creating visually compelling website that drive bookings
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- 1. CREATING VISUALLY-COMPELLING WEBSITES THAT DRIVE BOOKINGS / 1 leonardo.com
- 2. CREATING VISUALLY-COMPELLING WEBSITES THAT DRIVE BOOKINGS / 2 leonardo.com 1 https://storage.googleapis.com/think/docs/2014-travelers-road-to-decision_research_ studies.pdf 2 http://www.marketingprofs.com/chirp/2014/25578/consumer-psychology- and-the-e-commerce-checkout-infographic 85% of travel planning is now done online which means having an effective website is a must to reach todays travelers. In fact, although travelers visit a variety of sites for inspiration, comparison and booking, 48% of leisure travelers and 60% of business travelers cited a propertys own website as their top source used for trip planning.1 Your website should give travelers all the information theyre looking for: what makes your property unique, what do your rooms look like, and finally can they get a deal? Over 90% of consumers say enticing visuals are the most important factor in their purchasing decision, which means you need to convey your story visually.2 Want to know the secret to a visually-compelling website that drives bookings? View our scorecard to find out. The Importance of a Property Website
- 3. 1 2 5 4 2 4 CREATING VISUALLY-COMPELLING WEBSITES THAT DRIVE BOOKINGS / 3 leonardo.com Must-Have Features for Visually-Compelling Websites Website Look And Feel 1. Key images displayed prominently on your homepage 2. Easy to navigate with clear and customized pages 3. Custom pages showcase your propertys unique location, amenities and more 4. Gives travelers the information theyre looking for 5. Booking engine displayed prominently on each page
- 4. 6 7 8 9 11 10 13 11 CREATING VISUALLY-COMPELLING WEBSITES THAT DRIVE BOOKINGS / 4 leonardo.com Media That Tells A Story 6. Variety of high-quality media (photos, videos, and virtual tours) 7. Easy to navigate media galleries with clear and customized tabs 8. Showcase the top images travelers want to see (#1 is your rooms) 9. Media full-screen viewing capability 10. Visually-rich stories of your rooms, unique features and special offers Descriptive Storytelling 11. Descriptive text adds context to your media and includes details on your rooms, unique features and special offers 12. Highlight what makes your property unique 13. SEO-enabled to drive website traffic (included but not limited to H1 and H2 headings, page descriptions, information about the local area and attractions, and links within your website)
- 5. 15 14 19 18 17 CREATING VISUALLY-COMPELLING WEBSITES THAT DRIVE BOOKINGS / 5 leonardo.com Enticing Special Offers 14. Visually-rich special offers with images, titles, descriptions and terms and conditions 15. Easy to navigate 16. Optimized for each device (desktop, smartphone and tablet) Social Sharing and Reviews 17. Integrate Google Maps 18. Integrate TripAdvisor reviews 19. Display prominent links to your social media page
- 6. CREATING VISUALLY-COMPELLING WEBSITES THAT DRIVE BOOKINGS / 6 leonardo.com Tally your score 02 Give yourself one point for every check mark. Scorecard: Evaluate Your Website MY SCORE IS: Integration with Google Maps and TripAdvisor reviews I Social sharing functionalityJ Visually-rich special offersK Been optimized for smartphones and tabletsL A clear and prominent booking engineH Now that you know the essential features that work together to create a visually-compelling website experience for your visitors, its time to find out how youre doing! A variety of relevant pages that showcase my propertys unique features G My website has... 01 Check all that apply. Media that works together to tell my storyA Snackable chunks of text that adds detailB Quick loading mediaC User-friendly navigation optionsD Full screen and slide show viewing optionsE Search engine optimized content and mediaF Your website could use some improvement. Enhance your website and give travelers the information theyre looking for. Good job, but you could be reaching more travelers and driving more bookings to your website with a few tweaks and improvements. Excellent! Youre a rock star when it comes to visually-compelling websites keep it up! 0-5 POINTS 6-9 POINTS 10-12 POINTS get your results! 03 Find out how you did.
- 7. CREATING VISUALLY-COMPELLING WEBSITES THAT DRIVE BOOKINGS / 7 leonardo.com Leo_Scorecard_Web_15.0270 Create Visually-Compelling Websites That Drive Bookings With Vizlly! Vizlly, a Multi-Channel Digital Marketing System, makes it easy to create a visually-compelling website that drives bookings. With Vizlly, you can give travelers the information theyre looking for: what makes your property unique, what your rooms look like and a deal! Plus, you wont need a webmaster or agency to get up and running. Dont miss out on any more direct bookings. Request a consultation today.
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