communicating accesibility - nampc presentation
TRANSCRIPT
Communicating Accessibility Make Your Organization ADA-Friendly
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Our Agenda • Introduction • Ground Rules for Discussion • Website accessibility (Christina Trivigno) • Ticketing Regulations, Front-of-House Support, Volunteer
Training (Betty Siegel) • Q&A (3:10) • Useful Resources
• Tweet questions to #NAMPaccess
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Introduction to Accessibility • 25th anniversary of first ADA law • The short definition of “disability” under ADA:
• A physical or mental impairment that substantially limits one of more major life activities
• Disability rights are civil rights.
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Technology & Etiquette • Relax. Your sincerity and interest in a person are the most
important criteria. • Language: Put people first, rather than their disability. (e.g.,
Person with a vision impairment, not a blind person; a person who uses a wheelchair, not a wheelchair-user)
• Use a normal tone of voice unless requested. Treat adults in a manner befitting adults.
• Look and speak directly to the person, rather than through a companion who may be accompanying them.
• Avoid use of “handicap.” Handicap derives from “hand in cap” = begging
• Goal: acknowledge the accommodation, not the disability
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Ground Rules • This is a safe space for discussing issues. Nobody is judging
anything you may say or ask. • There are no stupid questions. • Our goal is to lead to a better understanding so that you can
go back home feeling more comfortable addressing these issues in your own venue – and to give you a set of resources that you can consult as an organization.
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Website Accessibility: POUR • Four principles (via World Wide Web Consortium,
www.w3.org/WAI) Anyone who wants to use the web must have content that is: • PERCEIVABLE: info must be presentable to users in ways they can
perceive • OPERABLE: users must be able to use and navigate the interface • UNDERSTANDABLE: users must be able to grasp the info as well as
the operation of the interface • ROBUST: content must be robust enough to be interpreted by
wider variety of users, including assistive technologies
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Common User Tools • Assistive
Technologies • Screen readers • Screen magnifiers • Voice recognition
software • Selection switches
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Common User Tools • Adaptive Strategies
• Keyboard browsing • Zoom • Text size • Captions • Volume • Mouse speed • Pop-up Blockers • Disabling animations
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Administrative Tools • Web Developer Toolbar for
Firefox • HTML Validator for Firefox • Accessibility Developer Tools for
Chrome • HTML Code Sniffer • Web Accessibility Toolbar for IE • Jim Thatcher Favelets • Juicy Studio: Colour Contrast
Analyser • Contrast Analyser 2.2 • ChromeVox
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W3C: 9 Easy Checks (1) PAGE TITLES: provide a short piece of text that describes the page
• Format: <title>Your Page Name</title> • First thing read by screen readers • Orients the user
BAD EXAMPLE: “UMS>>University Musical Society”
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BETTER EXAMPLE: “TDF Theatre Accessibility Programs”
W3C: 9 Easy Checks, cont. (2) ALT TEXT: a description of images and other elements in HTML that provide the same details and information
• Format: <img alt="TDF logo" src="jupiter/website/logo.png"> • Questions to ask:
• Does this image have a function? Is it a link or a button? • Can that information also be displayed as text? • Empty alt attributes may be better than no alt attributes <alt=“”>
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W3C: 9 Easy Checks, cont. (3) HEADINGS: briefly describes the topic of the content it introduces
• Format: <h1>TDF Membership</h1>
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W3C: 9 Easy Checks, cont. (4) LUMINANCE CONTRAST RATIO: foreground and background colors are appropriately different
• Minimum requirement: 4.5 : 1 ratio • High luminance is not always
preferred • A user may change your colors • AA vs. AAA
• AAA has an even higher standard with a minimum ratio of 7:1
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W3C: 9 Easy Checks, cont. (5) TEXT RESIZE: users will enlarge web content in order to read it
• Browsers allow this through: • Text zoom • Page zoom • Text size settings
• Turning text into image creates a barrier
• Test for inappropriate overlaps and excessive scrolling
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W3C: 9 Easy Checks, cont. (6) KEYBOARD ACCESS & VISUAL FOCUS: some users cannot use a mouse and rely on the keyboard to interact with websites.
• If you tab/click through your site, does the order make sense? • Can you easily determine what section of the page you’re on?
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(7) FORMS, LABELS, AND ERRORS: Labels, clear instructions, and error handling are important for form accessibility.
• Format: <label for="firstname">First name: </label> <input type="text" name="firstname" id="firstname" />
W3C: 9 Easy Checks, cont.
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• Errors in submitting forms
(8) MULTIMEDIA: provide audio and video content in alternative formats
• Captions/Subtitles: Identify speakers, appear in sync, refer to important sound effects
• YouTube’s automatic captions are insufficient but a good starting point. Go to: Video Manager> Edit>Subtitles and CC> Click on the Automatic Track to edit the mistakes in-line.
• Transcripts: improves SEO as well as provides access to those with
disabilities • Audio description: verbalizes the elements of video for blind and
low-vision users
W3C: 9 Easy Checks, cont.
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(9) STRUCTURE CHECK: disable all images and styling and then see if your website still makes sense.
W3C: 9 Easy Checks, cont.
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About Social Media • The biggest barriers are in the platforms themselves, so…
• Label your content (e.g., VIDEO: Executive Director Victoria Bailey talks…)
• Include photo and video captions • #UseCamelCase • Avoid confusing acronyms • Provide a social media round-up e-blast or blog
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TICKETING, FRONT-OF-HOUSE, & VOLUNTEERS
Betty Siegel, The John F. Kennedy Center for the Performing Arts, [email protected]
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Why?
Human diversity of age and ability has never been greater and is expected to increase steadily over the next 40 years
6 Significant Changes in 2010 ADA Regulations Policies, Procedures, and Practices
1. Service animals 2. Mobility devices 3. Ticketing
Physical Access and Barrier Removal
4. 2010 Standards for Accessible Design
5. Safe Harbor 6. Reduction of Elements
NEA Tip Sheet: http://arts.gov/sites/default/files/NEA-ADA-TipSheet-v2.pdf
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Ticketing Regulations: 8 Sections 1. Ticket sales 2. Identification of seating 3. Ticket prices 4. Purchasing multiple tickets 5. Hold and release of tickets 6. Ticket transfer 7. Secondary ticket market 8. Prevention of fraud
ADA Center – Archived Webinar http://www.adaconferences.org/Ticketing/Archives/
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Highlights Section 1: Ticket Sales
• Accessible seating defined • Same hours, stages, outlets, methods, terms
Phone, in-person, online
Wheelchair location and companion seats
Must provide accessible seating to the third party ticket vendors
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Section 3: Ticket Prices
50% of all seats
25% of all seats
$100
$25
$50
BUT .. IF all 8 are in the BALCONY? …all wheelchair locs are $25
8 wheelchair locs all in the orchestra (100%) Priced proportionally = •4 whch locs at $100 •2 whch locs at $50 •2 whch locs at $25
Nothing prohibits discounting – wheelchair locs may cost less than those around them.
25% of all seats
Available at all price levels • If seats are not physically located in all price levels use proportional pricing • Accessible seats may not be priced higher than the seats around them
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Highlights Section 4 : Purchase multiple tickets
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If available at the time of sale
May hold 3 companion seats but
not required to do so
Not required to be the same price if not
contiguous and in the same row
• Same number of tickets As anyone else is limited to
or allowed to purchase • Up to 3 companion seats
• Contiguous and in the
• Same row If not, then as close as possible
Highlights Section 5: Hold and Release • Only three conditions under which accessible
seats may be released:
All non-accessible seats are: 1) sold out in the venue, 2) sold out in an area, or 3) sold out in a price
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Venue defines “sold-out”
Take into account reasonable expectation of releasing
holds
Highlights Section 8: Fraud Prevention • May not ask for proof of disability • May ask for a:
• verbal attestation at time of purchase by phone or in person • “click” attestation when purchasing online • written attestation when purchasing a subscription or series of
tickets.
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“Do you, or a member of your party, have a mobility
disability or disability requiring the use of the features of the
accessible location?”
Patron Experience Starts Early
• Outreach • Marketing • Websites • Social Media • Apps • Brochures • Information • Invitations • Registration
ACCOMMODATION REQUESTS Please select accommodations required and submit this form at time of registration. Include your phone number and/or e-mail so that we may contact you if more details are needed. Wheelchair Accessible Hotel Room Assistive Listening System Wheelchair Accessible Transportation Oral Interpretation Sign Interpretation Print Material Recorded on Cassette Large Print Materials Dietary Restrictions (specify): Other:
Program Access and Effective Communication
Front of House: Staff Training
Representation: Performances and Artists
Justin Kauflin, Jazz Pianist, blind
My Dream, Deaf Dance Troupe
Bill Shannon, Dancer, degenerative hip condition
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Access – The ability of all to participate fully should be:
•Considered from the beginning to the end
• Integral to policy, procedure and practice
• Policies - the big picture • Procedures - planned actions by which policies are implemented • Practices - how policies and procedures are carried out on a day-to-day
basis
Key Concept
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• One size does not fit all • Situation specific
• Purpose, duration and complexity
• Physical Access • Access is available to all visitors, all the time
• Communication Access • Multiple modalities are used to communicate information
Consider
Different Methods
Preference vs.
Need
Effective
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Access as an Asset
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Betty Siegel, Director of VSA and Accessibility The John F. Kennedy Center for the Performing Arts
(202) 416-8727 (voice) (202) 416-8728 (TTY)
Christina Trivigno, Social Media Manager Theatre Development Fund
(212) 912-9770 [email protected]
Sara Billmann, Director of Marketing & Communications
UMS (734) 763-0611
Disclaimer Information contained in this presentation is for general guidance. The information in this presentation is not intended to be legal advice nor a rendering of legal advice, opinion or
services. Recipients should consult with their own professional legal advisor.
Q&A 38
Useful Links • Disability Etiquette brochure from United Spinal Association
(http://bit.ly/1thWxaX) – PDF • ADA 2010 Ticketing Requirements (http://1.usa.gov/1yalNUI) • ADA 2010 Updated Regulations – Changes Important to Arts
Administrators (http://1.usa.gov/10ZszTn) – PDF • Leadership Exchange in Arts and Disability (LEAD) Conference:
August 3-7, 2015 in Washington, DC (http://bit.ly/1vQe8sw) • TipSheets from The Kennedy Center on a variety of accessibility-
related topics ranging from design to volunteer training to ticketing requirements and large-print programs. (http://bit.ly/1EmhZUp)
• Knowbility (accessible IT, knowbility.org) • Federal Social Media Accessibility Toolkit
(http://1.usa.gov/1xdEYi8) • One-stop shopping for all links listed above: http://bit.ly/1saTH7o
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