Customized Retail audit methodology

BY Mohamed ElbadryO2 marketing communication30 August 2014

Standard Retail audit

A retail audit can tell you, which of your productsand which of your competitors' productsare on which shelvesat which storesat what times

What Oxygen may provides ?

Market share Distributor performance metrics Trade MIS related to prevalent schemes Reach & footprint share of in-shop merchandising,

indicating relative visibility at the retail stores

Relative popularity of different products and services Relative popularity of consumer offers

CAPI Retail audit

Standard Question Types The system offers following Standard question types

Multiple Choice Open Ended Text Matrix Table Rank Order Constant Sum Date/Time

Advanced Question Types

• The system offers following Advanced question types. Side-By-Side Matrix Logic/ Randomizer Reference/ Validate Data Dynamic Lookup Table Attach/ Upload File Net Promoter Score

Custom scripting With Custom Scripting sky is the limit. You can set up any kind of custom logic. The

flow of the survey is fully under your control and you can set up complex logic criteria based on either a single or multiple questions.

Using Custom Scripting/programming logic you can set up any logic imaginable and not only based on the survey variables but also based on external variables. You can easily achieve any of the following custom requirements:

Implement Complex Scoring logic Advanced Randomization Matrix Branching Delayed Branching using Script

Complex Grid | Flex Matrix• The Dynamic Grid/Control allows you to define custom scales for a grid and allows

you to collect large amounts of data in a comprehensive manner.

Multiple Rating Scales Text/Numeric Input Drop Down Menu's Comment Boxes

Add-On Modules

• In addition to standard choice, scaling, and text input questions, the following Add-On Modules are supported:

Conjoint (Discrete Choice) Text Marker Image Chooser Image Ranker ACSI Index

Bar code scanning

You can scan product bar codesTake pictures and videoTake notesAnd answer pre-programmed survey questions

Finally create a rich dataset for analysis

Enhanced Analysis• The Enhanced Analysis Toolkit includes our entire feature set for analyzing and

viewing results. Grouping, crosstab, response editing, and drill down capabilities offer the maximum flexibility for analyzing data. Data can also be exported to

• SPSS, MS Excel, or .csv files.• Grouping and Segmentation • Banner Table Export to MS Excel • SPSS (.sav) File Export • Individual Response Editor

Customized Reports• Fully customizable reports and charts. Customized Report / Chart creates a slide

for each of the question in your survey. You can customize the slides to fit your presentation needs. You can edit the slides or remove particular slides from the presentation. Customized Reports can be downloaded in HTML, PDF formats.

Real-Time data reports Excel Reports and Charts Grouping / Segmentation / Filtering Banner/Pivot Tables - How To Delete Edit/View Individual Responses