optimize your holidays
DESCRIPTION
Improve sales and increase marketing ROI by rethinking the consumer lifecycle for the holiday shopperTRANSCRIPT
3 Challenges of Holiday Marketing:
The competition heats up Advertising becomes more expensive and inboxes get more crowded. Customer behavior changes Your shoppers take on a whole new set of discount craving, speed shopping, cart abandoning characteristics. Why? Selling to a different customer The person that is your customer 10 months out of the year is no longer your customer. You’re now selling to their aunt, brother, boyfriend, and co-worker.
The competition heats up
93% of ecommerce retailers will send an
email on Cyber Monday
Customer behavior changes
71% Of holiday shoppers expect free
shipping, and 47% expect free returns.
Selling to a different customer
23% of shoppers in any ecommerce store
shop only during the holidays.
For more 10 STATS TO TERRIFY
ECOMMERCE HOLIDAY
MARKETERS
Click this picture for more
ecommerce holiday stats.
The solution to these new challenges is not deeper discounts, more emails, or bigger budgets.
