cool logistics americas 2014 programme

14-15 May 2014 | Blue Tree Premium Faria Lima | São Paulo, Brazil

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www.coollogisticsamericas.com

Register your place now: www.coollogisticsamericas.com/register

• Latinperishablestrade-themacrooutlook

• Publictransportinfrastructureandprivateinvestments

• Globalandregionalshippingtrends-whattheymeanforLatinAmerica’smaritimeperishablestransport

• HowPanamaCanalexpansionwillaffectperishables

• Casestudymorning:Comparingexperiencesacrossperishablecommodities,markets&trades

• Debate:MaximizingLatinAmerica’sperishablepotential-nextsteps

AT A GLANCE:

SPONSORS AND SUPPORTERS

Sponsor

WHAT CAN YOU EXPECT?

RICARDO SÁNCHEZ

Senior Economic Affairs Officer, UN ECLAC (CEPAL)

Confirmed to speak:

‘Cool Logistics is a useful forum for the exchange of ideas between shippers and logistics service providers.’

José Perottoni, International Logistics Directorbrf, SA, Brazil

MAx IM IZ INg LAt IN AMER ICA’S PER ISHAbLES POtENt IAL

Click here to see more speakers >>

ANDREW LORIMER

Managing Director,Datamar, Brazil

Industry supporters

http://www.coollogisticsamericas.com/register



14-15 May 2014Blue Tree Premium Faria Lima, São Paulo

Register your place now: www.coollogisticsamericas.com/register Register your place now: www.coollogisticsamericas.com/register

FromBrazil’sproteinpowerhousetothebanana

heartlandsofEcuadorandCostaRica,carnations

fromColombia,Peruvianasparagus,Argentinepears

andstonefruitandberriesfromChile,perishable

commoditiesnowrepresentoneofthemainpillarsof

tradebetweenLatinAmericaandtherestoftheworld.

DrivenbothbythetraditionalmarketsofNorthern

EuropeandNorthAmericaandtherisingdemand

centresofAsia,theMiddleEastandRussia,thelast

decadehasseendramaticgrowthintheregion’s

perishablecommodityexports.Thistrendisexpected

tocontinueovercomingyears.

Meanwhile,improvedlivingstandardsandgrowing

middleclasspopulationsinmanyLatinnationsare

alsostartingtodriveincreasedimportsandregional

demandforhighvaluefoodandnon-foodtemperature-

controlledcommoditiessuchaspharmaceuticalsand

electronics.

YetdespitemassiveinvestmentsinsomeSouth

andCentralAmericancountries,poorlandside

logisticsinfrastructure-includingports,airports,

coldstores,inlandterminals,roadandrail-remains

amajorstumblingblockforfurtherdevelopment.

Lackoftrainedmanpower,limitedaccesstomodern

refrigeratedtransportandcoldchaintechnology,bad

planning,excessivebureaucracyandpoorcoldchain

informationaddfurthertothechallenges.

Majorshiftsinworldcontainershippingmarkets–

includinglargervessels,moretranshipment,slow

steaming,andofcoursePanamaCanalexpansion

–alsohavedramaticimplicationsfortheLatin

perishablesindustry.

Withinfrastructureplayingcatch-up,andshipping

industrystrategydrivenbylargerglobalforces,the

Latinperishablestradecannotaffordtosimplysiton

itshandsandwait.Whatcanbedone,rightnow,

inpracticalterms,toaddressthecompetitiverisks

andchallengesofgettingLatingoodstodistant(and

new)markets,foradecentreturn?Howcantoday’s

unacceptablyhighlossesbetackledwithbetter

training,equipment,technologyandoperational

practice?Whatcanthelogisticsandtransportsector

bringtothetable?Andhowcantheprivatesectorasa

wholeinfluencepublicpolicyandactions,whichhave

suchabearingonlogisticscostsandcompetitiveness?

Maximizing Latin America’s perishables potential



Bringing together perishable producers,

logistics, transport and infrastructure

providers from Brazil, the wider Americas

region and beyond, the first Cool

Logistics Americas will provide a potent

platform for connecting the people, ideas

and knowledge that can make a difference

to Latin America’s perishable supply

chain performance.

ForanyoneproducingormovingperishablesintoandoutofLatinAmerica,thisisauniquechanceto:

CoolLogisticsResourcesLtd,organizeroftheCoolLogisticsGlobalandCoolLogisticsAfricaconferences,and

partnerUpdateComunicaçãoLtda,publisherofGuiaMarítimoandspecialistininformationandeventsforBrazil’s

logisticsandtransportmarket,lookforwardtowelcomingtheindustrytoSãoPauloforauniquechanceto

addresstoday’surgentneedsandmapoutthefutureforLatinAmerica’sperishabletrades.

• get the latest intelligence on regional perishable trade trends from senior industry

analysts and practitioners

• Connect with the whole Latin America perishable supply chain – shippers, carriers,

logistics providers, ports, airfreight, hinterland distribution, equipment, technology and

more under one roof

• Assess critical risks and challenges – regulatory, operational, commercial, technical

• Explore practical solutions to current unacceptable losses – how can Latin cold supply

chain operations, perishable logistics and refrigerated transport be improved right now?

• Hear what Latin America’s perishable shippers need and what the logistics and

transport sector can provide

• Discuss the role of government and the public sector

• Understand the market opportunities for cold supply chain equipment, technology and

services and how to capitalize on them



Confirmed speakers:

• GinoAnsaldi,SalesManager,LatinAmericasandServiceManager,WestCoast,SouthAmerica,Thermo King Global Marine, Chile

• RobertoAschenberger,Owner,Aschenberger Consulting, Brazil• LuizRobertoBarcelos,InstitutionalDirector,Agrícola Famosa, Brazil• GiovanniBenedetti,CommercialDirector,Puerto de Cartagena, Colombia• IsraelBen-Tzur,CEO,BT9, USA• AntonBril,ManagerTradeServices,VGB, Netherlands• LuisCarvalhodeAndrade,GeneralManagerOperationsandTransport, JBS, Brazil• AndredeFazioNeto,LogisticsManager,EcoRodovias, Brazil• GeorgedePaulaRibeiro,ManagingPartner,EcoPower, Brazil• MikeDempsey,VicePresidentSales&Marketing, WAM Technologies, USA• AlanFuchs,Director, Brado Logística, Brazil• PaulGallie,ManagingDirector,APM Terminals Moin, Costa Rica• JoséPerboyreFerreiraGomes,AdministrativeandFinancialDirector,ABPA. Brazil• PatriciaIglesiasLago,HeadofCommerceandMarketing,Tecon Salvador, Brazil• PatricioJunior,CEO,Itapoa Port, Brazil• FranciscoLabarca,ExecutiveDirector,Pacific Seaways, Chile• AndrewLorimer,ManagingDirector,Datamar, Brazil• MauricioPadrón,RegionalCommercialManagerSouthAmerica,LCL Group, Chile• PierreNicolasPérès,DirectorGeneral, Grupo POMAGRI, Brazil• JoséLourençoPerottoni,InternationalLogisticsDirector, brf SA, Brazil• HenriqueMachadoRabelo,InternationalRepresentativeforBrazil,Port of Antwerp, Netherlands• CamilaCamachoRocha,AreaManagerLatinAmerica,FloraHolland, Colombia• RicardoSánchez,SeniorEconomicAffairsOfficer,UN ECLAC (CEPAL)• JulianThomas,GeneralManager,Hamburg Süd and Aliança, Brazil• SofieTolk,BusinessManagerAgrofood,Containers,Breakbulk&LogisticsDepartment,Port of

Rotterdam, Netherlands• RichardTracy,DirectorofInternationalPrograms,Global Cold Chain Alliance, USA• MarioVeraldo,ClusterSalesManager,Maersk Line, Brazil• ClevertonHoltzVighy,CountryManagerBrazil, Lufthansa Cargo, Brazil• MartinvonSimson,ManagingPartner,Update Comunicação Ltda, Brazil• RachaelWhite,EventDirector,Cool Logistics Resources Ltd, UK

What attendees say about Cool Logistics Conferences:“A useful forum for the exchange of ideas between shippers and logistics service providers.” JoséPerottoni,InternationalLogisticsDirector,brf, SA, Brazil

“The most productive concentration of cold-chain professionals you can find in the same place at the same time” PaulGallie,ManagingDirector,APM Terminals Moin, Costa Rica

“A very important event for updating the community on the latest innovations in the cool logistics business.” MedardoGalindo,GeneralManager,Federacion de Agroexportadores de Honduras

“The conference and workshop were very profitable, good updates on the reefer industry and very good contacts. The organization team was very efficient and kind.”SergioVieiradaCunha,Reefercon, Panama



CONFERENCEPROGRAMME

TUESDAY 13 MAYEVENING: Informalwelcomedrinks

WEDNESDAY 14 MAY08:00 Registration,refreshmentsandnetworking

SESSION 1: 09.00-10:45LATIN AMERICAN PERISHABLES TRADE- THE MACRO OUTLOOKFromBrazil’sproteinpowerhousetothebananaheartlandsofEcuadorandCostaRica,carnationsfromColombia,Peruvianasparagus,ArgentinepearsandstonefruitandberriesfromChile,CentralandSouthAmericahavecarvedoutacrucialroleintheworldsupplyofperishablecommodities.SouthAmericaalonealreadyaccountsfor30%oftheglobalreeferexporttrade,accordingtoUNECLAC.OnEastCoastSouthAmerica,reefercargoesnowrepresentnearly15%ofallcontainertrade,and27%oftotalexportcontainervolumes.

NorthEuropeandNorthAmericahavetraditionallybeenthemajormarkets,andremainbyfarthemostimportantinvolumeandvalue.Butrecentyearshaveseendiversification,withrisingdemandfromAsia,MiddleEastandRussia,Thattrendisexpectedtocontinue.

Speakersintheopeningsessiontakestockofthelatesteconomicandtradedataandoutlinetheimplicationsforthefuture.

KEYTALKINGPOINTS:• GlobaltrendsinperishablesandtheimpactforLatinAmerica• GrowthprospectsandcompetitiverisksforLatin

America’sperishableproduction,exportandimporttrades–analystandshipperperspectives

PANEL:Roberto Aschenberger, Owner, Aschenberger Consulting, Brazil

José Lourenço Perottoni, International Logistics Director, brf SA

Julian Thomas, General Manager Hamburg Süd and Aliança, Brazil

10:45 Refreshmentsandnetworking

SESSION 2: 11.30-12:45PUBLIC TRANSPORT INFRASTRUCTURE AND PRIVATE INVESTMENTS:PERISHABLES INFRASTRUCTURE ACCESS IN LATIN AMERICACreating a roadmap towards efficiency, mapping out the risks and getting the best out of what is available

EverybodyknowsaboutthebottlenecksassociatedwithdoingbusinessinLatinAmerica.Sufferingfromalackofinfrastructureafterdecadesofunder-investmentinroads,rail,portandairportinfrastructure,theregionisplayingcatchupandsofarfailingtoachievetheloftygoalsandtargetssetbypoliticians.Forperishableexporters,theissuesarecompoundedbytheneedtomaintaintemperaturecontrolacrossverylongdistancesbetweenproductionandport,often1,000km+,withpoorroads,scarcityofmodernrefrigeratedtransportequipment,andlackofknowledgeaboutthetransportneedsofsensitiveperishables.

KEYTALKINGPOINTS:• Whathastobedone?• Whatisintheway?• Whatarethepriorities?• Whatcantheprivatesectorbringtothetable?

PANEL:

Andre de Fazio Neto, Logistics Manager, EcoRodovias, Brazil

Ricardo Sanchez, Senior Economic Affairs Officer, UN ECLAC (CEPAL)

Richard Tracy, Director of International Programs, Global Cold Chain Alliance, USA

12:45 Lunchandnetworking

SESSION 3: 14.15-15:45GLOBAL AND REGIONAL SHIPPING TRENDS - WHAT THEY MEAN FOR LATIN AMERICA’S MARITIME PERISHABLES TRANSPORT

Recentyearshaveseendramaticshiftsinboththecontainerandconventionalreefershippinglandscape–andthereisdefinitelymoretocome,notleastfollowingtheopeningoftheexpandedPanamaCanal.



CONFERENCEPROGRAMME

Inthecontainersector,theintroductionofmega-shipsoneast-westrouteshassparkedwide-scaledisplacementoflargervesselsontoLatintrades,stretchingeventhemostmodernterminalsintheregion.Moretranshipmentandhubbingisalreadybeingseen,whileslowsteaming–notsofarwidelyadoptedonLatinservices–maybecomemoreanorminthefuture.Addedtothisisindustryconsolation,includingP3andotheralliances,andcurrentmergertalksbetweensomeoftheregion’sleadingplayers.

Meanwhile,LatinAmerica–liketherestoftheworld–hasseenasteadydeclineinthespecializedreefervesselfleet.Isthissettochangeorcontinue?PerhapsLatinshippergroupsmightfeelencouragedtogo‘backtothefuture’andlookattheestablishedbananaindustrymodel–alsoadoptedforChileanfruit–ofdedicatedreefervesselfleetsandcontainerequipment.

Whatdoallthechangestakingplacemeanforperishablecargorouting,timetomarket,risk–andopportunity?Whatdoshippersneedtounderstandandpreparefor?Whatdothecarriersneed,andwhatcantheyoffer?

KEYTALKINGPOINTS:• Containersversusconventional–recent,current

andfuturetrends• Containervesselandlinernetworkdevelopments–

south-north,south-south/intra-BRICS,intra-Americas• Thefuturefordedicatedreefershipping–

conventionalandhybrid• Maritimeindustryconsolidation–linershipping

alliancesandmergers• Freightrates,GRIsandcommodityversuslong

termcontracts• Bigships,transhipmentand(maybe)slowsteaming• Reeferboxavailability–areweheadedforanother

crunch?

PANEL:

Francisco Labarca, Executive Director, Pacific Seaways, Chile

Andrew Lorimer, Managing Director, Datamar, Brazil

Mauricio Padrón, Regional Commercial Manager, South America, LCL Group, Chile

Mario Veraldo, Cluster Sales Manager, Maersk Line, Brazil

15:45 Refreshmentsandnetworking

SESSION 4: 16.15-17:45PORTS AND THE BATTLE FOR PERISHABLES

Concludingthemaritimelogisticsdebate,thefinalpanelofthedaywillfocusinonwhatseaportoperatorscanandaredoingtoencouragetheflowofperishablesacrosstheirquays,aswellaslookingatwhowillbethewinnersandlosersinthewakeofthreekeyin-dustrytrendswithmajorimplicationsforports:bigcontainerships,PanamaCanalexpan-siónandthegrowingwaveofshippingalliancesandconsolidation.

KEYTALKINGPOINTS:• Whatcanseaportoperatorsdotoencourage

perishablecargoestoflowviatheirga-teways?• Howcanportoperatorshelpreducecostlylosses

inregionalperishablestrade?• Howwillthearrivalofever-biggershipsand

growthinalliance/VSAactivityimpactcurrentportnetworks?Whowillbethewinnersandlosers?

• WhatwillawiderPanamaCanalmeantoexistingtradeflowsandwhatopportunitiescoulditopenuptoperishableshippersthroughouttheLatinworld?

• Whatcanportsdotofacilitatebetterinlandoperationsandhinterlandconnectivity?

PANEL:

Giovanni Benedetti, Commercial Director, Puerto de Cartagena, Colombia

Paul Gallie, Managing Director, APM Terminals Moin, Costa Rica

Patricia Iglesias Lago, Head of Commerce and Marketing, Tecon Salvador, Brazil

Henrique Machado Rabelo, International Representative for Brazil, Port of Antwerp, Belgium

Sofie Tolk, Business Manager Agrofood, Containers, Breakbulk & Logistics Department, Port of Rotterdam, Netherlands

COOL LOGISTICS AMERICAS NETWORKING RECEPTION: 18:00-20:00

ConnectwithcolleaguesoldandnewinaninformalatmosphereattheCoolLogisticsAmericasnetworkingreception.Watchoutforfurtherdetails.



CONFERENCEPROGRAMME

THURSDAY 15 MAY08:00 Registration,refreshmentsandnetworking

SESSION 5: 09.00-10:30CASE STUDY MORNING:COMPARING EXPERIENCES ACROSS PERISHABLE COMMODITIES, MARKETS & TRADESFromhighlysensitivefreshberriesandcutflowerstodeepfrozenchicken,LatinAmericaboastsahugearrayofperishablecommodities,eachwiththeirownparticulartransportneedsbyland,seaand/orair.

CASESTUDIESINCLUDE:• FreshflowersfromColombiaandEcuador• Melons,watermelonsandotherfreshfruitfromBrazil• Perishableshipmentsbyrail• Theimpactofairportprivatizationonperishables• Theworld’slargestmeatshipperontrucksvs.cabotage

PANEL:Luiz Roberto Barcelos, Institutional Director, Agrícola Famosa, Brazil

Anton Bril, Manager Trade Services, VGB, Netherlands

Pierre Nicolas Pérès, Director General, Grupo POMAGRI, Brazil

Camila Camacho Rocha, Area Manager Latin America, FloraHolland, Colombia

10:30-11:15Refreshmentsandnetworking

SESSION 5 CONTINUES: 11:15-12:30THE INTERMODAL EQUATION: ROAD VS RAIL VS SEA VS AIR

MODERATOR:Martin von Simson, Managing Partner, Update Comunicação Ltda, Brazil

PANEL:Luis Carvalho de Andrade, General Manager Operations and Transport, JBS, Brazil

Alan Fuchs, Director, Brado Logística, Brazil

Cleverton Holtz Vighy, Country Manager Brazil, Lufthansa Cargo, Brazil

12:30-14:00Lunchandnetworking

SESSION 6: 14.00-15:45PERISHABLE SUPPLY CHAIN OPERATIONS – TECHNOLOGY & PRACTICE FOR BEST RESULTSPropercargopreparation,handling,packingandtemperaturecontrolalongthetransportandstoragechainhaveahugebearingonfinalout-turnandsalesvalue,especiallyforchilledproduce.Ozone,CAandMAPtechnologiesalsoholdoutthepromiseofcontainingthespreadoffungaldiseaseandlengtheningthelifespanoffreshproduceintransit.Meanwhile,suppliersofnewreal-timecoldchainvisibilitysystemssaythattheirtechnologiescanhelppinpointweakspots,allowingcorrectiveactiontobetaken,aswellasprovidinga“paper(less)trail”tocomplywithgrowingsafetylegislation.

KEYTALKINGPOINTS:• Perishablecargotransport–thefundamentals• CA,ozoneandMAPtechnologies• Trackandtracetechnologies

PANEL:Gino Ansaldi, Sales Manager LA and Service Manager, West Coast SA, Thermo King Global Marine, Chile

Israel Ben-Tzur, CEO, BT9, USA

George de Paula Ribeiro, Managing Partner, EcoPower, Brazil

Mike Dempsey, Vice President Sales & Marketing, WAM Technologies, USA

15:45-16:15Refreshmentsandnetworking

WRAP-UP DEBATE: 16:15-17:15MAXIMISING LATIN AMERICA’S PERISHABLES POTENTIAL – NEXT STEPSWhyislogisticsalwaysbehindincapacityandunabletohandlethepredictablegrowthofthemarket?Shoulditnotbetheotherwayaround?Ofcourse,businesshastogoon.Andtodaythatmeanstakingpragmaticstepstodealwiththecurrentrealities–nomatterhowfrustrating.Howcantheperishablestradealertgovernmentsacrosstheregiontothetrueeconomicandsociallossesofinefficientlogisticsplanning,legislationandbureaucracybythepublicsector?

José Perboyre Ferreira Gomes, Administrative and Financial Director, ABPA, Brazil

Patricio Junior, CEO, Itapoa Port, Brazil



SPEAKERLIST

GINO ANSALDI

Sales Manager, Latin Americas

and Service Manager, West Coast,

South America,

Thermo King Global Marine, Chile

ROBERTO ASCHENBERGER

Owner, Aschenberger

Consulting, Brazil

LUIZ ROBERTO BARCELOS

Institutional Director, Agrícola

Famosa, Brazil

GIOVANNI BENEDETTI

Commercial Director, Puerto

de Cartagena, Colombia

ISRAEL BEN-TZUR

CEO, BT9, USA

ANTON BRIL

Manager Trade Services, VGB,

Netherlands

LUIS CARVALHO DE ANDRADE

General Manager Operations

and Transport, JBS, Brazil

ANDRE DE FAZIO NETO

Logistics Manager,

EcoRodovias, Brazil

GEORGE DE PAULO REBEIRO

Director, Delphus, Brazil

MIKE DEMPSEY

Vice President Sales & Marketing,

WAM Technologies, USA

ALAN FUCHS

Director, Brado Logistica,

Brazil

CAPT. PAUL GALLIE

Managing Director, APM

Terminals Moin, Costa Rica

JOSÉ PERBOYRE FERREIRA GOMES

Administrative and Financial

Director, ABPA, Brazil

PAULO GUDERGUES

Commercial Director, CMA

CGM, Brazil

PATRICIA IGLESIAS LAGO

Head of Commerce

and Marketing, TECON

SALVADOR, Brazil

PATRICIO JUNIOR

CEO, Itapoa Port, Brazil



SPEAKERLIST

FRANCISCO LABARCA

Executive Director, Pacific

Seaways, Chile

ANDREW LORIMER

Managing Director, Datamar,

Brazil

MAURICIO PADRÓN

Regional Commercial Manager

South America, LCL Group,

Chile

PIERRE NICOLAS PÉRÈS

Director General, Grupo

POMAGRI, Brazil

JOSÉ LOURENÇO PEROTTONI

International Logistics Director,

brf SA, Brazil

HENRIQUE MACHADO RABELO

International Representative for

Brasil, Port of Antwerp, Brazil

CAMILA CAMACHO ROCHA

Area Manager Latin America,

FloraHolland, Colombia

RICARDO SÁNCHEZ

Senior Economic Affairs Officer,

UN ECLAC (CEPAL)

JULIAN THOMAS

General Manager

Hamburg Süd and Aliança,

Brazil

SOFIE TOLK

Business Manager Agrofood,

Port of Rotterdam,

Netherlands

RICHARD TRACY

Director of International

Programs, Global Cold Chain

Alliance, USA

MARIO VERALDO

Cluster Sales Manager

Maersk Line, Brazil

CLEVERTON HOLTZ VIGHY

Country Manager Brazil,

Lufthansa Cargo, Brazil

For more information about our speakers, visit:

www.coollogisticsamericas.com/speakers



ABOUTTHEORGANISERS

CoolLogisticsResourcesLtdprovidestop-quality

businessintelligenceandnetworkingforsupplychain,

logisticsandtransportprofessionalsintheinternational

perishablesmarkets.

TheannualCoolLogistics™Globalconferencein

Europeconnectsperishablecargoownerswithcold

chainlogisticsandtransportprofessionalsfromaround

theworldtoassesskeymarkettrendsandoperational

bestpracticefortheinternationalmovementofchilled

andfrozencargoesbyair,landandsea.

www.coolllogisticsconference.com

CoolLogistics™Africaassemblesallofthekeyplayers

todiscusshowtodeliverbettercoldchaincostsand

efficiencyforAfrica’sperishableexport,importand

regionaltrades.www.coollogisticsafrica.com

CoolLogistics™Americasaimstobeavitalforumto

questionifandhowprivateandpublicinitiativesare

measuringuptoperishableshipperrequirementson

thecontinent.www.coollogiticsamericas.com

UpdateComunicaçãoLtdaisthepublisherofGuia

MaritimoinBrazilandcreatorofIntermodalSouth

America,thelargestandmostimportantexhibitionand

conferencelogisticsinforeigntradeintheworld.Asof

today,GuiaMaritimoremainsthemostvaluableand

comprehensivesourceoflogisticsindustrytoforeign

tradeinBrazil.

www.guiamaritimo.com.br

Cool Logistics Americas is run as a joint initiative by Cool Logistics Resources Ltd and Update Comunicação Ltda.

AlexvonStempel,Director,Cool Logistics Resources Ltd

RachaelWhite,Director,Cool Logistics Resources Ltd

MartinvonSimson,ManagingPartner,Update Comunicação Ltda



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cool logistics americas 2014 programme

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