convince your ceo to go digital

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Convince your CEO to go digital. The world has shifted, but the C-suite needs a way to sell it to the board and to middle management. This is your job. How does social media relate to delivering strategic goals?

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Convince your CEO to embrace digital collaboration

In 2005 a procession attended the funeral of

Pope John Paul II

In 2013 they came back for Pope Francis

canonisation

What is influencing this behaviour?

shareDigital platforms that enable us to

and

connect

Digital Collaboration

Behaviour Change at Scale

Why take digital strategy in business seriously?

Capgemini studied 500 companies

Fasionistas Digirati

Beginners Conservatives

They found 4 Types of Digital MaturityDi

gita

l Int

ensi

ty

Transformative Leadership AlignmentSource: Capgemini - The Digital Advantage

But this is where it gets interesting...

Fasionistas Digirati

Beginners Conservatives

ProfitDi

gita

l Int

ensi

ty

Transformative Leadership Alignment

-11% +26%-24% +9%

Source: Capgemini - The Digital Advantage

Getting your team aligned is not enough

What if your competitor goes digital before you?

Digital Collaboration

Behaviour Change at Scale

Strategy Execution

Where do youstart?

Start with corporate strategy

How can social media help you achieve this?

Innovate

ExecuteInform

3 Functions of Social Media

Digital Infusions Pty Ltd 2014

Link corporate strategy to digital strategy

Use a framework for execution

We use BITIL

Brokerage

Integration

TrustIncentives

Leadership

BITIL

Digital Infusions Pty Ltd 2014

To create the environment for growth

About Craig SkipseyIve presented to hundreds of senior executives on digital strategy and enterprise social networking. Each time I learned something new. I now have the presence, material and credibility to convince any executive team on how to execute a digital strategy that delivers on corporate strategy.

As a member of the Digital Disruption Research Group, I have access to the brightest people on the planet when it comes to digital technologies in business.

Leaders in Enterprise Social Networks

@Enter_Social