DECISIVE HEALTH Finding affordable medical care

PROBLEM

Patients are paying more out-of-pocket for health care, but their options are hidden. Medical service providers have excess capacity. Providers want to serve more patients but face fierce competition.

PROBLEM

No easy way exists for people to compare options for medical services. No easy way exists for providers to capture more patients and offer competitive rates.

SAVE MONEY for patients

MAKE MONEY

by filling capacity

NEW PATIENTS

by leveraging new marketing channel

SOLUTION

A web platform where medical service providers can fill their excess capacity:

MARKET SIZE

MEDICAL IMAGING

($100B) Total Addressible Market Total Available Market

MEDICAL REFERRALS

1B+ 170M+

MARKET VALIDATION

1 in 3 Americans will be on high deductible health plans

Imaging spend is 2nd only to pharma and is growing

PRODUCT

SEARCH COMPARE PROVIDERS BOOK IT

PRODUCT

SAVE PATIENTS MONEY

EXPAND PATIENT/PHYSICIAN OUTREACH WHILE REDUCING MARKETING EXPENSES

FILL EXCESS CAPACITY FOR PROVIDER

SALES STRATEGY

FOCUS ON LARGE CITIES

PATIENT/PHYSICIAN AWARENESS

•  Large number of imaging facilities •  Prominent price variation

•  Help referring physicians save time •  Use platform at point-of-referral

PER MONTH

BUSINESS MODEL

We charge a flat monthly subscription fee

$250

COMPETITION

Personalized to each patient

Generalized to patients

Partnership with imaging facilities

No partnership with imaging facilities

COMPETITIVE ADVANTAGE

REFERRING PHYSICIANS SAVE TIME  

SHARED RISK MODEL  

PATIENT/PROVIDER/PAYER INCENTIVES  

•  Platform developed with feedback from referring physicians  

•  Imaging facilities won’t spend money unless we fill their time slots  

•  Increase patient volume for imaging facilities •  Imaging facilities expand outreach and save on marketing expense •  Reduce costs for patients and payers

Jonathan Shih

Nathanael Rosidi

TEAM

•  PhD; Biomedical Engineering @UCSF •  Python/Django developer •  Healthcare IT sales & marketing experience

•  PhD; Biomedical Engineering; @Cornell •  Data scientist @Booz Allen Hamilton •  Healthcare IT sales & marketing experience

Steven Cheung, MD UCSF

.

Aradhana Ghosh, MD Kaiser Permanente, McKesson

Bernard Chang, MD PHD Columbia University Medical Center

Joshua Stern, MD Montefiore Medical Center

Joshua Dines, MD Hospital for Special Surgery

Howard Landa, MD Alameda Health System Chief Medical Information Officer

MEDICAL ADVISORS