china training day - cvs · china training day featured speakers china i2i group ceo – with over...
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CHINA TRAINING DAY @CVS: CHINA VISITORS SUMMIT - EUROPE – 2019
NOVEMBER 12, 2019 MILANO, ITALY
SHERATON MILANO MALPENSA HOTEL & CONGRESS CENTER
PHILIPKYHL
Welcome to the China Training Day @ the China Visitors Summit
2019 – a unique opportunity for travel suppliers to learn and
gain first-hand information and experience about the China
outbound travel market, opportunities, strategies, ecosystem
and social media all focused on how you can grow your
business from China. Joining the China Training Day will leave
you with a deeper understanding of today’s market conditions,
case studies, trends, technologies, and future opportunities with
Chinese inbound tourism.
Alexander GlosChina i2i Group
CEO
Xu MinChina i2i GroupGeneral Manager Sales & Marketing
Philip KyhlIndependent China Outbound Travel Advisor / Co-Founding Partner, Eighty8 Agency, Founder PHILIPKYHL
Alice Di DiegoManaging Partner, Eggsist ltd
CHINA TRAINING DAY
FEATURED SPEAKERS
China i2i Group CEO – with over 16 years o`f in-China business
experience, Glos brings an extensive knowledge of travel industry
experience to the event, having worked with over 100 global travel
suppliers and destinations in building their China focused businesses.
With an exceptional knowledge of new media, mobile applications,
trends and how the Chinese travel industry “really” works, his insights,
case studies, planning experience, and market insight is unique and
valued by companies around the world. Glos is a native New Yorker,
from Manhattan, with a BA from Columbia College and a MBA from
Columbia University in the City of New York.
Min has been with i2i since 2008 and has held several positions
within the company including project manager handling account
services for travel companies, event producer or our in-China
conferences and exhibitions and now as General Manager for
Sales & Marketing. Min brings over 11 years of experience to the
table handling global travel destinations and suppliers as they
develop sales and marketing strategies, programs and grow their
business in China.
Philip Kyhl spent 9 years in China, where he founded 2 businesses
and set up the Nordic travel brand Albatros Travel in Beijing. This
has given him unique insights that was put to good use when
being responsible for Chinavia, the China Ready programme for
Scandinavian destinations that was recognized by the European
Commission as Best Practice in 2016. Philip now runs his own
company providing full China packages for destinations including
research, training, product development and marketing. Philip is
also the Co-Founding Partner of Eighty8 Agency.
With more than 10 years of
international experience in
Marketing & BD, knowledge of
the Chinese market, born from
a natural passion for Chinese
language and culture, Alice
has been studying, traveling
and working with China since
2003. She worked as Marketing
Manager for Dezan Shira &
Associates, a pan-Asia multi-
disciplinary professional services firm, based in the Shenzhen HQ and covering
also activities in Southeast Asia countries. Back to Europe, she promoted the
acquisition of EGGsist, China Digital consulting firm, founded in Beijing in 2007,
Alice is currently managing operations for EGGsist ltd, Alipay Marketing Partner
for Italy & UK. Eggsist, China digital consulting firm, was born with the goal of
advising Western companies who want to approach digitalization in China
and those who want to target the Chinese audience overseas. With offices in
Beijing, Hong Kong, Milan & London, Eggsist provides its clients tailor-made
digital marketing strategies, software development and drive to store O2O
solutions. Eggsist is Alipay Marketing Partner for Italy & UK.
10:00 - 1030
1030 - 1100
1100 - 1130
1130 - 1200
1200 - 1330
1330 - 1400
1400 - 1430
1430 - 1500
1500 - 1515
1515 - 1545
1545 - 1615
1615 - 1645
Registration Opens & Refreshments
Understanding China: If you've ever been to China and even if you have been to China many times, understanding China
can be daunting. It's not only big, but it's complex and changes every year. This opening session will highlight the overall
present day market conditions in China, what's driving its economy and consumer activity as it impacts global tourism and
travel shopping around the world. - Alexander Glos, China i2i Group
China Tourism Market Conditions: What's happening? What's growing? What's not? - this session will highlight the dynamics
of China's tourism outbound market in terms of specifics on the development and ongoing opportunities in group business,
FIT, MICE, corporate, luxury, student and specialty travel segments. What are the latest trends, the future and the prospects
for growth and development in the coming years. - Philip Kyhl, Eighty8 Agency
China Social Media – F.O.M.O. & R.O.P.O: Chinese Digital Behaviour for the Travel industry
F.O.M.O: Fear Of Missing Out! This is a new trend of Chinese Digital Behaviour! In this session, Alice di Diego from EGGsist
Ltd will show the Chinese social media platforms, OTP, the new trends of Chinese tourism and some tips for a China Digital
Tourism’s Strategy. Don’t miss it out! - Alice Di Diego, Eggsist ltd
Lunch
WeChat – The biggest, fastest growing and best evolving social media app in China – this session will help you understand how it
works, how you can use it, how you can sell through it, develop and retain loyalty and profit. - Philip Kyhl, Eighty8 Agency
Mobile Payment – R.O.P.O: Research Online Purchase Offline! Chinese consumers are “glued” to their mobile to research
“experiences”, but how to drive them to your point of sales? Alipay, the SuperApp of Alibaba’s ecosystem, through O2O
solutions and drive to store strategies can guide them directly to your business. On the occasion of the 2020 Italy- China
Tourism Year, EGGsist will show the O2O solutions for travel and retail industries. - Alice Di Diego, Eggsist ltd
Shopping & Travel – Last year Chinese global travelers and shopper spent €64 billion around the world. Chinese buy over 50% of the
worlds luxury brands and nearly 70% of those sales occur outside of China. Shopping is a big part of the Chinese travel experience. If
you are a retailer or brand – this is VERY important. If you are a destination or hotel, this is also important because the reason these
Chinese are visiting might be because of shopping… This session will examine the conditions and impact of Chinese global shoppers
on tourism and how you can connect with shoppers as part of your tourism sales and marketing. - Alexander Glos, China i2i Group
Refreshment Break
Marketing – China is known as a labyrinth of marketing opportunities, choices and chances for mistakes. This session will
help explain the basics of marketing in China to travel trade, resellers and consumers. The mechanism available, tools, best
practices, examples and more. - Alexander Glos, China i2i Group
Sales – In China, yes means no, and no means maybe…. Sales is complex but with Billions being purchased, it’s possible to sell –
you just need to know the road map and understand the translation. This session will explain how to sell and you will get to meet
several CVS travel buyers, and they will explain what they want, need and how to make the deal. - Xu Min, China i2i Group
The China Future – Forecast of the future of the China inbound travel market, where is the growth, the changes, the
opportunities…. And profits! - Alexander Glos, China i2i Group
REGISTER NOW: To request your registration materials, please contact China i2i Group directly at – email: [email protected] or see the web site for the CVS at: https://cvs.i2i-china.com/supplier-2019/
Registration is open to qualified travel, brand, shopping and retail companies. Registration price is €499, and includes lunch, breaks and training information package with supporting documents, videos and presentation summaries. €100 discount if you are a registered CVS supplier.
Agenda (Subject to Change) - November 12, 2019 – Milano, Italy.
FOR MORE INFORMATION, PLEASE CONTACT:
Min XU
Email: [email protected]
Tel: +86-21-60956570
or +86.185.1613.2242