104.5 CVFM Radio

Advertising & Sponsorship packages from as little as £99 per week

www.cvfm.org.uk

“Community Voice For Middlesbrough”

Community Voice FM (CVFM) Radio is not for profit organisation, developed by a dedicated team of

professionals from various sectors, working along side the local community. The radio station was

established to offer a platform for the diverse communities of Middlesbrough with the population of over

142,000. We provide a vehicle for wide array of programmes for all sections of the community and for all

musical tastes, with an average weekly listener base of approximately 12,000.

The radio station is predominantly operated by an enthusiastic

and committed team of volunteers, supported by a small team

of paid staff, who coordinate volunteer activity, deliver training

and community focused projects which are designed to meet

the aims, core commitments and social objectives of the

Community Voice FM Radio.

We invite you to join this community media movement in

Middlesbrough by sponsoring programmes and taking out cost

effective and result focused radio advertising to enable us to

continue and enhance our community driven service.

ABOUT COMMUNITY VOICE FM

Radio advertising is an excellent way to move products and

services, but if don’t watch out, you can pay way too much.

Commercial radio advertising rates are primarily based on

supply and demand, and are often out of reach for most small/

medium businesses. Community Connected Radio Advertising

(CCRA) is a new advertising and marketing platform developed

by Community Voice FM Radio in Middlesbrough, offering cost

effective localised advertising solutions at a fraction of the cost

to traditional mediums.

Radio advertising creates an average sales uplift of 9%

Radio can enhance the effect of a brand’s price promotions

Radio can minimise the effects of competitor price promotions

Radio targets audiences efficiently because different stations attract different listeners – CVFM Radio

listeners are worlds apart from Classic FM listeners etc. This allows advertisers to talk selectively to the

groups they are most interested in. Added to this is community radio’s local structure and loyal listener

base means that brands can focus their activity very effectively onto key market areas and communities.

RADIO ADVERTISING WORKS!

WHY RADIO ADVERTISING?

Radio advertising WORKS! When radio ads run, phones ring and website traffic lights up.

Radio advertising is intrusive and persuasive. Oh and radio advertising is in full colour! Let me explain.

We all know that the book is better than the movie. Why is this? Quite simply, a well written book allows

our minds to create powerful visual pictures that cannot be duplicated on screen or in print. When we are

engrossed in a good story, our minds provide the most colourful details in super high definition and

clarity. As we listen to the radio, one can smell the aroma of freshly brewed coffee. Our mind clearly

shows us beautiful red roses and bright blue skies.

Effective radio advertising requires great story telling and here at CVFM Radio we can create tailored

stories to reach potential customers for your business or service.

To find out if radio advertising is right for you, call Community Voice FM for a free no-obligation

consultation. We run radio advertising campaigns that can generate real business results at the lowest

rates available. To find out more about radio advertising and how it can help your business, Please call

Idrees Rashid (Radio Director) on 01642 688104 or 07984183833 (mobile).

Spot advertising is the most commonly used form of paid-for-

advertising on radio. Spot airtime can be bought across different

day parts and days of the week depending on the objectives of

your campaign.

Community Connected Radio Advertising (CCRA) is CVFM Radio’s

ground breaking advertising platform, which enables local

businesses to plan and buy spot campaigns directly therefore

bypassing media agencies which significantly reduces costs and time scales.

Research demonstrates that when people are involved in a related activity or in a relevant mindset, recall

of advertising goes up. So don’t just think in terms of numbers (“when are most of my target audience

going to be listening?”), but also in terms of modes and mindsets (“are there key times when the

consumer is more likely to notice my ads?”). CVFM Radio provides the optimum conditions to enable this

to happen.

SPOT ADVERTISING

Gold Package 10 Spot Ads daily Internet Listing Radio Player - Banner Ads 3 Sponsored Programmes Week

£200 p/w

Platinum Package 12 Spot Ads daily Internet Listing Internet Radio Player - Banner Ads 4 Sponsored Programmes Week Sponsors Page – Full webpage for your Business Investor in Community Voice FM Certification

£250 p/w

Advertising & Sponsorship Packages

Spot Advertisement production from £40.00 (not included in the packages)

Bronze Package 6 Spot Ads daily Internet Listing 1 Sponsored Programmes Week

£125 p/w

Base Package 4 Spot Advertisements daily

£99 p/w Silver Package 8 Spot Ads daily Internet Listing Radio Player Banner Ads 2 Sponsored Programmes Week

£150 p/w

Jazzological Bollywood Music Show Keep Calm & Rock On

Neend Kinaray, Khwab Tumhare Boro Centric CVFM Country

Euro Chart Show Point Of View Golden Hours

Grass Route Middlesbrough Urban Grooves The Three Legends

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01642 688104 fb.com/cvfmradio

cvfmradio @cvfmradio

CVFM Radio 83 Borough Road Middlesbrough TS1 3AA

advertise@cvfm.org.uk

www.cvfm.org.uk