corporate intranets apps taking advantage of a wasted opportunity may 2013 susan costello @howoco
TRANSCRIPT
An industry dedicated to making it easy and pleasant to use websites. Especially functional websites, especially when there’s a task to perform.
We take it for granted that we can check out of the shop (and we don’t go back to those sites which fail to provide a foolproof way of completing this simple process*) *Unless we HAVE to (more later)
And now, increasingly, we do this on the move, at a time that suits us and on devices that are to hand
But in contrast, let’s take a brief look at a few common intranet apps in use at a large corporation only last week…
Staff disengagementIt damages your brand – it changes the way your staff feel about you.
The message: ‘you don’t care about me’ at best….‘you despise me’ at worst.
Your staff don’t have a choice – they MUST use these sites.
To illustrate how this makesthem feel – let’s consider afrequent flyer on a budgetjust about to check out…
She gets to the office and checks in through security. Then she uses her phone to get directions to the desk (note the sex change :D)
Lessen the focus on the next ‘big’ thing.Innovation isn’t all about new tech, it’s also about new ways of getting things done, of making things better.
Wasting money with ‘use once’ apps? Divert budgets into sorting out your intranet functions
To further illustrate this point, here’s a synopsis taken from an event at a digital conference in ‘silicon roundabout’ taking place very soon…
Investigate and play with your relativity to others in online virtual spaces. During this creative-thinking session we will collectively explore issues of identity, communication and team work for the 21st century through immersive telepresence and virtual environments.
Imagine a future unbound by the two dimensional head and shoulders of today's video communication, into a world of full bodied haptic feedback, 3d immersive spaces and interaction mediated communication.
Avatars are the representations we create of ourselves in virtual worlds. They are central to our modern lifestyles: we work, play, explore and share with one another using these digital bodies.
Telepresence can be utilised to enhance and extend future work and play environments and allow the physical live body to be engaged simultaneously with another body at a distance, creating intimacy and build trust as it encourages an evolving expression of yourself and others.”
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