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PRESENTATION ONPRESENTATION ON

PRESENTED BY-PRESENTED BY-Ashish GuptaAshish Gupta

BBA-IVBBA-IV

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COMPANY PROFILECOMPANY PROFILE

The Coca-Cola Company was The Coca-Cola Company was originally established as the J. S. originally established as the J. S. Pemberton Medicine Company, a Pemberton Medicine Company, a co-partnership between Dr. John co-partnership between Dr. John Stith Pemberton and Ed Holland.Stith Pemberton and Ed Holland.

Dr. John Stith Pemberton for the first time produced the syrup for Coca-Cola on May 8, 1886

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COMPANY PROFILECOMPANY PROFILE

The Coca-Cola Company is the world's largest beverage The Coca-Cola Company is the world's largest beverage company, largest manufacturer, distributor and marketer company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the of non-alcoholic beverage concentrates and syrups in the world. world.

The Coca-Cola formula and brand was bought in 1889 by The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.5 billion servings countries or territories and serves 1.5 billion servings each day.each day.

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COMPANY PROFILECOMPANY PROFILE

Interbrand’s Global Interbrand’s Global Brand Scorecard for Brand Scorecard for 2003 ranked Coca-2003 ranked Coca-

Cola the #1 Brand in Cola the #1 Brand in the World and the World and

estimated its brand estimated its brand value at $70.45 value at $70.45

billion billion

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Mission, Vision & ValuesMission, Vision & Values

mission, vision and values outline who we are, what we mission, vision and values outline who we are, what we seek to achieve, and how we want to achieve it. They seek to achieve, and how we want to achieve it. They

provide a clear direction for our Company and help provide a clear direction for our Company and help ensure that we are all working toward the same goals. ensure that we are all working toward the same goals.

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MissionMission

To refresh the world...

To inspire moments of optimism and happiness...

To create value and make a difference.

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VISIONVISION

People: Be a great place to work where people are inspired to be the best they can be.

Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.

Productivity: Be a highly effective, lean and fast-moving organization

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PRODUCTS PRODUCTS

The Coca-Cola Company offers over 3000 beverages in over The Coca-Cola Company offers over 3000 beverages in over 200 countries200 countries

Energy DrinksEnergy Drinks Juices/ Juice DrinksJuices/ Juice Drinks Soft DrinksSoft Drinks Sports DrinksSports Drinks Tea & CoffeeTea & Coffee WaterWater

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PRODUCTS IN INDIA BY PRODUCTS IN INDIA BY COCA-COLACOCA-COLA

Coca-ColaCoca-Cola Thums-upThums-up FantaFanta LimcaLimca SpriteSprite MaazaMaaza KinleyKinley GeorgiaGeorgia Minute MaidMinute Maid

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COCA-COLA COCA-COLA FAST COMPETETORFAST COMPETETOR

PEPSIPEPSI NESTLENESTLE DABURDABUR DANONEDANONE KRAFT FOODSKRAFT FOODS

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MARKETING STRATEGIESMARKETING STRATEGIES

Marketing strategy a part of the marketing management process: The marketing Marketing strategy a part of the marketing management process: The marketing management uses marketing strategies so that they can meet the customer's needs. management uses marketing strategies so that they can meet the customer's needs. The marketing strategy involves pricing, advertising, branding, packaging.The marketing strategy involves pricing, advertising, branding, packaging.

Some of Coca-Cola’s latest domestic marketing strategies include Coke dominating Some of Coca-Cola’s latest domestic marketing strategies include Coke dominating fountain sales. Thousands of consumers visit fast-food restaurants every day and fountain sales. Thousands of consumers visit fast-food restaurants every day and Coke feels that it is very important to have the consumer see and drink their Coke feels that it is very important to have the consumer see and drink their product at such chains as McDonalds, Burger King, and Domino’s Pizza. product at such chains as McDonalds, Burger King, and Domino’s Pizza.

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SWOT ANALYSISSWOT ANALYSISSTRENGTHSSTRENGTHS World’s leading brandWorld’s leading brand Large scale operationsLarge scale operations Robust revenue growth in three segmentsRobust revenue growth in three segments

WEAKNESSESWEAKNESSES Negative publicityNegative publicity Sluggish performance in North AmericaSluggish performance in North America Decline in cash from operating activitiesDecline in cash from operating activities

OPPORTUNITIESOPPORTUNITIES Acquisitions intense competitionAcquisitions intense competition Growing bottled water marketsGrowing bottled water markets Growing Hispanic population in USGrowing Hispanic population in US

THREATSTHREATS Intense competitionIntense competition Dependence on bottling partnersDependence on bottling partners Sluggish growth of carbonated beveragesSluggish growth of carbonated beverages

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ANY QUESTIONSANY QUESTIONS

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