@danielrowles

STATE OF THE NATION:

2016'S KEY DIGITAL DEVELOPMENTS

@danielrowles

DANIEL ROWLES

> CIM Course Director

> Lecturer Imperial College

> Author: Digital Branding

Mobile Marketing

Building Digital Culture

> CEO TargetInternet.com

> Improve Digital Skills

> Mercedes, Ferrero, Oracle,Sony, Tesco

> Twitter @danielrowles

@danielrowles

AGENDA

> Digital marketing in 2016

> 5 key trends

> Where we should be focusing

> 30 Minutes

> Questions

@danielrowles

SHOW OF HANDS

Responsive Website

Digital Strategy

Facebook, Twitter, Instagram, Pinterest

@danielrowles

DIGITAL MARKETING IN 2016

@danielrowles

NOISE

@danielrowles

TACTICAL CHANGES

5 major social platforms made over 600

interface and functionality changes in first 6

months of 2016Twitter, Facebook, Instagram, LinkedIn, Pinterest

@danielrowles

WEARABLES

@danielrowles

MOBILE PAYMENTS MAINSTREAM

@danielrowles

VR & AR MAINSTREAM

@danielrowles

BEACON ADOPTION

@danielrowles

5 KEY TRENDS

@danielrowles

ALGORITHMS AND AI

Trend 1

@danielrowles

GROWTH OF ALGORITHMS

@danielrowles

http://www.targetinternet.com/facebook-bots-and-artificial-intelligence-in-digital-marketing/

MESSENGER BOTS

@danielrowles

SOCIAL COMMERCE

Trend 2

@danielrowles

SOCIAL COMMERCE

http://www.targetinternet.com/untapped-potential-of-social-commerce/

@danielrowles

BUYABLE PINS

@danielrowles

SOCIAL ADVERTISING

https://business.instagram.com/advertising/

@danielrowles

GROWTH IN AD-BLOCKERS

Trend 3

@danielrowles

AD BLOCKERS

http://www.forbes.com/forbes/welcome/

@danielrowles

CONTENT QUALITY FOCUS

Trend 4

@danielrowles

What The Brand Wants To Tell People

What Target

Audience

Want To

Engage With

Bridging The Gap With Understanding

Driven Strategy

CONTENT MARKETING

@danielrowles

We help people achieve their athletic potential

MotivationTraining

Programs

Training Data

Advice

We make great shoes and apparel

STRATEGIC POSITIONING

@danielrowles

HERO TO HUB

@danielrowles

EVERGREEN CONTENT

@danielrowles

FOCUS ON TRANSFORMATION

Trend 5

@danielrowles

DISRUPTION

@danielrowles

DIGITAL CAPABILITY

ESSENTIALS

Leadership Buy-In

Team Ability

Market Readiness

READINESS

Strategy

Governance

Infrastructure

Measurement PERFORMANCEFinancial

Innovation

DIGITAL TRANSFORMATION

@danielrowles

DIGITAL CULTURE IS KEY

@danielrowles

> Twiter: DanielRowles

> Instagram: TargetInternet

> Web: www.targetinternet.com

THANK YOU!