www.lindex.com

Communication

& HR

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Agenda

• Lindex resa

• Kommunikation –HR –Strategi -Hållbarhet

• Reflektioner kring HR & Kommunikation

2

www.lindex.com

From clothing company to fashion

company

3

Time

Volume

Clothing company

Discounters

Fashion company

Innovator

Gucci, Prada

Zara, H&M,

Gap

Cubus,

KappAhl,

Walmart, Gekås

Target position

2009

2005

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What does a frog want to do?

4

www.lindex.com

HR’s profile Communication’s profile

• Change management

• Leadership

• Coaching

• Close to the organization

• Recruitment

• Implementation new strategic

platform & change

• Talent Management

• Performance management

5

• Magic with communication

• KASAM

• Clear messages

• Lindex tone of voice

• Intranet

• Spread the word about Lindex

www.lindex.com

6

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Internaional fashion company

7

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Earlier values:

• Make inspiration available

• Make it simple

• Make it together

.. For our customers

The values we truly and passionate hold

www.lindex.com

Fashion is fun!

As a team we strive to make the customer experience outstanding

Empower Yourself And Each Other

Seek Constant Improvement

Make Business Oriented Decisions

Act Sustainable

Make It Simple

… always with passion and commitment

9

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10

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11

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Brand personality

12

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13

Women

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Lingerie

14

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Integration plus sizes

15

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16

Let´s make a difference!!

www.lindex.com

Exempel på stories från Lindex

medarbetare

• Vad är vi mest stolta över?

• Hur har vi förflyttat oss framåt?

• Resultat/ effekt?

17

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Stories från Hong Kong produktionskontor

18

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HER

19

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Womens cafe

20

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21

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HR’s profile Communication’s profile

• Change management

• Facilitating

• Coaching

• Close to the organization

• Recruitment

• Implementation new strategic

platform & change

• Talent Management

• Performance management

22

• Magic with communication

• KASAM

• Clear messages

• Lindex tone of voice

• Intranet

• Spread the word about Lindex

www.lindex.com

23

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Lindex journey!Shanghai

Innovation Space

Nov 2010

www.lindex.com

Innovation space

25

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Breakfast with Ingvar

26

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Internal rotation

27

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28

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Thank you!