david newman 2014 canadian association of professional speakers convention

Download David Newman 2014 Canadian Association of Professional Speakers Convention

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For free resources, visit http://doitmarketing.com Marketing speaker and marketing coach David Newman shares "Smart Start" strategies, tactics, tools, templates and scripts to help both emerging and seasoned professional speakers get booked and stay booked.

TRANSCRIPT

  • e: david@doitmarketing.com | p: 610.716.5984

    Smart Start Strategies to Maximize Your Influence,

    Impact, and Income

    David Newman, CSP

  • e: david@doitmarketing.com | p: 610.716.5984

    Your CAPS DDD Fortune Cookie You WILL be successful... Just not in the way you think you will Its NOT what you think it is Its BIGGER than you think it is Youre going to LOVE it!

  • e: david@doitmarketing.com | p: 610.716.5984

  • e: david@doitmarketing.com | p: 610.716.5984

  • e: david@doitmarketing.com | p: 610.716.5984

  • e: david@doitmarketing.com | p: 610.716.5984

    Your notes will be about "YOUR BUSINESS - not my slides...

    Define Organize Implement Track

    ====

    Want to do itWill do itDo it! (V-N-D)Did you do it?

  • e: david@doitmarketing.com | p: 610.716.5984

    Your notes will be about "YOUR BUSINESS - not my slides...

    Ninja note taking:1. Easily Doable2. Major Impact

  • e: david@doitmarketing.com | p: 610.716.5984

    1. Decide Who You Are

    IT Security

    Sales

    Define

  • e: david@doitmarketing.com | p: 610.716.5984

    2. Decide Whos NOT for you

    Define

  • e: david@doitmarketing.com | p: 610.716.5984

    Specialty, Lens, Expertise,"Secret Sauce, FSB difference

    Define

  • e: david@doitmarketing.com | p: 610.716.5984

    3. Niche, target, focus

    $$$

    Sales

    Sales prospecting

    Sales prospecting by phone

    Sales prospecting by phone in FS

    Also niche by: Audience Industry Level Method Media

    Define

  • e: david@doitmarketing.com | p: 610.716.5984

    4. Learn to say NO try it now! You know, thats really not my topic. Im

    probably not the best guy or gal to do that program for you.

    SECRET: The narrower your focus, "the more referrable you become!

    Define

  • e: david@doitmarketing.com | p: 610.716.5984

    Organize

    5. Write a book (or not)Traditionally published book

    Self-published book

    Ebooks, booklets, special reports

    Articles, audios, podcasts, etc.

  • e: david@doitmarketing.com | p: 610.716.5984

  • e: david@doitmarketing.com | p: 610.716.5984

    Organize

    6. Write/repurpose meaty contentChunk It Up & Down

    Seminars into

    Articles into

    Ebooks into

    Audios into

    Books into

    Blogs into

    Podcasts into

    ? ? ?

  • e: david@doitmarketing.com | p: 610.716.5984

    7. No video beats a bad video

    Organize

  • e: david@doitmarketing.com | p: 610.716.5984

    >>> Video Pop Quiz!

  • e: david@doitmarketing.com | p: 610.716.5984

    8. Refocus: Results & Relevance Motivating Inspiring Touching Laughed Cried Spilled my soda Milk came out my

    nose

    Results Outcomes Skills Tactics What to say How to say it What to do How to do it

    In a recession When no one's

    hiring During tough

    times In a crisis

    Organize

  • e: david@doitmarketing.com | p: 610.716.5984

    9. Sales A-ha! Moment Dont let your fee be the first number that

    comes up in conversation Context of value and Contrast of scale

    Average salary of employees x How many Average deal size Customer lifetime value 1-2-5-10% increase/decrease in key areas Opportunity cost: Can you put a number on it?

  • e: david@doitmarketing.com | p: 610.716.5984

    Youre gonna wanna buy this Your fee is too high 3 Problems its NOT

    Not your fee Not your program Not their budget

    Buy Davids cup: $5

  • e: david@doitmarketing.com | p: 610.716.5984

    10. Referral template Im looking to meet ______ Advice Insights Recommendations (AIR) Tell em what to say/send (Referral Blurb) Three-way meetings Give, give, give

    121 Rodney CircleBryn Mawr, PA 19010

    david@doitmarketing.com610.716.5984

    David Newman

    Download your FREE Strategic Marketing eBook at

    www.doitmarketing.com Track

  • e: david@doitmarketing.com | p: 610.716.5984

    1. Id like to put my professional network on LinkedIn at your disposal. After we connect, if there's someone to whom you'd like a personal introduction, just let me know. Thanks in advance.

    2. Im glad to be connected to you on LinkedIn and wanted to reach out to you personally. My expertise is in _______. If a brief conversation about your situation would be valuable, Id be glad to brainstorm with you. [Name] [Phone]

    11. LinkedIn Template

    Track

  • e: david@doitmarketing.com | p: 610.716.5984

    12. Email TemplateHi [NAME], I'm not sure if you can help me, but I am hoping you might point me in the right direction. Would you happen to know who is responsible for selecting speakers for your 2015 Conference coming up in [MONTH]? I have a program titled, [TITLE] I am not sure if a high-energy [TOPIC] program like this is a good fit for your event (from what I saw on your website, I think it might be), and I would like to connect with the right person to find out. Any help you could provide would be greatly appreciated. Warmest regards, [YOUR NAME] Track

  • e: david@doitmarketing.com | p: 610.716.5984

    13. Phone Call TemplateHi Susan, This is David Newman. I speak to groups of [WHO] who want to [OUTCOME] and [RESULT]. Im calling to see if a program like this might be valuable for your [members].

    Track

    Hi Susan, This is Jane Buck. I speak to groups of bankers who want to get more small business banking customers and boost both deposits and lending. Im calling to see if a program like this might be valuable for your members. Hi Susan, This is Betsy Ross. I speak to groups of cancer patients who want to feel good and look great even during treatment. Im calling to see if a program like this might be valuable for your patients and nurses.

  • e: david@doitmarketing.com | p: 610.716.5984

    Speaker is a skill set"NOT a job description!

    1. You are in the ____________ industry2. Your job title is __ __ __3. Your focus is __ __ __4. Your guiding principle is...

    Do WORK you love WITH those you love "and FOR those you love

    Track

  • e: david@doitmarketing.com | p: 610.716.5984

    Thank YOU! YOUR Biz Card = $47 product for FREE Write on back: AUTHOR Visit www.doitmarketing.com for more

    "

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