1. integrate expectations

2. three ways to integrate 3. linear integration 4. everythings the same 5. across all channels and media everythings the same 6. nuclear integration 7. a unifying thought or idea at the heart of the campaign 8. a unifying thought or idea at the heart of the campaign thats then tailored to fit channel, market and media 9. polar integration 10. integration is reversed: 11. integration is reversed: the work is retro-fitted from the work done or a specific execution for a particular channel or medium 12. lets have a look at some examples 13. nuclear 14. another nuclear 15. linear 16. polar 17. what happens if all three types are mashed up? 18. There are three broad types of creative integration 19. There are three broad types of creative integration 20. There are three broad types of creative integration 21. There are three broad types of creative integration 22. There are three broad types of creative integration 23. There are three broad types of creative integration 24. There are three broad types of creative integration 25. what was it they sell? 26. thats about it 27. thats about it simples