COMPETITIVE INTELLIGENCE ANALYSIS AND GEOPOLITICS FOR BUSINESSThe discussion will provide a framework for understanding the non-market forces that shape business performance focusing on the importance of geopolitical risk analysis. Participants will be able to spot the non-market related factors and events that can potentially change their business strategy as well as use an analytical method that will later help them decide on further steps their business should make to hedge against the expected risks

For your enjoyment and learning it is important to go through the Business Case Study that was sent to you prior to the event.

IntercontinentalFortuna Room

WEDNESDAY, JUNE 14th, 17.30

5th NEXT GENCASE STUDY

Geopolitical Analyst

ANTONIA COLIBASANU

SPEAKER

When approaching strategy, framework analysis helps setting the growth model. Competitive intelligence (CI) analysis model comes in handy for integrating the knowns and unknowns.

Defining CI - what factors and how do we link them in practice? Discussion on what makes the business environment, based on the case study.

CI and Geopolitics. Where the two come together and where they come apart. The specifics of the non-market environment.

The role of local politics vs. international politics. Where does the geopolitical framework help? Discussion on CI model and on the case study.

The importance of "links" in everyday business. Having a broad approach on issues helps seeing the details and creating value chains. A word on positive and negative dependencies, as shown by Competitive Intelligence analysis.

Antonia ColibasanuGeopolitical Analyst

Antonia Colibasanu is a senior geopolitical analyst, focusing on strategic competitive intelligence analysis angle. She has recently joined Geopolitical Futures team as International Development Director and Senior Analyst, after working for more than 10 years with global analysis firm Stratfor in various positions, including Partner for Europe and Vice-President for International Marketing. She works closely with bestselling authors George Friedman and Robert D. Kaplan and serves as Honorary Adviser to Romania’s Minister of Energy. Dr. Colibasanu is also an associate professor at the Romanian National Intelligence Academy and Bucharest University. She frequently speaks on international economics and security topics at conferences and events in Europe, and since 2012, she has served on the educational board

of the International Academy of Advanced Studies in Greece, a summer program that brings together students from Eurasia and the Middle East. Prior to joining Stratfor in 2006, Dr. Colibasanu held a variety of roles with the World Trade Center Association in Bucharest. Among other academic credentials, she holds a doctorate in international business and economics from Bucharest's Academy of Economic Studies, where her thesis focused on country risk analysis and investment decision-making processes within transnational companies. She also holds a master's degree in international project management. She is an alumna of the International Institute on Politics and Economics, Georgetown University.

IntercontinentalFortuna Room

WEDNESDAY, JUNE 14th, 17.30

5th NEXT GENCASE STUDY

Geopolitical Analyst

ANTONIA COLIBASANU

SPEAKERA

GE

ND

A 17:30 - 18:00

18:00 - 18:45

18:45 - 19:15

19:15 - 20:30

20:30 -

> Welcoming coffee

> Introduction

> Small group discussion

> Final session

> Cocktail buffet