Desktop Publishing

Business Technology Applications

What is Desktop Publishing?

• The use of a personal computer, special software and a printer to produce professional –looking documents suitable for publication.

Newsletters

• You can create, print and distribute newsletters.

Advertisements

• Create a wide variety of advertisements, including flyers, signs, banners, and print ads.

Brochures and booklets

• Create brochures describing a product or service. You can make booklets on any topic imaginable.– What is a tri-fold brochure?

Manuals

• Most how-to manuals are desktop published. The manual may include steps, technical information, tables, and other elements.

Business Forms

• Create professional business forms. You can make invoices or even your own business cards.

Personal stationery

• Design your own stationery. Having a party? You can desktop publish an invitation. You can also create postcards and greeting cards.

Other Uses of Desktop Publishing

• Calendars

• Flyers

• Banners and Signs

Types of Programs

• Microsoft Publisher

• Print Shop Pro Publisher

• Adobe PageMaker

Differences between a typeface, font, style and point

• Typeface – the letter style• Font – entire set of characters of a

particular typeface– Times New Roman– Courier– Bookman Old Style– Wingdings– Arial

Differences between a typeface, font, style and point

• Point – size of letters– 72 points=1 inch– The larger the number, the larger the letter

• Style refers to the enhancement– Bold– Italics– Underline

Desktop Publishing Tools

• Computer

• Printer – must be able to print graphics, laser is best

• Monitor

• Additional input devices– Scanner– Mouse

Orientation

• Landscape

• Portrait

Places you’ll find desktop publishing

• Small Businesses

• Publishing Fields – publishers, editors, writers, advertising agencies, journalists, etc.

• Schools – school newsletter

Features and Benefits of Desktop Publishing Programs

• More economical

• Greater text control

• More text formatting options

• Better graphics placement

• Better output

• Automatic references

• Style consistency

Understanding The Program Tools

• Menu bar and formatting toolbar• Object toolbar – text frames, drawing tables,

adding WordArt, inserting pictures, adding clip art, and drawing common shapes (line, oval, rectangle)

• Ruler – helps you align items in your layout• Guides• Wizard help• Status Bar

Assignment

• Create a flyer for your before prom photo shoot– Need info, when, where, what to bring– Need at least one graphic– Must take up the whole page so organize

accordingly– Add any borders or colors of your choosing