Developments in Marketing Science: Proceedings of the Academy of Marketing Science

More information about this series at http://www.springer.com/series/13409

Patricia Rossi • Nina KreyEditors

Marketing Transformation: Marketing Practice in an Ever Changing WorldProceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

ISSN 2363-6165 ISSN 2363-6173 (electronic)Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceISBN 978-3-319-68749-0 ISBN 978-3-319-68750-6 (eBook)https://doi.org/10.1007/978-3-319-68750-6

Library of Congress Control Number: 2017954937

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EditorsPatricia RossiMarketing DepartmentIÉSEG School of ManagementLille, France

Nina KreyRohrer College of BusinessRowan UniversityGlassboro, NJ, USA

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AMS Officers (2016–2018)

PresidentAdilson Borges, Carrefour and NEOMA Business School, France

Executive Vice President/DirectorHarold W. Berkman, University of Miami, USA

President-ElectO.C. Ferrell, Auburn University, USA

Immediate Past PresidentLinda Ferrell, Auburn University, USA

Vice President for PublicationsJames S. Boles, University of North Carolina at Greensboro, USA

Vice President for ProgramsJulie Guidry Moulard, Louisiana Tech University, USA

Vice President for Membership – North AmericaD. Todd Donavan, Colorado State University, USA

Vice President for Membership – InternationalNicholas Paparoidamis, IÉSEG School of Management, France

Vice President for DevelopmentAngeline Close Scheinbaum, University of Texas at Austin, USA

Secretary/TreasurerNina Krey, Rowan University, USA

Co-Chair, Board of GovernorsJoseph F. Hair, Jr., University of South Alabama, USABarry J. Babin, Louisiana Tech University, USA

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Co-Director of International ProgramsJay D. Lindquist, Western Michigan University, USABarry J. Babin, Louisiana Tech University, USA

Director of Social MediaJanna Parker, James Madison University, USA

AMS Officers (2016–2018)

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AMS Board of Governors (2016–2018)

Barry J. BabinLouisiana Tech University, USACo-Chair (2016–2022)

Joseph F. Hair, Jr.University of South Alabama, USACo-Chair (2012–2018)

Adel El-AnsaryUniversity of North Florida, USA (2014–2020)

John B. FordOld Dominion University, USA (2012–2018)

Jean-Luc HerrmannUniversity of Lorraine, France (2016–2022)

Eli JonesTexas A&M University, USA (2014–2020)

Michel LarocheConcordia University, Canada (2012–2018)

David OrtinauUniversity of South Florida, USA (2016–2022)

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Leyland PittSimon Fraser University, Canada (2016–2022)

Linda PriceUniversity of Arizona, USA (2014–2020)

Bodo SchlegelmilchVienna University of Economics and Business, Austria (2014–2020)

Rosann SpiroIndiana University, USA (2012–2018)

AMS Board of Governors (2016–2018)

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2017 AMS World Marketing Congress: Co-Chairs

Paul W. Ballantine, University of Canterbury, New ZealandLucie K. Ozanne, University of Canterbury, New ZealandEkant Veer, University of Canterbury, New Zealand

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2017 AMS World Marketing Congress: Tracks and Track Chairs

Advertising and Integrated Marketing CommunicationsDavid Fortin, University of Canterbury, New ZealandDavid Waller, University of Technology Sydney, Australia

Business-to-Business MarketingAdam Rapp, University of Alabama, USAMitch Griffin, Bradley University, USA

Consumer BehaviorChristina Lee, Monash University, AustraliaChris Chen, University of Canterbury, New Zealand

Digital, Mobile, and Social Media MarketingMargo Buchanan-Oliver, University of Auckland, New ZealandKen Deans, La Rochelle Business School, France

Distribution and Supply Chain ManagementDiane Mollenkopf, University of Tennessee, Knoxville, USADonna Davis, University of South Florida, USA

Entrepreneurship and InnovationTek Thongpapanl, Brock University, CanadaAdam Mills, Babson College, USA

Ethics, Social Responsibility, and SustainabilityMarcus Phipps, University of Melbourne, AustraliaMichael Luchs, College of William and Mary, USA

Marketing Pedagogy and EducationDimitri Kapelianis, University of New Mexico, USAKevin Shanahan, Mississippi State University, USA

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Health and Well-BeingJanet Hoek, University of Otago, New ZealandKarine Gallopel-Morvan, EHESP School of Public Health, France

International and Cross-Cultural MarketingJulie Anne Lee, University of Western Australia, AustraliaHester van Herk, VU Amsterdam, The Netherlands

Marketing EducationJan Kietzmann, Simon Fraser University, CanadaJoe Vella, University of Malta, Malta

Marketing in the Asia-Pacific RegionIan Phau, Curtin University, AustraliaKim Fam, Victoria University, New Zealand

Marketing Research: Methods, Measures, Analytics, and/or Big Data ResearchJoseph F. Hair, Jr., University of South Alabama, USAChristian Ringle, Hamburg University of Technology, Germany

Personal Selling and Sales ManagementBulent Menguc, University of Leeds, UKNicholas Paparoidamis, IÉSEG School of Management, France

Product and Brand ManagementCharles Blankson, University of North Texas, USATom Hirunyawipada, University of Dayton, USA

Relationship MarketingJoerg Finsterwalder, University of Canterbury, New ZealandJikyeong Kang, University of Manchester, UK

Retailing and PricingLeigh Sparks, University of Stirling, UKAndrew Parsons, Auckland University of Technology, New Zealand

Services MarketingPhil Klaus, Brunel University, UKLuca Petruzzellis, University of Bari Aldo Moro, Italy

Social and Not-for-Profit MarketingSharyn Rundle-Thiele, Griffith University, AustraliaAnn-Marie Kennedy, Auckland University of Technology, New Zealand

Strategic MarketingSussie Morrish, University of Canterbury, New ZealandLeyland Pitt, Simon Fraser University, Canada

Travel, Tourism, and Wine MarketingMichael Hall, University of Canterbury, New ZealandGirish Prayag, University of Canterbury, New Zealand

2017 AMS World Marketing Congress: Tracks and Track Chairs

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Doctoral ColloquiumJohn B. Ford, Old Dominion University, USAObinna Obilo, Central Michigan University, USA

Special SessionsPaul W. Ballantine, University of Canterbury, New ZealandLucie K. Ozanne, University of Canterbury, New Zealand

Proceedings EditorsPatricia Rossi, IÉSEG School of Management, FranceNina Krey, Rowan University, USA

2017 AMS World Marketing Congress: Tracks and Track Chairs

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2017 AMS World Marketing Congress Reviewers

Thank you to all people who reviewed for the 2017 AMS World Marketing Congress. These people include the following:

Frank Adams Xing-Yu Chu John GuthrieBailey Adie Cécile Colin Francisco GuzmanCarl-Philip Ahlbom Delphine Colin Michael HallSarah Alhouti Elaine Collinson Chris HandMd Yunus Ali Denise Conroy Nathaniel HartmannSaifeddin Al-Imamy T. Bettina Cornwell Tracy HarwoodManuel Alonso Kirsten Cowan Saman HassibiBaker Ahmad Abdullah

AlserhanJody Crosno Siobhan Hatton-Jones

Cesare Amatulli Rafael Curras-Perez Tony HenthorneMick Andzulis Bo Dai Danupol HoonsoponLukman Aroean Stephen Dann Muhammid IbrahimRohail Ashraf Patricia David Pramod IyerCostas Assimakopoulos Brennan Davis Rajesh IyerKristina Auxtova Joseph Derby Mathieu JahnichHajer Bachouche Svetlana Devos Yoonyoung JeongFawaz Baddar Mbaye Fall Diallo Lin JiaAbi Badejo Timo Dietricj Veronica JiangVishag Badrinarayanan Rebecca Dolan Mohammad KadirMadhupa Bakshi Joshua Dorsey Sommer KapitanMichael Basil Uwana Evers Jeremy KeesGladys Baumgarten Soo Yeong Ewe James KelleyJan-Michael Becker Ricky Fergurson Joya KemperGuido Berens Domique Ferreira Ann-Marie KennedyMarta Bicho Marc Filser Seth KetronAlessandro Bigi Joerg Finsterwalder Kate Kyoungmi KimCharles Blankson Marcia Flicker Theresa KirchnerLovia Boateng Sharon Forbes Tracy Kizer

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Jeffrey Boichuk David Fortin Kathy KnoxBrett Boyle Robert Frankel Elisa Konya-BaumbachJan Brace-Govan Gary Frankwick Amra Kramo-CalukFIlenia Bregoli Renaud Frazer Nina KreyMary Brennan Juliana French Krzysztof KubackiJacob Brower Catherine

Frethey-BenthamVimala Kunchamboo

James Brown Martin Paul Fritze Volker KuppelwieserSteve Burt Haruka Fujihira Monica LabargeJulia Carins Colin Gabler Maria LagomarsinoJesse Catlin Mingjie Gao Bodo LangChun-Tuan Chang Jiaoju Ge Patricia Yin Yin LauChavi Chen Marilyn Giroux Bret LearyGanghua Chen Sjoukje Goldman-Dijstra Charlotte LecuyerMingming Cheng Nicholas Grigoriou Ingmar LeijenKerry Chipp Harry Gu Linda LemarieRaeesah Chohan Siggi Gudergan Anke LepthienLorna Christie Amélie Guèvremont Alan LewPatricia Rossi Jeannette Paschen Nina StuebigerJiun-Sheng Chris Lin Véronique

Pauwels-DelassusGeoffrey Tanakinjal

Ying-Ching Lin Janice Payan Christoph TellerZhibin Lin Simone Peinkofer Max TheilackerVicki Little Chilu-Lu Peng Fandy TjiptonoFang Liu Alberto Pezzi Dewi TojibMatthew Liu Christine Pitt Emily TreenRichie Liu Kate Pounders Ting-Hsiang TsengBrian Low Lixian Qian Süheyl ÜnverMatthew Lunde Tianjiao Qui Beth VallenAbdulai Mahmoud Abdul Ashraf Rehman Carmen ValorDanae Manika Jonathan Reynolds Patrick VaneschCathy McGouran Nicole Richter Ekant VeerRegina McNally Karen Robson David WallerKobby Mensah Maria Isabel

Rodriguez de GomezChen-Ya Wang

Adam Mills Salvatore Romanazzi Fatima WangAlex Milovic Jana Rosenbusch Gary WarnabyStacey Morrison Widyarso Roswinanto Wolfgang WeitzlEmily Moscato Ivan Russo Violetta WilkFernanda Muniz Ibrahim Sabuncu Alvin WilliamsIsrael Nai Laszlo Sajtos John WilliamsCheryl Nakata Alizabeth Sanchez Chun-Ming YangImed Ben Nasr Daniel Schepis Lin YangLinda Nasr Monika Schuhmacher Sheau Fen Yap

2017 AMS World Marketing Congress Reviewers

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Edna Ndichu Agung Sembada Atefeh YazdanparastPablo Neder Yuri Seo Sheng YeRalitza Nikolaeva Anwar Sadat Shimul Volkan YeniarasGavin Northey Stefan Sleep Paul YeowJessica Ogilvie Nadine Sonnenberg Ting YuHarmen Oppewal Geoff Soutar Kathryn ZenoLucie K. Ozanne Mark Speece Lili ZhengCarmen Padin Fabeiro Maximilian Stieler Mohammadali

ZolfagharianStefanie Paluch Carola Strandberg Miguel ZúñigaBo Pang Swati Panda

2017 AMS World Marketing Congress Reviewers

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Preface

The Academy of Marketing Science was founded in 1971, held its first annual con-ference in 1977, and has grown and prospered ever since. The relevancy of the academy’s mission and activities to our chosen target market of the marketing pro-fessoriate has been a key factor in attracting the discipline’s best and brightest from all over the world.

The revised Articles of Association of the Academy, approved by the Board of Governors in the spring of 1984 and by the general membership in the fall of that year, define the mission of the academy as follows:

1. Provide leadership in exploring the normative boundaries of marketing while simultaneously seeking new ways of bringing theory and practice into practi-cable conjunction.

2. Further the science of marketing throughout the world by promoting the con-duct of research and the dissemination of research results.

3. Provide a forum for the study and improvement of marketing as an economic, ethical, social, and political force and process.

4. Furnish, as appropriate and available, material and other resources for the solu-tion of marketing problems, which confront particular firms and industries, on the one hand, and the society at large on the other.

5. Provide publishing media and facilities for fellows of the academy and reviewer assistance on the fellow’s scholarly activities.

6. Sponsor one or more annual conferences to enable the fellows of the academy to present research results, to learn by listening to other presentations and through interaction with other fellows and guests, to avail themselves of the placement process, to conduct discussion with book editors, and to exchange other relevant information.

7. Assist fellows in the better utilization of their professional marketing talents through redirection, reassignment, and relocation.

8. Provide educator fellows with insights and suck resources as may be available to aid them in the development of improved teaching methods, materials, devices, and directions.

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9. Seek means for establishing student scholarships and professional university chairs in the field of marketing.

10. Offer fellows of the academy status to business and institutional executives and organizations.

11. Modify the academy’s purpose and direction as the influence of time and appro-priate constructive forces may dictate.

Lille, France Patricia RossiGlassboro, NJ, USA Nina Krey

Preface

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Acknowledgments

This book contains the full proceedings of the 2017 Academy of Marketing Science World Marketing Congress held in Christchurch, New Zealand. Gratitude and appreciation go to the University of Canterbury for cohosting the 20th World Marketing Congress.

Under the theme “Marketing Transformation – Marketing Practice in an Ever Changing World,” this volume aims to further our understanding of transformation in all its forms. Research from marketing scholars and practitioners from around the world discuss whether there is a need for transformation in our field; what method-ological transformations are necessary; historical looks at how the field has trans-formed and continues to transform; how learning institutes are transforming; and how marketing theory, practice, consumption practices, and people are transforming as the world continues to change. Focusing on groundbreaking research, the volume will help marketers to move forward in providing value for companies, consumers, and society.

The Academy of Marketing Science would like to recognize the individuals who have contributed to the success of the conference. Incredible commitment is required to plan, organize, and coordinate an event of this measure. Special acknowledgment goes to the conference cochairs, Paul W. Ballantine, Lucie K. Ozanne, and Ekant Veer of the University of Canterbury, New Zealand. In addition, the track chairs were essential in the encouragement of submission of abstracts, the management of the review process, and the organization of the session details. Gratitude is also extended to the AMS home office and all the volunteers who diligently work behind the scenes to ensure the success of the event.

Lastly, the Academy of Marketing Science extends sincere appreciation to all those who submitted their research and presented their ideas and contributed as reviewers and discussion leaders and all others who volunteered to make the meeting

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a success. Thank you to all the attendees from around the world who made this conference another special AMS event. The 2017 Academy of Marketing Science World Marketing Congress would not have been possible without the support of these many individuals.

Patricia RossiNina Krey

Acknowledgments

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Contents

Investigation of the Donation Attitude- Behaviour Gap to Celebrity-Endorsed Charitable Campaigns: An Abstract . . . . . . . 1Parichehr Riahi Pour

Developing and Validating Internet Compulsive Buying Tendency Measurement Scales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Hui-Ling Huang and Yue-Yang Chen

Food Waste and Reverse Supply Chains: Implications for Teaching Sustainability Awareness in Business Schools: An Abstract . . . . . . . . . . . . 17Alvin J. Williams and Tony L. Henthorne

Understanding the Impact of Return Policy Leniency on Consumer Purchase, Repurchase, and Return Intentions: A Comparison Between Online and Offline Contexts: An Abstract . . . . . . . . . . . . . . . . . . 19Ilenia Confente, Ivan Russo, and Robert Frankel

Town Hall Meeting with International Journal Reviewers: Insights and Understanding Why Manuscripts Fail the Review Process: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21David J. Ortinau and Barry J. Babin

Personal Value Characteristics as Representative of Destination Values: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23Sheng Ye, Julie Anne Lee, Joanne Sneddon, and Geoff Soutar

Can Product Typicality Enhance Consumers’ Attitudes Toward Goods from Economically Hostile Countries? An Abstract . . . . . . . . . . . . 25Ting-Hsiang Tseng, George Balabanis, and Matthew Liu

Is It a Matter of Tempo? Music Tempo Effects on Food’s Purchase Intentions and Perceived Taste: An Abstract . . . . . . . . . . . . . . . . 27Felipe Pantoja and Adilson Borges

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Content Analysis in Marketing Strategy: Applications of Hart’s Theory of Word Choice and Verbal Tone: An Abstract . . . . . . . . . . . . . . . 29Emily Treen and Christine Pitt

Green Logistics Competency: A Resource Hierarchy View of Supply Chain Sustainability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31Frank G. Adams, Colin B. Gabler, and V. Myles Landers

Is Using Ornaments Still a Crime? Package Design Complexity and Brand Perception with Application to Champagne Labels: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41Manon Favier, Gaelle Pantin Sohier, and Franck Celhay

EEG and Eye Tracking in Attention Paid to Charity Advertising: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43Manuel Alonso Dos Santos, Bryan Gárate, Mariela Jara, and Axiel Saavedra

Apps to Eat by: The Relationship Between Product Involvement and On-Demand Food Consumption Among Millennials: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45Emily K. Cuilty and Ekin Pehlivan

Marketing Brexit: Young Voter Opinion, Engagement and Future Intention in the Context of the EU Referendum: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47Christopher Pich, John Harvey, Guja Armannsdottir, and Andrew Kincaid

Implementing an Inaugural Sustainability Reporting Process: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49Ralitza Nikolaeva, Anna Dudik, and Carmen Lages

Lessons from a Sponsored Social Marketing Pro-Environmental Campaign: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51Danae Manika, Diana Gregory-Smith, Victoria K. Wells, and Emma Trombetti

An Investigation of Offline/Online Channel Patronage Transference in the UK Grocery Sector . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53Patricia Harris and Daniela Usuriaga

The Phygital Shopping Experience: An Attempt at Conceptualization and Empirical Investigation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61Sara Belghiti, Adeline Ochs, Jean-François Lemoine, and Olivier Badot

Pattern on New Product Introductions and Firm Performance: Consideration of Timing and Target: An Abstract . . . . . . . . . . . . . . . . . . . 75Sena Nakamura

Rethinking Sponsorship Recognition:  An Abstract . . . . . . . . . . . . . . . . . . . 77T. Bettina Cornwell and Steffen Jahn

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African Immigrant Consumers’ Attitude Towards Advertising in General and Impact on Buying Decisions: An Abstract . . . . . . . . . . . . . 79Charles Blankson

Interpreting Offence in Advertising: A Regulatory Perspective: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81Kristina Auxtova and Mary Brennan

Multiple Sports Sponsorships: Is More Always Better? An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83Brett A. Boyle

The Role of Transitional Servicescapes in Maintaining Attachment to Place: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85Alastair Tombs, Jörg Finsterwalder, Chris Chen, Girish Prayag, and C. Michael Hall

Examining Value Co-Destruction: Toward a Typology of Resource Disintegration: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . 87Joanne T. Cao, Bruce L. Alford, and Nina Krey

Ethical Concerns of Un(Sustainable) Stakeholders: A Reexamination of Stakeholder Theory in Sustainable Decision-Making . . . . . . . . . . . . . . . 89Matthew B. Lunde

Are Different Merchandising Techniques and Promotions Equally Effective to Improve the Sales of Utilitarian and Hedonic Products? An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97Álvaro Garrido-Morgado, Katia Campo, Óscar González-Benito, and Mercedes Martos-Partal

The Influence of Store Versus Service Satisfaction on Retail Customer Loyalty: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99Thomas L. Powers, Seongwon Choi, and Eric P. Jack

An Examination of Retail Product Return Behavior Based on Category of Good: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101Thomas L. Powers and Justin C. Lord

When the 12th Man Throws a Flag: Fan Attitude Toward the Proposed Globalization of the NFL: An Abstract . . . . . . . . . . . . . . . . . 103Eldrede Kahiya and Nina Krey

The Impact of Packaging Languages on Product Evaluation: Evidence from the Czech Republic: An Abstract . . . . . . . . . . . . . . . . . . . . 105Prashanth Nyer, Mahesh Gopinath, and Myron Glassman

Gamified Consumer Engagement and Its Influence on Team Involvement over Time: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107Thilo Kunkel and Jason Doyle

Contents

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The Effect of E-WOM Receivers’ Envy on Their Behavior Through Social Networking Site: An Abstract . . . . . . . . . . . . . . . . . . . . . . . 109Akinori Ono and Ryosuke Shimizu

Creative Audiences: Comparing the Effects of Traditional Advertising and User-Generated Advertising on Consumer Brand Attitudes and Behaviour: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111Paulo Mora-Avila

Analysis of Impulsiveness in M-Commerce: A Study of “On-The-Go Shoppers” Behavior: An Abstract . . . . . . . . . . . . . . . . . . . 113Natasha Patricia Bojorges Moctezuma and Pável Reyes-Mercado

Special Session: Macromarketing Saving the World: An Abstract . . . . . . 115Ben Wooliscroft, Sanna Ganglmair-Wooliscroft, Joya Kemper, Mark Peterson, Ann-Marie Kennedy, and Andy Prothero

Cultural Variation in Healthcare Consumption in 16 European Countries: National and Individual Drivers in the Case of Mild Medical Conditions: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117Ingmar Leijen and Hester van Herk

Effects of Country Personality on Foreign General Product Attitude Through Self- Congruity and General Product Country Images in an Emerging Country: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 119Paul Chao, Murat Aktan, and Lei Zhang

Sustainability in Marketing, Academic Perspectives: An Abstract . . . . . . 121Joya A. Kemper, Paul W. Ballantine, and C. Michael Hall

Ethics of Customer Treatment Among Women Small Business Owners Who Follow Kuan Im in Thailand: An Abstract . . . . . . . . . . . . . . 123Jitnisa Roenjun and Mark Speece

Moderating Role of Individual Ethics and Spirituality in Assessing Consumer Attitude and Purchase Intention Towards Firms Practising Cause Specific CSR: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125Madhupa Bakshi, Prashant Mishra, and Raiswa Saha

An Empirical Investigation of Augmented Reality to Reduce Customer Perceived Risk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 127Saifeddin Alimamy, Kenneth Deans, and Juergen Gnoth

Muslim Consumers’ Halal Product Choice Behaviour: An Eye-Tracking Investigation on Visual Choice Process . . . . . . . . . . . . . . 137M. Yunus Ali, Pervaiz K. Ahmed, and Simran N. Singh

Screen Sharing in a Shopping Process: Motivational Disposition and Perceived Context Incentives: An Abstract . . . . . . . . . . . . . . . . . . . . . . 153Yonathan Silvain Roten and Régine Vanheems

Contents

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Heterogeneity and Homogeneity Measures of Attractions in Tourism Destination Areas: Development of Attraction Diversity Index and Attraction Cluster Equity Indices: An Abstract . . . . . . . . . . . . . . . . . . 155Babu P. George, Tony L. Henthorne, and Alvin J. Williams

The Influence of Place Attachment and a Certification of Event Sustainability on Residents’ Perceptions of Environmental Impacts and Event Support: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . 157Girish Prayag, Marcello Mariani, and Andrea Guizzardi

New Product Program and Firm Performance: The Moderating Roles of Strategic Emphasis: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . 159Malika Chaudhuri, Tanawat Hirunyawipada, and Serdar Durmusoglu

Conceptualizing and Measuring Community- Based Brand Equity: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 161Krishnan Jeesha and Keyoor Purani

Are 2 Years Enough for a Successful Radical Logo Change? An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 163Julien Grobert, Marianela Fornerino, and Caroline Cuny

Non-Profit Brand Fragility: Perspectives on Challenges: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 165Jay Weerawardena and Jo Previte

Applying Marketing Knowledge to a Widespread Nonprofit Internal Marketing Issue: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167Wendy Scaife

Coopetition Among Nonprofit Organizations: Strategic and Synergistic Implications of Competition and Cooperation: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 169Theresa A. Kirchner and John B. Ford

An Integrated Model of Pro-Poor Innovation Adoption Within the Bottom of the Pyramid: An Abstract . . . . . . . . . . . . . . . . . . . . . 171Rajib Hasan, Ben Lowe, and Dan Petrovici

The Psychological Mechanisms for Processing Partitioned Price: An Integrated Framework: An Abstract . . . . . . . . . . . . 173Shuo Wang

A Meta-Analytical Review of PAD Within Retail Environments: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 175Nina Krey, Jennifer A. Espinosa, and Joanne T. Cao

Exploring the Success Factors of Hybrid Micro-Enterprises . . . . . . . . . . . 177Marta Bicho, Ralitza Nikolaeva, Carmen Lages, and Fernando A.F. Ferreira

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Driving a Firm’s Agility and Success of Product Innovation Through Organizational Behavior: An Abstract . . . . . . . . . . . . . . . . . . . . . 189Wilert Puriwat and Danupol Hoonsopon

Tie-Up Technology in Marketing Strategy: A Case Study on a Small Industry Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 191Amit Kundu and Ramanuj Majumdar

Discovery, Mystery Solving, and Mystery Creation in Marketing Research: PLS and QCA: An Abstract . . . . . . . . . . . . . . . . . 201Pável Reyes-Mercado

Researching the Ever-Changing World: Reflections on Big Data and Questions for Researchers in Marketing: An Abstract . . . . . . . . . . . . 203Sarah Quinton and Nina Reynolds

Toward a Better Understanding of Customer Empowerment Practices Effectiveness: A Qualitative Study: An Abstract . . . . . . . . . . . . . 205Hajer Bachouche

The Transformation of Global Brands: An Abstract . . . . . . . . . . . . . . . . . . 207Yu Yin Chang

An Exploration of Brand Experience Development and Management . . . 209Patricia Harris, Caroline Kluppel-Strobel, and Raida Shakhiry

The Importance of Values for Brand Purchase: A Managerial Contribution: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 217Ronald Voorn, Gerrita van der Veen, Thomas J.L. van Rompay, Sabrina M. Hegner, and Ad T.H. Pruyn

Examining Service Provider Response to Guilty Customers: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 219Julie Guidry Moulard, Kathrynn R. Pounders, and Barry J. Babin

The Innovation Canvas: An Experiential Tool to Stimulate Customer Discovery: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 221Alizabeth M. Sánchez-López

Felt Bad After Goodbye: Do Purchasing Agent’s Emotions Affect Customer Switch Back? An Abstract . . . . . . . . . . . . . . . . . . . . . . . . 223Richa Chugh, Annie H. Liu, and Mark P. Leach

The Relationship of Website Environments and Individual Creativity of Users in Crowdsourcing: An Abstract . . . . . . . . . . . . . . . . . . 225Yoonyoung Jeong, Nara Youn, Subin Im, and Aric Rindfleisch

The Effect of Creativity and Prior Entries on Feedback Activity and Comment Valence in Idea Generation Platforms: An Abstract . . . . . 227Taehyun Suh, Nara Youn, Aric Rindfleisch, and Subin Im

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Taste Perception and Creativity: An Abstract . . . . . . . . . . . . . . . . . . . . . . . 229Young Eun Huh, Yoonah Hong, and Nara Youn

When Visceral Cues in Advertising Cause Withdrawal: Identifying a Boomerang Effect Under Conditions of High Involvement: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 231Kirsten Cowan

Identity Marketing: The Moderating Effect of Self-Construal and Product Category on Consumer Agency: An Abstract . . . . . . . . . . . . 233Ying-Ching Lin, An-Ni Su, and Sheng-Hui Wang

Empowerment in Marketing: Synthesis, Critical Review, and Agenda for Future Research: An Abstract . . . . . . . . . . . . . . . . . . . . . . 235Hajer Bachouche and Ouidade Sabri

How Makeup Rituals Transform Makeup Wearers and Their Romantic Interests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 237Timothy D. Malefyt, Luke Kachersky, and Marcia H. Flicker

The Influence of Well-Being on Consumers’ Future Discounting Practices in the South African White Goods Industry: An Abstract . . . . . 251Lorna Christie and Nadine C. Sonnenberg

Should We Hope About Climate Change? The Power of Hope for Engaging in Pro- environmental Behaviors: An Abstract . . . . . . . . . . . 253Maria Lagomarsino and Linda Lemarié

Feeling Guilty to Buy Online? Exploring Consumers’ Perceived Negative Effects of E-Commerce on Society: An Abstract . . . . . . . . . . . . . 255Delphine Colin and Manfred Schwaiger

Research Method Topics and Issues that Reduce the Value of Reported Empirical Insights in the Marketing Literatures: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 257Barry J. Babin, Catherine Frethey-Bentham, Linda L. Golden, and David J. Ortinau

Internal Branding and Leader-Member Exchange: Role of Cultural Capital in Employee’s Service Delivery Behaviour in Healthcare Sector: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 259Puja Dhawan and Daniel Prior

A Comparative Study of the Impact of B2B Price Pressure: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 261R. Mohan Pisharodi, John W. Henke Jr., and Ravi Parameswaran

Advertising in Transforming Economies: Evidence from Early Market Reforms in China and Vietnam: An Abstract . . . . . . . . . . . . . . . . 263Mark Speece

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Determinants of Media Consumption: Evidences From  an Emerging Market: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 265Prashant Mishra and Madhupa Bakshi

Moderation Effect of Investor and Manager Heterogeneous Beliefs on the Relationship of Advertising and Firm Value . . . . . . . . . . . . 267Jiaoju Ge, Gang Wang, and Wanyu Wang

Pilgrimage, Consumption and the Politics of Authenticity: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 279Mona Moufahim and Maria Lichrou

A Process Evaluation of an Environmental Intervention: The Case of a Heritage Tourism Organization: An Abstract . . . . . . . . . . . 281Diana Gregory-Smith, Victoria K. Wells, Danae Manika, and David McElroy

Investigating the Effectiveness of Fear Appeals to Prompt Help Seeking in At-Risk Gamblers: The Moderating Role of Problem Gambling Status: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 283Svetlana De Vos, Roberta Crouch, Pascale Quester, and Jasmina Ilicic

Toward Understanding the Dark Side Effects of Process Control in Franchising: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 285James R. Brown and Jody L. Crosno

Action Alignment and Social Alignment Domains in Business Relationships: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 287Janice M. Payan, Carmen Padín, Carlos Ferro, and Göran Svensson

Toward an Institutional Perspective of Attribution, Legitimacy Judgment, and Trust Erosion During an Industry-Wide Crisis: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 289Shijiao Chen, John Knight, Hongzhi Gao, and Damien Mather

Prejudice and Racial Discrimination in Retail Settings: Perceptions and Reactions of Consumers in an Emerging Market. . . . . . . . . . . . . . . . . 291Adelson Silva Junior and Juracy Parente

Shopper Behavior and Emotions: Using GPS Data in a Shopping Mall: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 307Ryunosuke Nagai, Taku Togawa, Ikumi Hiraki, and Naoto Onzo

Untangling the Complexity of the Valence of Actor Engagement: Conceptual Foundations, Propositions and Research Directions: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 309Loic Pengtao Li, Biljana Juric, and Roderick J. Brodie

An Abstract of Empowering Poetry About Sustainability: The Rap Video Review . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 311Mark Peterson

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Flipping the Marketing Research Classroom: Teaching with Team-Based Learning: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . 313Felicia G. Lassk and Jay Mulki

Measuring Efficiency of Not-For-Profit Marketing, Development, and Operations Resource Usage in the Performing Arts Sector: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 315Theresa Kirchner, Linda Golden, and Patrick Brockett

Do Charities Benefit from a Top-Dog or Underdog Positioning Strategy? An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 317Myron Glassman, Mahesh Gopinath, and Aaron Arndt

When Social Recognition Inhibits Prosocial Behaviors: The Case of Charitable Giving: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . 319Etienne Denis and Claude Peucheux

Socially Sustainable Supply Chain Management Across Developing Economies: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 321Susan L. Golicic and Ben Hazen

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