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Creating an Innovation Culture in the Road Business! Mara Campbell HERE Traffic and Connected Driving

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Page 1: Creating an Innovation Culture in the Road Business!...Creating an Innovation Culture in the Road Business! Mara Campbell ... innovative approaches •1st Diverging Diamond Interchange

Creating an Innovation Culture in the Road Business!

Mara CampbellHERE Traffic and Connected Driving

Page 2: Creating an Innovation Culture in the Road Business!...Creating an Innovation Culture in the Road Business! Mara Campbell ... innovative approaches •1st Diverging Diamond Interchange

Missouri Department of Transportation 2014

Page 3: Creating an Innovation Culture in the Road Business!...Creating an Innovation Culture in the Road Business! Mara Campbell ... innovative approaches •1st Diverging Diamond Interchange

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Missouri’s system is

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More than just highways …

• Aviation

• Waterways

• Railroads

• Bicycling

• Walking

• Public transit

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How MoDOT got started …

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How MoDOT got started …

• Cascades from mission and

values to individual employees

• Focuses on customer

expectations (Tangible Results)

• Establishes accountability for

delivering results

• Links to employee evaluations

Mission

& Values

Tangible Results

Tracker Performance Management

System

Employee Performance Evaluations

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Why Innovation is Important?

Diminishing funding

and increasing costs

will cover little more

than maintaining the

existing system!

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MoDOT can’t cut

their way to

sufficient

transportation

funding to meeting

growing demands!

Why Innovation is Important?

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99

What’s worked?

Practical Design

• Incorporated value engineering into

daily work

• Eliminated cookbook

• Allowed for more creativity and

innovation

• More than $1 billion in project

savings

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What’s worked?Engineering Policy Guide

• Communicates changes

instantly

• Allows practitioners to

dialogue

• Links to latest research

• Supported by new E-book

for specifications

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What’s worked?

Construction VE Incentives

• Encourages contractors to innovate

on the job

• Helps deliver projects faster and

reduce costs

• Shares up to 50% of savings with

contractor

• In the last five years, 378 approved

proposal have save nearly $23 million

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What’s worked?

Solutions at Work

• Best practices rather than ideas

• Must be producing results

• More than 1,000 submissions and

133 best practices approved

• Innovations Challenge created to

assemble the top 60 employee

innovations in one exhibit hall

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What are the results?

Missouri Department of Transportation 2014

National recognition for innovative approaches

• 1st Diverging Diamond Interchange in the U.S.

• Safe and Sound Bridge Replacement Program

• Shared 4-Lane Project

• Dynamic model for design-build process used on New I-64, kcICON and New Mississippi River Bridge projects

• National model for diverse workforce development on transportation projects

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What are the results?

Innovations Can Draw a Crowd

• Spotlight innovative projects

• Offer media field days, open houses

and ride-alongs

• Leverage social media and online

opportunities

• Embed corporate messages

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Four Keys to Success

1. Leadership support is critical

2. Needs to be linked to organizational

goals and performance

3. Encourage open sharing of

innovations – sometimes innovators

don’t know what they have

4. Use innovations to draw a crowd

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HERE’s innovation leadership spans three decades

2005 2010 2012 2014

1st. EU map in-car GPS

1st. map in-car GPSNA

1st. traffic in-car GPS NA

1st map on mobile phone

Nokia Acquires

First Predictive Eco-Cruise

1985 1995 2000

NAVTEQ acquires Traffic.com,

Map Network

HEREAcquires

First Map-aided Adaptive Cruise

Control

Navigation Technologies formed

1st map in online portal

1stmap to cover six continents

HERE Acquires

HERE Powers Mercedes

Automated Vehicle

ITS World CongressShowcaseConnected

Driving, Automated

Driving, Predictive

Traffic

© 2015 HERE | TRB

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© 2014 HERE | Company confidential

Data, data, data Where does it all

come from?

© 2014 HERE | Company confidential

HERE collects real-time probes from a variety of sources

• Connected Cars• Mobile Devices• Portable Navigation• Commercial Fleet• Sensors

HERE Processed>650 billion probe points

in real time in 2014

Exponential growth continues

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© 2014 HERE | Company confidential

HERE Offerings and Capabilities

Traffic Operations Management

Continuous Dynamic Traffic Information, providing up to the minute data for 44 countries

• Real-time speeds and travel times• Real-time incidents (accidents,

construction)• Predictive traffic

Performance Management

Traffic Analytics

• A rich dataset of daily historical traffic speed and statistical information

• Sliced and diced on demand

NPMRDS

• Un-modeled research data set

Traffic Patterns

• Typical speeds & travel times by day/time based on historical data

Connected Driving

HERE makes driving smarter, safer and more enjoyable by delivering best-in-class connected services & driver experiences

• HERE Automotive Services

• HERE Smart Guidance

• HERE Intelligent Car

New

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Market TrendDigital Infrastructure(2016+)

Smart Transport Market of $104B by 2019

40% of vehicles in Europe to use ‘vehicle-to-infrastructure’ communication technologies by 2030

Up to 80% of traffic signal locations in the U.S. will be V2I-enabled by 2040

Accurate real-time localized information to be available on 90+% of U.S. roadway miles by 2040

V2I technology could potentially prevent or reduce the impact of 80% of all unimpaired vehicle crashes in U.S.

Sources: AASHTO (2014); Markets&Markets (2014); FutureStructure (2014)

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20© 2015 HERE | TRB

INNOVATION: The Power of Change!THANK YOU!