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Peter Gloor, Research Scientist, Massachusetts Institute of Technology, Center for Collective Intelligence, and Chief Creative Officer and Founder of GALAXYADVISORS, teaches a session at the COINs 2009 “Coolhunting Academy” with fellow team members. Register for the 2010 Academy, Thu Oct 7 from 11AM – 4PM, SCAD, Savannah, GA at http://www.coins2010.com

Invitation to Half-Day Coolhunting Training Course, Thursday, October 7, 2010

Invitation to Half-Day Coolhunting Training Course – 11:00 am - 4:00pm Thursday, October 7, 2010 SCAD Student Center, 2nd Floor, 120 Montgomery St., Savannah, GA Register at http://www.coins2010.com What is it that distinguishes Apple, LEGO, and P&G from their competitors? Why are they launching one killer product after the other? This is because they are taking a huge page from the playbook of creativity. They organize their business as a swarm business, applying the principles of swarm creativity by listening to and becoming a member of their swarm of loyal users, immersing themselves into their swarm. This swarm tells them what’s going to be cool, and how to make it even cooler. Knowing where in the swarm the collaborative innovators are allows them to

determine what’s going to be cool, too – before everyone else. The art of coolhunting involves zeroing in on the fresh idea that will be the genesis of a hot new trend. It also involves finding the people responsible for the idea – the trendsetters who will cause others to jump on board. Practical applications of Swarm Creativity and Collaborative Innovation Networks are

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Visit the GALAXYADVISORS website designed by Savannah College of Art & Design (SCAD) recent graduate, Dustin Larimer, to learn more about strengthening creativity and the value technology, design, and communication offers to sustainable enterprise development. Go to http://www.galaxyadvisors.com

o Discovering cool trends for your field by tapping into the collective

intelligence of your audience and potential customers (coolhunting) o Finding the trendsetters who convert an innovation into a trend o Run with the new trends you find and tap their business value through

Coolfarming

The Coolhunting and Coolfarming

framework developed at the MIT Center for

Collective Intelligence and field tested at dozens of fortune 1000 companies, offers a novel way to find the latest trends by discovering the

online communication

patterns of the trendsetters. In this training short course you will discover how to become an effective

coolhunter using the dynamic semantic social network analysis tool Condor. Coolhunting will permit you to search and pinpoint the ideas and products that will be the next big thing – before they take off. After an overview of coolhunting and some success stories in finding and predicting new trends you will learn how to conduct a successful coolhunting process by mining the Web, blogs, and online forums. Through coolfarming you will be able to transform coolhunting results into information applicable to your business. Analyzing your personal communication network will help you to better understand and optimize your personal communication contacts. The GalaxyAdvisor.com Team leads Workshops Kai Fischbach - Chief Scientist Hauke Fuehres - Chief Technology Officer Peter A. Gloor - Chief Creative Officer and Founder Ken Riopelle - Chief Coolfarming Officer

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GALAXYADVISORS is an example of enterprise development that integrates dynamic technology for the semantic web to advance creativity, networks, and innovation in education, economic, and workforce development for competitive regions. Go to http://www.galaxyadvisors.com

DATE: Thursday, October 7, 2010 TIME: 11:00 am – 4:00 pm LOCATION: Arnold Hall, 1810 Bull Street, Savannah, Georgia 31401 COOLHUNTING ACADEMY REGISTRATION: http://coins2010.com/ The October 2010 Coohunting Academy is presented prior to the COINs2010 Conference, October 7, 8, & 9, 2010. Attendance at this workshop is free for conference attendees; registration is $120 for workshop participation only. A three-month trial version of Condor is included. CONFERENCE FEE: Academic and Professional Rate: $180.00 Reduced Student Rate: $50.00. Additional Information Peter A. Gloor - Chief Creative Officer and Founder, Galaxy Advisors -- Peter Gloor has been working on visualizing knowledge and analyzing social networks for the last 15 years, leading to the development of Cybermap, a navigation tool for the Web, and to TeCFlow, a tool combining Web navigation with social network analysis. He founded galaxy advisor’s predecessor TeKFlo, Inc. in 2004. He is a Research Scientist at the Center for Collective Intelligence at MIT's Sloan School of Management where he leads a project exploring Collaborative Innovation Networks. He was Mercator Visiting Professor at the University of Cologne, and is a lecturer at Helsinki University of Technology. Until the end of 2002, Peter was a Partner with Deloitte Consulting, leading its E-Business practice for Europe. Before that, he was a Partner with PricewaterhouseCoopers and the Section Leader for Software Engineering at UBS. The COINs 2010 conference, Oct. 7-9, is presented by I-Open and the COINs Collaborative, an initiative of the Savannah College of Art and Design, Wayne State University College of Engineering Department of Industrial and Manufacturing Engineering, and the Massachusetts Institute of Technology Center for Collective Intelligence. The collaborative builds open knowledge networks to advance the emerging science of collaboration for research and industry competitive advantage. Hosted by SCAD. For more information about the COINs 2010 conference, visit www.coins2010.com