content refreshing roadmap - media.publit.io · refresh your older blog posts and breathe new life...
TRANSCRIPT
the content refreshing
for bloggers, entrepreneurs andonline business owners
roadmap
The wonderful thing aboutblogging is that your content isnot carved in stone. You arenot stuck with it forever likeyou are with something that'schiselled into a wall or on yourback as a tattoo. This meansyou can go back and refreshyour content when it's notperforming, or it needsupdating.
By explore how you canrefresh your older blog postsand breathe new life intothem. In some instances, youwill find a little freshening upthe post will give it a wholenew purpose!
Kevin and Sarah Arrow here,and thank you fordownloading your contentroadmap. We created these tosupport business ownerseverywhere with theircontent marketing activities!
welcome!
CONTENT N I TRO • ROADMAP
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STEP ONE
Determinie which ofyour content needsrefreshing by making alist.
STEP TWO
Check Market Samuraito determine there's anaudience for yourcontent
STEP THREE
Brand themModernise themOptimise them
Refresh your images:
STEP F IVE
Promote to your newcontent plan
STEP FOUR
Add a Note!Let your audience know thatyou've refreshed the contentfor the current year
five-step roadmap
CONTENT N I TRO • ROADMAP
Content Refreshing Schedule
CONTENT N I TRO • ROADMAP
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Keywords
Images
Links
Expert sources
Republish?
Keywords
Images
Links
Expert sources
Republish?
Keywords
Images
Links
Expert sources
Republish?
Keywords
Images
Links
Expert sources
Republish?
Post name:
Post name:
Post name:
Post name:
Content Refreshing Schedule
CONTENT N I TRO • ROADMAP
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Keywords
Images
Links
Expert sources
Republish?
Keywords
Images
Links
Expert sources
Republish?
Keywords
Images
Links
Expert sources
Republish?
Keywords
Images
Links
Expert sources
Republish?
Post name:
Post name:
Post name:
Post name:
Content Refreshing Schedule
CONTENT N I TRO • ROADMAP
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Keywords
Images
Links
Expert sources
Republish?
Keywords
Images
Links
Expert sources
Republish?
Keywords
Images
Links
Expert sources
Republish?
Keywords
Images
Links
Expert sources
Republish?
Post name:
Post name:
Post name:
Post name:
T I P N U M B E R 1Remember Google Fetch! You can log into your Google Search Console and ask Googleto take a look at your new refreshed blog post. In the sidebar look for the crawl section.When you click this look for the section that says "Fetch as Google" click this and add inyour URL.You will be invited to choose whether you crawl only this URL(recommended) or this URL and the direct links.
T I P N U M B E R 2With the keywords you've chosen, type them into the search engines and see what thetop 3 organic posts are about. How long are the blog posts?How many images are in theposts?What type of content are the posts? Is it all text? Are there maps? Are other piecesof content embedded?How are they different from yours?What elements do they have incommon?
T I P N U M B E R 3
Add several expert tips and increase your authority by associationElaborate on your own tipsInclude a case studyCurate your extra value
Look at what extra value you can add to the contentInterview an expert to add to thecontent
three quick tips
CONTENT N I TRO • ROADMAP
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