data analytics for growth presentation-linkedin
TRANSCRIPT
Data & Analytics
for
Growth
Shikha Verma
Nature Lover
Data & Analytics Leader, Advisor
Let’s get to know all you data
heros
Quick Intro, company, one super power you’d love to have!
Have you achieved growth using Analytics? Examples?
Who am I?
Nature Lover, Amateur Photographer & Artist
Data Analytics Leader, Advisor, Speaker, Author
Current, SVP – Business Development, Diyotta Inc
Current, Independent Advisor, Management Consultant
Formerly, Sr. Director – Data Insight & Analytics,
Central Garden & Pet
Pre-Formerly, Director – Information Management & BI,
Symantec Corporation
Pre-Pre… Boy I’m old – Principal with Knightsbridge, PCS
Let’s connect!
LinkedIn: http://www.linkedin.com/in/shikhaverma
Email: [email protected] / [email protected]
Twitter: @_shikha_verma_
Analytics & Growth
Example – High Tech
Background: Acquisition inquisitive large tech
company, big and diverse product portfolio,
different go to market strategies, huge data and
process disparity across the acquired entities
Challenge/Opportunity: Money being left on the table with customers for License renewals
Revenue Growth Potential: Over $60M
The business discomfort: Missed revenue left on the table, constant
internal battles on who is responsible for the miss, blame game
between multiple departments.
Example – Consumer Retail
Background: Acquisition oriented large
consumer retail products company, diverse
product portfolio, data and process disparity
across the acquired entities, several plants,
distribution centers, locations across US
Challenge/Opportunity: Inventory
optimization
Cost Optimization Potential: Over $100M
The business discomfort: One third of company revenue stuck in
balance sheet liability, constant internal battles on who is responsible for the inventory hoarding, blame game between
multiple departments.
Example – Financial Services
Background: Fin Tech online startup in the
consumer finance management, lending and
mortgage industry, rapid silo’d growth, no
integration across businesses/products
Challenge/Opportunity: Cross-sell and partner
enablement
Revenue Growth Potential: Over $50M
The business discomfort: Realization that business is good but it can
be great! Systems, processes, business opportunities are disconnected. Constant struggle in staying course on ‘A’ strategy
that requires multiple handshakes and collaboration.
Hmm… Did that stir new thoughts around the biggest business
discomfort in your organization?
Growth Analytics – How to find
that rainbow?
Analytics Strategy
Technology that fits
Action-oriented
framework
Collaborative enterprise
Growth Analytics Strategy
What: Analyze Market, Company Strategy, Business
value opportunities and current value leakages. Pick
the biggest enablers
How: Top down and bottoms up
Sample questions
Examples:
License Renewals
Customer Shipments
Strategy
•Market Share
•Differentiation
•Company Strategy
Operations
•Handshakes
•Goals
•SWOT
Nuts and Bolts
•Key Decisions
•Roadblocks
•Opportunities
Technology that fits
What: Evaluate the Technology & Data landscape, Data
Quality and Culture. Pick technology that enables the
culture.
How: Wide and deep, Internal and external data sources
Sample approach
Examples:
Spreadsheets or not
Data quality
Action Oriented Framework
What: Create your analytics tools in a way that enable
taking data-driven action across the organization
How: Institute tools and process where
action/decision/steps are needed in the organization
Sample approach
Self Service access
Exception based
dashboard
Analyze & drill
Item or locatio
n
Identify the root cause
Ability to act
Collaborative enterprise
What: Setup framework that enables
collaboration across the organization.
How: Institute a cadence across the organization,
enable collaborative action
Sample structure
Examples:
Retail
High Tech
Audience Poll again
Did this presentation spark any ideas?
Any new Growth Analytics opportunities that come to
mind?
Follow-up conversations
The most important ingredient
New and frustrated CxO with a strong desire to change the world!
Thank you for your time!
LinkedIn: http://www.linkedin.com/in/shikhaverma
Email: [email protected] / [email protected]
Twitter: @_shikha_verma_