my magazine conventions
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Student Copy
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What you get on front covers
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1.
2.
3.
4.
5.
6.
8.
9.
10.
12.
13.
15.
16.
Masthead
Kicker
Cover Line
Secondary Lead
Plug
Graphic
Feature or
Puff
Selling Line
or Banner
Tagline
Feature
Article Photo
Anchorage
Flash
Bar Code
Date Line
11. Headline
Caption7.
Web-links?
Ears?
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e.g.
Connotations of the Masthead
What meaning is added with the
interaction between anchorage and photos
What lifestyles are hinted at in taglines,
kickers and use of language in general
What is regarded as most important on thecover and why you think this is
What tone / type of language is used
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How front covers are conceived and laid out
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Masthead: Bold,
bright, big
Kicker
Cover LineSecondary Lead
PlugGraphic
Feature or
PuffFlash
Caption
Selling Line or Banner
GLASTO not a use of
the full word so
shows a laid-back
feel or aimed at
teenagers
Tagline
Date Line
Feature
Article PhotoHeadline
Anchorage
Menu Strip
Bar Code
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Kicker
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Kicker
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Kicker
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Kicker
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COLOUR The overall colour scheme used as a house style for each front cover of Q
magazine is inclusive of red, white, black and then an extra colour like blue, orange oryellow. The colours used give the magazine an identity as they are similar each issue. The
colours used stand out as they are bold and juxtapose against their backgrounds so are
easily seen. For example red or yellow contrasts with a dark background so you can easily
see the text. The main colours are red and white. White is the most common colour for the
mast head, the headline and the kickers. The colour is continuously used in these areas to
highlight their importance as this is these are usually the first things people read.
FONTS The font appears to be the same throughout the magazine cover however inparts the font is in italic. The same font appears to be used within each of the magazine
covers.
STYLEIn each front cover, the main image is large and covers the majority of the page.
The shots range from mid to close up and show off the features of the artist/band. In each
shot the feature artist(s) are looking directly into the camera to show their importance. Also
when bands are shown, the main singer is usually placed in the middle, much as though in
concert, to show importance. The images give an invitational aspect due to eye contact.
The shot type is varied depending on the artist, for example heavy metal rock band may
be captured wearing black makeup and may be pulling faces or show a whole body shot
whereas a shot of a soloist, for example Cheryl Cole, make be close up and invitational
displaying her with her hair and make up done staring directly into the camera almost
seductively.
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USE OF SPACE Mostly the most important information is displayed on the left third.The effect is used to enhance the most important information when on display in the
shop so he customer can see what the magazine features and what its about. The
main image is central mostly to create a dominating effect. The mast head can be
found at the top left of the page within every front cover and this does not change. The
headlines position varies depending on the image type. For example a close up image
of just the artists face means that the headline will not be in the centre as it will cover
their face. The feature with Florence Welch (Florence and the Machine) has theheading at the stop of the page. This shot is not often used however and the heading
is mostly central or at times slightly to the left of the page. The layout is good because
the majority of the writing surrounds the main image therefore does not over-write it.
The kickers and cover lines are mainly to the middle left and right of the page. No
dead space or white space is used on any of the covers.
CONCLUDE The reason I think it is designed the way it is , is to enhance theimportance of each subject. The main image is important therefore is large and
central. A house style has been made to give the magazine a sense of identity as
each issue is similarly designed. The use of colours and fonts are simple and do not
overpower the image. The colours are used so that they show up clearly against their
background. The font is the same throughout because it looks cleaner and clearer this
way giving it a stylish feel.
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