content discovery marketplace

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Direct Deals Marketplace Nster.com

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Direct Deals Marketplace provides a one stop shopping place for all webmaster's and blogger's advertising needs. You will be able to quickly and easily find an advertising partner and drive target audience to your website.

TRANSCRIPT

Page 1: Content Discovery Marketplace

Direct Deals Marketplace Nster.com

Page 2: Content Discovery Marketplace

OUTLINE OF THE SPICY PRESENTATION

Mission

Problem

Solution

Product Description

Market Size Business Model

Competitors

Marketing Plan Team

Page 3: Content Discovery Marketplace

Cutting middleman between publishers

Nster LLC is the content discovery solution provider started in West Hollywood,

CA and with the back office in Kiev, Ukraine.

Utilizing top management’s 5 years of experience in traffic exchange and online

marketing, we are making a next step by introducing an all-exclusive Direct

Deals Marketplace.

Direct Deals Marketplace brings publishers together to help them discover new

sources of income with no middleman.

Our mission

Connect publishers worldwide in search of best audience and effective

monetization tool.

COMPANY & MISSION

“ “

Page 4: Content Discovery Marketplace
Page 5: Content Discovery Marketplace

I would like to quickly grow audience to my content

website, but it’s not reasonable to use existing PPC

tools due to middleman’s 50%-55% commission.

Grow Audience Increase Revenue

I have thousands of visitors on my website and I would

like to increase revenue by featuring other’s content,

but there is no service that allows me to set the

appropriate CPC and maximize my revenue.

Direct Exchange

I would like to exchange traffic directly with

others or to cross-promote my own websites, but

there is no tool for it.

Editorial Control

I need a tool that allows me to feature content from

other websites, while having editorial control over the

displayed advertising.

PROBLEM

Page 6: Content Discovery Marketplace

Direct Deals Marketplace allows:

• Publishers to work with each other (no middleman involved)

• Content websites to advertise at lower cost

• Having a transparent CPC tool to buy & sell traffic

• Pick & choose ad’s content

• Having editorial control over the ads

• Cross-promote own websites directly

SOLUTION

Page 7: Content Discovery Marketplace

1. Active Search 2. Passive Search

3. Buy, sell & exchange

After agreement is in place, both parties can buy, sell and

exchange traffic directly and create ads automatically or

manually using Nster platform

PRODUCT & ITS AWESOME FEATURES

Browse and filter out offers on marketplace to find

what suites your marketing goals.

Filter options:

• Type of partnership – buy, sell or exchange

• Payment model – CPM / CPC

• Price

• Key stats – monthly uniques, impressions, geo

• Content category

Post own offers so other publishers can find you

4. Monitor Deals

While websites are working together, Direct Deals platform

automatically monitors execution of the deal – ensures the

quantity of traffic, it’s geo-targeting, and content category

correspondence

Page 8: Content Discovery Marketplace

BUSINESS MODEL

Sell remnant traffic

When publishers make direct deals, usually they target specific regions and have

advertising timelines. There is always unacquired traffic .

Having publishers already using our widget for direct deals, brings us a great

possibility to buy the remnant inventory and resell to our advertisers.

Advertising

Page 9: Content Discovery Marketplace

Type of partnership Outbrain Taboola Disqus Mgid Zergnet Nrelate Linkwithin Nster

Grow PPV yes yes yes yes no yes yes yes

Exchange 1:1 yes no no no no no no yes

Exchange 1:1.5 no no no yes yes no no yes

Buy traffic yes yes yes yes no yes no yes

Sell traffic yes yes yes yes no yes no yes

Direct Deals Marketplace no no no no no no no yes*

COMPETITORS

*Under development

Page 10: Content Discovery Marketplace

MARKETING PLAN

1. Networking in webmasters communities

2. Press-releases

3. Adverts campaigns

4. Email marketing

Page 11: Content Discovery Marketplace

Andrey Kvachev

Head of Devs’ Team

Svyatoslav Klyuchev

Back-end Web Developer

Vladimir Gusarov

Front-end Web Developer

Alexander Tokarev

Finances & Analysis

Irene Rivera

Account Manager, North America Account Manager Brazil, Spain &

LATAM

Our Team

Viacheslav Trotsenko

Visionary, Founder

Daria Stepanenko

Head of Content department

Illia Strikhar

Daria Smirnova

UX Architect

Page 12: Content Discovery Marketplace
Page 13: Content Discovery Marketplace