create your marketing machine for consistent lead generation
DESCRIPTION
Create Your Marketing Machine for Consistent Lead Generation. Why You Don’t Have Higher Profits…. Reactive approach vs. proactive plan. Three Step Marketing Machine. Step 1 – Set Target. How much money do you want to make? Six Figures = $8333/month = Avg of $1923/week - PowerPoint PPT PresentationTRANSCRIPT
Create Your Marketing Machine for Consistent
Lead Generation
Why You Don’t Have Higher Profits…
Reactive approach
vs. proactive
plan
Three Step Marketing Machine
RevenueTarget• How much $ you
desire• What offerings
deliver it
OfferingsCalendar• Your annual
focus plan• Map of what
happens when
MarketingMachine• Strategy &
tactics• Campaign & On-
going
Step 1 – Set Target
How much money do you want to make?
Six Figures = $8333/month = Avg of $1923/week
Half Million = $41,666/mo = Avg of $9,615/week
Seven Figures = $83,333/mo = $1603/week
Step 1 – Map It Out
Step 2 – Calendar It!
Step 2 – Calendar It!
Step 2 – Calendar It!
Step 3 – Create Marketing Machine
Consistent Brand MessageOn-Going Lead GenerationCampaign Specific
The Key to your Marketing Machine is…
Consistencyo Messagingo Brando Engagement
Two Parts to a Marketing Machine
• On-goingo Consistent, regular
activity to Build Listo Focus on on-going saleso Requires maintenance of plano Quarterly testing & tracking
• Launch Specific Offerso For revenue boostso Specific, targeted drip sequenceo Requires lots of planningo Immediate testing & tracking
Buy my stuff today
Authority Positioners
• Associationso Create your owno Be a Leader Someone Else’s
• Host Industry Conferences
• Media Mentions• Publish Book
o Amazono iTuneso 3rd party Publisher
• Host “Show”o Google + hangouto Audio Interviewo Video Interviewo Twitter #chat
• Blog o Minimum 3 days a week
• Publish Magazineo Digitalo iTunes Magazine
Attraction Marketing• Free or low cost items• Educational in nature• Showcase your expertise with low risk• Teasers that make prospect want more• Builds rapport and trust
• Typically Includes:o Written articleso Quoteso Manifestos or Free Reportso Free Trainings
Direct Marketing• Strong Calls to Action • Focus on getting sales or moving to next step• Works better if prospect is “warmed up”
• Typically Includes:o Facebook Adso PPC adso Promotional Emailso Webinars or teleseminars with
sales offero Testimonials and Case Studies
Consistent Marketing Machine
• Dailyo Social Media!o Ads
• Weeklyo Video or Podcast (Cross Post
to Social Media)o Blog (Cross Post to Social
Media)o Ezine (Push to Blog/Video)o Article Marketingo Interviewso Email Offers
• Monthly or Quarterlyo Webinar or Teleclasso Direct Mailo Print Newslettero Live Speaking (2 – 3 times)o Local Workshopso Networkingo PRo JV or Affiliate Programs
Predictable Income Plan1. Decide what offerings2. Map out year in calendar3. Develop on-going marketing plan4. Break down into Daily, Weekly or
Monthly5. Delegate routine activities