Competitive Intelligence In A Web 2.0 (Social Network)

EnvironmentMay 2009

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Introduction

•The Impact of Web 2.0 on Competitive Intelligence Research

•Latest Numbers on Web 2.0 Usage

•Case Examples

•Search Tools We Recommend

•Things To Remember

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The Impact of Web 2.0 on Competitive Intelligence Research

A) The Web 2.0 (or social networks) provides access to user-driven content in various formats

B) The Web 2.0 contains content that is not indexed by major search tools

C) The Web 2.0 has become an integral part of online branding strategies of many companies

D) The Web 2.0 calls for new research methodologies to find information efficiently

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Latest Numbers on Web 2.0 Usage

• 25% of the small businesses plan to increase their spending on online social network marketing in 2009, according to a survey conducted in December 2008 by Ad-ology Research.

• According to Nielson Online, the top five online social networks in the US were 1. Facebook, 2. MySpace, 3. Classmates, 4. LinkedIn, 5. Reunion (January 2009)

• Demographics can vary by network (ie, Facebook users are 63% female and 36% male, LinkedIn users are 38% female and 61% male) (May 2009)

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Case Example #1: Facebook Groups

• An extension of Usenet & Discussion board of the past

• An information source to capture feedback on a company and its products and services

Bell Canada Sucks Facebook GroupDiscussion Board

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Case Example #2: LinkedIn Company Profiles

• In-depth information on companies including human resource details

• A key tool to use while profiling management personnel

Bombardier Transportation Company Profile on LinkedIn

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Case Example #3: Dell Computer on Twitter

• Track company’s marketing or communications strategies

• Track “Who” is following the company’s Twitter page

Dell Computer’s DellSmBizOffers Twitter Page

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Search Tools We Recommend

Try out:For Discussions:Omgili - http://www.omgili.com/

For Photos & Videos:Pixsy - http://www.pixsy.com/Riya - http://www.riya.com/vdoogle - http://vdoogle.com/

For Tweet SearchingSearch Twitter - http://search.twitter.com/ Twitscoop - http://www.twitscoop.com/ Twazzup - http://www.twazzup.com/ Tweefind - http://www.tweefind.com/

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Tips To Remember

• Content on the entire web is increasing at an alarming rate

• Actionable intelligence can be found in user generation content

• Establishing proven research methodologies is the key to efficient competitive intelligence research

• Anyways keep track of new online social networks and the implications on competitive intelligence research

For more tips, read the Tools For Thought blog at http://intelegia.com/mediacenter/tools_for_thought/

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About Intelegia

Intelegia, a subsidiary of E&B DATA, is a company that strives to assist individuals in understanding the changes in the business environment through internet intelligence. Via training, consulting and publications, Intelegia aims to provide the best approaches and tools to obtain the best information and utilize decision-making frameworks. The end result of any product or service from Intelegia is the ability to plan and adapt for the future.

For training solutions to improve your competitive intelligence researching skills, contact Intelegia.

Visit Intelegia on the web at: www.intelegia.com