digiday video: pespico & funny or die: making brands laugh
DESCRIPTION
Branded content has proven to be an effective form of advertising in traditional mediums, but how effective is it when it comes to online video -- and what is the best approach? Ed Wise of Funny or Die and his client from Pepsi, Joshua Nafman, discuss the importance of making brands laugh. Presenters: Joshua Nafman, digitai brand manager, PepsiCo @jnafman Ed Wise, svp, Turner Branded Entertainment @EdTurnerBETRANSCRIPT
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