commercialising university research
DESCRIPTION
Session 4C from City University London's Researchers' Development Day, held on Friday 4th May 2012.TRANSCRIPT
Enterprise Office Linking Minds and Markets
Researcher’s Development Day4th May 2012
Commercialising University Research
Enterprise Office, City University, London
Dr Carol David Daniel, Head of Technology Transfer and Commercialisation Tel: 020 7040 [email protected]
Enterprise Office Linking Minds and Markets
Enterprise Office
Technology Transfer TeamDr Carol David DanielHead of Technology Transfer & CommercialisationTel: 020 7040 4080Email: [email protected]
Tia KhanTechnology Transfer ConsultantTel: 020 7040 4180Email: [email protected]
Mike WellsEntrepreneurship ConsultantTel: 020 7040 8722Email: [email protected]
Caroline ShilcockTeam AssistantTel: 020 7040 3216Email:[email protected]
http://www.city.ac.uk/for-business/business-services/commercialisation
Annabel VerekerTechnology Transfer ConsultantTel: 020 7040 3349Email: [email protected]
London City Incubator
Leo CastellanosTel: 020 7040 5145Email: [email protected]
Enterprise Office Linking Minds and Markets
Intellectual Property (IP)
“Intangible assets resulting from the intellectual labours of an
organisation or individual”• Know how
• Inventions
• Designs and drawings
• Writings and descriptions
• Music, Films, Art, Sound Recordings etc
• Products, Methods and processes
• Trademarks and Logos
• Software
For more details go to: http://www.ipo.gov.uk
Enterprise Office Linking Minds and Markets
Protecting Intellectual Property
Unregistered
Keep Confidential
Copyright
Design Right
Trade Mark ™
Registered
Patent
Registered Design
Registered Trade Mark ®
For more details go to: http://www.ipo.gov.uk
Enterprise Office Linking Minds and Markets
Patents
Protecting Inventions through Patents
• Expensive process – International filings
• Is the subject patentable? (e.g. not for natural biological
processes, business methods, discoveries)
• Is the invention worth it?
• Is it new?
• Did you publish or communicate your idea/invention?
• Is it non-obvious to someone skilled in the art?
• Does it have commercial and or industrial utility?
Enterprise Office Linking Minds and Markets
Commercialisation
Technology & Knowledge Transfer for Profit:
• Consultancy, R&D
• Licensing, sell outright
• Start up business or company spin out, joint venture
• Combination of the above
The Benefits:
• Recognition for your work
• Contribution to REF and your personal appraisal
• Further funding for R&D
• Turn research into practical benefit
• Increase your personal income
Enterprise Office Linking Minds and Markets
How we can help youAdvice, Guidance, financial support, sharing the rewards:
• Assessing the idea
• Competitive position
• Market Opportunity
• Patenting and protection
• Business planning
• Marketing
• Contracts & NDA’s
• Negotiation with 3rd parties
• Licensing
• Raising finance, Grants, Awards,
– Venture Capital
• Forming a spin out or JV
Revenue and Equity sharing:Inventors, Researchers and the University
Enterprise Office Linking Minds and Markets
IP exploitation versus Consultancy
• Large revenue
• Scaleable
• Risky Venture
• Long term
• Difficult
• Small revenue
• Hard to scale
• Low risk
• Short term
• Easier
Enterprise Office Linking Minds and Markets
Contracts with 3rd Parties
• Customers, collaborators, suppliers and consultants
• Always use an appropriate contract, the words are critical
• What happens when colleagues move on?
• Informal arrangements can lead to problems downstream
• NDA, services rendered, licence, materials transfer etc.
• Clarifies ownership of IP, who gets what, obligations and rights
• Complex IP rights are an obstacle to commercialisation
Enterprise Office Linking Minds and Markets
IP in Technology Transfer
• TT is packaging IP/technology/know how for multiple sales
• Ensure IP is not compromised – Solid foundations, no horse-
trading, no publication
• Absolute clarity on who owns which part(s) of the IP
• Any other 3rd Party rights granted, potential for infringement
• Confirmatory assignment to University
• Audit Trail of IP
• Manage relationships/expectations
Enterprise Office Linking Minds and Markets
Innovation Disclosure Form
• Register’s the innovation with Enterprise Office
• Provides a quick overview of the invention/proposal
• Gain approval from Dean of School to support cost of
protection
• Understand IP ownership/collaborations
Enterprise Office Linking Minds and Markets
The City Technology Transfer Process
Invention IDF Assess TT Support
BusinessPlan
Approval
Dean ‘s Approval
Research
Internet etc
IPProtection
AssignIP
Contracts
JV orSpin Out
LicenceFeasibility
Plan
Raise Funding
Enterprise Office Linking Minds and Markets
4. Commercial process
3. Feasibility/market analysis/proof of concept
City Inventors
1. Innovation submission
2. Initial review
Enterprise Office Linking Minds and Markets
Current Project Examples
• Prof. Celia Glass – Rostering software
• Prof. David Crabb – EyeVisor
• Prof. John Barbur – City Occupational Ltd
• Prof. Keith Pullen – Fly wheel technology and Ascending Power Ltd
• Prof. Maggie Nicol – Virtual Tutor Ltd
• Prof. David Thomson – Thomson Screening Solutions Ltd
• Prof. Ian Smith – Compressor Group, Heliex Power Ltd
Enterprise Office Linking Minds and Markets
Total Net Revenue Inventors (jointly) SchoolUniversity/
CREU
up to £5,000 100% nil nil
From £5,001 to £50,000 70% 15% 15%
From £50,001 to £100,000 50% 25% 25%
over £100,000 33% 33% 33%
University Revenue Sharing Policy
Enterprise Office Linking Minds and Markets
UniversityManagement Team and Employees
Investors
Inventors
Structuring a University Spin Out
Enterprise Office Linking Minds and Markets
Ensuring the IP is not compromised• Come and talk to us before publishing or communicating your idea outside your
research group• Keep notes of your ideas with dates and signature• The Intellectual Property developed at City University is owned by City University,
it’s in your contract• Talking to third parties – Use a non-disclosure agreement• Sending/Receiving material with third parties – Use our Material Transfer
Agreement• Don’t horse trade your IP for a contract!
If you are uncertain about what to do, contact us!
Enterprise Office Linking Minds and Markets
Any Questions?
Technology Transfer TeamDr Carol David DanielHead of Technology Transfer & CommercialisationTel: 020 7040 4080Email: [email protected]
Tia KhanTechnology Transfer ConsultantTel: 020 7040 4180Email: [email protected]
Mike WellsEntrepreneurship ConsultantTel: 020 7040 8722Email: [email protected]
Caroline ShilcockTeam AssistantTel: 020 7040 3216Email:[email protected]
http://www.city.ac.uk/for-business/business-services/commercialisation
Annabel VerekerTechnology Transfer ConsultantTel: 020 7040 3349Email: [email protected]
London City Incubator
Leo CastellanosTel: 020 7040 5145Email: [email protected]