F I F A W O R L D C U P S P E C I A L ■ S O F T D R I N K S ■ L E G A L E A G L E ■ A S K T H E E X P E R T S

Are you supporting CAMRA’s Mild in May campaign?

S O C I A L ■ E N T E R T A I N M E N T ■ S P O R T S A N D F I T N E S S

clubmirrorAT THE HEART OF THE COMMUNITYJune 2014

And the 2014 Club Awards host is?Turn to page 6 to find out

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club mirrorAT THE HEART OF THE COMMUNITY

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Father’s Day funMaking the most of Father’s Day with help from Marston’s.

Club Association Lunch invitationClub Associations are invited to send representatives to thesecond Club Association Lunch for a free and informalnetworking event.

Drinks Report – Soft DrinksSoft drinks continue to push bar sales, according to the2014 Britvic Soft Drinks Report. The low down on brandsand volumes.

Industry interview Refreshingly different – new launch, new market. That’sZeo. Dave Smith explains.

Football Special – FIFA World CupWelcome to the FIFA World Cup Special, sponsored by sistersite Sports4Bars.com

Tournament ScheduleWho’s playing where and when.

Spotlight on ManausWelcome to the venue for England’s opening game.

Kick off in styleFuelling the footie frenzie with a barbecue bonanza.

Club Kitchen specialBooker backs clubs with footie food made for sharing.

Question timeTest your members’ off-the-pitch skills with this FIFA WorldCup quiz.

Sports4Bars.comWorld Cup-weary? There’s plenty of other sporting actionthis month. Plan ahead with Sports4Bars.com, all the actionin one listing.

Club AwardsFinal call for entries. Could your club join Club Mirror’sHall of Fame?

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Club WorldBan on below-cost alcohol, Club Association Lunchannounced and Club Awards host revealed.

News SpecialCoverage of the 151st CIU Conference.

Brands newsWho’s doing what, when and why.

Legal EagleChanges to changes - Club Mirror’s Legal Eagle Nick Waltonexplains. And it’s not all bad news!

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Ask the Experts – website advice From PCs and laptops to smart phones and tablets – how areyour members accessing the club website?

Ask the Experts – sports facilities How to develop sports facilities – at no cost.

Product portfolioIt’s classified! Club suppliers ready to field your calls.

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news, views, club life and legislation

JUNE 2014

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club advice – ask the experts

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awards, events and calls to action

Free club trade showFrom supplier sampling and club advice to prizes andnetworking. Join CIU President George Dawson and Club Mirror at this free-to-all-clubs event.

Club Association Lunch invitationCalling all club officials. No such thing as a free lunch?Read on...

Last call for entriesClub Awards – last chance to enter (and why you should).

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With the FIFA World Cup kicking off this month, UK footballfans will be cheering on the England squad to do their darndestin the heat and humidity of Brazil – and at some rather unwel-come kick off times as far as most of us are concerned. Asalways though, clubs will be at the heart of the action, encouragingmembers to join footie-forces at the club screenings, ratherthan watching from the solitary sofa-sidelines at home. (Forfixture details and more information, turn to pages 25-37,where Sports4Bars.com joins Club Mirror in celebrating thisunmissable event.)

While the England team will be working the nets in Brazil,we hope that clubs will be equally busy working the nets – ornetworking – closer to home. Our free-to-clubs trade show andevent takes place on 28 June in Halifax. Suppliers will be onthe spot to talk about products and field questions, while expertadvice will also be on hand. Our friends at Dransfields arekindly providing prizes during the day, and there’ll be productto taste courtesy of Heineken UK.

The informative, informal event, will be hosted by CIUPresident George Dawson and Club Mirror team who look forwardto welcoming you and sharing your news. (Turn to pages12/13 for more details and to register for your free places.)

On the topic of sharing news, we’re delighted to tell youthat John Inverdale is to host the 2014 Club Awards on20 November. For details on the event turn to pages 44-46.

Here’s to a great month!

leader

clubmirrorEditorCaroline Scoular

DesignDavid Foster

EditorialNick Sellens

EventsLeigh-Anne Ogilvie, Jill Slingsby

Display AdvertisingMargaret Doherty

CirculationJon Hardy

AccountsMichael Jeffries, Pam Attrill

Publishing Director Sean Ferris

The views expressed in this journal are not necessarily those of the publisher.Club Mirror does not verify the claims made by advertisers regarding their products.

Date for the diary. Free trade show –join us on 28 June.

Club Mirror is published by Alchemy Contract Publishing Ltd, Gainsborough House, 59/60 Thames Street,

Windsor SW4 1TX. Tel: 01753 272022. Fax: 01753 272 021 Email: caroline@clubmirror.com;

sean@clubmirror.com; justin@alchemymedia.co.uk; info@clubmirror.com

IN THIS ISSUE...

Caroline Sean Nick LawrenceScoular Ferris Walton Hardcastle

Justin Jill Hamish Leigh-AnneO’Regan Slingsby Maclean Ogilvie

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6 clubmirror www.clubmirror.com

club world

Back by popular demand, TVsports presenter John Inverdale willhost this year's prestigious clubAwards on 20 November at thePalace Hotel, Manchester.

"I was delighted to host the 19thClub Awards and to meet so manyof you there – committed clubs whobear testimony to the professional-ism of the club sector," said MrInverdale. “I don't think there can beany doubt that all of those clubs,

gathered together under that oneroof on that one night, proved yetagain that clubs are pivotal to thesocial fabric of this country. They'reat the heart of the community andlong may they remain so."

He praised clubs in their effortsto keep members entertained.

“For me, though, it's theengagement with sport that strucka chord," he said, adding thatpulling youngsters away from their

electronic social networking andonto the pitch to tackle real peoplewas something he fully supported.

“Whatever level they strive toachieve – even if it's just for fun –being part of a team means life-skills learned and a healthylifestyle encouraged," he said.

• For details on how to join in theAwards and Celebration Dinner,turn to pages 44-46.

New launch Sports4Bars.com has become a roaring success afterjust three months, providingclubs and UK licensed premiseswith the definitive online guideto all the live sport available tothe on-trade.

Sports4Bars.com is runningregular special features, promo-tions, competitions and POSoffers to help clubs make themost of sport in their venue.

The new site provides a one-stopdestination for up-to-date andaccurate broadcast information soclubs can easily find what live sportis on what channel and when.

“The site makes the informa-tion extremely quick and easyto find, and the feedback we aregetting from all types of outletssupports this," said Editor JustinO'Regan. “In addition, pubs andclubs are coming back regularlyas news and industry insightsare updated on a daily basis,providing even more reasons tosave Sports4Bars.com as afavourite."

The new site is launched out ofthe same stable as Club Mirror.

• e. Justin@alchemymedia.co.uk• www.Sports4Bars.com

John Inverdale to host 2014 Club AwardsAVA Annual AGMThe Automatic VendingAssociation (AVA) AGM,conference and awardsevening takes place on 26 June at the Palace Hotel,Manchester.

The topic of discussion forthis year’s AGM is ‘The Futureof Cash & Payment Systems’and a debate will be headedby leading industry guestspeakers Adam Lawrence,Chief Executive of the RoyalMint, David Hensley, head ofcash services at the PaymentCouncil, Paul Theobald,managing director of M.E.I UKInternational, Nick Mackie,senior product manager atVisa Europe and Steve Alton,managing director leisurefrom Vianet plc. • t. 01494 568960

Craft breweryopens to public Drygate, The UK's firstexperiential craft brewery, hasnow opened to the public.

The Glasgow brewery’spurpose built space includes a24 tap beer hall, an elevatedbeer garden, multifunctionalvenue / gallery space, bottleshop, and a restaurant withviews through to the brewery.

Drygate can brew onemillion pints per anum.

As an experiential brewery,Drygate's 'open doors, openminds' policy seeks toimmerse everyone – fromnovices to aficiandos – incraft beer culture, accordingto the company.

For those who prefer aneven more personal approachwhen it comes to their beer,there’s even the opportunityto become a brewer for theday by crafting your very ownbatch using the DrygateStudio Kit.

The opening of Drygate hascreated 29 new jobs.

STOP PRESS:

LAST CALL FOR ENTRIES

Sports listings site ontrack for success

Welsh Rugby Regionsannounce new partnership

Join us at our exclusiveClub Association Lunch

With entries flooding in to the 2014Club Awards, clubs are advised toensure that they complete theExpress Entry Form by 15 July.

The Club Awards, now in their22nd year, take place at a GalaDinner and ceremony on 20November at Manchester's PalaceHotel, Oxford Street.• Turn to page 45 to enter.

Club Mirror is pleased to announcethe return of the celebration lunchfor club associations.

The complimentary lunch pro-vides an informal networkingopportunity for association offi-cials who will be able to shareopinions and advice with fellowassociation representatives attendingthe Manchester event on 20November.

Over 25 associations wereinvolved in the last ClubAssociation Lunch. Bringing clubassociations together under oneroof is further proof that collec-

tively the club voice is strong –and will continue to be so.

To join Club Mirror and yourpeers at this exclusive, informa-tive and fun event, send in yourname, association name, numberof tickets required* and contactdetails to:• e. info@clubmirror.com• t. 01753 272022• f. 01753 272021• Post. Club Mirror, ACP,Gainsborough House, 59/60 Thames Street, Windsor,Berkshire, SL4 1TX*Tickets subject to availability

BT Sport has agreed a new spon-sorship deal with the four WelshRegions – the Scarlets, Ospreys,Cardiff Blues and Newport GwentDragons.

The new multi-million poundagreement over three years is thelargest joint sponsorship in the his-tory of the four Regions and sig-nals an exciting future partnershipahead between the successful

broadcaster and Welsh regionalrugby.

Ann Beynon, Director Wales, BTsaid: “We are delighted to havereached an agreement with the fourRegions. Rugby is at the heart of BTSport – we’re excited to supportRegional Rugby and its distinct anddynamic culture, with all it standsfor in terms of strength, determina-tion, daring, passion and skill.”

clubmirror 7www.clubmirror.com

Free-to-clubs: trade showand networking eventClub Mirror has organised a free-to-clubs Summertrade show to be held at Arden Road Social Club,Halifax, West Yorkshire on 28 June.

Held in conjunction with George Dawson,President of the CIU, the event looks forward to wel-coming officials and representatives from all types ofclubs (including non-CIU affiliated).

Club suppliers, including Aon, BOC, BT Sports,Dransfields and Heineken, will be on-hand to offer

advice, samples and latest product news, while gam-ing company Dransfields will be offering prizes dur-ing the day. CIU President George Dawson said. “Welook forward to welcoming clubs to the event. It willbe great to meet old friends and new alike."

The free show takes place between 12 - 4pm.• To register your club/club officials for free entry,just email your details to info@clubmirror.com orcall us on 01753 272022.

Ban on below-cost alcoholcomes into forceIt is now illegal to sell alcohol belowthe cost of duty plus VAT. The newlegislation, which came into forceon 28 May, prevents the sale ofalcohol at heavily discounted pricesand 'aims to reduce excessive alco-hol consumption and its associatedimpact on alcohol related crime andhealth harms'.

The Mandatory Code of Practiceapplies to all licensed premises,including those with club premisescertificates, in England and Wales.

The responsibility for ensuringcompliance will lie with the premis-es licence holder, designated premis-es supervisor or personal licenceholder and (in relation to clubpremises certificates) a member or

officer of a club who is present andable to prevent a supply of alcohol.

Examples of minimum costsunder the new legislation include 40pence for a 440ml can of 4% ABVlager, £1.15 for a 440ml can of 9%ABV lager and at least £2.46 for a750ml bottle of 12.5% ABV wine.

Commenting on the new legisla-tion, Kate Nicholls, Strategic AffairsDirector of the ALMR (Associationof Licensed Multiple Retailers) said:"Figures released by theGovernment last year showed thatbetween them six out of sevensupermarkets sell a staggering 220million litres of alcohol below costeach year. The new legislation willfinally address this - but it will only

tackle the very worst excesses. "With more than 70% of alcohol

now consumed away from the safe,supervised environment of a pub orbar - and the latest research show-ing two thirds of consumers citingprice as the main factor behind that- we need swift, tough and effectiveaction not only to tackle pocketmoney prices but to impose thesame regulation of promotionalactivity in the off trade as pubs,clubs and bars currently face."

• For guidance and details visit:https://www.gov.uk/government/publications/banning-the-sale-of-alcohol-below-the-cost-of-duty-plus-vat

SKY LAUNCHES ‘MAKING THE MOST OF SPORT’Sky has launched ‘Making the Most of Sport’, a free trainingcourse for clubs and pubs, developed in association with CPLTraining Group. The interactive course uses value-driving practicaladvice and support, and aims to help operators attract footfall,maximise customer spend and increase dwell time.

Users receive a video welcome from Jim White, Sky Sports Newspresenter, who introduces the three course modules - ‘On YourMarks’ (how to plan events), ‘Get Set’ (how to effectively marketevents) and ‘Go’ (how to execute well on the day).

David Rey, Managing Director for Sky Business, said: “Live sportis a key profit driver for pubs and clubs and licensees who get itright can turn their venue into ‘the’ place to watch live sport todrive some big returns. ‘Making the Most of Sport’ joins ourunrivalled range of free products and support tools that drivevalue for licensees and serves as yet another example of ourongoing pledge to help operators make the most of their SkySports subscription.”• www.previewlive.co.uk/training (Existing users should log in using their PreviewLive credentials.)

BT SPORT SIGNS UP 19,000 COMMERCIALPREMISESBT Sport has announced that more than 19,000 pubs, clubs,betting shops, hotels and other commercial premises have nowsigned up to its sports service in the nine months since thechannels went on air last August.

According to independent research from Sweeney Pinedo inApril 2014 (based on weighted responses from 2,011 telephoneinterviews), BT Sport has captured 24% of all pubs, includinggroups and independents.

The company also said that it has increased the commercialmarket for TV sports packages - based on the number of newcustomers who have not previously subscribed – by around 26%.• t. 0800 678 1957• www.btsportbusiness.com.

COCA-COLA LAUNCHES PARK FITNESS SCHEMECoca-Cola Great Britain is launching a £20m anti-obesity drive aspart of an initiative to get one million people more active by 2020with the creation of Coca-Cola Zero ParkLives. The scheme will seethe no-sugar brand launch a series of free organised activities –such as table tennis, tai chi, badminton, pilates, canoeing,rounders, hula-hooping, ‘Buggyfi’ and zumba - across more than70 parks across Britain in the summer months.

SOCIAL CLUB SYNDICATE SCOOP £100k IN LOTTOA 10-strong syndicate of members of Maerdy Social Club in SouthWales is celebrating after winning £104, 798 in the Lotto on 17May.

"I always check results for our 11 regular lines on TV on aSunday morning," said Malcolm Facey from Rhymney, Gwent, theleader of the syndicate. "I rang everyone on Sunday and they wereobviously thrilled!"

He told the Western Mail that all 10 friends would use themoney for a weekend celebration, and would later take a trip toLas Vegas, where they had all previously been together.

Many of the syndicate members met while coaching minirugby at Maerdy Social Club, where they all continue toregularly meet.

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The Union was also making Parliamentarians aware ofthe plight of clubs, and would be stepping up its campaignfor a 70% mandatory rate rebate for CIU clubs. In respect ofminimum pricing, Mr Dawson felt that while this may nothave the result of getting people back into clubs, it wouldsee HMRC gain a significant increase in VAT take from thesupermarkets, ‘which may take the heat away from collect-ing more revenue from us’. Mr Dawson also advised thatclubs should keep their status of mutuality in which a sup-ply is made with no liability for Corporation Tax (as opposedto a sale by retail, which does have a liability forCorporation Tax).

“To this end, I know a lot of clubs do have a club premis-es licence alongside the Club Premises Certificate - CPC - forthose occasions when they rent the room out, which is avery valuable source of income to clubs, as we all know,”said Mr Dawson. “But you must make sure you hold on toyour CPC so that any untoward tax revenue inspections canbe fought off with most of your trade being done as mutualtrade and not a sale by retail.”

THE CONSTITUTIONOn the constitution, Mr Dawson said that the Executive hadspent a considerable amount of time revising the constitutionand updating it after 150 years ‘so it is in line with currentlegislation and the separation of management and policy-making with employees’. “This is a fundamental change butquite necessary as we are a democracy and the policymakersare elected every two years – the staff aren’t,” he said.

Due to the scale of change, the Executive had involvedthe Financial Conduct Authority (FCA) to advise on whatcould and could not be done. The revised constitution wentout to all Branches for their input. Despite the fact that only fourof the 28 Branches replied with objections (with less than100 objections from clubs) the National ExecutiveCommittee (NEC) decided ‘that it was only right to put itbefore Conference to vote on’.

ON CHANGE “We can all look at the past and see how rosy it all was andlament the passing of those days but things move on. Theunending march of red tape continues and we have just hadthe first year of a new PAYE system, Real Time Information,which on the face of it seems to be going along OK. I do hopethat this continues,” said Mr Dawson, adding that, “Times arechanging and unfortunately we have to change too.”

He asked clubs to use the Union for assistance as soon asthey had identified a problem, and to act on the advice quickly.

T he 2014 Conference opened with delegates and theNational Executive standing in remembrance of clubmembers who had died in the past year. President

George Dawson then asked delegates to agree the Minutesof the 2013 Council Meeting. This was followed by a civicreception from the Mayor of Blackpool Councillor EddieCollett.

Ken Roberts, South Wales Branch Secretary andChairman of the Standing Orders Committee, then intro-duced members of the Committee to delegates – Vice-Chairman Geoff Whewell (West Midland Branch), NationalExecutive members Sid Hicks (Northumberland) and BobRussell (Wessex), Committee Members John Heggs(Leicestershire), Peter Askin (Leeds Branch), Peter Robinson(Manchester Branch) and Malcolm Williams (North StaffsBranch). Head Office Manager Stephen Goulding, Head ofRules Maureen Ross and Union Accountant Steve Connellwere also introduced.

PRESIDENT’S ADDRESSGeorge Dawson, PresidentAddressing Conference, the President said that while it hadbeen another difficult year for CIU clubs, the picture seemedto be getting better. The refund of VAT in the Linnewebercase was, however, a major concern [See Club Mirror Aprilissue, page 14 for details].

“Bills are now being sent out with interest by HMRC forthe money back,” he said. “The Union has written to theMinister concerned to introduce a stay of execution.”

Mr Dawson advised that it is now even more imperativethat clubs find other ways of discovering untapped income.

“There are possibilities to reclaim VAT on door chargesand VAT wrongly collected on free drinks and discounteddrinks for those who were informed by the Revenue thatthis money was due,” he said. “There may also be scope for aproportion of subs’ revenue not liable to VAT but this issomething the Union will have to pursue.”

Club Mirror and 530 delegates attended the 151st annual meeting of the Club & Institute Union,which took place at the Winter Gardens in Blackpool on Saturday, 5 April, 2014. The following is acondensed report of proceedings, motions and issues tackled at this important event.

CIU President George Dawson: “TheUnion is stepping up its campaignfor a mandatory 70% rate rebate forits clubs.”

151st CIU

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KEYNOTE SPEAKERDavid Crausby, Labour MP forBolton North East Mr Crausby began by paying trib-ute to Dennis Turner (Lord Bilston)who had recently passed away[For Lord Bilston’s obituary seeClub Mirror April, Page 8]: “He worked tirelessly for the clubsmovement; he will be sadly missed, especially by the people ofWolverhampton, but also by club members throughout theland and I am honoured to stand in today as his replacement.”

Mr Crausby, whose father had held the roles of both clubsecretary and club steward, was brought up collecting glassesand working behind the bar in his spare time: “So I have along term association of sympathy and support for the clubsmovement,” he said.

“I followed Ian McCartney as the political secretary of theNational Union of Labour and Socialist Clubs soon after myelection to Parliament in 1997. In more recent years I waspulled into the All-Party Parliamentary Clubs Group byDennis Turner. The All-Party Group enjoys cross-party con-sensus in supporting the essential community work that work-ing men’s clubs do.

“We try to keep a careful eye on the effects of legislationand we are very well served by George Dawson, yourPresident, members of your Executive and your full-time staffwhen it comes to keeping us informed.”

The MP emphasised the unique nature of clubs, saying that‘clubs deliver something special to the community and theyhave effectively been delivering the Big Society out there inour country long before David Cameron had heard of it’.

He also believed that late night levies and early morningrestriction orders must not be used as blunt instruments andmoney-raising schemes.

“The very best way in my view to get a grip on the evils ofalcohol-related misbehaviour is simply to encourage and pro-mote non-profit making private members’ clubs who have forgenerations been effectively dealing with their own problemsof disorder within the democratic and disciplinary structuresof their clubs,” he said.

ANNUAL REPORT – PROPOSITION AND ACCEPTANCEWest Midland Branch President Des Flood proposed accep-tance of the Annual Report, which was formally seconded byNorth Staffordshire Branch Secretary Dan Capewell (Pitts HillVictory Club).

Mr Flood said that he believed a particular challenge toclubs and to the National Executive was to ‘encourage thelifeblood of the future of our clubs, and that’s young people’.“We need to look at sport and education as areas where wecan encourage younger members and we also need to providea safer environment than pubs,” he said. “We need to champi-on this idea with our local councillors and MPs.”

The Equalities Act had seen more women taking places on

Committees and it was ‘very pleasing to have Geoff Whewell,our Branch Secretary, who is also a member of the NationalExecutive, tell us of the sterling work that Stephen Gouldingand his team are doing in reorganising the office, so congratu-lations to Stephen’.

Mr Flood raised the topic of Union interest free loans toclubs, and echoed concerns surrounding the HMRC’s decisionto reclaim the tax on gaming machines.

ANNUAL FINANCIAL STATEMENTUnion Accountant Steve Connell presented the financial state-ment for 2013. The statement was accepted by formerWakefield Branch Secretary Gordon Winn and the motion for-mally seconded by David Woodburn (Secretary of AcregateLane in Preston and President of the Manchester Branch).

“Under the circumstances it is pleasing to see two years in a rowwhere our financial results have been better than expected.From a purely accounting point of view, the Union continuesto show a very healthy balance sheet which shows total netassets of £6,421,631 compared to £6,070,974 in 2012, anincrease of nearly 6 per cent. This healthy balance sheet cer-tainly bodes well for the immediate future if not the long-termfuture. It will take a lot of work and care to maintain thishealthy position,” said Mr Connell.

“It may surprise you to know that nearly 40 per cent of theUnion’s financial activities are controlled by our 27 Branchesand their elected executives, many of whom are here today.Last year I confirmed that your National Executive would beexamining all the various levels of funding that our Branchesreceive from central funds and this was completed this timelast year. It was agreed that the fairest way to inject extra fund-ing at Branch level was to increase the allocation of centralannual fee income from 25 per cent to 50 per cent. This collec-tively increased the allocation by over £110,000.”

It was reported that the Scottish Branch had to take the deci-sion to close its operations at the beginning of the financialyear; a number of the Scottish clubs had transferred to CIUCumbria or Northumberland Branches.

“Our Northumberland Branch took the necessary decisionto sell its Branch office and move into club premises. This natu-rally has reduced their operating expenditure considerably and Iunderstand this has been highly successful,” said Mr Connell,adding that he would expect to see further such actions in thefuture, with the possible merger of smaller Branches into morefinancially viable units.

In terms of driving a healthy future for the Union, MrConnell said: “Your National Executive are going to beextremely busy in examining ways to increase our currentincome streams and also to tap into new potentials, especiallyfrom our joint agreements with outside companies.Sponsorship must be maximised where possible. I know thatthese areas are already being closely examined for their potential.”

The Union, said Mr Connell, would endeavour to ‘protectand develop those that we provide to enable us to continue tohelp our clubs survive both at national and Branch level’.

“In this respect, your National Executive continues to lookat ways to improve the educational facilities we offer, especiallyto club management committees but also to any membersinterested in the successful management of their club,” he said.

“Whenever I get the opportunity to speak, I always empha-sise the importance of the work undertaken at Branch level. Icannot stress enough the importance that this close contactwith your clubs has to their survival.

“There is only so much that can be achieved through thecentral Head Office in getting the average club member tosupport their Union. Every effort must be made to protect the

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Total expenditure £2,603,630 (reduced by £230,454)

Pass Card income £840,483.

Annual fee income £593,573.

Associate Card income £64,540.

Operating losses £490,792 (compared to losses of £343,604 in 2012).

Net finance income Net finance income (interest received from CIU investments) had increased to £228,779,up by 11 per cent.

Sales of investment Sales of investments recorded gains this year of £115,927 together with gains of £225,323 in 2013.

After tax profit £111,782 (compared to £155,073 in 2013) was reported.

Pension scheme The revision of the pension scheme actuarial results saw a gain of £242,000.

Total recognised gains £353,782 (compared to losses in 2012 of £155,927).

Union AccountantSteve Connell

CONFERENCE

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ing up’ proposal. Branches had previously had one, two orthree National Executive members but now that no Branchhad over 200 clubs, the maximum would be two members.The Executive had now been reduced from 29 members to 15.

This had previously been passed in 2011 and was agreed ona show of hands.

MOTION ON EXPENSESMotion 8 concerned National Executive expenses, which for20 years had stood at £20 for a day and £40 for a night.

“Now, anyone who’s been to London over recent years willrealise that £40 for a night is absolutely ridiculous. You’relooking at a minimum of £75 to £80,” said the Vice-President.

He hoped that delegates appreciated the hard work that theNational Executive undertook for CIU clubs and that theywould therefore approve an increase from £20 to £30 per day andfrom £40 to £60 per night to cover expenses for Londonmeetings.

The President called for a card vote. “Let’s get a propercount; we don’t want the taxman coming back to us,” he said.

The Motion was passed by 318 votes to 79.

MOTION REGARDING THE RETURNING OFFICERThe Vice-President said that as the Union did not have aGeneral Secretary it was necessary to appoint a member ofstaff at Head Office to be the Returning Officer and that thisshould be the Office Manager.

Opposing the Motion, Brenda McMahon said: “Can it beright that the people who are standing for election choose theirown Returning Officer? This is a role that should be mandated tothe General Secretary so that no person standing for electioncan be criticised for being involved with the administration oftheir own election.”

In reply the Vice President said: “We do have Scrutineerswho are independent and are elected at the Annual Meeting.They are the ones who do the counting and the checking. TheReturning Officer gives the final result.”

The President said that the motion had been passed a fewyears ago and was part and parcel of the reprint of the RuleBook. It was just to make it possible to appoint a ReturningOfficer if the General Secretary wasn’t available so it didn’thold up any elections, and had originally been passed whenthe Union had a General Secretary.

The Motion was passed on a show of hands.

MOTION REGARDING DATE CHANGEProposing Motion 10 to change the date of the ProvisionalAgenda from February 1 to February 15, the Vice-Presidentsaid that over the years the agenda had never gone out onFebruary 1 and that the National Executive just wanted toallow more time to get it out.

The motion was carried on a show of hands.

COMMENT ON MOTIONSThe Vice President said: “Obviously there are a few Motionsthat haven’t been passed so we need to sit down and have a re-think; there are massive changes to be looked at. I can assureyou, however, that although I speak for the National Executive Irespect the views of all those who have come up and spokenagainst the Motions. I wouldn’t argue with anything you’vesaid and I can assure you that all the points you’ve made will betaken on board by the National Executive.”

ANNUAL CONFERENCE 2015The next meeting will be on 11 April 2015.

support that we currently receive but, of equal importance, toattract fresh support.”

MOTION FOR UNION NAME CHANGE Vice-President John Tobin proposed the first motion whichwas to remove the words ‘Working Men’s Club’, and for theUnion just to be known as the CIU.

The Union was widely referred to as just the CIU across theUK. In addition it had adopted a motion some years ago togive ladies full membership and the Union now included clubswith female club Presidents and Secretaries. “And with theequality law I see no reason why we can’t just call ourselvesthe CIU,” he said, adding that in the past using the words‘Working Men’s Club’ had worked against some clubs and theUnion when applying for grants. By setting aside ‘WorkingMen’s’ from the title, he hoped that local councils and theirlicensing departments would recognise that there was nowequality at the Union. “So I would move that we tidy this par-ticular rule up and propose that in the future we call ourselvesthe CIU,” he said.

Opposing the Motion, Brenda McMahon (Brafield on theGreen WMC, South East Midlands Branch) said: “The name of theorganisation links us to our roots and reminds us of our history.If we change the name of our movement we risk losing ourdaily contact with those roots and history. That would be amonumental travesty.

“When our children and grandchildren ask us where ourname came from, we can tell how we started as a teetotalmovement run by the aristocracy for working men and theirfamilies, which then moved on to be an organisation run byworking men themselves, through to the all-embracing movementwe are today.”

A name change to CIU meant nothing, she said. Mr Tobinresponded by saying that he respected Brenda McMahon anddidn’t disagree with a lot that she had said: “But the CIU is notbeing degraded. It has always been the Club & Institute Union, andwhen we go round the country, that’s what we’re really knownas; when we talk among ourselves, it’s CIU.

“I think we all agree with the equality that we have got nowand, as I said before, the name can cause complications withsome legislation. I respect what the lady said but I must dis-agree.”

The motion failed to receive the necessary two-third majori-ty (271 in favour; 212 against). The motion was lost.

MOTION TO REMOVE THE ROLE OF GENERAL SECRETARY The Vice-President proposed the motion, explaining thatover the years the National Executive had consisted of 29members plus the President and Vice-president and theGeneral Secretary. “You can see that this has drasticallyreduced with big savings for the Union. There is a total nowof 15 of us, the two Union officers plus 13 Executive mem-bers across the UK,” he said.

“Over the last 20 months we have not had a GeneralSecretary, we have had an Office Manager and we have found atExecutive level that it has worked extremely well.”

He believed that an organisation such as the Union, whichinvolved a lot of administration, needed a person who had theknowledge to administer the office and was interviewed forthat role, rather than someone being voted in.

“We believe that the gentleman we have at the moment, MrStephen Golding, is the man for the future. He’s got manyideas; he’s done a lot of alterations in the office already. Thestaff are a lot happier, the Executive seem to be working better andwe feel that in this day and age we should go forward with this

position with an Office Manager to run our affairs in London,”he said.

Brenda McMahon opposed the Vice-President’s motion.“From our viewpoint and limited knowledge, the role ofGeneral Secretary has been well beyond what is laid down inthe Rules,” she said, stating that she believed the role to be as acommunicator, ambassador, educator and someone providinga balance.

“As Editor the General Secretary has historically been themain drive of the Club Journal. Today there is no input on thethings that matter to our clubs, “she said.

Of the 1,800 clubs aware of the motion, only 100 hadresponded. A show of hands defeated the motion.

MOTION TO REMOVE CIU CONVALESCENCE HOMES FROMTHE RULES The Vice-President put forward a motion that, following thesale of the last convalescent home at Saltburn, reference toconvalescence and to convalescent homes needed to beremoved from the rules.

Hayes WMC (Middlesex) had bought the Saltburn home for£330,000 (valued at £200k) and would be offering Unionmembers dinner, bed and breakfast for £35.

The motion was passed by a show of hands.

MOTION REGARDING NEW CONSTITUTION Proposing this motion, the Vice-President said: “‘If there arebig losses in certain parts of the country it may be beneficial tomerge Branches to make them more financially stable.”

There had already been an acceptance of this Rule change,he pointed out.

“We do need a new constitution printed and after today we willbe looking into that to bring it up to date but it’s not cost-effective to keep changing our Rule book every year. We willbe doing a new printout after all these Motions have beenpassed today.”

The President added that a couple of Motions had beenpassed in 2009 and 2010 but had not been incorporatedbecause there had not been a reprint of the Rulebook. It hadbeen decided to bring them forward today in the interests oftransparency.

The Motion was passed

MOTION REGARDING SUBSCRIPTIONSThe Vice-President proposed that a Rule needed to be insertedwhich stated subscriptions should be a minimum of 50p up toa maximum of £10. “It doesn’t give the Executive the authorityto do that but if there needs to be an increase...then we candecide to increase it from 50p up to a maximum of £10 - andthat will probably go on for quite a few years. Until we get tothe £10, we wouldn’t need to change that Rule again,” he said.

The Motion was approved by a show of hands.

MOTION REGARDING ASSOCIATE CARDSThe Vice-President said that this Motion was very similar tothe previous Motion.

“What we are proposing is that we put it into our Rules thatwe have a minimum of £3 and a maximum of £10 based onthe same system as the Pass Card,” he said.

David Coles (Secretary of Wickersley WM Social in SouthYorkshire) opposed the motion which was lost on a show ofhands.

MOTION ON NATIONAL EXECUTIVE NUMBERSThe Vice-President explained that Motion 7 was another ‘tidy-

10 clubmirror

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CLUB TRADESHOW

When? 28 June, 2014

Timings? 12-4pm

Where? Arden Road Social Club,Halifax, HX1 3AG

JOIN US• Find out what club

suppliers are up to and what impact they could have on

your club

• Share your latest news and events

• Network with other clubs

WHO’S EXHIBITING?AonBOC

BT SportDransfieldsHeineken

Smart Energy Projects

WHY YOU SHOULD JOIN USBT Sports, Dransfields and HeinekenUK are amongst suppliers who will beon-hand to offer advice, samples and

latest product news.

Gaming specialist Dransfields will beoffering up prizes during the day and

BT Sports is providing attending clubs with the

opportunity to win VIP tickets.

REGISTER FOR FREEFor more details and to register yourclub/club officials for your free entry,

email: info@clubmirror.com or call us on

01753 272022.

SEE YOU THERE!

e. info@clubmirror.com t.01752 272022 f.01753 272021

14 clubmirror

6. BRITVIC LAUNCHES NEWDRAUGHT DISPENSE SOLUTIONBritvic has launched a new car-bonated draught drink proposition.

Nigel Paine, Commercial DirectorOut-of-Home for Britvic, said: “Thenew proposition will unlock incre-mental category growth, whilesimultaneously improving con-sumer perception through enhancedexperiences, which will in turnimprove the bottom line for bothlarge and small operators alike.”• 0845 7581781 • www.britvic.co.uk

7. WATER BRAND FROMCOCA-COLA Coca-Cola Great Britain haslaunched bottled water brand,glacéau smartwater, to be producedand bottled in Northumberland,‘reflecting Coca-Cola’s “Made inGB” commitment’. The brandbecomes the 22nd in Coca-ColaGreat Britain’s portfolio and wasfirst launched in the US in 1996.

The British spring water is

1. NEW FOOTBALL BEER FROMSHEPHERD NEAMEShepherd Neame has unveiled anew football-themed beer for theWorld Cup.

Named after the football for-mation, 4-4-2 ale will be availablefrom June 9 to July 13.

Helping launch the brew,Sports Minister Helen Grant, said:“With ingredients sourced fromKent, as part of the brewingprocess, I’m sure it will be enjoyedresponsibly by many fans andlet’s hope it brings Roy Hodgsonand the England team some goodluck in Brazil.”• t. 01795 532206

2. CARLSBERG UNVEILS FANSQUAD TVCarlsberg has unveiled its FanSquad World Cup TV advert star-ring ambassadors PaddyMcGuinness, Ian Wright and JeffStelling who transform fans’experience of watching Englandin a bar.

Paddy is the bar ‘landlord’delivering a conveyor belt ofice-cold Carlsberg for fans. Jeff isa ‘Godfather-esque character’ who

pushes the ‘magic’ Carlsberg beermat to swap the tired venue’s TVfor a state-of-the-art super screenand ensures even the smallest offans get the optimum view of thematch with a rising hydraulicfloor. Ian Wright’s role includes adirect audio line to the referee incharge of England’s crucial matchwhere he speaks to the ref and tellshim to award England a penalty.• t. 0800 027 4144 • www.carlsbergwedelivermore.co.uk

3. THWAITES SHOOTS FROMTHE HOP American IPA, 13 Guns, fromNorthern brewer Thwaites, is nowavailable in new 330ml cans. The5.5% six-hopped beer is alreadyavailable in cask, Petainer kegand bottles.

Lee Williams, MarketingManager, said: “The 330ml can isalready a popular pack format incountries where craft beer ismore established and we seenothing from our experience tostop the 330ml can taking afoothold here too.”• t. 01254 686868• www.thwaites.co.uk

vapour distilled before elec-trolytes are added ‘to give thebrand its crisp, clean taste’.• t. 08457 10 20 30 • http://www.cokecce.co.uk/

8. STELLA ARTOIS OFFICIALBEER OF WIMBLEDONBelgian beer brand Stella Artoishas signed a five-year supplyagreement with the All EnglandLawn Tennis Club to become theofficial beer of the WimbledonChampionships until 2018.• t.0870 1696969• www.ab-inbev.co.uk

9. JACOB’S CREEK SERVES UPNEW BOTTLES To celebrate its fourth year ofpartnership with the All EnglandClub as the Official Wine ofWimbledon, Australian winebrand Jacob’s Creek’s is launch-ing two tennis white-inspiredlimited edition bottles of ClassicChardonnay and Shiraz. • t. 0207 067 0086

www.clubmirror.com

4. JÄGERMEISTER SUMMERACTIVITIESSpirit brand Jägermeister is back onthe Summer events circuit withappearances at leading music festi-vals and a tie up with ToughMudder, a 10-12 mile (18-20 km)obstacle courses designed to test all-around strength. Targeting thebrand’s core 24-35 year old maleconsumers, it also encourages peo-ple to work together to reach thefinish line, tying in with the brands‘It Runs Deep’ tag, celebrating deepfriendships and creating long last-ing memories.• t. 0203 1899 500.

5. NEW IPA FROM ST AUSTELLBREWERY St Austell Brewery has added anew permanent draught beer to itsrange, a chilled American-style IPAbrewed in partnership withCornwall’s Eden Project.

Proper Cool IPA is a 5.5% ABVale brewed with Maris Otter barleyand three American hops, Cascade,Chinook and Willamette. Samplesof the hops are to be grown at theEden Project site.• t. 0845 603 5434

brands news

For further information on any of these brands,visit www.clubmirror.com/brands

BRANDS NEWS

1

8

3

2

Who’s doing what and why – from launches to on-trade promotions

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clubmirror 15

father’s day – with marston’s pedigree

www.clubmirror.com

PEDIGREE BOWLS THE PERFECTPINT OVER THE BAR

Marston’s has been brewing its particular style ofpale ale since 1837 in Burton Upon Trent andPedigree is the true thoroughbred of beers. Its

distinctive flavour is down to its special blend of Burtonspring water, Fuggles and Goldings hops and Pedigree’s ownunique strain of yeast.

So what does a traditional beer brewed with the bestquality ingredients deliver? It’s an eminently drinkable pint

that goes hand-in-hand with thetimeless quality and easy-going paceof cricket.Pedigree’s official beer status for theEngland Cricket Team is a long-standing relationship that given thebrand national recognition for itstarget consumer. Pedigree has beenproud to deliver that associationthrough clubs and has encourageddrinkers and cricket fans alike tomake the most of all the opportunities– from grass roots through to countyand national level.

It’s a blonde new world for PedigreeThe new blonde-style variant for Pedigree, Marston’s NewWorld Pale Ale is set to appeal to new drinkers in the craftbeer category.

At 3.8% abv in cask and keg it is a golden beer brewedusing a base of lightly kilned pale malt, with a new worldtwist of Australian Galaxy and Topaz hopsto give the beer its signature character. WithPedigree’s heritage and Aussie personality it isthe perfect blend of old world skills and newworld tastes to give drinkers the best of bothworlds.

The new beer comes with glassware and apoint of sale kit and has been described as “asparkly looking beer where hops are the star ofthe show” and “It’s sunshine in a glass”.• For more information go to:www.newworldpaleale.co.uk

Traditional, complex and relaxing. Ever wondered why Marston’s Pedigree goes so well with cricket?

Take Dad to the cricket and land a trip to Lord’sLinking its ‘Official Beer of England Cricket’ status to an annual support for Father’s Day,Marston’s Pedigree is offering a double incentive to increase your Pedigree sales thissummer.

In a competition for your customers, Pedigree drinkers will be given the chance to takeDad to the England vs India test match at Lord’s on 18th July.

A thousand participating stockists will receive a free limited edition Pedigreeconsumer competition kit with posters, pump clip halo and game cards toencourage purchase during May and June around this year’s Father’s Day on15th June.

Then, the top four stockists who show the highest percentage increase insales from June through to August (compared to March through to May) willthen win an all-expenses paid trip to the iconic Lord’s Ground for themselves anda guest. The trip will include a behind the scenes tour, a visit to the legendaryLong Room and overnight accommodation and travel expenses.

Gaynor Green, Marketing Manager for Marston’s Beer Company said: “Whatbetter way to live a life of Pedigree than to take your Dad to a top class cricketmatch for a day out in a promotion that celebrates our association with theEngland cricket team, Lord’s cricket ground and Father’s Day.”

Any club wishing to participate in either promotion should contact CustomerServices on 0800 587 0773.• www.livealifeofpedigree.co.uk

legal eagle

CHANGES TO CHANGES:A LEGAL UPDATE“I was trying to remember an article written in the last 12 months for the Legal Eagle column whichhas not included reference to some changes to the Licensing Act 2003,” says Nick Walton. “I couldn’tidentify one and in order not to disappoint this month I will be talking about further changes!”

“Firstly, I should say that following the deci-sion in Blackpool to reject the request by thePolice to have an Early Morning RestrictionOrder (EMRO) adopted for large parts of thetown, no further consultations have beenconfirmed. Unlike the Late Night Levy whichhas now been confirmed in Newcastle (1November, 2013), Cheltenham (1 April, 2014)and Islington to be confirmed (with a poten-tial date of 1 October, 2014).

The EMRO has proved to be a non-starter.Whilst there continues to be some activitywith consultations, successive LicensingAuthorities who have expressed an interestin EMROs are now looking far more closelyat partnerships, working with PremisesLicence Holders and Club PremisesCertificate Holders.

The changes being made through the yearto come originate from a range of sources.Statute, Secondary Legislation and Orderswhich change existing Statute. It probablydoes not matter where they are coming fromhowever, as their net effect is that the land-scape is changing in respect of licensing as ithas done since the Licensing Act 2003 cameinto force.

I have talked before about TemporaryEvent Notices (TENS) and I am aware thatmembers’ clubs organisations lobbiedParliament hard to obtain increases in thenumber of TENS which could be issued in acalendar year. Whilst the number of daysover which the 12 TENS could coverincreased from 15 to 21 you will have towait until 2016 for the number of TENS perpremises to increase from 12 to 15.

Personal Licences are required for opera-tors who do not operate with a ClubPremises Certificate or who also have aPremises Licence. I remember in 2005 therush to either have your name added to aJustices’ Licence (in which case there was abenefit of Grandfather rights) or to obtain thenecessary qualification to apply for aPersonal Licence. At the time a mandatory

requirement to renew the licence after 10years appeared not to be too much of anissue. However, looking back, probably halfa million applications were processed in theheady days between August and November2005. Renewal of that quantity envisagedwould seriously compromise the resource ofLocal Authorities and consequently renewalof a Personal Licence is now no longerrequired.

Loss of a Personal Licence required areport to be made to the Police and a crimenumber to be obtained before the LicensingAuthority would contemplate issuing aduplicate Personal Licence. This requirementwill also be removed as it places an unneces-sary burden upon the Police to deal with thePersonal Licence.

Several other measures are included in theDeregulation including allowing a LicensingAuthority to decide whether a premisesneeds to obtain a Premises Licence to sell hotfood during the hours of 11pm and 5am.There will be a local discretion based uponthe area and other activities which take placein that area. High Street takeaways forexample which are frequented after the nighttime economy finishes for the evening areunlikely to qualify as those who do not need tohave a Premises Licence.

A further measure in the Deregulation Billcovers the showing of films in communityfacilities on a not-for-profit basis without theneed for authorisation under the LicensingAct 2003. This will benefit local communitieswithout access to a cinema but is unlikely toassist clubs at all.

In a strange twist to those who can andcannot sell alcohol, the Bill proposes theintroduction of a ‘Community and AncillarySellers’ Notice’. The effect is supposed toenable a ‘light touch’ approach to the sale ofalcohol without the need for a PremisesLicence, Club Premises Certificate or TEN.

My hairdresser used to provide every cus-tomer with a glass of mulled wine at

Christmas in order to engender Christmasspirit. However, the Christmas spirit did notextend very far as enforcement deemed thatthe free wine was actually being paid for bythe fee for the hair cut. Needless to say thepractice ceased. However, the salon willshortly be able to offer me a gin and tonicwhen I visit through the permission of theAncillary Sales Notice. This will enable thosewhose business is not the sale of alcohol,and/or provision of regulated entertainment,to provide a service for their clients.

I wonder however, about the stringentconditions applied to those who havePremises Licences and Club PremisesCertificates. There is no reference (currently)to a requirement that the MandatoryConditions applied to those permissionswould apply to the Ancillary Sales Notice.They certainly do not apply to a TEN and Ican well believe that the Ancillary SalesNotice would be similarly unaffected.

We had all hoped that minimum pricingfor the sale of alcohol would be adopted.What Mr Cameron had decided was a fan-tastic idea following the Scottish model wasnot found to be so fantastic by Theresa Maythe Home Secretary.

We do, however, have a form of mini-mum pricing which came into effect on 28May. The legislation is in the form of aMandatory Condition which will apply to allPremises Licences and Club PremisesCertificates. Clearly of little or no impact tothe on-trade, the condition requires that thesale price of alcohol is not below the cost ofVAT and duty which will be levied on theproduct. There is a formula which determinesthose costs (maths was never my strongpoint). However, this will be of benefit toclubs as supermarket pricing will increase tomeet the requirements of the condition.

Finally, an Order which is timetabled to beeffective by the summer 2014 will enable thelive music exemption up to 11pm to beenjoyed by audiences of up to 500 (previously

200). Further, the provision of recorded musicwill be treated in the same way as live music.The effect of this measure will mean thatrecorded music being played for example by aDJ up to 11pm will no longer require anauthorisation on either the Premises Licenceor Club Premises Certificate. If your PremisesLicence or Club Premises Certificate currentlyhas the permission but it is conditioned, theconditions governing recorded music will alsofall away.

One cautionary word however; StatutoryNuisance under the EnvironmentalProtection Act still applies, so do not annoythe neighbours with noise nuisance!

Whilst we are advised that the dates forimplementation of this extension is summer2014, we still have no firm dates. As soon aswe do, these will be passed ontoreaders on these pages and onclubmirror.com.

16 clubmirror www.clubmirror.com

If you have any questions about thisarticle or any of the topics written by Legal Eagle Nick Walton, please do not hesitate to contact him on07824 465 531.

”

club awards 2014

The Club Awards recognise the commitment of clubs,committees and individuals who work to ensure a healthyfuture for their clubs.

Becoming a finalist – or winner – will provide clubswith recognition for the great work that they do, day inand day out.

“Clubs will be able to reap the benefits of their success,capturing the imagination of the media, members andpotential members,” says Club Mirror’s Sean Ferris. “TheAwards provide a fantastic platform for rewarding andpromoting individual clubs and the club sector as awhole.”

How to enterTurn to page 45 for the Club Awards Express Entry Form.

Finalists enjoy:• Two free tickets to the Gala Dinner and Awards

ceremony (20 November, Manchester)• Three-course Gala Dinner• Entertainment from a celebrity host John Inverdale • Dancing• Certificate for all finalists• Award for category winners• Inclusion in the Club Mirror Hall of Fame• Coverage in Club Mirror Magazine

THE CLUB AWARDSCALL FOR ENTRIES

www.clubmirror.com clubmirror 17

DEADLINE15 July, 2014

Back by popular demand –John Inverdale will host the

2014 Club Awards.

18 clubmirror

Club Mirror looks forward to welcoming club associationsaround the country to a celebration lunch.

The complimentary lunch provides an informalnetworking opportunity for association officials who willbe able to share opinions and advice with their fellowassociation representatives.

A celebrity speaker will welcome guests, and a tutoredfood and drink tasting is all part of the mix.

Over 25 associations were involved in the last ClubAssociation Lunch. So join Club Mirror and your peers atthis exclusive, informative and fun event.

APPLYING FOR YOUR COMPLIMENTARY TICKETSClub associations are invited to apply for up to fourcomplimentary tickets for association representatives(subject to availability).

Send in your name, association name, number of ticketsrequired and contact details to:e-mail info@clubmirror.comTel: 01753 272022Fax: 01753 272021Post: Club Mirror, ACP, Gainsborough House, 59/60 Thames Street, Windsor, SL3 9JZ

www.clubmirror.com

CLUB ASSOCIATION LUNCH 2014Club associations are invited to come together under one roof for a day of recognition andnetworking at the 2014 Club Association Lunch.

building the business - club association lunch

Date: 20 November, 2014Time: 12.30pm

Venue: Whitworth Suite, Palace Hotel Manchester

club mirror 19www.clubmirror.com

building the buisness – soft drinks

Still shaped by the aftermath of the recession, the eco-nomic climate remained an underlying factor in 2013,influencing consumer behaviour and overall pur-

chasing decisions. As a result consumers remained focusedon spend, seeking value-for-money propositions and con-tinuing to be cautious with their cash.

In terms of food and drink, there were two clear sides tothe story. Whilst the majority of consumers remained cashconscious and careful with their spending, brands remained

important and there was a new willingness to spend onhigher price point items, giving rise to the trend for premiu-misation.

Whilst consumers continued to view going out as a treatand demanded value from their visits to leisure outlets, theywere also more willing to purchase brands which guaran-teed a quality proposition for these occasions.

As a result leisure outlets sought to offer new nichebrands, a range of flavours and sophisticated service to set

their venues apart and cater for the treat spend.

Soft drinks - a £10 billion marketSoft drinks once again proved itself to be one of the mostresilient categories. This was largely thanks to new productdevelopment in accordance with emerging consumer trendsand one of the best summers the nation has experienced indecades, all underpinned by promotions offering significantvalue to the consumer.

www.clubmirror.com20 clubmirror

MAKE SOME NOISE FORSOFT DRINKSIt’s clear that the soft drinks category is an incredibly important one to clubs all over the UK, notleast in the summer months, as the 2014 Britvic Soft Drinks Review demonstrates.

clubmirror 21www.clubmirror.com

Soft drinks fared considerably better than other cate-gories, with value sales climbing by a steady 2% to reach£10.3bn. As an additional result of the nation basking inthe heat wave, soft drinks also had the highest volumeincrease of all FMCG categories with sales rising by 10%.

Trends The nation continued to experiment with flavours andtastes. Like other categories, soft drinks benefitted from thistrend, recruiting new consumers with an explosion of newflavoured varieties.

LeisureSoft drinks once again bucked the decline seen in theearly years of the recession. However, even with thesunshine of summer the category remained static. Withvalue sales reaching more than £2.8bn, the categoryremained integral to pubs, clubs and restaurants, retain-ing its position as the third largest category after beer andspirits. Volume sales did, however, dip slightly in 2013.

Food-led outlets also dominated the total market, withsales growing by 4% value and reaching more than £2bnand supporting the casual dining trend.

Late night venues saw slight decline, whilst wet ledvenues remained static in terms of both value and volume.Draught sales accounted for more than half of soft drinksales in the channel, with value sales of more than £1.7bn.Carbonates remained the most popular type of soft drink,with a 77% share and increased their value sales by 2% tomore than £2.2bn.

SuppliersDespite strong value and volume growth from Coca-ColaEnterprises, Britvic remained the number one supplier,with value sales of more than £1.3bn compared to £1.1bnfor Coca-Cola Enterprises.

SUB-CATEGORIES AND BRANDS ColaCola again took the top spot in terms of share, rising by1% in value to more than £1.2bn and accounting for near-ly half of all soft drinks sales in the leisure channel.Highlighting the demand for quality as well as value-for-money amongst consumers, packaged colas out-performeddraught variants, growing ahead of the category at 3%value. The Pepsi trademark remained the jewel in the colacrown, worth over £406m and retaining its number oneposition.

LemonadeReversing the static figures seen in 2012, the year sawlemonade grow by 4% in value to be worth over £416m.Regular variants delivered the majority of growth, risingby 4% value and 2% volume, whilst diet variantsremained unchanged in value and declined marginally involume.

MixersThe growth experienced in the spirits category gave liftto mixers, which grew by 2% in value with sales totalling

more than £200m. Draught grew by 7% value and 6%volume.

EnergyValue sales of energy drinks remained flat in 2013. Volume,however, increased by 2%. The segment was driven bypackaged variants, which experienced a 2% increase invalue sales. Red Bull continued to dominate the marketwith more than half of the segment share.

Juice DrinksJuice drinks remained static in terms of value and experi-enced a minor drop in volume sales. Diet options sawstrong growth with sales rising by 14% in value.

Flavoured Carbonates Sales of flavoured carbonates were once again affected bythe trend for premium brands and healthier drink options.With many viewing flavoured carbonates as high in sugarand favouring the versatility of lemonade as a mixer, thesegment dropped 2% in value and dipped by nearly 7% involume. Draught saw the greatest decline with value salesfalling by over 25%.

Fruit JuiceDespite remaining the third largest segment, worth over£230m, fruit juice also declined in the leisure sector.Frobishers emerged as a brand to watch as it successfullytapped into the premiumisation trend to grow value andvolume sales.

Squash Squash sales continued to decline, with value sales drop-ping by 7%. Totalling over £180m, the segment was over-taken by other emerging segments and fell to seventhposition. ,

Water Water remained the smallest sub-category as consumerscontinued to view visits to pubs and clubs as a treat,favouring brands and soft drinks that reflect this. The seg-ment continued to feel the effects of the 2010 legislationwhich made provision of tap water mandatory forlicensees, and despite the demand for healthier products,value and volume sales dropped by 3%.

BRITVIC SOFT DRINKS REVIEW The Britvic Soft Drinks Review provides an in-depthlook at how the UK soft drinks market performed inthe previous year. The 2013 review used CGAStrategy data to represent licensed on trade premisesand data and insights from Mintel, IGD and Allegrawere also used.

Turn the page for latest news fromadult soft drink ZEO.

The Soft Drinks Market£ % %

Value millions share changePubs and clubs 2,863.1 100.0 -0.5

litres % %Volume millions share changePubs and clubs 5,182,960.0 100.0 1.8Source: CGA Stategy Data we 28th December 2013

___________________________________________________________

The Pubs and Clubs Soft DrinksMarket in Context

£ %Value millions changeSoft drinks 2,863.1 -0.5Beer 11,101.7 -1.8Cider 1,520.1 3.1Spirits 4,023.0 5.8Wine & Champagne 2,369.7 -11.4Source: CGA Stategy Data we 28th December 2013

Total Pubs and Clubs Suppliers£ % %

Value millions share changeBritvic 1,253.1 44.0 -3.0CCE 1,077.5 38.0 5.2Other 519.1 18.0 -5.3Total soft drinks 2,849.7 100.0 -0.5Source: CGA Stategy Data we 28th December 2013

____________________________________________

litres % %Volume millions share changeBritvic 226.6 45.0 -2.6CCE 187.4 37.0 1.3Other 95.1 19.0 -5.5Total soft drinks 509.1 100.0 -1.8Source: CGA Stategy Data we 28th December 2013

Food-led outlets dominated the total soft drinksmarket with a sales growth of 4% in terms of value.

not have dreamed of. Underneath all this – we are all stillhuman beings – we want a sense of family, belonging andcommunity. And clubs offer that and much more.

What clubs have played a part in your life? I’ve been a member of social clubs, having grown up in theMiddle East. Since then, many rugby clubs and today I visitWitney Rugby Club a good six times a season to watch agood game and enjoy some fine offerings from theWychwood Brewery.

So, with the launch under your belt, what’s the most funthing about your job?The people I work with are great - and sometimes Christiancan actually be funny! [Christian Richards-Ozzati is Head ofInnovation at Freedrinks Ltd.] ZEO is a great brand. It’s‘Refreshingly Different’ and so is working at Freedrinks.

22 clubmirror

industry interview

www.clubmirror.com

Dave, can we start with exactly what is ZEO? ZEO is a sophisticated adult soft drink with fewer caloriesand less sugar than rival products. It contains no artificialingredients, including artificial sweeteners. It is predomi-nantly served as a soft drink – in a ZEO glass with no ice – butwe are also seeing a lot of outlets using ZEO as a mixer oras a key ingredient in ‘mocktails’.

How did Zeo come about?The idea came first – based on the notion that a drinkdoesn’t have to be alcoholic to be interesting. Many adultswho don’t want to drink alcohol struggle to find a softdrink that suits their palate. Soft drinks can often be toosweet, therefore they default to water.

We saw a gap in the market for a low-calorie, soft-drinkwith no artificials. ZEO contains a unique blend of naturalfruits and botanicals giving a crisp, fruity, and refreshingtaste with similar flavour cues to wine – it has complexityof flavour rather than being sweet and sickly like many softdrink brands on the market today. The approach is begin-ning to revolutionise the category.

The product took five years to develop, with lots of trialand error, so there were plenty of learnings. We wanted tomake sure the product tasted great and we’ve selected theperfect mix of botanicals and fruit to create a premium softdrink.

Thoughts on soft drinks at the club bar? Today’s consumers want choice, so whether that’s fruitjuice, water, energy drinks or a healthier alternative, clubsneed to stock a diverse range. Our brand research showsthat of those who have tried ZEO, 72% will seriously ordefinitely consider purchase, meaning consumers are opento innovation and trying new products.

Not every adult is looking for an alcoholic drink duringsocial occasions so soft drinks should certainly not fall

second best to alcohol brands. Taking this into account,we believe clubs need to invest the same care and atten-tion in their soft drinks offerings as in their spirits, wineand beers range.

Look how beers, wines, ciders and food offerings haveevolved; then ask yourself, ‘has my soft drink range evolvedin the same manner?’. Undertake the exercise and look atthe great innovative new brands in the marketplace. Andremember not everyone wants high sugar or artificial ingre-dients; how are you catering for them and at the same timemaximising your revenues and margins?

Views on clubs in general? The modern world is better than the old world in manyways. Technological advancement means we live longer,we have a world of entertainment at our fingertips and wecan go places and do things our great grandparents could

REFRESHINGLY DIFFERENT –NEW LAUNCH, NEW MARKETWith the dramatic entrance of ZEO into the soft drinks arena, Club Mirror asks the brand’s DaveSmith to spill the beans - and other botanicals - on how the launch came about.

clubmirror 23

What does your diary look likenext week? A two day immersion session with aNon Executive Director, severalagency meetings to keep on top ofthe detail of the marketing planand some time in trade.

Key events for the rest of theyear? Our investors visit the UK on amonthly basis so the next visit is alwaysimportant. We have some great ZEO events coming up –The Autumn ZEO International Netball Series, the Q4launch of ZEO Tingle Bells. And, of course my family summerholiday!

What keeps you awake at night?Making sure that marketing investment actually moves thebusiness forwards commercially.

Brightest expectations for the year?Right now I will settle for a hot summer.

www.clubmirror.com

A WORD WITH MR CAMERONIf David Cameron offered you three wishes on behalfof the club industry what would they be? England to win the World Cup. Every sporting team inthe World then wants to tour England. And they allarrive thirsty. (Did I swerve the politics?)

Views on this government?It’s increasingly hard to tell one government fromanother unless a specific policy works for or againstyou. This lot do seem to understand you cannotspend what you do not have and, if you do, there willbe consequences.

UP CLOSE ANDPERSONAL... with Dave SmithWhere did you go to school/college?Greshams School and UEA. I liked Norfolk!

First job?Sales Rep, Britvic.

Most exciting job to date?RTD at Diageo comes second to ZEO!

Anything you’d have done differently? No. It’s my story and I like it!

Biggest influence in your working life? I had two great mentors in my earlyIDV/Diageo marketing life; Tony Scoullerand Jonathan Stordy.

What book are you reading?I just finished The Last Resort about life inZimbabwe over the last two decades. Funny,sad and absorbing. A great insight intohumanity.

All time favourite films? Pulp Fiction, Stand by Me,Life of Brian.

First record you ever bought?It was most definitely not You, You, You byAlvin Stardust. Absolutely not. I couldn’tpossibly be that old.

Last film or live event attended?Wolf of Wall Street andCoriolanus.

Irreplaceable gadget? iPhone.

If you had to choose five items of food tolive on for a week what would they be?Water melon, bananas, steak, eggs, peas.

Favourite tipple forrelaxing after ahard day?A Hobgoblin.

How do you relax?I love watching football, rugby and cricket.

Our partners are:

AS SEEN ON TV

©2014. Freedrinks I ZEO is a trademark of Freedrinks Ltd. All Rights Reserved. Drinkzeo.com is a trading name of Freedrinks Ltd.

Freedrinks Ltd. have arrived with a mission to deliver great tasting soft drinks, all without a single artifi cial ingredient

and less than 45 calories per bottle. Together with their partners they are changing the soft drinks market.

If you want to become part of this progressive movement in soft drinks then we invite you to join our current partners

and us on the journey. Call Mark Young, Sales Director on 07802 210635 or mark@freedrinks.org. Alternatively if you

are shy and want us to call you then head to www.freedrinks.org and click on ‘contact’. Please leave your details and

we will be in touch by return.

JOIN THE SOFT DRINK EVOLUTION

www.drinkzeo.com

clubmirror 25

football special

WELCOME TO CLUB MIRROR’SFIFA WORLD CUP 2014 GUIDE

Clubs around the country are preparingto join in the excitement as the whistleblows for the start of FIFA World Cup

2014. As always, competition for the England fans’ leisurepound will be fierce as clubs and pubs set out to become thevenue of choice from which to cheer our lads on to victory(we hope).

However, as Club Mirror readers continue to prove, clubscan win that battle through marketing the matches effec-tively to their members (and the local community whereappropriate), and assuring the type of welcome that only aclub can provide.

Food will also play an important part of creating a matchatmosphere, with many clubs providing food alongside liq-uid refreshment. It’s an important service to members, giventhat most matches kick off in the evening, as well as a goodrevenue stream.

Sport is a massive hook for the on trade and clubs inparticular. The variety and number of sports that can now

be seen on television in a bar is incredible – and the WorldCup is, of course, one of the biggest.

Against this backdrop, and with the number of channelsbroadcasting live sport into clubs growing, finding outwhen and on what channel the big match is being showncan sometimes be a touch confusing. So we launchedwww.Sports4Bars.com

Sports4Bars.com provides a one-stop destination for allthe necessary information you need – what teams, whattime, what channel and so on – to keep your membershappy and excited about live sport. As well as providing theessential TV fixtures information, Sports4Bars.com will also berunning special features, promotions, competitions and POSoffers to help you make the most of sport in your venue

Enjoy your supplement and do let me know your viewson the site – www.Sports4Bars.com

Have a good tournament!

Justin O’Regan

www.clubmirror.com

25 Introduction Justin O’Regan outlinesopportunities afforded to clubs by the FIFA World Cup 2014.

26 Tournament scheduleWho’s playing, where and when.Use Club Mirror’s guide to thegames to let members know whichmatches you’re screening andwhen.

28 Spotlight on ManausWelcome to the venue forEngland’s opening game.

32 Kick off in styleFuelling the footie frenzie with abarbecue bonanza.

34 Club Kitchen specialBooker backs clubs with footie foodmade for sharing.

37 Question timeTest your members’ off-the-pitchskills with this FIFA World Cup quiz.

CONTENTS

sponsored by

Justin O’Regan, Editor of www.Sports4Bars.com, introduces Club Mirror’s FIFA World Cup special.

“

”

26 clubmirror

football special – fixtures

Your ultimate schedule of all the tournament’s matchesTHE FIXTURES

GROUP A12 June – 21:00 (ITV) Brazil v Croatia

13 June – 17:00 (ITV) Mexico v Cameroon

17 June – 20:00 (BBC) Brazil v Mexico

18 June – 23:00 (ITV) Cameroon v Croatia

23 June – 21:00 (ITV) Cameroon v Brazil

23 June – 21:00 (ITV) Croatia v Mexico

GROUP B13 June – 20:00 (BBC) Spain v Netherlands

13 June – 23:00 (ITV) Chile v Australia

18 June – 20:00 (BBC) Spain v Chile

18 June – 17:00 (ITV) Australia v Netherlands

23 June – 17:00 (ITV) Australia v Spain

23 June – 17:00 (ITV) Netherlands v Chile

GROUP C14 June – 17:00 (BBC) Colombia v Greece

15 June – 02:00 (ITV) Ivory Coast v Japan

19 June – 17:00 (BBC) Colombia v Ivory Coast

19 June – 23:00 (BBC) Japan v Greece

24 June – 21:00 (BBC) Japan v Colombia

24 June – 21:00 (BBC) Greece v Ivory Coast

GROUP D14 June – 20:00 (ITV) Uruguay v Costa Rica

14 June – 23:00 (BBC) England v Italy

19 June – 20:00 (ITV) Uruguay v England

20 June – 17:00 (BBC) Italy v Costa Rica

24 June – 17:00 (ITV) Italy v Uruguay

24 June – 17:00 (ITV) Costa Rica v England

GROUP E15 June – 17:00 (ITV) Switzerland v Ecuador

15 June – 20:00 (BBC) France v Honduras

20 June – 20:00 (ITV) Switzerland v France

20 June – 23:00 (ITV) Honduras v Ecuador

25 June – 21:00 (BBC) Honduras v Switzerland

25 June – 21:00 (BBC) Ecuador v France

GROUP F15 June – 23:00 (BBC) Argentina v Bosnia-Hercegovina

16 June – 20:00 (BBC) Iran v Nigeria

21 June – 17:00 (ITV) Argentina v Iran

21 June – 23:00 (BBC) – Nigeria v Bosnia-Hercegovina

25 June – 17:00 (ITV) Nigeria v Argentina

25 June – 17:00 (ITV) Bosnia-Hercegovina v Iran

Times may be subject to change

sponsored by

clubmirror 27

SECOND ROUND28 June – 17:00 Winner Group A v Runner-up Group B

[1]

28 June – 21:00 Winner Group C v Runner-up Group D [2]

29 June – 17:00 Winner Group B v Runner-up Group A[3]

29 June – 21:00 Winner Group D v Runner-up Group C[4]

30 June – 17:00 Winner Group E v Runner-up Group F [5]

30 June – 21:00 Winner Group G v Runner-up Group H[6]

1 July – 17:00 Winner Group F v Runner-up Group E[7]

1 July – 21:00 Winner Group H v Runner-up Group G[8]

QUARTER-FINALS4 July – 17:00 Winner [5] v Winner [6]

[A]

4 July – 21:00 Winner [1] v Winner [2][B]

5 July – 17:00 Winner [7] v Winner [8][C]

5 July – 21:00 Winner [3] v Winner [4][D]

SEMI-FINALS8 July – 21:00 Winner [A] v Winner [B]

[1]

9 July – 21:00 Winner [C] v Winner [D][2]

THIRD-PLACE MATCH12 July – 21:00 Loser [1] v Loser [2]

FINAL13 July – 20:00 Winner [1] v Winner [2]

GROUP G16 June – 17:00 (ITV) Germany v Portugal

16 June – 23:00 (BBC) Ghana v United States

21 June – 20:00 (BBC) Germany v Ghana

22 June – 23:00 (BBC) United States v Portugal

26 June – 17:00 (BBC) United States v Germany

26 June – 17:00 (BBC) Portugal v Ghana

GROUP H17 June – 17:00 (ITV) Belgium v Algeria

17 June – 23:00 (BBC) Russia v South Korea

22 June – 17:00 (BBC) Belgium v Russia

22 June – 20:00 (ITV) South Korea v Algeria

26 June – 21:00 (ITV) South Korea v Belgium

26 June – 21:00 (ITV) Algeria v Russia

28 clubmirror

football special – spotlight on manaus

England will open their 2014 FIFA World Cup campaign against Italy on June 14, at the ArenaAmazonia, Manaus. Club Mirror takes a preview peek at the host city, its stadium and its sports clubs.

SPOTLIGHT ON MANAUSWhere it’s all kicking off

www.clubmirror.com

Football is the national sport of Brazil. The BrazilianNational football team has won the FIFA World Cuptournament five times, and has qualified for every

World Cup competition ever held. It’s not surprising, then,that football is taken seriously – banks shut down threehours before matches so workers won’t miss the games –or that the country has invested in a dramatic new sta-dium to host the 2014 tournament.

The new stadium is a complex design resemblingBeijing’s Bird Nest Stadium. It cost £186m to build and hasa capacity of 42,374.

While the spanking new facilities will no doubt beadmired, the climate perhaps not so. At an altitude of 72m(236ft), temperatures will reach up to 30°C and there’s a40% chance of thunderstorms in June. With humidity upto 80%, expect to see plenty of drinks breaks.

Fixtures at the stadium are as follows14 June England v Italy, 11pm GMT18 June Cameroon v Croatia 11pm GMT22 June United States v Portugal 11pm GMT25 June Honduras v Switzerland, 9pm GMT

For full World Cup tournament times and for all sportingfixtures, visit www.Sports4Bars.com

sponsored by

clubmirror 29www.clubmirror.com

NACIONAL FUTEBOL CLUBERua São Luiz

Celebrating its 101st birthday this year, theNacional Football Club holds the record formost state titles and is ranked number 1 in the region (attime of going to press). It was winner of the AmozonenseChampionship in 2012 and runner up last year.

SÃO RAIMUNDO ESPORTE CLUBEAvenida Presidente Dutra

Founded in 1918, the club (also known as the Tufão daColina) has been States Champion seven times and wonthe North Cup three times. The club gained worldwiderecognition when it joined the Conmebol Cup and has wonacclaim for its performance in the Brazil Cup.

NACIONAL FAST CLUBEAvenida Senador Álvaro Maia

The National Fast Club was born in the 1930s. Also known asthe Tricolour (for its red, white and blue colours),the clubwas formed as a breakaway from the National FootballClub when players were denied the right to vote despitepaying fees of 5,000 reis. (It was entirely intentional thatthe new club’s initials would also be NFC!)

Since then the club has gone from strength to strength,and in 2007 played in the Brazil Cup for the first time in its his-tory. The club has a strong youth section and a busy tour-nament schedule.

FAST FACTS – MANAUS

TIME ZONEGMT -4 hours.

GEOGRAPHYThe capital of the state of Amazonas, Manaus is thefurthest north of the host cities. It is approximately2,659 miles from Rio and sited on the Rio Negro, afew miles before it meets the Rio Solimões, goingonto form the Amazon River ‘proper’.

POPULATIONManaus has a population of circa 2.5 million.

ATTRACTIONSAttractions include the Teatro Amazonas (the operahouse), Mercado Municipal, modelled after the LesHalles market in Paris, Rio Negro Palace, Ponta NegraBeach, Praia da Lua Beach, the Paricatuba Waterfalland the National Park of Jaú.

FOOD AND DRINKSugar cane juice is a favourite drink among locals,while local cuisine is rich and varied and includes:

• Tapioquinha A glutinous pancake made frommanioc starch, usually buttered and filled withtucumã palm fruit and cheese

• Tacacá An Amazon local soup

• Tambaqui The favorite fish among locals

• Pirarucu The Amazon’s biggest fish

• Pamonha Made from green corn and coconut milkboiled in corn husks

• Bolo de macaxeira A cake made from manioc

CLUB MIRROR’S MANAUS CLUB TOUR

30 clubmirror

football special – spotlight on manaus

www.clubmirror.com

CLUBE PINA JIU-JITSURua Polivalente

Club Pina was established in 2000 by Master FaustinoMartins Neto (Pina), a Jiu-Jitsu black belt 3rd Dan.

Manaus has produced several Brazilian Jiu-Jitsu cham-pions including Bibiano Fernandes and Carlos Holandawho call the club home. The club is committed to develop-ing new techniques of Jiu-Jitsu and preparing students fornational and international championships.

Classes run Monday to Friday. A 7.30am technical classteaches new techniques while 4.15pm and 7.30 pm arepredominantly for sparring.

CIA AMAZONENSESantos Dumont

Opening its doors for the first time in 2001, theAmazonian is now one of the most significant Jiu-Jitsuclubs in Manaus, having won a number of prestigioustournaments. Classes in personal defense, mixed martialarts, judo and muay thai are also held.

The club promotes the health benefits of Jiu-Jitsu andhighlights the psychological benefits of learning self-defence. Younger members are encouraged to use Jiu-Jitsu tohelp build concentration, discipline and confidence.

The club’s training area is over 90 m², one of the largestin the state.

ACADEMIAS WAY FITNESSAvenue Epaminondas

Run and owned by body building champion Evandro deAlencar de Souza – AKA ‘The Giant’ – the club specialisesin bodybuilding – whether that’s to gain muscle mass, todefine the body or to gain or lose weight. For each objec-tive the club builds a tailored programme which includesnutritional advice.

Detailed physical assessments, aerobics classes and per-sonal trainers are all available.

MANAUS COUNTRY CLUBRua Paul Adams

In 1984 Japanese entrepreneurs, enjoying the tax-free sta-tus of Manaus, established this private club with a 9 holepar 70 golf course. The 5,895-yard course incorporatesstreams, lakes and tropical forest, has an average tempera-ture of 27°C and is 100m above sea level. There is also adriving range, putting green, pro-shop, equipment for hireand a snack bar.

Visitors are welcome, and can make use of the club’sextensive facilities which include a restaurant and bar,steam baths, swimming pools and sports courts.

sponsored by

CLUBS & ASSOCIATIONS

www.popall.co.uk

SOLICITORS TO THE LICENSED TRADENottingham 37 Stoney Street • The Lace Market • Nottingham • NG1 1LS • Tel: 0115 953 8500London 88 Kingsway • London • WC2B 6AA • Tel: 020 7936 5869

email: info@popall.co.uk

32 clubmirror www.clubmirror.com

Brazil might have a climate that barbecue afficenadoswould kill for, but that won’t stop us pinging out theburgers and ribs – whatever the weather. Footie fix-

ture times may not be ideal, but an evening barbecue couldprovide a simple, easy-to-serve and easy-to-eat solution tokeep hungry fans at the club.

Sizzling successFrom hot dogs and burger to ribs and steaks, keeping thebarbecue menu short will help club cooks focus on produc-ing fewer things better. It will also minimise wastage. Time

and inclination permitting, of course, you can add anyamount of interesting accompaniments, such as colourfulsalads, curly fries and roast potatoes, all of which can beprepared in a conventional kitchen.

Aim for high quality cuts of meat where possible – per-haps locally sourced. And remember to plan the menuaround your equipment, as well as your footie foodies.

Keeping it safeThoroughly cooked, safe food means that the temperaturemust be spot on. Light charcoal barbecues well in advance,

and wait until the charcoal is glowing red with a grey, ‘pow-dery’ surface. For another check on the cooking temperature,hold your hand about six inches from its surface. If you cankeep it there for over five or six minutes the barbecue isn’tready for grilling, while at four/five minutes it’s reasonablyhot, three minutes reasonably hot and two minutes the tem-perature is very hot.

Flaming good showIf you want to add a little drama to the event, you canincrease the smoke level by throwing wet wood chips on

SIZZLING SAUSAGES – IT’SA BARBECUE BONANZAAs action on the pitch heats up, it’s time to turn up the heat back home; yep, it’s barbie time. Giveyour goal-mad members a grilling this summer with the hottest barbecue in town.

Keep it colourful:alternate peppers andvegetables with meat

for eye appeal.

football special – feeding the fans sponsored by

clubmirror 33

charcoal barbecues. Grill-lines add a professional touch.Place meat across the grill bars at the highest heat possible,and then turn it (same side) at right-angles – lengthwise to thegrill bars – for the ‘cross hatch’ effect. Repeat on the otherside. Return to normal cooking heat once the effect hasbeen achieved.

Maximum flavourMarinating meats pre cooking will infuse flavour throughoutthe food while also helping to retain moisture when cook-ing, protecting the food from intense heat without slowing thecooking process. Food can be marinated overnight, or for amore immediate solution, place the marinade and meat,fish or poultry together in a plastic bag before sealing.Massage in the marinade for a few minutes and place inthe coldest part of the fridge for around 30 minutes.

Meaty mattersCuts of meat: good cuts for barbecues include rib steaks, T-bone steaks, pork cutlets and entrecote, lamb chops andnoisettes of lamb. If you plan to use marinades, it’s worthnoting that white meat absorbs marinades quickly andcooks rapidly. For lamb, consider marinating a whole rackof lamb, and then cook it before slicing into cutlets.

Fish is another great ally of the barbecue. You can createcolourful kebabs, alternating chunks of meaty, firm-fleshedfish such as salmon or monkfish. Equally, you can cookthem whole, in fillets or in large chunks.

www.clubmirror.com

KEEPING IT SAFETHE DOs AND DON’TsThe dos• Do wash your hands thoroughly before and after

preparing food, particularly after touching rawmeat/poultry/fish.

• Do ensure that frozen meat is completely defrostedbefore barbecuing so it cooks evenly.

• Do cook all food thoroughly. Cut open burgers,sausages and chicken to check that they havebeen cooked through.

• Do save cooking time by part-cooking poultry inthe kitchen, keep it chilled, and then finish it offon the barbecue.

• Do ensure that the grill is lit immediately whenusing gas. If the grill fails to light initially, turn offgas and leave for a few minutes before retrying.

• Do have a fire blanket/ water spray handy forcharcoal barbecues.

• Do store gas canisters safely and according tomanufacturers’ instructions.

• Do ensure the charcoal is cold and/or the gassecurely turned off or disconnected before leaving.

And the don’ts • Do not keep left over barbecued food for more

than an hour in hot weather.

• Do not let children and animals anywhere near thebarbecue.

• Do not use anything other than proper barbecuelighter fuel to light a charcoal barbecue. Never usepetrol or other inflammable liquids; the flame cantravel up the liquid and set fire to you.

• Do not allow raw and cooked meats/poultry/fish tocome into contact (as with normal good kitchenpractise). Keep vegetables and salads separatefrom the meats/poultry/fish.

• Do not position the barbecue near fences, hedgesetc or on uneven ground.

• Do not part-cook food on the barbecue and finishoff later.

AVERAGE COOKING TIMES These timings are for guidance only. They will changeaccording to the type and heat of your equipment.

• Burgers - 5 minutes each side

• Sausages - 5 minutes each side

• Steak -5-6 minutes each side

• Kebabs -average 6-8 minutes (depending oncontent)

• Pork Chops -8 minutes each side (marinated insatay)

• Gammon - 8 minutes each side (lightly brushedwith clear honey and sprinkled with brown sugar)

• Fish Steaks -5-6 minutes each side (brushed withbutter)

34 clubmirror

football special – feeding the fans

Pie and a pint? Not on our watch! Booker Wholesale offers the following ideas forspicing up your footie food fest – from tear and share garlic bread to perfect platters.

CLUB KITCHENBATTERED KING PRAWNS WITH GARLIC MAYONNAISE• Pack of 1kg Ocean Pearl King Prawns Battered Jumbo(£11.69; £1.46 per 125g portion)• Cost per serving (including salad etc) - £1.56• Deep fry the prawns in hot oil at 190°C for 2-3 minutes.Serve with salad, lemon and mayonnaise on the side in aramekin.

CHICKEN CHIMICHANGA• Pack of 5kg chicken breasts (£19.99; £1 per breast)• Cost per serving (including all ingredients + soured cream)- £1.63• Cut the chicken into slices and sauté with the garlic andchilli. Add sliced peppers, onions and chopped coriander,cook for a further 2 minutes then add the juice of one limebefore removing from heat.• Divide mixture between the wraps, roll up and secure withtoothpick/skewer. Deep fry in hot oil (180°C) for 2-3 min-utes. Remove and drain. Slice diagonally (see picture) andserve sprinkled with paprika, and lime cut into wedges.Serve with salsa & soured cream.

GARLIC TEAR & SHARE• White Bread & Roll Mix 3.5kg pack (£6.29; 36p per por-tion)• Cost per serving (including Lakeland Salted Butter, GarlicPuree and Thyme) - 48p• Using White Bread & Roll Mix, make up as per on-packinstructions, then place the dough on a floured work surfaceand chop into small pieces. Mix the softened butter, garlicand thyme in a large bowl, add the chopped dough and mixwell. Ensure all dough pieces are coated in butter beforeplacing into a greased baking tin/tray. Prove as per on-packinstructions. Bake in a hot oven at 220°C for 10-12 minutes.Serve warm.

sponsored by

clubmirror 35

CHEESE & CHORIZO POTATO WEDGES• Pack of 1.5kg Bannisters Farm Baked Potato Dippers(£6.09; 81p per portion – 8 wedges)• Cost per serving (including Grated White Cheese,Campofrio Selection Chorizo Cubes, Soured Cream andFlorette Crispy Salad) – £1.35

CHARCUTERIE PLATTER TO SHARE• Includes: 4 slices each of Pepperoni, Chorizo, PepperedGerman Salami, Smoked Duck Breast and 2 slices each ofHoney Roast Ham and Prosciutto di Parma. • Cost per serving – £3.28• Served with: Caramelised Red Onion Chutney, Apple &Real Ale Chutney, Pitted Kalamara Olives, Sun DriedTomatoes and Florette Crispy Salad. Also with Petit Painand Flora Original portions.

36 clubmirror

football special – feeding the fans

SEAFOOD PLATTER TO SHARE• Includes: Luxury Salmon & Dill Pate, Crab Meat (Claw),Smoked Scottish Salmon, Crayfish Tails and King Prawns(both in brine).• Served with: Garlic Mayonnaise, Sun Dried Tomatoes,Pitted Kalamar Olives, Clear Honey, Wholegrain Mustardand Florette Crispy Salad. Also with Petit Pain and FloraOriginal portions. • Cost per serving - £4.42

CROQUETAS DE MOZZARELLA WITH TOMATO SALSA• Deep fry the Mozarella Sticks in hot oil (190°) for 4-5minutes. Serve with Tomato Salsa and Salad Garnish.• Pack of 32 Mozarella Sticks (£6.99; 87p per portion of 4Sticks)• Cost per serving (including Crispy Salad and Salsa) -£1.04

BATTERED CHICKEN WITH CARAMELISED RED ONIONCHUTNEY• Pack of 2kg Chicken Bites (£13.49; 67p per 100g portion)•Cost per serving (including Caremelised Red OnionChutney and Florette Crispy Salad) - 78p• Cook as per pack instructions and serve on a bed of saladwith a small ramekin of onion chutney.

sponsored by

So your members think they know it all. Time to find out if they’re football mad or plain footballsad. Try their off-the-pitch skills with these FIFA World Cup conundrums.

QUESTION TIME1. Where is the headquarters of

FIFA?

2. The first competition washeld in 1930. Which fourteams were the onlyrepresentatives from Europe?

3. FIFA was founded in whichcity?

4. Who was the first player toappear in the final match ofthree tournaments?

5. In which year did Englandfirst enter the competition?

6. Who was the youngestplayer in the England teamthat appeared in the 1966final?

7. How many matches wereplayed in FIFA World Cup2010?

8. Which was the first country towin the trophy three times?

9. Since winning the trophy in1966, England has failed toqualify for the finals howmany times?

10. Which was the only yearwhen all four home countriesqualified for the finals?

11. Who holds the record for themost goals scored in thefinals?

12. Who was the oldest playerto appear in the finalscompetition?

13. Who was the only player toscore a hat-trick in a final?

14. Which team scored the mostnumber of goals in thewhole of FIFA World Cup2010?

15. Which is the only team tohave appeared in all finalscompetitions?

16. The highest averageattendance of 68,991 wasrecorded in which finalscompetition?

17. Bora Milutinovic holdswhich record in thecompetition?

18. Who was the youngestplayer to appear in the 1982finals competition?

19. Two individuals have wonwinners medals as bothplayers and managers. MarioZagalo of Brazil is one, whois the other?

20. Who was referee in the 2002final between Germany andBrazil?

21. England were knocked outby Brazil in the 2002competition, going down 1-2 in the quarter-finals.Who scored England’s goal?

22. Who is the only player tohave been sent off twice inthe finals competition?

23. When England lost 3-4 in apenalty shootoutcompetition with Argentinain the 1998 finals, DavidBatty missed the crucial lastkick. Who also missed?

24. How much money will beawarded to the 2014 FIFAWorld Cup WorldChampions?

25. Before the 1966 finalscompetition in England thetrophy was stolen. Name thedog that found the cup in aSouth London garden?

26. Which is the biggest winrecorded in the finalscompetition?

27. Who was England manager during the 1990 competition?

28. Which American singers aresinging the ‘Official’ FIFAWorld Cup anthem?

29. How many country teamswill participate in the 2014FIFA World Cup?

30. How many players were sentoff in the 1970 finals inMexico?

ANSWERS

1. Switzerland; 2. France, Belgium, Romania and Yugoslavia; 3.Paris; 4.Cafu (Brazil); 5. 1950; 6.Alan Ball; 7.64; 8.Brazil; 9.3 (1974, 1978 and 1994); 10.1958 (Sweden); 11.Gerd Muller (West

Germany). 10 in 1970 and 4 in 1974; 12.Roger Milla (Cameroon) 42 years 39 days in 1994; 13.Geoff Hurst (1966); 14. Germany; 15.Brazil; 16. USA 1994; 17.He was manager of five different countries

in the finals. Mexico 1986, Costa Rica 1990, USA 1994, Nigeria 1998 and China in 2002; 18.Norman Whiteside (N. Ireland) 17 years 42 days in 1982; 19.Franz Beckenbauer; 20. Pierluigi Collina (Italy);

21. Michael Owen; 22.Rigobert Song (Cameroon); 23.Paul Ince; 24.$35 million; 25.Pickles; 26. Hungary 10 - El Salvador 1 (1982); 27.Bobby Robson; 28. Rapper Pitbull and Jennifer Lopez plus

Brazilian singer Claudia Leite. (Extra points for knowing that Columbian Shakira is launching her own version with the help of her footie partner Gerard Pique.); 29. 32; 30. None

clubmirror 37www.clubmirror.com

football special – quizsponsored by

Live sporting fixtures from

The FIFA World Cup may be taking centre stagebut there’s plenty more live sport coming yourway throughout June, including cricket, tennis,rugby and top-class motorsport.

www.clubmirror.com40 clubmirror

THE BEST OF

Sunday June 1, 2.30pm Sky Sports 1 HDRugby Union: England vBarbariansTwickenham hosts the annual encounterbetween England and the world’s mostfamous invitational side, the Barbarians.Expect plenty of tries as some of Englishrugby’s most promising up-and-comersface some highly experienced internationalplayers from across the globe.

Tuesday June 3, 1.30pmSky Sports 2 HDCricket: England v Sri LankaThe ODI series continues as Englandattempt to put a disappointing last 12months behind them and get back towinning ways. The home side lost to SriLanka in the recent one-off Twenty20international. The danger men in thetourists’ side will be Mahela Jayawardeneand Kumar Sangakkara.

Thursday June 5, 8pmSky Sports 3 HDRugby League: Tetley’sChallenge Cup - Quarter-Final:Widnes Vikings v KeighleyTop Rugby League action as the knockoutcompetition reaches the last eight. This isa unique and prestigious tournamentwhich features teams from all levels ofthe sport including amateurs, student andthe armed forces, as well as the elite sidesin the Super League.

Friday June 6, 7pmSky Sports 1 HDDarts: World Cup of Darts The bwin World Cup of Darts will bebigger than ever this year, with 32nations set to compete in Hamburg overthree days and £200,000 prize money onoffer as England seek to complete a hat-trick of wins in the Doubles event.

Friday June 6, 8pmBT Sport 2International Football: Brazil v SerbiaThe Samba Boys take on Serbia as theywarm up for the biggest month of theirlives – a home World Cup. It’s impossibleto overestimate the pressure beingheaped on the Brazil players ahead ofthe start of the tournament and they willbe eager to get a morale-boosting winhere.

Saturday June 7, 8amSky Sports 1 HDRugby Union: New Zealand v England - 1st TestEngland face the current toughestassignment in world rugby as they takeon the All Blacks at their spiritual homeof Eden Park in Auckland. Few teams canlive with the pace and power of NewZealand and England’s defensive effortswill be absolutely paramount againsttheir opponents’ devastating strikerunners.

Saturday June 7, 8am – Sky Sports 1 HD

Rugby Union: New Zealand v England England’s World Cup 2015 ambitions will be put to the test during their three-match series against the current World Champions and they will do well tomatch the pace of their hosts after a long and taxing domestic season.

Tuesday June 17, 2.30pm – Channel 4

Horseracing: Royal AscotSporting action and Royal pageantry combine for Royal Ascot 2014. The Thursdayof the five-day meeting is the most eagerly anticipated from a racing point ofview with the Group 1 Gold Cup taking place, a battle of stamina anddetermination run over two miles and four furlongs.

Monday June 23, 11.30am – BBC1

Tennis: Wimbledon 2014It’s here once again as tennis becomes a key topic of conversation. The pressuremay be off Andy Murray after he became the first British man to win a singlestitle at Wimbledon since 1936 but the ultra-competitive Scot will no doubt beaiming to make history once more in 2014.

ONE TO WATCH

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clubmirror 41www.clubmirror.com

JUNE’S LIVE SPORTSaturday June 7, 11am Sky Sports 1 HDRugby Union: Australia vFrance - 1st TestFrance endured a maddeningly inconsistentSix Nations campaign in 2014 and will beattempting to regroup against the Wallabies.The French forward effort will be crucialhere as they attempt to put the squeeze onan Australian pack which has looked farfrom convincing during set-pieces.

Saturday June 7, 7.30pmSky Sports 1 HDRugby Union: Argentina vIreland Ireland begin a new era without thetalismanic Brian O’Driscoll in midfieldafter his retirement at the end of theseason but have plenty of experiencedhands to guide them through this seriesagainst a powerful Pumas side who havebenefited from their inclusion in theRugby Championship alongside NewZealand, Australia and South Africa.

Monday June 9, 1pmBT Sport Tennis: AegonChampionships, Queen’sCoverage of the grass court championshipsat Queen’s in West London begins, thetraditional warm-up for Wimbledon.Among the big names competing this yearare Andy Murray, Tomas Berdych and JoWilfried Tsonga as they attempt to tune uptheir grass game on the illustrious courts.

Thursday June 12, 11amSky Sports HD2Cricket: England v Sri Lanka -1st Test The two-test series between the sides getsunderway at Lord’s. Sri Lanka last arrivedon these shores in 2011 and lost a three-testseries by 1-0 and endured some rain-affected matches during the tour. Englandare favourites this time around but willhave to raise their game by a large measureunder the new coaching regime.

Saturday June 14, 8amSky Sports 1 HDRugby Union: New Zealand v England - 2nd TestDunedin is the venue for England’ssecond outing against the All Blacks andthis is the point where the tourists will be

able to field their strongest side so farwith players involved in the AvivaPremiership Final available to play afterflying out to join the squad.

Saturday June 14, 4pmSky Sports 1 HDRugby Union: South Africa vWales - 1st TestWales will be attempting to overcomehistory as they take on the Springboks ina two-test series. In all eight test matchesplayed between the sides on SouthAfrican soil, Wales have lost the lot.Indeed, their only test win against SouthAfrica came way back in June 1999when Wales won by 29-19.

Monday June 16, 11amBT SportTennis: Aegon InternationalWomen’s tennis takes centre stage in thebuild-up to Wimbledon as the top prosattempt to fine-tune their games.Russia’s Elena Vesnina is the defendingchampion at this highly prestigioustournament.

Tuesday June 17, 8amSky Sports 1 HDRugby League: Crusaders v EnglandA massive game for England’s midweekside as they take on one of NewZealand’s top Super Rugby sides, theCrusaders. Like the All Blacks, theCrusaders play a high-tempo, high-scoring game and will be highlymotivated to record a victory against anillustrious touring side like England.

Sunday June 22, 1pmSky Sports F1 HDF1: Austrian Grand Prix Mercedes pair Lewis Hamilton and Nico

Rosberg have dominated in the majorityof races so far and will be eager tocontinue that successful run in Austria.Kimi Räikkönen was the winner of thisrace in 2013.

Monday June 23, 11.30amBBC1 Tennis: Wimbledon 2014The most famous tennis tournament inthe world gets underway in SW19 asAndy Murray returns to defend the titlehe won in such dramatic fashion lasttime around. In the Women’s Singlescompetition, Marion Bartoli is the trophyholder having beaten Sabine Lisicki inthe 2013 final.

Thursday June 26, 10.30am Sky Sports 4 HDGolf: BMW InternationalOpen Many of the world’s top players will beon show in this tournament. Last year’sevent saw veteran South African ErnieEls achieve his 28th European Tourvictory. This time around the actiontakes place at Gut Larchenhof, one ofGermany’s premier golfing venues.

ALSO COMING UP...

Sunday June 1, 11.30am Sky Sports 3 HDHockey: England v USA

Sunday June 1, 2.30pmSky Sports 2 HDCricket: Leicestershire v Warwickshire

Sunday June 1, 5pmBT Sport 2International Football:Germany v Cameroon

Monday June 2, 7.30pmSky Sports 1 HDSpeedway: Birmingham v Swindon

Friday June 6, 7.45pmBT Sport 1 International Football:Germany v Armenia

Sunday June 8, 8pmBT Sport 1 International Football: France v Jamaica

Thursday June 12, 2pmSky Sports 4 HDGolf: US Open - Day 1

Thursday June 12, 8pmSky Sports 1 HDRugby League: Leeds Rhinos v Huddersfield Giants

Tuesday June 17, 2.30pmChannel 4Horseracing: Royal Ascot

Thursday June 26, 8pmSky Sports 1 HDRugby League: Hull KR vHuddersfield Giants

Sunday June 29, 3pmSky Sports 2 HDCricket: West Indies v NewZealand

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club awards 2014

The Club Awards recognise the commitmentof clubs, committees and individuals whowork to ensure a healthy future for their clubs.

IT COULD BE YOUDo you think you could be a finalist? Do youhave what it takes to beat the best and standout from the rest?

Does your club have/do THREE OR MORE ofthe following? • A turnover of £100,000 or more?• Provide regular entertainment?• Provide a good range of beers and spirits?• Have a popular food menu?• Have a thriving junior section?• Encourage new members?• Keep up-to-date with the latest drinks on

the market?• Have a sports team(s)?• Play an important role at the heart of the

community?

If you agreed with three or more of thesestatements then you could be a finalist and theClub Mirror team wants to hear from you.

WHY ENTER?Clubs who make it through to the finals use their success to:

• Raise the club’s profile• Gain coverage in the local press and media• Encourage new members• Thank members for their support • Demonstrate that the club is spending

members’ money wisely

Finalists will enjoy:• Two free tickets to the Gala Dinner and

Awards ceremony (20 November,Manchester)

• Three-course Gala Dinner• Entertainment from a celebrity host• Dancing • Certificate for all finalists• Award for category winners• Inclusion in the Club Mirror Hall of Fame• Coverage in Club Mirror Magazine

YOUR INDUSTRYNEEDS YOUThe Club Awards are back. And we want you to enter.

DEADLINE: JULY 15, 2014 – Tel: 01753 272022; To enter online visit www.clubmirror.com

www.clubmirror.com

So what are you waiting for? Fill in the form opposite, email us,

fax us or enter online atwww.clubmirror.com

We look forward to your entry!

STOP PRESS...Back by popular demand - TV sportspresenter John Inverdale will host the2014 Club Awards

www.clubmirror.com clubmirror 45

Fax: 01753 272021; Email: info@clubmirror.comTo enter online visit www.clubmirror.com

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Are you proud of

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Are you proud of

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Are you proud of

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Then you shouldenter the Awards

IS THIS YOU? EXPRESS ENTRY FORM

THE CLUB AWARDSTHREE QUESTIONS AND YOU COULD BE ON YOUR WAY TO

THE CLUB AWARDS 2013 20 November, Palace Hotel, Manchester

1. Number of members: ____________________________________________

2. Year founded: __________________________________________________

3. Club Turnover (if known / approximate) _____________________________

WHICH CATEGORIES WOULD YOU LIKE TO BE CONSIDERED FOR? (Please tick as many/few boxes as you wish).

■■ Bar Manager/Bar Steward of the Year

■■ Best Business Initiative of the Year

■■ Best Turnaround Club of the Year

■■ Bowls Club of the Year

■■ CAMRA Real Ale Club of the Year*

■■ Catering Club of the Year

■■ Charity Club of the Year

■■ Committee of the Year

■■ Community Club of the Year

■■ Cricket Club of the Year

■■ Darts Club of the Year

■■ Entertainment Club of the Year

■■ Football Club of the Year

■■ Golf Club of the Year

■■ Green Club of the Year

■■ Grounds Team of the Year

■■ Manager/Secretary of the Year

■■ Marketing Club of the Year

■■ Membership Club of the Year

■■ Most Innovative Club of the Year

■■ Refurbishment Club of the Year

■■ Rugby Club of the Year

■■ Sports and Fitness Club of the Year

■■ Sports and Fitness Chain of the Year

■■ Student Union of the Year

■■ Tennis Club of the Year

■■ Traditional Club of the Year

■■ Website of the Year

■■ King of Clubs

*Different deadlines apply

club awards 2014

EXPRESS ENTRY FORM

THE CLUB AWARDSJust fill in your club details on this page and let us know which categories

you’d like to be considered for (turn to previous page). We’ll then give you a call – simple as that!

Your Name: _____________________________________

Job title/role: ____________________________________

Club Name: _____________________________________

Address: ________________________________________

_______________________________________________

_________________________ Post code: _____________

Contact tel nos:

Daytime: _______________________________________

Evening: ________________________________________

Mobile: _________________________________________

Best times to call you: _____________________________

Email address: ___________________________________

SEND IN YOUR ENTRY NOW. HERE’S HOW:BY POST: Club Awards, Club Mirror,

Gainsborough House, 59-60 Thames Street, Windsor SL4 1TX

BY EMAIL: Email your details to info@clubmirror.com

BY PHONE: Call in your details to 01753 272022

BY FAX: Fax this page to 01753 272021

ONLINE: www.clubmirror.com

46 clubmirror www.clubmirror.com

DEADLINE: 15 JULY, 2014

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As we’ve noted in previous issues, the club web site now pro-vides a critical window for clubs and a quick and effectivemeans of communicating with members and potential members.But for contemporary members on the move with the latesttechnology at theirfinger tips, mobile devices are now oftenthe preferred choice for this interaction.

It’s impossible to underestimate how annoying it is forthese techno-savvy people to find that their club isn’t keepingup with the times, and that their electronic door into the club ispretty much shut to their preferred mobile device. Get-aheadclubs with an eye to the future know that a ‘one size fits all’approach to web design is no longer an option. There are twocommon solutions to this challenge which we’ll go throughbelow. (We have our favourite and I am sure this will becomeclear to you as you read on!)

Mobile appThe pros: A mobile app for clubs can be downloaded bymembers to access further information about the club. Theadvantage of the mobile app is that you’re instantly makingit compatible with smart phones and tablets as it is built forthis exact function. Sometimes, members will even be able touse the app offline which allows them to browse your siteeven when they don’t have an Internet connection.

The cons: Mobile apps are often more expensive than otherforms of web development, unless you get an app that’s moreoff the shelf. The disadvantage here is that you’re often con-strained visually by the app. You may not be able to getacross the club ‘brand’ thanks to a restrictive, standard layoutwith a variable colour scheme. Another thing to consider isthat you often have to build a separate app per device; whilethe iPhone is the market leader, there are plenty of othercompetitors out there! Another time consuming challenge isthat apps often have to be updated externally from the web-site. What this means in practise is that all those lovelyimages and interesting news articles you have written andloaded onto the club website, will now also have to be loadedon the app. Not ideal when working in a busy club.

Responsive web designThe pros: Responsive web design means that the club websitewill automatically re-size depending on the size and orienta-tion of the viewer’s browser, so whatever the preferred deviceof the viewer, the site will adapt to the size (and device) thatit’s being viewed on. There are numerous advantages to thisfor a club when compared to the mobile app. Principalamongst these is the cost. Responsive web design is now afairly standard practice when it comes to websites for clubs.

Building a site responsively means you are paying for a sin-gle development as opposed to then going onto pay for anapp that fits your club. In addition, a responsive site is dri-ven from the same database as the rest of the website. Thismeans that you only have to update the site once and thecontent is updated throughout the site, as opposed to an appwhere you may have to update the site and app separately.

The cons: The only disadvantage we see for clubs ofresponsive web design compared to a mobile app is that amobile app can, in some cases, be used offline, whereas youalways need an Internet connection to use a responsiveversion of the website.

ConclusionThere you have it, and I think anyone who has read thiscarefully realises what side of the fence we are landing on– we are much more in favour of building websites to be

responsive as opposed to a separate mobile app. Not onlywill it help clubs to carry branding over to the mobile versionof their site, but the site only has to be updated once. Andit’s generally more cost effective! This is why we seeresponsive web design as the most efficient and effectiveway of offering the best possible user experience to visitorsto your club’s website no matter what device they areusing to access it.

ask the experts – maximising your website

With almost 50% of users now accessing websites via a smart phone, tablet or other mobile device,clubs are beginning to recognise that communications now reach far beyond PCs and laptops, saysspecialist Larrytech.

MAKING THE MOST OF HI-SPEC,HI-TECH COMMUNICATIONS

CONTACT DETAILSIf your website is looking a bit tired and outdatedand you’re after a brand spanking new site or, if youwant to add more features or just want to discusshow your current site could be updated, please get in touch with Larrytech by email tosales@larrytech.com or call the team on 01892 888011.

better business technology

www.clubmirror.com

Over a decade ago the government and theEnvironment Agency decided that it was a hugewaste of a natural resource to be sending soils and

subsoils to landfill sites. In an effort to stop this happeningthey decided to remove landfill tax from naturally occurringinert soils as long as it was re-used or ‘recovered’ for justifiedleisure purposes.

The result of this measure was that companies (hauliers)removing this soil from construction sites such as housebuilds, road builds etc. would be encouraged to deposit theirinert soil and subsoil on sites not incorporating landfill tax(cheaper for the haulier in other words).

The Environment Agency regards sports pitches as a suitablelandfill tax exempt scheme (i.e. leisure based) and thereforean appropriate ‘target’ for the reuse or recovery of soil.

What gain is there for the club you may ask? Well it iscommon place for hauliers to pay a ‘royalty’ for being per-mitted to deposit their soil on another person’s land wheresports pitches or other leisure facilities are being built (parks,

lakes, golf courses etc.). Depending on where in the coun-try the site is, every load arriving on site is worth between £50to £100 to a club considering re-grading (flattening out itsland to build football, rugby, hockey, cricket pitches, golfcourse etc). Extrapolate this royalty over a small soilimport levelling scheme of say 50,000m3 of subsoil andthis equates to over £500,000 royalty revenue for the clubjust for allowing soil to be deposited on their land to build upand level off their sports pitches. In this example £500,000would cover the cost of a new high end artificial 3G fullsized football pitch, however the club is at liberty to spend this‘windfall’ how it chooses.

Too good to be true you may ask? There is no doubtthat certain practicalities of construction and planningpermission issues need to be overcome but the above sce-nario is being implemented all over the UK for every typeof client from Local Authorities to private sports clubs.Golf clubs have been the chief beneficiary of soil importationover the past decade but there is certainly an opportunity

for clubs to take advantage of this revenue stream as a wayof significantly improving their sports facilities.

If your club has some unused land from 0.5Ha (1 acre)upwards that could be used for sports pitches, runningtracks or simply want uneven / sloping pieces of land lev-elled off for any other practical purpose then this opportu-nity is worth exploring.

ask the experts - spotlight on sports facilities

50 clubmirror

Bruce Weller, Director of Sports Pitch Design Build explains how the government’s need to reducewaste and improve sustainability provides an opportunity for clubs to gain significant financialbenefits to pay for sports facilities.

CONTACT DETAILSIf you would like to discuss the opportunitiesavailable at your club or simply find out more soilimportation as a revenue stream call Bruce Weller on07899 890545 or visit www.SPDB.co.uk

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In line with the impending launch oftheir exciting new B3A terminals andcontent, Lottery King are looking torecruit an experienced businessdevelopment manager.

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• Immediate start available for the right candidate• Competitive basic salary, plus commission• Company car / car allowance

Predominantly field based, this role will involve the sales of machines on a rental or shared income basis to licensed members clubs.

The successful candidate will bring their experience and contacts andbenefit from the ability to offer a full solution to the club market, tocomplement the B3A offering.

You will also have a knowledge of the licensing requirementssurrounding gaming in the club sector.

If you have a desire to bring a great new product to the forefront of themarket and feel you have the sales skills and contacts to grow thebusiness, then please get in touch using the methods below.

In the first instance, please send your CV and / or covering letter toAdam Pickles, Lottery King, 134 Brookfield Place, Walton Summit,Preston, PR5 8BF or email adam.pickles@sceptreleisure.co.uk

club servicesAT THE HEART OF THE COMMUNITY

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TECHNOLOGY

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REFURBISHMENTENTERTAINMENT

GAMING

ssk entertainmentS U R R E Y • S U S S E X • K E N T

• disco• quiz nights

• master of ceremonies• weddings

• birthday parties• award evenings

• pa hire

SSK Entertainment is based in Caterham, Surrey. We can provide all the ingredientsyou’ll need for your party, wedding, quiz night or any event at budgets to suiteveryone. We operate anywhere in the Surrey, Sussex and Kent area.

TO CHAT ABOUT YOUR EVENT, REQUIREMENTS, BUDGET ETC PLEASECALL DAVID FOSTER ON 07710 855295 or visit www.sskdisco.co.uk

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ENTERTAINMENT

REFURBISHMENT

ssk entertainmentS U R R E Y • S U S S E X • K E N T

• disco• quiz nights

• master of ceremonies• weddings

• birthday parties• award evenings

• pa hire

SSK Entertainment is based in Caterham, Surrey. We can provide all the ingredients you’ll need for your party, wedding, quiz night or

any event at budgets to suit everyone. We operate anywhere in the Surrey, Sussex and Kent area.

TO CHAT ABOUT YOUR EVENT, REQUIREMENTS, BUDGET ETC PLEASE CALL DAVID FOSTER ON07710 855295 • email: sskdisco@gmail.com • www.sskdisco.co.uk

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CATERINGBACK BAR

Gas Barbecues and Accessories

for the Professional Caterer

Weather proof covers

Tele: 015 242 62900

info@cindersbarbecues.co.uk

Pan Support (pans not included)

Universal Griddle

Caterer TG160

Manufactured

in the UK

See our cooking

demonstrations at

www.cindersbarbecues.co.uk

www.carouselgolfing.cominfo@carouselgolfing.com

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REFURBISHMENT

LeatherRF/1U £45.90

TC/2BFrom £39.90Wood Seat

WT/13£59.90

Ridge basesFrom £37.00

WT/1WFrom £79.90

CI/15DFrom £64.90

From £23.30

From £13.50 From £12.40 150C 151C 152C 153C 154C

From £23.30

TC/1BFrom £34.90Wood Seat

PO/7£84.90

OF/3G£24.90

OF/7A£39.90

RF/16From £45.90

CF/24Leather£114.90

Now available in 15 fabrics

[ Your guests will love it too ]

Creating Hospitality

AFFINITY

Attention! New Series Affinity – 70 attractive porcelain

pieces that will win you over with

their design and functionality.

Villeroy & Boch Hotel & Restaurant

Tel.: 020 8875 6011

E-mail: hotel@villeroy-boch.co.uk

www.1748club.co.uk/tabletalk

VLH 13049 AZ AFFINITY Cl bMi UK 230 297 i dd 1 07 06 13 10 02

DIARY DATE

JOIN US AT CLUB MIRROR’S FREE TRADE SHOW28 June, 2014

28 June, 2014

WHERE?Arden Road Social Club, Halifax, West Yorkshire HX1 3AG

WHEN?12-4pm, 28 June, 2014

HOW?Send in details of your club (including how many of you wish toattend) to:e. info@clubmirror.comt. 01753 272022We will then register your club andattendees for FREE entry