The New NormalAmazonWebServices

2/3More than two-thirds of IT budgets go toward keeping the lights on

77%of CEOs believe security risk has increased in the last few years and 65%

believe their risk management capability is falling behind

15yrsThe average lifespan of an S&P company

dropped from 67 years in the 1920s to 15 years today

How This Affects You

You’re left without the necessary resources to pursue critical business

initiatives required to maintain a competitive advantage Your traditional IT model

lacks the agility you need to keep pace with

innovative startups

Insufficient security, compliance and availability

can hamper your ability to compete and open the door to

events that can cripple your enterprise

Hospitality Music Insurance Grocery

This is something “born in the cloud” companies have already discovered.

Devices

Disruption is much easier today

Responding requires a new model

Focus on differentiating your company

Innovate at start-up like speed

Reduce risk

Focus on differentiationand reduce technical debt

Move from risk-laden up-front expense to flexible variable expense

Stop guessing at capacity planning

Go global in minutes

Get rid of time-consuming, expensive tasks

Remove complicated infrastructureManagement that adds little business value

Time Inc. is going all-in on AWS, migrating five of its global data centers to AWS. The company has already reduced costs by 75% across 80 web properties that deliver more than 120 million impressions each month.

And focus on your core mission

Lower the time spent on infrastructure

Dedicate more resources to innovation

Concentrate on new business

initiatives

“Our goal is to move at the speed of business. Our customers’ needs change constantly, and we need to be able to adapt to that.”Keith Homewood – Cloud Product Owner, Nordstrom

Gain the freedom to choose

OSMicrosoft Windows Server 2012, 2008, 2003Red Hat Enterprise LinuxAmazon LinuxSUSE LinuxUbuntu

DatabaseMicrosoft SQL ServerOracleAmazon AuroraPostgreSQLMySQLMariaDBAmazon DynamoDB

Amazon EC2 & Amazon RDS

And the freedom to change your mind

AWS Database Migration Service

Migrate on-premises, Amazon RDS, and EC2-based databases

Supported Sources

Oracle

Microsoft SQL Server

MySQL

Amazon Aurora

PostgreSQL

Supported Targets

Oracle

Microsoft SQL Server

MySQL

Amazon Aurora

PostgreSQL

Amazon Redshift

“The AWS Database Migration Service automated most of the work needed to convert from Oracle and dramatically reduced the manual effort involved in the code migration. It

is a key enabler in our plans to adopt more agile, open source databases.”Hans Wald – CTO, Thomas Publishing

Deploy however you like

Your Datacenter

Amazon WebServices

Fully Featured Compute

Resource & Deployment Management

Common Controls for Security &

Access

Integrated Networking

Data Integration & Life Cycle

Management

Flexible hybrid options

Comcast’s IT strategy focuses on combining its own data centers and AWS as the cornerstone of its next-generation TV service, X1. This has allowed them to rapidly scale interactive, on-demand content to millions of viewers.

Deploy faster wherever you like

Innovate faster than ever before

Builders don’t want to be blocked

Idea CompletedProject

Not Possible

We don’t support thatMaybe next

year

That’s a change order

ENTERPRISEAPPS

DEVELOPMENT &OPERATIONSMOBILE SERVICESAPPSERVICESANALYTICS

DataWarehousing

Hadoop/Spark

StreamingDataCollection

MachineLearning

ElasticSearch

VirtualDesktops

Sharing&Collaboration

CorporateEmail

Backup

Queuing&Notifications

Workflow

Search

Email

Transcoding

One-clickAppDeployment

Identity

Sync

SingleIntegratedConsole

PushNotifications

DevOpsResourceManagement

ApplicationLifecycleManagement

Containers

Triggers

ResourceTemplates

TECHNICAL&BUSINESSSUPPORT

AccountManagement

Support

ProfessionalServices

Training&Certification

Security&PricingReports

PartnerEcosystem

SolutionsArchitects

MARKETPLACE

BusinessApps

BusinessIntelligence DatabasesDevOps

Tools NetworkingSecurity Storage

Regions AvailabilityZones

PointsofPresence

INFRASTRUCTURE

CORE SERVICES

ComputeVMs,Auto-scaling,&LoadBalancing

StorageObject,Blocks,Archival,Import/Export

DatabasesRelational,NoSQL,Caching,Migration

NetworkingVPC,DX,DNSCDN

AccessControl

IdentityManagement

KeyManagement&Storage

Monitoring&Logs

Assessmentandreporting

Resource&UsageAuditing

SECURITY&COMPLIANCE

ConfigurationCompliance

Webapplicationfirewall

HYBRIDARCHITECTURE

DataBackups

IntegratedAppDeployments

DirectConnect

IdentityFederation

IntegratedResourceManagement

IntegratedNetworking

APIGateway

IoT

RulesEngine

DeviceShadows

DeviceSDKs

Registry

DeviceGateway

StreamingDataAnalysis

BusinessIntelligence

MobileAnalytics

Take advantage of new computing models

Develop without worrying about servers

to manage

Setup your code to run in response to a

variety of triggers

Code is executed on demand with

continuous scaling

Pay only for the time used with sub-second

metering

Serverless architectures free you from managing infrastructure

AWS Lambda

MLBAM uses AWS Lambda to support the analysis of data feeds in MLB Statcast’smetrics engine. It takes the raw data, cleans it up and conducts error detection, then creates the metrics that bring more insights into plays; all within 12 seconds of a play.

Data warehousing for everyone

• Massively parallel, petabyte scale

• Fully managed

• $1000 per TB per year; 1/10th traditional costs

• Use your existing integration and BI tools

Faster, simpler, less expensive

Amazon Redshift

“Being able to explore near-real-time data improves our decision making massively. We can make decisions based on what’s happening now rather than what happened three or four days ago… Redshift is the engine that drives our decision-making: that’s how important it is to us.” John O’Donovan – CTO, Financial Times

Act on information as it happensCapture, store, and analyze streaming data

Build custom applications that process or analyze streaming data such as real-time content recommendations.

Quickly load TBs per hour of streaming data into the cloud for applications such as social media analysis or IoT.

Amazon Kinesis

Hearst Corporation sends clickstream data containing content and audience information from over 250 digital properties with Amazon Kinesis to make real-time content recommendations to maximize audience engagement.

Build for speed, build for scaleConsistent, single-digit millisecond latency NoSQL database at any scale

Highly Scalable Fully ManagedFast, Consistent Performance

Event-driven Programming Fine-grained Access Control Document & Key-Value Structures

AmazonDynamoDB

BMW built its new car-as-a-sensor service in only six months using DynamoDB and other services. With AWS, it can adapt to rapidly changing load requirements that can scale up and down by two orders of magnitude within 24 hours and will process data from 100,000 cars by 2018.

BMW

Enterprise performance with open-source economics

Amazon RDS for Aurora

"With Alfresco on Amazon Aurora we scaled to 1 billion documents with a throughput of 3 million per hour, which is 10 times faster than our MySQL environment. It just works!" - John Newton, Founder and CTO of Alfresco.

OldWorld

Proprietary

Veryexpensive

Punitivelicensinginhibitschange

Limitedflexibility

NewWorld

Open-source

Cloudeconomics

Comeandgoasyouplease

Buildontopofexistingstandards

Reduce Infrastructure Risk

OR

Move Fast

Stay Secure

AND

Move Fast

Stay Secure

Strengthen your security posture

Powerful native functionality and tools at no additional charge

Over 30 global compliancecertifications and accreditations

Leverage security enhancements gleaned from 1M+ customer experiences

Benefit from AWS industry leading security teams 24/7, 365 days a year

Security infrastructure built to satisfy military, global banks, and other high-sensitivity organizations

“We work closely with AWS to develop a security model, which we believe enables us to operate more securely in the public cloud than we

can in our own data centers.”Rob Alexander - CIO, Capital One

Access a deep set of cloud security tools

Encryption

KeyManagement

Service

CloudHSM Server-sideEncryption

Networking

Virtua lPrivateCloud

WebAppl ication

Fi rewal l

Compliance

ConfigCloudTra i lServiceCata log

Identity

IAM ActiveDirectory

Integration

SAMLFederation

More accreditations & certifications than anyone

ISO 9001

SOC 3

SOC 2

ISO 27001

ISO 27017

PCI DSS Level 1ISO 27018

SOC 1 / ISAE 3402

GxPHIPAA

ITAR

FERPA

FISMA, RMF, and DIACAP

FedRAMP

Section 508 / VPAT

DoD SRG Levels 2 & 4

FIPS 140-2

CJIS

Cloud Security Alliance

MPAA

NIST

MLPS Level 3

G-Cloud

IT-Grundschutz

MTCS Tier 3

IRAP Cyber Essentials Plus

The Forrester Wave™: Public Cloud Platform Service Providers' Security, Q4 2014

The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.

Migrating existing applications as quickly as possible

Deploying new applications to the

cloud by default

Cloud computing has become the new normal

AWS servers more than a million active customers every month in 190 countries.

Through customer obsession and an increasing pace of innovation, AWS is the fastest technology vendor in history to reach a $10B run rate.

Global Enterprise Customers

General Electric Capital One BMW Coca-Cola Johnson &Johnson Merck Nordstrom

The AWS Cloud

Eliminate costly technical debt and reallocate resources so you can deliver high-value, revenue-generating projects faster.

Innovate faster and solidify your competitive advantage by merging startup agility with enterprise experience and resources.

Reduce risk by focusing resources dedicated to security, compliance and availability to the most important areas of your business.

"AWS is our trusted partner that is going to run our company for the next 140 years.” Jim Fowler – CIO, General Electric

Thank You