COMPANY PROFILE

Music, Culture & Arts is a 9 years old Mumbai based event company which organizes specialized events such as Live shows, Brand Activations, Brand Launches, Theme based Weddings, Birthday events, Outdoor Advertising, Conferences & Dealers Meet, Corporate Tie-ups, etc.

We manage events across the globe. Our MCA team focuses on delivering quality and excellence. Our systematic method of managing events helps your brand to achieve and deliver results that exceeds all expectations. We ensure cost-effective service, accountability and flexibility in all your requirements.

OUR VISSION

" We believe money is important – to you and us."

Whatever your budget may be, we have solutions you will not find elsewhere.

WHO WE ARE ?

Our team focuses on careful planning and flawless execution to ensure the quality of each event we manage & exceed expectations. From initial concept development to event day implementation and all phases in-between, our team maintains constant communication with our clients to ensure that each event is aligned with the goals and vision set forth. MCA provides consulting, management and sponsorship services for event marketing and consumer outreach campaigns.

-CONSULTING

- ATL & BTL

-SPONSORSHIPS

SERVICES

CONSULTING

We're ready to serve you from start to finish, Fill in the gaps or take over where you leave off. Before starting a project we listen to our clients, Learn their goals and objectives, then our team goes to work on designing a strategic solution that shows a clear path to success and delivers results. You may not need our full menu of services on every project - but isn't it comforting to know we understand the world of events well enough to fill in wherever you need help? Creative development Strategy and planning Project Management Key performance indicators, measurement and consumer insight Team leadership Budget development and management Project timelines and milestones Contract negotiation and execution Post event reporting and recapping.

ATL & BTL ACTIVATION

The MCA team is led and staffed by experts that live and breathe event marketing. We're experts in logistics, planning and execution. That expertise allows us to overcome any challenges and capitalize on the opportunities that are presented in the management and implement event marketing campaigns. Our teams work together to manage all of the details to achieve desired results. Are areas of service are:

We take a refreshingly original and innovative approach to ATL & BTL activities ad help to achieve the desired outcome for brands.

The activities that we arrange, promote bonding between varied groups and help in creating dynamic synergies, Which have

long lasting results.

We know how to market, plan and manage events, it's what we do!

ABOVE THE LINE (ATL)

ATL strategies focus at directing the communication towards the mass market. All promotional messages are untargeted, meaning they do not focus on a specific target group. The idea behind this is to inform customers about the availability of the product. Marketers seek to encourage customers to visit stores and actively seek the product. These strategies help companies reach a larger audience and create brand visibility. Television: Advertising campaigns directed at the regional or national level. Print media: Promotional messages in newspapers, online articles, and advertisements. Radio: Pan-country or pan-city radio broadcasts.

BELOW THE LINE (BTL)

BTL activities are more focused and they are directed towards specific groups of customers. They are highly targeted, with advertisements being created keeping in mind the demographic and psychographic characteristics of particular customer segments. The communication is highly personalized and the objective is to gain conversions. The major advantage of BTL advertising is that the results of the campaign can be easily tracked. ROI is also higher here. Additionally, campaigns can be tailored for different subsets of consumers within a single segment. Outdoor advertisements: Billboards, fliers, banners, sandwich boards, and so on. Direct marketing: SMS, emails, social media posts, pamphlets. Sponsorship: Events, competition. Public Relations: Press conferences, viral marketing. In-store promotion: Visual merchandising, retailer pop-ups, sampling, sales promotions.

SPONSORSHIPS

•With consumers controlling more and more of their advertising messages, Face-to-face conversations are one of the most effective ways to ignite a relationship between a brand and the consumer. Event sponsorships play a vital role in setting the stage for these conversations to begin, be relevant and be authentic.

•MCA's turn key sponsorship services include:-

•Competitive assessment Package development.

Strategic, creative and tactical program development Sponsor evaluation.

Sales support. Management and activation contract negotiation.

RELIGIOUS EVENTS - LALBAUGH CHA RAJA PAN MAHARASHTRA 700 PANDALS

ENGAGEMENT ACTIVITY- CHAAYOS

ENGAGEMENT ACTIVITY- MAAZA

ENGAGEMENT ACTIVITY- MONDELEZ

ENGAGEMENT ACTIVITY- SNICKERS

ENGAGEMENT ACTIVITY- BURGERKING

ENGAGEMENT ACTIVITY- HAVMOR

ENGAGEMENT ACTIVITY- TATA MOTORS

ENGAGEMENT ACTIVITY-RED BULL

ENGAGEMENT ACTIVITY-LG

DATA GENERATE- TATA TIAGO

ENGAGEMENT ACTIVITY-BURGER KING

ENGAGEMENT ACTIVITY-RED LABEL

ENGAGEMENT ACTIVITY-EVE

LIVE SHOW-92.7 RADIO JOKIE

FREE SAMPLING-PILLSBURY

ENGAGEMENT ACTIVITY-MILKMAID

BRANDING

ARCH GATE- BRANDING

PAST EVENT SNAPSHOTS – DHAYANDI EVENT

PAST EVENT SNAPSHOTS – BTL ACTIVATION

PAST EVENT SNAPSHOTS – CRICKET TOURNAMENT EVENT

PAST EVENT SNAPSHOTS – SIMPLYFRESH EVENT

PAST EVENT SNAPSHOTS – COVID19 DONATION CAMPAIGN

PAST EVENT SNAPSHOTS – BTL ACTIVITIES

PAST EVENT SNAPSHOTS

PAST EVENT SNAPSHOTS – EMPLOYEE ENGAGEMENT

PAST EVENT SNAPSHOTS – ROAD SHOWS

MUMBAI (HEAD OFFICE)

PAST EVENTS – INTERNATIONAL MUSIC EVENTS

PAST EVENT SNAPSHOTS – LUCKY ALI CONCERT MUMBAI

PAST EVENTS – CORPORATE EVENTS

MUSIC EVENT-CONCERTS

MUSICAL CONCERTS

AWARDS SHOW

CONCERTS-MUMBAI NAVRATRI

CONCERTS-AHMEDABAD NAVRATRI

Lower costs: ▪Larger companies with on-staff event planners have to bill their clients more to defray the costs of inevitable down time.

The personal touch: ▪Everyone on the MCA Team rallies behind your event. But to ensure nothing falls through the cracks, one dedicated person answers directly to you. Your phone calls get answered, your emails are replied to promptly, your input is embraced.

One-stop event planning: Why waste time running in circles looking for individual event production services when you can make one call to MCA? We take care of everything from strategy, design, audio-visuals to message development, talent booking and much more.

Our clients see MCA as more than a production and event planning company that creates, designs and delivers powerful productions. They see us as a true partner.

WHY US?

OUR CLIENTS

OUR CLIENTS

MCA – Music Culture & Art. F-7, G-7 Mall, 7 Bungalows, Versova, Mumbai-400 054. CMO & Founder – Rohit Jaiswal +91 9082217419 rohit@mcaworldwide.in / activations@worldwide.in

THANK YOU