cisco customer education customer education get your head in the cloud: cloud solutions from cisco...

Cisco Customer EducationGet Your Head in the Cloud: Cloud Solutions from Cisco

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Cisco Customer EducationGet Your Head in the Cloud: Cloud Solutions from Cisco

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Presentation Agenda► Welcome from Cisco

► Why Cisco for Cloud?

► Conclusion

► Cisco XaaS Cloud Services The “easy” button

Priors:Cisco Sales and Channels (11 yrs)President and CEO (6 yrs) - Cisco Premier Partner Director of Sales (2 yrs) - Cisco Silver PartnerFinancial Analyst (7 yrs) - Sprint Corporation

About Your HostBrian AveryTerritory Business ManagerCisco Systems, [email protected]

CCE is an educational session for current and prospective Cisco customers

Designed to help you understand the capabilities and business benefits of Cisco technologies

Allow you to interact directly with Cisco subject matter experts and ask questions

Offer assistance if you need/want more information, demonstrations, etc.

What Is the Cisco Customer Education Series?

Welcome from Sysco!Oops! I mean Cisco!

Cisco Confidential 6

Computer scientists, Len Bosackand Sandy Lerner found Cisco Systems

Bosack and Lerner run network cables between two different buildings on the Stanford University campus

A technology has to be invented to deal with disparate local area protocols; the multi-protocol router is born

1984

WellFleet

SynOptics

3Com

ACC

DEC

Proteon

IBM

Bay Netw orks

Newbridge

Cabletron

Ascend

Fore

Xylan

3ComNortel

Ericsson

Alcatel

JuniperLucent

Siemens

NECFoundry

Redback

Riverstone

Extreme AristaHP

Avaya

Juniper

Huawei

Aruba

Brocade

Checkpoint

Fortinet

ShoreTel

Polycom

Microsoft

F5

Riverbed

Dell

Internet of Everything

1990 –1995 1996 – 2000 2001 – 2007 2008 – Today

The Landscape is Constantly

Changing

Leading for Over 30 Years

2016

Cisco Confidential 8

Who Is Cisco?

Chuck Robbins,CEO, Cisco

• Dow Jones Industrial AverageFortune 100 Company (AAPL, CSCO, INTC, MSFT)

• $117B Market Capitalization

• $49.6B in Revenue

• $10B in Annual Net Profits

• $34B More Cash than Debt

• $6.3B in Research and Development

http://finance.yahoo.com/q/ks?s=CSCO+Key+Statistics

http://finance.yahoo.com/q/ks?s=CSCO+Key+Statistics

No. 1

Voice

41%

No. 1

TelePresence

50%

No. 1

Web Conferencing

43%

No. 1

Wireless LAN

50%

No. 2

x86 Blade Servers

29%

No. 1

RoutingEdge/Core/

Access47%

No. 1

Security31%

No. 1

SwitchingModular/Fixed

65%

No. 1

Storage Area Networks

47%

Market Leadership Matters

Why Cisco For Cloud?

Cisco Confidential 11C97-731719-02 © 2014 Cisco and/or its affiliates. All rights reserved.

The world’s largest taxi company owns

no vehicles.

Cisco Confidential

The world’s most popular media

company creates no content.

The world’s most valuable retailer has

no inventory.

The world’s largest accommodation provider owns no

real estate.

Explosion of Digital Businesses


30MNew devices connected every week

78%Workloads processed

in Cloud DCsby 2018

180BMobile apps downloaded

in 2015

277XData created by IoE devices

v. end-user

Digital Disruption On a Massive ScaleCisco Confidential

5TB+of data per person

by 2020


Exponential Growth of Shadow Cloud

2H 2014 1H 2015

17% Growth

Based on Cisco Cloud Consumption Service engagements with large enterprise customers

Cloud Use In Enterprise Shadow Cloud Challenge

575

675

Customers use 675cloud services on average

15-22X more cloud services purchased

without IT involvement

Cisco Confidential


SaaS

PaaS IaaS

A Broader Perspective Is Required…

Cisco Confidential

Data Center Cloud Edge / IoT

Cisco ConfidentialSecurity Everywhere


…to Balance New and Existing Requirements

SaaS

PaaS IaaS

TraditionalApplications

ERP, Financial, Client/Server, CRM, Email

Cisco Confidential

Data Center Cloud Edge/IoT

Cisco Confidential


…to Balance New and Existing Requirements

SaaS

PaaS IaaS

TraditionalApplications

ERP, Financial, Client/Server, CRM, Email

Cloud NativeApplications

IoT, Big Data, Analytics, Gaming

Cisco Confidential

Data Center Cloud Edge/IoT

Cisco Confidential


Choice, Compliance, Control

Leads to New Customer Business Problems

Global Presence

Data & Analytics

InfiniteScale

Backup and Availability

Development and Testing

Cisco Confidential


Intercloud Is Our Hybrid Cloud Strategy To Harness the World of Many Clouds and Digitization

Cisco Intercloud Marketplace

Intercloud

Alliance

Public Clouds

Intercloud Services

Intercloud Providers

Enterprise Private Cloud

Cisco Confidential

Public Cloud

Cisco ONEEnterprise Cloud Suite

Cisco UCSO®

Cisco Metapod™ Platform

Private Clouds

Same Code Base

Same Applications

Same Operational Model

Seamless Connectivity

Unified Experience

Intercloud

Cisco Confidential 19© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Infrastructure as a Service Solutions

Hosted Collaboration

Unified Communications

Customer Collaboration

TelePresence

DaaSSolutions

• Compute (IaaS)• Disaster Recovery

As A Service (DRaaS)• Hosted

Security (HSS)

• Desktop As A Service

• VXI As A Service

Cisco’s Solutions for Enabling the Cloud Pre-Integrated and Tested Solutions

Industry-Leading XaaS Solutions

Cloud NetworkingCloud Security

Cloud Collaboration

Cisco Spark

What IS Cisco Spark?

Cisco Spark

True Unified Communications

Message CallMeeting

Does This Look Familiar?

Spark is “Facebook for Business”

Meeting

Instant Meetings

Voice, Video, and Content

Sharing

Join from Any Endpoint –

even 3rd party

Always on Personal

Meeting RoomRecord

Meetings

Basic Meetings

Advanced Meetings

Basic Meetings from the Cisco Spark AppBasic Meetings - M2

• Instant Meetings (straight from a Spark room)• Start the ball rolling in a virtual room ahead

of any scheduled meeting • Up to 25 participants• Basic Voice, Video, and Content Sharing• Participants List with Names and Video Film

Strip• Easy to join from anywhere:

• Spark mobile or desktop app• Cisco IP phone registered to Spark• Spark Room System

Spark Meeting

Spark Room Systems

Spark Desk Phone

Spark App

Spark Desktop Client

• WebEx– up to 200 participants

• Meet anywhere – any phone or device

• 3rd party integration (Skype, SIP, H.323)

• Personal Meeting Room

Advanced Meetings: WebEx Powered Meetings

• In meeting markup tools, whiteboard, and chat

• Roster list, with active speaker notification

• Meeting moderation features

• Record meetings in full

Spark Advanced MeetingsAnywhere, Any Device, Any Time

Cisco Collaboration Cloud

Spark Room System

Cisco Spark

Spark Desk Phone

Cisco TelePresenceEndpoints

3rd Party endpoints & service

integrationsSpark App

Spark Desktop Client

WebEx Client

Call

Cloud-based Phone

System1

Mobile First / Spark App

Desktop Phones

Cisco 7800 + 8800 series

OTT Access Connect Phones

Anywhere

Dial by Directory, Number, Extension

1 The Cisco Spark service doesn’t include PSTN services. Customers need to purchase PSTN services from a 3rd party provider. For the complete Spark service, Cisco preferred media provider ecosystem partners can provide PSTN local, long-distance, and direct-inward-dial

services. Existing Cisco UC customers will use Spark Hybrid Services to connect on-premises call capabilities to Cisco Spark capabilities in the cloud.

Spark Call Features

• Audio, Video, PSTN calling

• Call Forward and Transfer

• Hold/Resume with Video on Hold

• Ad-hoc Conferencing

• Class of Service

• Shared and Multiple Lines

• Do not Disturb

• Directory dialing

• Speed Dials with BLF

• Voicemail

• E911

• Company Caller ID

• Auto-attendant and Hunt Groups

• Zero Touch Meetings

• Single Number Reach

• Spark App is the single soft-client for voice, video, meetings, & messaging

• Spark App is an “extension” of the desk phone

• Answer calls on desk phone or with Spark App

• Call anyone, anywhere

• Use Spark App to control the desk phone

• Intelligent Proximity

UC Features Collaboration Features Administrative Features• End User Self Care

• Customer and Partner Admin portal

• Customer Bulk Provisioning

• External Health Portal status.ciscospark.com

• Support and feedback through Spark App and support.ciscospark.com

• Ideal for mobile workers• Single app for voice, video, meetings, and messaging

• iOS, Android, and Windows Devices• Windows and Mac OS X

• Integrated mobile and desktop voice and video calling with Spark App

• Spark App is an “extension” of your phone• Answer calls on your desk phone or with Spark App• Call anyone, anywhere as if you were in the office

• Use App to control Spark registered desk phone

Spark App as a Soft Client

Apple Fast LaneNow Available with iOS10

Optimizing Wi-Fi Connectivity

Integrating Voice and Collaboration

Prioritizing Business Apps

Native Voice ExperienceIntuitive - use the iOS native dialer for Spark calls

Convenient - consolidated view of contacts, call history, and favorites

Control - call waiting allows user to screen and prioritize calls

Multi-functional - extends hands free experiences using Siri voice commands, Bluetooth and mobile accessories

Use connected headsets and accessories

• Cisco’s latest generation of IP phones• Cisco 7800 and 8800 Series of phones

• HD voice and video• H.264 video• G.722 wideband audio• G711u for PSTN calls

• Full phone feature support• Intelligent Proximity (Bluetooth)• USB and Analog Headsets• Wi-Fi support

Enterprise-Class Devices

BRKD 3

Cisco Spark Room Systems

MX200 MX300

MX800MX700 MX800 Dual

DX80DX70

SX80SX20SX10

Cloud Collaboration Management Portal

• Automated provisioning • License management (user/group) • Device management• Usage reports and analytics • Service monitoring and support Security & policy management

Effective cloud security made simpleCisco cloud security

Security

Gain security backed by the most advanced threat intelligence

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24 7 365 Operations

100 TBOf Data Received Daily

1.5 MILLIONDaily Malw are Samples

600 BILLIONDaily Email Messages

16 BILLIONDaily Web Requests

MILLIONSOf Telemetry Agents

4Global Data Centers

Over 100Threat Intelligence Partners

250+Full Time Threat Intel Researchers

Globalscanning

30 years building the world’s networks

Cisco Advanced Malware Protection

Software-as-a-ServiceCloud Managed

Subscription Based

Unique to Cisco® AMP

Cisco AMP Delivers a Better Approach

Point-in-Time Protection

File Reputation, Sandboxing, and Behavioral Detection

Retrospective Security

Continuous Analysis

Speaker NameSpeaker Title Date

Threat-centric email security

Secure solutions for advanced email threats

Email is still the #1 threat vector

Phishing leaves businesses on the line

Phishing

Spoofing

Ransomware

Messages contain attachments and URL’s

Socially engendered messages are well crafted

and specific

Credential “hooks” give criminals access to your

systems

94% of phish mail has malicious attachments1

30% of phishing messages are opened1

$500M

Loss incurred due to phishing attacks in a year by US companies2

12016 Cisco Annual Security Report22016 Verizon Data Breach Report, Krebs on Security

Forged addresses fool recipients

Threat actors extensively research targets

Money and sensitive information are targeted

Spoofing rates are on the rise

2015 2016

In losses from spoofing 2013 - 20151

$2.3Bincrease1270%

1FBI Warns of Dramatic Increase in Business email scams, 2016

Phishing

Spoofing

Ransomware

Ransomware attacks are holding companies hostage

Malware encrypts critical files

Locking you out of your own system

Extortion demandsare being paid

$60M

Cost to consumers and companies of a single campaign2

9,515users are paying

ransoms per month2

Ransomware represents the biggest jump in occurrences of crimeware1

12016 Verizon Data Breach Report, Kerbs on Security22016 Cisco Annual Security Report

Phishing

Spoofing

Ransomware

And security is more complex with email moving to the cloud

Moving to Office 365 creates new risks Gartner estimates 60% cloud adoption by 20221

Access control Data leaks Infections Visibility and Audits

1Gartner Report “Office 365, Google Apps for Work and Other Cloud Office Key Initiative Overview” July 2015

Cisco Email Security is backed by unrivaled global threat intelligence

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III00II 0II00II I0I0II0II0 I0 I0 I00 00I0 I000 0II0 00

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II0II0I0I0I I0I0I0I 0I0I0I0I 0I0I00I0 I0I0I0I 0II0I0I0I

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III00II 0II00II 0I0I0I0I 0I I0 I00 000II0 I0I0 0II0 00

24 7 365 Operations

100 TBOf Data Received Daily

1.5 MILLIONDaily Malware Samples

600 BILLIONDaily Email Messages

16 BILLIONDaily Web Requests

MILLIONSOf Telemetry Agents

4Global Data Centers

Over 100Threat Intelligence Partners

250+Full Time Threat Intel Researchers

Deploy the world's largest email traffic monitoring network

Leverage industry-leadingthreat analytics

with SenderBase

Anti-spam processing / Context Adaptive Scanning Engine (CASE)

It’s built with industry-leading spam protection

Review sender reputation, URL reputation, and message content

Quarantine suspicious messages for additional review

Block spam with 99% accuracy with fewer than 1:1M false positives

Quarantine

Forward

BlockCisco Anti-Spam

Whosent the

message?

WhatIs the

content?

Howw as the message

constructed?

Wheredoes the call to action

take you?Cisco Email Security O365 Mail Server

And reduces your exposure to the three main components of an email attack

Attachments

URLswww.url.com

Email content

Effective cloud security made simpleCisco Cloud Web security

Perimeter security used to be effective

Headquarters Branch offices

By 2018, Gartner estimates:

25% of corporate data traffic will bypass perimeter security.

HQ BranchRoaming user

Security challenges have evolved

PaaSIaaSUsers Data Apps

SaaS

A system for relating names and numbers

Domain = IP Address Amazon.com =

205.251.242.103 Like a library of phone books

What is DNS?Domain Name System

DNS is used by every device on your network.

Malware validated as “known bad” –91% of all malware - use the Domain Name Service in one of these three ways:

• To gain command and control • To exfiltrate data • To redirect traffic

Few companies are monitoring DNS for security purposes (or monitoring DNS at all).

91%

DNS and Malware

INTERNET

MALWAREBOTNETS/C2PHISHING

SANDBOXPROXY

NGFWNETFLOW

AV AV

AV AV

AV

AV

AV AV

ROUTER/UTM

AV AV

ROUTER/UTM

HERE?

& HERE?

& HERE?

& HERE?

& HERE?

OR HERE?

Where Do You Enforce Security?

CHALLENGES

Too Many Alerts via Appliances & AV

Wait Until Payloads Reaches Target

Every Payload Scan Slows Things Down

Too Much Time to Deploy Everywhere

BENEFITS

Alerts Reduced 2x; Improves Your SIEM

Traffic & Payloads Never Reach Target

Internet Access Is Faster; Not Slower

Provision Globally in UNDER 30 MINUTES

HQ

Branch Branch

Mobile

Mobile

Protect users wherever they access the internet

Malware Phishing

C2 Callbacks

First line of defense against internet threatsUmbrella

SeeVisibility to protect access everywhere

LearnIntelligence to see attacks

before they launch

BlockStop threats before

connections are made

Cisco Umbrella Roaming208.67.222.222

MALWAREPHISHING

C2 CALLBACKS

Block Protection when off the VPN —no additional agents required

Visibility and enforcement at the DNS-layer

Block requests to malicious domains and IPs

Predictive intelligence —uncover current

and emergent threats

Cisco Umbrella Roaming Cloud-Delivered Security Service for Cisco NGFW

How It WorksSecurity Both On and Off the VPN

Users Easily Protected When Off The VPN

Off-network blind spot eliminated and users do nothing new

Threats blocked beforea connection is established

or a file is downloaded

VPNon

VPNoff*

DNSactive

*or split tunnel

Deploying Umbrella

AnyConnect 4.3 ISR4K

Cisco Umbrella BranchThe first layer of security for all

branch users without another box

Cisco Umbrella RoamingRoaming users protected 100% of the time without another agent

Co-Positioning with Cisco AMP

BEFOREPredictively prevent malicious Internet activity with Umbrella

DURINGBlock malicious files

with AMP

AFTERContain C2 callbacks with Umbrella

and retrospectively remediate with AMP

BAD DOMAIN

.COM

1 0 1 10 1 0 11 0 1 0

The Power of Umbrella Roaming + AMP for EndpointsSecurity Everywhere

How Umbrella + AMP for Endpoints Protect Against Ransomware

Exploit Kit Domains

Compromised Site or

Malvertising

Phishing Email

AnglerNuclear

Rig

RansomwarePayload

Web redirect

Web link

Email Attachment

Malicious Infrastructure

Encryption Key Infrastructure

C2File Drop

Cisco Umbrella AMP for Endpoints

C2

Gain visibility and controlto secure cloud apps and infrastructure.

PaaSIaaS

CloudLockCloud Access Security Broker (CASB)

Users Data Apps

SaaS

CloudLockSecure cloud users, data, and apps

Data breachesData security and compliance

Compromised accounts and insider threats

Threat protection and User and Entity Behavior Analytics (UEBA)

Shadow IT and application riskApp visibility and control

Protect the usage of business apps

in the cloud

SaaS

Protect the usage of critical infrastructure

in the cloud

IaaS /PaaS

The Cloud Security Fabric™

Cisco’s goal is to deliver effective security

Simple Open Automated

1 2 3

Trusted by enterprises worldwide

Fortune 500 companies in retail, healthcare, energy, and entertainment

Over 600 leadingprofessional services including law and consulting firms

Over 500 leading finance, banking, and insurance companies

Over 500 leadingmanufacturing and technology companies

The easiest security you’ll ever deploy.See results in minutes.Try it today.

Tackle ransomware and other threats with: UmbrellaGain cloud visibility and control with:CloudLock

Cisco Meraki


Cloud Managed WiFi(2006)

Cloud Managed Network (2010)

Cloud Managed Enterprise

(2015)

MR Wireless LAN MS Ethernet Switches MX Security Appliances SM EMM MC Communications MV VideoSurveillance


Manage and monitor those networks with robust analytics from a single pane of glass

Reduce administrative overhead with simple all-inclusive licensing models and tools

Deploy and grow networks at branch locations or large campuses easily and rapidly


Wired, wireless, security, voice,

video & EMM

Client fingerprints

Security & bandwidth

policy

Instant search

Location analytics

Real-time controlIntegrated

MDM

Application visibility


Security

Reliability

Scalability

Future-proofing


Access and Aggregation switching

Gigabit access switches in 24 and 48 port configurations with available PoE/PoE+

Layer 2 and 3 options, 10GB uplinks, hot-swappable fans, power supplies

MS Access Switches

Layer 7 app visibility

Virtual and physical stacking

Cloning

PoE / PoE + on all ports

Remote packet capture, cable testing, troubleshooting

Voice and video QoS

Switch highlights


Application ControlTraffic Shaping, Content Filtering, Web Caching

SecurityNG Firewall, Client VPN, Site to Site VPN, IDS/IPS

NetworkingNAT/DHCP, 3G/4G Cellular, Static Routing, Link Balancing


Enterprise License Advanced Security License

Stateful firewall

Site to site VPN

Branch routing

Internet load-balancing (over dual WAN)

Application control

Web caching

Intelligent WAN (IWAN)

Client VPN

`

All enterprise features, plus

Content filtering (with Google SafeSearch)

Kaspersky Anti-Virus and Anti-Phishing

SourceFire IPS / IDS

Geo-based firewall rules

Advanced Malware Protection (AMP)


3 Stream Triple-Radio802.11ac

MR66Dual-Radio802.11a/b/g/n

MR34

Cisco Meraki AP Lineup

2 Stream Triple-Radio802.11acBluetooth LE

MR32

2 Stream Triple-Radio802.11acBluetooth LE

MR72

Indoor APs

MR62Single-Radio802.11b/g/n

3 Stream Triple-Radio802.11ac Wave 2Bluetooth LE

MR42

Capabilities802.11ac Wave 2 MU-MIMO

Triple-radio architecture- 2.4 GHz client radio- 5 GHz client radio- Scanning/security radio

Enterprise wireless- Band steering & AutoRF- Traffic shaping & QoS- Secure login

Strong Security- Air Marshal, Geofencing

Connected Mobile Experiences (CMX)- Detect- Connect- Engage

Outdoor APs


Connected Mobile Experiences (CMX) with Cisco Meraki

Anonymous data about every visitor

Detect

APIs for real-time location based apps

Engage

Guest WiFi optimized for branding

Connect

100% cloud-managed user analytics and engagement with Cisco Meraki wireless networks

Key FeaturesLocation Analytics- People Counting- Heatmaps, Dwell Time- Peak times, repeat visitors- Micro-location mapping

(<1m)- Asset inventory and tracking- Analysis Tools

Engagement- Secure Branded Guest WiFi- Facebook Login for WiFi- Location aware apps- APIs for app development

Strong Security and Privacy- Secure public/private WiFi- Anonymous visitor analytics- Data privacy, global opt-out


Forget T1’s, E1’s, TDM, DSP’s, Media Gateways…

No Pre-VoIP Technology Involved

Not A PSTN CarrierWe aren’t providing trunks/connectivity, just the device and management

Excellent Hardware, SIMPLE softwareThe most intuitive and easy to use communications experience on the market


• Streamlined deployment• Simplified management• Android or iOS like end user

experience• Single pane–of–glass management

with Meraki network

Managed through the cloud, integrated with the network


• Basic call features (hold, transfer, multiple simultaneous incoming calls, caller ID)

• Visual Voicemail• Music On Hold• Automated attendant/IVR Menus• Conferencing• Phones assigned extensions (4-6

digits) and DIDs (10 digits)• Workgroups (beta)• Secure end to end calls via Secure

SIP (TLS) for signaling and SRTP for media streams

• More…


Cisco’s EMM Solution: Meraki Systems Manager

A multi platform EMM solution powered by the cloud and designed for next generation networks


Easy and Rapid provisioning

Multi platform MDM support

Mobile and desktop management

Device security

Device Compliance

Bulk Application Delivery

Seamless Network Integration

100% Cloud-based

Feature highlights

Systems Manager Features

Conclusion

Thank You and Next Steps

Brian [email protected]

www.

Learn more about Cisco Cloud Solutions:www.cisco.com/go/cloud/

Contact Your Cisco Partnerhttps://tools.cisco.com/WWChannels/LOCATR/performBasicSearch.do

mailto:[email protected]

http://www.cisco.com/go/cloud/

https://tools.cisco.com/WWChannels/LOCATR/performBasicSearch.do

• CCE sessions are held weekly on a variety of topics• CCE sessions can help you understand the

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