data-driven facebook - how to optimize your content and improve your facebook strategy

Download Data-Driven Facebook - How To Optimize Your Content and Improve Your Facebook Strategy

Post on 05-Jul-2015




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Data-Driven Facebook - How To Optimize Your Content and Improve Your Facebook Strategy by Karianne Stinson @Karianne of Mediabrands Publishiing #SMXsocial13 Winning Fans & Boosting Facebook Engagement (#smx #12A) So you’ve got a Facebook page for your brand. You’re following the rules and best practices of social media – consistently posting content, engaging with fans… but you’re still not moving the needle. Climb aboard this session for a deep dive into some seriously advanced Facebook tactics and techniques to gain more fans and bolster community engagement. From maximizing Facebook’s organic analytics platform (Insights) to help transform statistics into actions, to optimizing your Timeline for maximum participation, our panelists will share tips that will blow your mind, and help you beef up your organic presence in the world’s largest social network.



2. Audit Your Page to Get a Baseline 3. Audit Your Page to Get a BaselineTest for Content Type, Content Topic and Time 4. Audit Your Page to Get a BaselineModify Your Strategy Based on ResultsTest for Content Type, Content Topic and Time 5. 6. Content Topic Content TypePosting Time DataDriven Facebook Strategy 7. 8. W eek1 -Feb 1Fri daySaturday9-1 am PST 11 2-3pm PST4-6pm PST6-8am PST8-1 pm PST 01 30 am PST 2:ProductR evi ewProductR evi ewProduct1 2-3pm PST6-8am PST8-1 pm PST 04-6pm PST9-1 am PST 12am PSTLiestyl f eProductLiestyl f eR evi ewLiestyl f e6-8am PST9-1 am PST 11 2-3pm PST8-1 pm PST 04-6pm PST4am PSTR evi ewLiestyl f eLiestyl f eProductR evi ew4-6pm PST8-1 pm PST 09-1 am PST 11 2-3pm PST6-8am PST6am PSTLiestyl f e4-FebThursdayProduct28-JanW ednesdayR evi ew21 -JanTuesdayLiestyl f e1 4-JanM ondayProductProductR evi ewLiestyl f eR evi ew8-1 pm PST 04-6pm PST6-8am PST9-1 am PST 11 2-3pm PST8am PSTR evi ewProductR evi ewLiestyl f eProductLiestyl f e 9. Comments Shares 3% 14%Likes, 83%Brand X M/M Change Brand X Custom Category M/M Change64 Page Score0.05% Avg FB Engagement0.10% Avg FB Engagement0.009% Avg Twitter EngagementLikes, 88%Category57 Page ScoreCategory AverageBrand XPageBRAND XComments Shares 4% 8%0.011% Avg Twitter EngagementFB FansAvg Post Engagement%Posts /WeekFB Total ActionsTwitter FollowersAvg Tweet Engagement %Tweets / WeekTwitter Total Actions271,604 1%0.05 20%16 19%9,679 44%151,831 7%0.009 -47%19 -28%1,043 -57%838,832 3%0.10 -47%20 6%72,839 -35%200,474 5%0.011 38%41 -12%3,288 24% 10. CollectOptimizeAnalyzeMeasureTest 11.