Culture changeFrances Berriman@phae

Front-trends 2013

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HELLOI’m @phae

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www.gov.uk

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www.gov.uk/mod

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www.gov.uk/foreign-travel-advice/poland

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www.gov.uk/government/world/egyptMonday, 29 April 13

www.gov.uk/performanceMonday, 29 April 13

www.gov.uk/performanceMonday, 29 April 13

www.gov.uk/service-manual

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We’re not

done yetMonday, 29 April 13

2000Monday, 29 April 13

1Monday, 29 April 13

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Culture shift

is hardMonday, 29 April 13

www.gov.uk/designprinciplesMonday, 29 April 13

User experience

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What is the absence of

user experience?

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User experience is your

responsibility

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Better for users

or

GTFOMonday, 29 April 13

1START WITH USER NEEDS

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What is the user trying to

achieve?Monday, 29 April 13

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2DO LESS

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“The government should only do what the government can do”

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3DESIGNWITH DATA

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4DO THE HARD WORK TO MAKE IT SIMPLE

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"The quest for simplicity has to pervade every part of the process. It really is fundamental."

- Jonathan Ive

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5 ITERATE.THEN ITERATE AGAIN

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MVP ↓

Alpha↓

Beta↓

Live

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6BUILD FOR INCLUSION

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User research

> Academic ideals

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www.digital.cabinetoffice.gov.uk/2013/02/11/beyond-box-ticking/

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7UNDERSTANDCONTEXT

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Hidden waterfalls

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Design in

browser

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Jekyll + Heroku

= easy, sharable, prototyping

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8 BUILD DIGITAL SERVICES, NOT WEBSITES

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Your site isn’t the destination

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9 BE CONSISTENT,NOT UNIFORM

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MAKE THINGS OPEN:IT MAKES THINGS BETTER10

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Commit to better experiences

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Be part of the team

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THANKS@phae

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