creating desirable social media content
DESCRIPTION
The key to interaction and brand success in social media is creating content that your target audience loves to see and share.TRANSCRIPT
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ONLINE BIZ SMARTS
Michael Gray
520-548-1970
http://OnlineBizSmarts.com
Creating Desirable Content
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Target Audience
Identify Your Target Audience(LeanCanvas.com) Create an Avatar for your target audience with
name and everything you can find to identify them.
Begin crafting your content to feed their likes and dislikes.
Communicate how your product or company fixes or helps in their greatest problem
Don’t forget to consistently communicate your “Why” http://youtu.be/u4ZoJKF_VuA
Use Insights to measure how you are doing.
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Facebook Edgerank
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Content Balance Grid
Your Expertise
ChannelsVariations
Desirable Content
AChannelsVariations
Desirable Content
BChannelsVariations
Desirable Content
CChannelsVariations
Desirable Content
DChannelsVariations
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Content Schedule
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Universal Content
Cuts across most demographics lines Resonates universally Brings us all back to a common place or time Helps us feel, think & reflect Reminds us we are all human We never get tired of this content We always have time for it We remember it We want to SHARE it with others
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21 Types of Content We All
CraveBy
http://www.contentmarketinginstitute.com
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Life is Short
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Dreams Can Come True
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Faith to Believe in Bigger Things
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You Matter
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Back To Basics
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Unexpected Twists
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Story Telling Content
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Inspires Us To Act
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Funny or Makes You Smile
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Surprising
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Never Give Up
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David VS Goliath
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Universal Content
Cuts across all demographics lines Brings us all back to a common place or time Helps us feel, think & reflect We never get tired of this content We always have time for it We remember it We want to SHARE it with others
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Challenge
Put these desirable content ideas your calendar and test each type of content.
Follow up after with your Facebook Insights