Close reading of Roland Barthes’ “Myth Today”

Semiological Chain

The Myth is constructed within a system of pre-existing myths... in a second-order semiological order

Shift ofsigni�cations

MYTH

Metalanguage :: Build on the previous one.

Speaks about the �rst global sign:: TOTAL TERM

Can be interpreted as �nal terms of a linguistic system or the �rst of the ‘mythical’ system

The ‘myths’ which su�use our lives are insidious precisely because they appear so NATURAL. They call out of the detailed analysis

which semiotics can deliver

MEANING

FORMCONCEPTSI

GNIFIE

R SIGNIFIED

SIGN

SIGNIFICATION

STAG

GER

ED S

YSTE

M (S

)Signi�edSigni�er

sign

II SIGNIFIERII SIGNIFIED

III SIGN

(SUM of SIGNS)what we have are

“temporal” ends of chains

Recyclingof RAW

signi�cations

Mythologist :: We are surrounded by

a system of signi�cations, ... they are just signs

ChST 272 Post-Border Thoughtwith Chela Sandoval (2008)

Designed by WIliam A. CalvoUSE ONLY WITH PERMISSION