, and enhance your alertness, here are 15 easy ways to give your brain a six-pack.

Think about it outside the box.

What is your most bizarre creative idea?

Juggling is the best way to improve your thinking speed. Five minutes a day practicing. Hint: Stare at the same spot above your head juggling two balls. Don’t move on to 3 until you’ve mastered two.

TheJuggler

Challenging yourself with an unfamiliar subject stimulate parts of the brain that may have been untapped. Spend a little time on any new discovery, and you may find some inspiration hidden from view.

Subject Date

THOUGHT EXPERIMENT

Subject Date

THOUGHT EXPERIMENT

TO WANT

I WANT

ME

YOU

One last thing...

Truly, in Service & Gratitude,

The future belongs to those who believe in their dreams.