color presentation - unitedworld school of business
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COLORDESIGNS
MOST EXCITING
ELEMENT
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VALUE
The lightness or darknessof a color
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TINT
Made by adding white to a color
so that it is lighter.
+=
HUE WHITE TINT
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SHADE
Made by adding black to a
color so that it is darker.
+ =
HUE BLACK SHADE
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INTENSITY
The brightness or dullness
of a color.
FUSCHIA - HIGH INTENSITY
OLIVE - LOW INTENSITY
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NEUTRALS(NOT REALLY COLORS)
No color
All colors
White + Black
Can be used with most colors
White
Black
Gray
Beige
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COLOR WHEEL
A GUIDE TO STUDY
HOW TO CHOOSE ANDCOMBINE COLORS
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PRIMARY HUES
Pure and basic
Cannot be made from any other colors
All other colors are made from these
Equal distance from each other on color wheel
RED YELLOW BLUE
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SECONDARY COLORS
Made by mixing equal amounts of 2 primary colors
Found halfway between the primary hues on the wheel
+ =
+
+
=
=
ORANGE
GREEN
VIOLET
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INTERMEDIATE (TERTIARY) HUES
Made by mixing equal amounts of adjoining primary
and secondary colors.
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THE COLOR
WHEEL CAN BE
DIVIDED INTO
WARM AND COOL
COLORS
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WARM COLORS
Appear hot like the sun or like fire
Give feelings of gaiety, activity or cheerfulness
Appear to advance-they make body look larger
Can give a nervous impression if overdone
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COOL COLORS
Remind us of water or sky
Give feelings of quietness or restfulness
Appear to recede and make body look smaller
Can be depressing if overdone
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ANALOGOUS COLOR SCHEME
This color scheme uses related, or neighboring colors on the
color wheel with varying values and intensities of the colors.
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COMPLEMENTARY COLOR SCHEME
This color scheme uses opposite hues on the color
wheel. These colors are across from each other on the
wheel and have great contrast.
http://www.sanford-artedventures.com/study/g_complementary.htmlhttp://www.sanford-artedventures.com/study/g_complementary.html -
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SPLIT-COMPLEMENTARY COLOR SCHEME
This color scheme uses three colors, one color with the two
colors on each side of its complement.
VIOLET
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TRIAD COLOR SCHEME
This color scheme combines three colors equidistant on the
color wheel and has a great deal of contrast.
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All colors are beautiful, depending on
personal taste.
If not used wisely or combined well, color
can cause apparel to look too gaudy or very
drab.Harmony results when hues, values and
intensities are combined in a pleasing way.
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Campus Overview
907/A Uvarshad,
GandhinagarHighway, Ahmedabad
382422.
Ahmedabad Kolkata
Infinity Benchmark,
10th
Floor, Plot G1,Block EP & GP,
Sector V, Salt-Lake,
Kolkata 700091.
Mumbai
Goldline Business Centre
Linkway Estate,Next to Chincholi Fire
Brigade, Malad (West),
Mumbai 400 064.
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Thank You