Chotot ProposalHIEU AN – QUANG HUY – AI TRANG – MINH TRANG – HOANG YEN

Market UnderstandingC2C E-COMMERCE

BIDDING C2C E-COMMERCE PLATFORM

Allow sellers to put up items for sales on the site with a floor price and .buyers can bid on the item. The main revenue is from commission.

CLASSIFIED C2C E-COMMERCE PLATFORM

Allow sellers to put up items for sales on the site with already set price. The source of revenue is from VIP subscription to boost ads.

DebriefCONTEXT

Cho Tot wants to recruit more sellers to satisfy the huge demand from buyers.

BUT people don’t intend to sell because they think that:- The items are not sellable- The items can come handy later- The items hold emotional meaning/attachments- SELLING IS NOT TOP OF MIND AND COMES ACROSS AS

INCONVENIENT

How to trigger the thought of selling to become TOM for people? How to make the process of selling on Cho Tot as easy as a click?

CHALLENGE

Target Audience

• 20-30 ABC, live in urban • Online almost 24/24 • Smart, funny and Practical • Making decision base on proved benefit/ examplesPeople 20 – 30: 15,58 millionMarket size:15,58*0,65=11,3million(ABC = 65%)(Source: Indexmundi, CIA World Factbook)

• Techsavvy, influenced by social conservation• The trend is using idle funds cash to buy new things(According The research reports on Consumer behaviors in the fourth quarter / 2015 by Nielsen, )

Indulge to buy the new stuffs and when they have new stuffs, they want to get rid of the old ones

PROFILING

PROFILING

ChallengeHow to trigger the thought of selling to become TOM for people? How to make the process of selling on Cho Tot as easy as a click?

WHAT IF Trigger at the right moment and the right places to remind them that they have things to sell

They feel the urge to get rid of the old one in order to obtain the new one as soon as possible

OBSERVATION

TRIGGER THEM TO SELL THEIR OLD STUFFS ON CHOTOT.VN AT THE MOMENT THEY WANT TO BUY ANY NEW STUFF

STRATEGY

Business StrategyWHICH WAY SHOULD CHOTOT GO?

Jumping into the moment of truth (when people have needs of new things, they want to get rid of old ones), we appear to trigger them to sell their used & preloved things ON CHO TOT

WHEN THERE IS A NEED OF NEW THINGSTHERE WILL BE A ENCOURAGEMENT TO SELL OLD THINGS ON CHOTOT

WHAT DO CHOLON DO WITH THAT STRATEGY?

BUILD PARTNERSHIPS WITH ONLINE AND OFFLINE RETAILERS When people go shopping at online and offline channels, ChoTot will appear to encourage to sell their used or old items on ChoTot and then buy the new ones

Find out more

Want to buy it? Sell your old one

on ChoTot

Roll-outONLINE PARTNERSHIPS STRATEGY

Create chotot buttons on digital platforms where there is needs of buying new things. We’ve illustrated on most of the prominent online retailers and shopping websites inVietnam. Besides that, we have partnerships with some online newspaper to create the button at stores website address (the most popular and interesting ones)

Find out more

Sell your old things on ChoTot to buy new

ones at this store

Find out more

Sell your old things on ChoTot to buy new

ones at this store

ONLINE RETAILERS

ONLINE SHOPPING WEBSITE

ONLINE NEWSPAPER

Roll-outOFFLINE PARTNERSHIPS STRATEGY

Run the activation booth and POSM where there is needs of buying new things. We’ve illustrated on most of the prominent offline retailers and shopping stores in Vietnam.

BIG IDEATIỄN BỒ CŨ, RƯỚC BỒ MỚI

BYE TO EX TO HI TO NEWHERO TACTICS: SERIES OF VIRAL CLIPS

STORES 1: TWO OLD LADIES

Câu chuyện 1: Hai bà già gọi điện cho nhaubán răng giả:A: Mặc dù anh ấy đã từng môi kề môi với tôimấy chục năm nay. Nhưng dạo này dườngnhư tôi có tuổi nên không còn … vừa nữa. * ngượng ngùng *B: Vậy bà nhường cho tôi đi. Hàng ổng tốt, chắc, khoẻ. Xài được. Chắc tôi với ổng phennày dài lâu. Tôi ưng bụng lắm. * cười *Pop Up: ChợTốt.vn - Tiễn bồ cũ rước bồmới!(Hiện cảnh bà già A lấy tiền mua bộ răngvàng mới)

STORES 2: A MAN

Câu chuyện 2: Một gã đàn ông khá côn đồgặp tại cổng nhà một bà cô (bán áo lông thú)Bà cô: Em trai hả, thấy tin hai đứa chia tay làchị qua hốt liền nè. Em yên tâm, cứ cho nóvào động của chị, chị hứa sẽ chăm em nómướt.Gã đàn ông: Em chưa xài nhỏ đó nhiều đâu. Chị xem giá cao cao cho em hộ nha.Pop Up: ChợTốt.vn - Tiễn bồ cũ rước bồmới!(Hiện cảnh gã đàn ông đếm tiền cười khẩy)

STORES 3: HAMSTER SELLING

Câu chuyện 3: Bán chuột hamster.A: Dạo này con bồ tao nó hơi khó chìu. Tao đang tính chia tay rồi bồ con khác mày ạ.B: Chia tay đi cả hai bớt đau khổ.A: Nhưng mà nó … có bầu rồi.B: Thôi vậy ráng tiễn nó trước khi nó sinh đichứ con cháu đầy nhà sao mẹ mày đồng ý.Pop Up: ChợTốt.vn - Tiễn bồ cũ rước bồmới!(Hiện cảnh tiễn con hamster mua một con mèo về nhà nuôi)

B A N N E R.C O N T E N T Background bright urban student life, promotion, scholarship

B A N N E R.&.FB A D.P R.A R T I C L E S.&I N F L U E N C E R