COOLHUNTING SIGNALLING REPORT

During the coolhunting-project we have been looking at four trends. We have looked for signals that make a fit to these trends. These trends are: facilitate my life, quantifying the self, cool communication and future onlife. Facilitate my life is about reducing the stress and making life easier. Quantifying the Self is about measuring yourself, checking your health and monitoring everything you do. Cool communication is about the communication that companies do. For instance the Belgian football team that launched a campaign that was everywhere, mostly on Facebook. This was a really interactive campaign and had great success. Future onlife means that things we did in real life can be done in virtual reality. A good example of this is Tinder, where you can meet people online and meet up with them in real life. One thing that kept coming back are wearables. We have the top ten wearables that we have found during the project. The trend that applies to these wearables is facilitate my life. The reason for this, according to the definition on the Science of Time, is that it enlightens stress. Wearables have a great Future Growth Potential because we have found so much signals in such diversity. These wearables are not to be underestimated. We predict that in future people will wear a lot of these clothes and can do so much more with their clothes then they do now. This is really interesting for events because some create possibilities. These possibilities, if any, are elaborated for every signal.

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THE WIFI SWEATERThis is a special sweater that responds to the demand of a lot of people in the Western World: Always online! We used to live in one world, now there is another world; the vitural world. That is exactly where this wearable is for. This sweater creates an own WIFI-hotsport that you can bring everywhere. When you’re outside it is not nescessary to use 3G/4G internet from your provider but you use your own WIFI connection. No longer you will use multiple providers or internet connections. Also on your holiday you don’t need to worry about the high expenses of 3G en 4G internet when you’re out of the country. The opportunity for events is that you can assume that everybody has an internet connection and can do a lot of communication through internet. The image shows a sweater of Borre Akkersdijk by ByBorre. This sweater will be seen a lot in time.

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SOLAR ENERGY T-SHIRTThe First signal gives opportunity to combine this with this signal. This is a T-shirt that absorbes sunlight and turns it into energy. Everyone knows the problem the battery level of your smartphone by the end of the day. By means of this WIFI T-shirt it is possible to charge your phone without looking for a plug. Just like the WIFI-shirt it is possible to adapt this to multiple clothes. More examples are shown on the pictures. When the weather is very bright everybody is secured people won’t get any low batteries on the events. Perhaps you could pay drinks with your phone in the future?

POLAR WALK ACTIVITY TRACKER

The Polar walk activity tracker is a sophisticated een uitgebreide wristband/ watch that monitors a lot of activities of a human being. This is a product for people that want to track his/her activity 24/7 and wishes to achieve certain goals in activities. Not only for movement during sports but also during sleep so you can see what happens with your body. It measures your movement, heartrate, calories buring, the steps you’ve taken etc. It is a wearable with a lot of possibilities for a human being. It also functions as a motivator for people to move more than the week or month before. Furthermore the Polar has a WiFi function to show your results on your smartphone or computer. It can also give you a signal when your body is tired and you need to rest. Something that is very applicable considering events that take longer than 1 day. Most examples of the wearables are facilitating my life, this is a very good example of quanitfitying the self.

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APPLE WATCHYour old way, trusted way of communicating will be a lot easier with this Apple Watch. Of course you will wear this around your wrist and because it is located there you get warnings and notification such as appointments in your schedule also a physicial dimension. You’ll receive a soft touch with a notification. With the Apple watch you can receive nice spontanious ways of communicating by sending a touch, drawing or your heartbeat.

Besides that the Apple Watch gives you a good image of your daily activities. The three rings on the activity app shows you your progression and motivate you to

make more movement and to be seated less and to work on your physical condition. People will be able to reach each other very quickly by means of this watch considering the increasing Wi-Fi connections in the surroundings of an event.

THE VIVE VIRTUAL REALITY HEADSET

This reality headset is not just a headset. You’ve got the possibility to walk where the software follows you in the room. Besides that there will be 2 controllers to use the virtual world. In this way people can be in spaces/places/festivals where they could not reach because of certain circumstances. It will look like they have been at that place and this does something on the experience. Companies can use this on wishes and demands of the customer. Anything is possible with this headset. For gaming it will mean that in time the controllers will belong to the past.

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THE SMART ROMPER

The next wearable is for babies. Parents often care about the health of the babies but cannot always see what is happening with him/her. This Smart Romper keeps track of the temperature, posture and heartrate of your baby. These numbers are transmitted to the application on the smartphone of the parents so that they have control 24/7. This means the parents can go to an event with leaving the baby with the nanny. It will save a lot of stress and it an easy and simple way of keeping track of your baby without the baby being bothered.

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GOALLINE TECHNOLOGY

Goalline technology, probably tool that will be everywhere in professional football in the future. The new goal or no-goal watch will minimise the worries about whether a ball has crossed the line or not. The construction works as following: in the goals are cameras that are pointed at the goal line. When a moment of doubt appears the referee gets a signal whether the goal has passed the line or not as shown on the image above. It appears on the watch of the referee for immediate access. It really points out goal if the ball has passed the line completely and no goal when the ball has not fully passed the line. Unfortunately it is not presently in use although the technology is already there in one stadium in the Netherlands. The system has not yet been approved by the international football association FIFA. My opinion (Jerome, red.) this is a good signal about the future of the technology in football and this will be used in a couple of years in the stadiums. It creates a clear vision for the players, trainers, audience and especially the referees. A lot of decisions that are made in this subject are often questionable but by the help of this technology it gives them the authority they need.

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RECON – JET

The Recon Jet is are glasses that can be used in sports. You can see in one blink of an eye a lot of data. You can check your training data, text messages and even make photos and videos. The Recon Jet uses a little screen on the lens where you can see the data ‘in the air’ just like in the futuristic videos. Thanks to the integrated touchpad in the glasses the user can navigate through the menu and is able to make HD-videos and photos. On the screen you can call data as speed, distance, altitude, heartrate, power and agility. Through the glasses, that are equipped with microphone and speakers, is possible to connect with your phone which makes it possible to call and read texts. Fabricants can make their own app for the Jet so that in the future we will be possible to create a next Strava-segment. Thanks to the WiFi, Bluetooth and ANT+ connections the possibilities are endless. A very clear signal that will be used in the future. However, it remains to be seen how many people will be using this technology. For example in cycling it will be bad and will work the other way. Besides that it will also be possible your safety is not guaranteed with all the distraction.

EPSON MOVERIO: A SMARTPHONE ON YOUR HEADDe Epson Moverio is a wearable that you use as a smartphone on your head. You connect the Epson on your Phone and by this wearable you see two big screens in front of you. It is a kind of a hologram that is projected on the screen of your phone. You can watch movies, check mails, go on the internet or do other businesses that you usually do with your smartphone or your computer. The main advantage of this wearable is that you can do a lot of things at one time. In other words, it will improve multitasking. It is improvingly important in in the society that we are living in now. A lot of things go faster, easier, and can be done immediatly and in one time. Maybe it is the start of the hologram world that could be began in future time. Appointment we have could be done through hologram and maybe even events could be visited without being there at that very moment. This technology provides a start with the Moverio.

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E-TEXTILES, SMARTCLOTHINGE-textiles are also known as smartclothing. E-textiles are clothes where small computers and electronics are built in. You don’t see this when somebody is wearing the clothes. These can be used for controlling vital functions of the body such as heartrate, breathing, temperature, activity and posture. These clothes are also for measuring and improving your sport results. The military can use it to locate and see the status of soldiers in the field. You’ll never lose track of your kids on an event, you can see what they are doing at that very moment. All examples of the wearables that these clothes can get by means of e-textiles. At this very moment it is used by a lot of companies and predictions say that this smartclothing branche will be extended and the possibilities will be extended overtime. People want to make their lives easier, in other words, facilitate their lives. That is why this is a good example of Facilitate My Life. On the other hand it is also possible to put this under Quantifying the Self, because of the many measurements the clothes have now.

Conclusion

The signals have shown that the clothes of the future will be equipped with a lot of features that are the clothes don’t have now. Absorb solar energy to charge your batteries, walking Wi-Fi spots, virtual reality and monitoring the performance of your body look like the greatest break-troughs. This provides several opportunities for the events. First, people are able to leave the house and leave the kid with the nanny without being really bothered. Secondly, people can check their health and this could result in less injuries or health problems at events. Thirdly people are always able to communicate because of the wearables that have Wi-Fi and can absorb energy. This creates also great opportunity for payment, communication of the event and last but not least, the experience.

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