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© 2014 IBM Corporation
Sven Fessler
Business Analytics Specialty Architect
Watson Analytics
Redefining the analytic experience
© 2014 IBM Corporation
Please Note:
IBM’s statements regarding its plans, directions, and intent are subject to change or
withdrawal without notice at IBM’s sole discretion.
Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision.
The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information
about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described
for our products remains at our sole discretion.
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© 2014 IBM Corporation
Watson is cognitive computing
3
1. Understands
natural
language
2. Generates
and
evaluates
hypotheses
3. Adapts
and learns
� Watson understands me.
� Watson engages me.
� Watson learns and improves over time.
� Watson helps me discover.
� Watson establishes trust.
� Watson has endlesscapacity for insight.
� Watson operates in a timely fashion.
© 2014 IBM Corporation
IBM Watson Solutions
IBM Watson Transformation
IBM Watson Foundations
IBM Watson Innovations
Provides the big data and analytics capabilities that fuel Watson
Products based on
Watson’s core attributes and
capabilities
APIs, tools, methodologies, SDKs, and infrastructure that
fuels Watson
Bespoke solutions designed to meet some of industries most demanding needs leveraging
cognitive capabilities
IBM Watson Ecosystems
The Watson Developer Cloud, Watson Content Store and Watson Talent Hub driving innovation from partners
Watson, Watson Everywhere
IBM Watson family
© 2014 IBM Corporation
I don’t understand38%: Lack of understanding how to use analytics to improve
the business
I don’t have the skills28%: Lack of skills internally in the line of business
I don’t have the time34%: Lack of bandwidth due to competing priorities
Analytics Needs to Keep Pace…Obstacles preventing wide spread adoption of analytics
Source: Analytics: The New Path to Value, a joint MIT Sloan Management Review and IBM Institute for Business Value study. Copyright © Massachusetts Institute of Technology
© 2014 IBM Corporation
� There is an opportunity for a new product that
reveals and combines cognitive analytics with statistically-interesting relationships within big data
to those who lack advanced statistics skills
– Big data is so large and complex that it is difficult to process using on-hand database
management tools
– Statistical analysis and data mining are complicated; there aren’t enough trained
Analytic Professionals
– Organizations are ill-equipped to fill gaps between Business Users and Analytic
Professionals
– Changes to existing products won’t enable these users to bridge the gaps
Changing Market Conditions Require a New Analytic Approach
© 2014 IBM Corporation
GUIDE & AUTOMATEyour analysis to lower the barrier for predictive analytics
DISCOVER & PRESENT key drivers and relationships using interactive visuals and plain language
BE SELF RELIANT without the need to write scripts or call IT for answers
IBM Confidential: References to potential future products are subject to the Important Disclaimer provided earlier in the presentation
Watson AnalyticsA data scientist always there to guide youSimplify
Consumption
© 2014 IBM Corporation
Visual, simple and intuitive
Use natural language to get
started
Visual, simple and intuitive
Automatically suggests visuals to
communicate findings
INSIGHTContext
Presents related facts and insights to guide
discovery
insight
insight
insight
insight
insight
insight
insight
You and your business data
IBM Watson AnalyticsGets you the insights you need to make decisions
IBM Confidential: References to potential future products are subject to the Important Disclaimer provided earlier in the presentation
© 2014 IBM Corporation
I have a question…..
System smarts
helps the user to…
…find relevant data
…user applies
experience and gut
feel…
…system applies
analytic models…
I’ve got the answer. I
know what to do. I’ve made the decision.
…and ”shapes” it…
IBM analytics
Human analytics
…and surface relevant
relationships…
…for the user to interact with
and reshape…
A conversational approach to analytics
IBM Confidential: References to potential future products are subject to the Important Disclaimer provided earlier in the presentation
© 2014 IBM Corporation
Analytics in the Context of Big Data DeepQA: The Architecture underlying Watson
� Generates many hypotheses, collects wide range of evidence, balances the combined confidences of >100 different analytics that analyze the evidence from different dimensions
Each year the EU selects capitals of
culture; one of the 2010 cities
was this Turkish “meeting place of
cultures”
© 2014 IBM Corporation
Analytics in the Context of Big Data DeepQA: The Architecture underlying Watson
� Generates many hypotheses, collects wide range of evidence, balances the combined confidences of >100 different analytics that analyze the evidence from different dimensions
© 2014 IBM Corporation
Automatic Data Discovery
� Cognitive and conversational approach
� To Explore Results
� Automatic Data Preparation
• Transformation
• Data Quality
� Automatic Summarization (Executive Summary)
• Top findings in data ranked by “interestingness” and
association strength
• Plain language synopsis
� Automatic Exploration
• Guided presentation by selecting fields of interest
• Dynamic Visual Insights
• Users can refine auto generated parameters
� Automatic Modeling
• Auto selection of best models and detection of strongest relationships: Decision Tree (CHAID) and Key Driver
Reports (based on linear and logistic regression)
� Collaboration
• Share with peers
• Comments
� Tablet/Mobile optimization (iPad/Android)
Simplify Consumption
© 2014 IBM Corporation
Natural
language
dialogue
Cloud-based agility
Data discovery
Quick start
intuitive interface
Mobile-ready
IBM Watson AnalyticsReinventing the Analytics Experience for Everyone
© 2014 IBM Corporation
Unified analytics experience
Visual
storytelling
Intelligent
automation
Data access
and
refinement
Report and
dashboard
creation
Integrated
social business
Guided
analytic
discovery
IBM Watson AnalyticsReinventing the Analytics Experience for Everyone
© 2014 IBM Corporation
Pop up slides
Predictors
identified
automatically
See more at “Made with IBM”
Booth 10, Expo
See more at “Made with IBM”
Booth 10, Expo
Data quality
scored