What my magazine will be about?

Main objectives:

capture the 1998 zeitgeist of the old school

as my blogger is called ‘Generation’ i want it to be about how old school rap played a big part in the rap industry now. How the past influenced the present.

vintage/Retro style clothing to show how the fashion was in the 1990’s era

hair to be big but not too flashy.

make the colours pop out. but dull colours that was the theme in 90’s dull bold colours. morepver they use neon style colours, such as neon green. Unlike the glossy type of colours they use now

body language

fashion in 1990’s era

Hair

Content Page:

This content page is what i want my one to look like as it has the aspects that i require. Such as the clothing is vintage and urban kind of look. furthermore the background of the image is great as it's very dark and represents the kind of touch nature of the industry he’s in of hip hop and rap.

the way the content page is set out is an idea of how i want mine to look like, although most content pages are set out this way, this one does a good job of focusing the image on the rapper that is presented. this is because of the low angle shot the photographer has done with this image and shows the dominance of the character.

The colour scheme of the content page is very sensible, as it creates a very dark mood. the yellow is the contrast of the dark colours which creates a good effect to make the yellow bolder.

Representation/Narrative.The person i have chosen for my magazine cover comes from a dark rough area of compton trying to get out of the hood. This is the what i want to capture in my magazine cover as it portrays a strive to become a somebody.

I’m using an african/american male as my front cover to show not just the rap industry in the usa but also the oppression that black males suffered due to racism, discrimination and so on.. moreover by using a black make it will create a more powerful effect to show the country that ‘anyone can be anything no matter who you are or where you come from’.

i want to create the idea that coming from a rough background filled with drugs, gangs and guns doesn't mean that they end up like that aswell. i want to show the passion for this ‘american dream’.

Conventions (background/settings)

i want a dark background, places such as a brick wall such has no character to it so my model will create character. furthermore i can also use a black background and use photoshop to alter the image.

I want a shadow in my front cover to represent his past and the model as the bright future..

ConventionI’m using 2 models for my shoot, for my photoshoot i will be using a black male, as my magazine is a old school rap genre i want to capture that zeitgeist of african/american male rappers who made such a big impact to the 1990’s generation. in addition to that i also know that my target audience are into that old school rap genre therefore by making my magazine into that old school theme i know people will want to buy and read my magazine as people like the picture and content of it.

im also going to be using a white female to be my model as in the 1990’s it was big cultural insparation to dress the way people did in the 1990’s. by using a white female i can alter that generation to introduce more customers to read my magazine.